Brother International Singapore Pte Ltd

What Brother International Singapore Pte Ltd does

Brother International Singapore Pte Ltd, incorporated in 1989 and headquartered at 10 Eunos Road 8, Singapore Post Centre, is the ASEAN regional headquarters and wholly-owned subsidiary of Brother Industries, Ltd. (Tokyo Stock Exchange: 6448). The company sells and supports a comprehensive portfolio of printing, imaging, labelling, and crafting products—printers (inkjet, laser, mono laser, A3), scanners, mobile printers, the P-touch family of label printers, sewing and embroidery machines, ScanNCut crafting machines, and fax machines—across consumer, SMB, and enterprise segments.

Core technology differentiation rests on the proprietary TZe laminated tape (a six-layer thermal-transfer construction designed for durability against liquids, abrasion, chemicals, temperature, and sunlight), LED colour printing technology, and a software stack comprising the Artspira embroidery design app, P-touch Editor, P-touch iPrint&Label, Pro Label Tool, and b-PAC SDKs for Windows, iOS, and Android. The company also offers Managed Print Services, Fleet Management, and industry-specific solutions for healthcare, retail, financial services, logistics, and manufacturing.

Revenue is generated through a hardware-plus-consumables model: one-time equipment sales (laser printers, inkjet printers, label printers, sewing machines) drive an installed base that produces recurring revenue from proprietary ink cartridges, toner cartridges, and TZe/HSe label tapes, supplemented by managed print service contracts and out-of-warranty repair fees. Distribution combines a direct e-store (brother.com.sg), authorized resellers, e-commerce marketplaces (Lazada, Shopee, Amazon), a Regional Solution Centre/showroom for enterprise sales, and wholly-owned subsidiary sales offices in Malaysia, Thailand, Philippines, Vietnam, and Indonesia, plus India liaison offices and distribution partnerships across an additional ten markets.

Name

Brother International Singapore Pte Ltd

Legal name

Brother International (Singapore) Pte. Ltd.

Website

https://brother.com.sg

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Brother International Singapore Pte Ltd is the ASEAN regional headquarters of Brother Industries, selling and supporting printers, scanners, label printers, and sewing machines to consumers, SMBs, and enterprises across Singapore, Malaysia, Thailand, Philippines, Vietnam, Indonesia, and India.

Ownership category

akta.pro rank

Product category

Printing & Imaging Equipment

NAICS

Computer and Electronic Product Manufacturing (334), Computer and Peripheral Equipment Manufacturing (3341), Printing (32311), Commercial Printing (except Screen and Books) (323111)

SIC

Printing Trades Machinery & Equipment (3555), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Production & High-Volume Printing Systems (HDACAEAJ)

akta.pro secondary industries

Craft Cutting & Sewing Technology Retail (Cutting Machines, Software, Tools) (CRALADAM), Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM), Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD), Photo Printing & Imaging Supplies Retail (Printers, Paper, Ink, Darkroom) (CRACAHAJ)

Keywords

• Printing solutions
• Label printers
• Sewing machines
• Managed print services
• Imaging devices

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sale of printing equipment including laser printers, inkjet printers, multifunction devices, label printers, scanners, sewing machines, and embroidery machines across consumer and enterprise segments.
2. Consumables and Supplies: Recurring revenue from ink cartridges, toner cartridges, label tapes (TZe, HSe), and accessories. Consumables represent ongoing revenue from installed hardware base.
3. Managed Print Services (MPS): Business solutions including Managed Print Services, Fleet Management, and Fleet Management solutions for enterprise customers to manage their printing infrastructure.
4. Warranty and Repair Services: Service and repair services with warranty periods ranging from 12 to 36 months depending on product model. Service fees charged for out-of-warranty repairs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Brother International Singapore sells and distributes printers, scanners, label printers (P-touch), sewing and embroidery machines, cutting/crafting machines, and fax machines for home and business use. It also delivers business solutions including Managed Print Services, Fleet Management, labelling, embroidery, mobile/cloud, scanning and security solutions, supported by consumables such as ink, toner and TZe laminated tapes.

Product overview

Brother International Singapore Pte Ltd offers a comprehensive portfolio of printing, imaging, and crafting solutions organized around five core product categories: Printers (including inkjet, laser, mono laser, and A3 inkjet printers), Scanners (portable and desktop), Mobile Printers, Label Printers (P-touch brand for home, office, industrial and portable use), and Sewing Machines (including embroidery and overlock models). The company also offers ScanNCut cutting/crafting machines and Fax Machines. Key label printer models include PT-E560BTVP (professional for electricians/network installers), PT-P900W (industrial wireless), PT-P750W (compact portable), PT-D610BT (desktop Bluetooth), PT-H107B (handheld), and PT-P710BT. Sewing machines include Innov-is M380D (Disney embroidery with Artspira app), Innov-is M370, A150, LX27NT, and professional embroidery machines. Printer lineup features Ink Tank systems (DCP-T730DW, DCP-T530DW, DCP-T830DW, MFC-T920DW), colour laser printers (HL-L3240CDW, MFC-L8690CDW), mono laser printers (MFC-L2885DW, HL-L2460DW), and A3 inkjet (MFC-J3940DW). The company also provides business solutions services including Managed Print Services, Fleet Management, Labelling Solutions, Embroidery Solutions, Portable Printing, Mobile & Cloud Solutions, Scanning Solutions, and Security Solutions across industries including Healthcare, Retail, Financial, Logistics, and Manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Printers
• Scanners
• Mobile Printers
• Label Printers (P-touch)
• Sewing Machines
• Professional Embroidery Machines
• ScanNCut Cutting & Crafting Machines
• Fax Machines
• Managed Print Services (MPS)
• Fleet Management
• Labelling Solutions
• Embroidery Solutions
• Portable Printing Solutions
• Mobile & Cloud Solutions
• Scanning Solutions
• Security Solutions

Quantifiable outcome

• Quiet Mode reduces power consumption for sustainable printing
• +4 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Malaysia - Brother International (M) Sdn BhdcoreChannel Partner/ Reseller/ DistributorSubsidiary sales office in Malaysia (Petaling Jaya) managing local distribution and sales operations for Brother products.
• Thailand - Brother Commercial (Thailand) LtdcoreChannel Partner/ Reseller/ DistributorSubsidiary sales office in Bangkok with service center, managing local distribution and sales operations.
• Philippines - Brother PhilippinescoreChannel Partner/ Reseller/ DistributorSubsidiary sales office in Bonifacio Global City, Taguig managing Philippine market distribution.
• Vietnam - Brother International (Vietnam) Co. LtdcoreChannel Partner/ Reseller/ DistributorSubsidiary sales office in Ho Chi Minh City managing Vietnamese market with RBA-certified production facility.
• Indonesia - PT. Brother International Sales IndonesiacoreChannel Partner/ Reseller/ DistributorSubsidiary sales office in Jakarta managing Indonesian market distribution and service.
• Sri Lanka - Office Network (Pvt) LtdminorChannel Partner/ Reseller/ DistributorLocal distribution partner in Colombo handling Sri Lanka market with product sales and support.
• Maldives - Copier Plus Pvt LtdminorChannel Partner/ Reseller/ DistributorLocal distribution partner in Male handling Maldives market.
• Cambodia - NRDC Trading Co. LtdminorChannel Partner/ Reseller/ DistributorLocal distribution partner in Phnom Penh handling Cambodia market via bmsc-cambodia.com.
• Myanmar - Conceptine Myanmar Co. LtdminorChannel Partner/ Reseller/ DistributorLocal distribution partner in Yangon handling Myanmar market.
• Mongolia - Next Electronics Co. LtdminorChannel Partner/ Reseller/ DistributorLocal distribution partner in Ulaanbaatar handling Mongolia market.
• Mauritius - ATS Ltd MauritiusminorChannel Partner/ Reseller/ DistributorLocal distribution partner in Port Louis handling Mauritius market.
• India - India Sales OfficecoreChannel Partner/ Reseller/ DistributorSales offices in New Delhi (Gurgaon) and Bangalore managing Indian market operations.
• LazadaminorChannel Partner/ Reseller/ DistributorE-commerce marketplace partnership for online sales of Brother products in Singapore.
• ShopeeminorChannel Partner/ Reseller/ DistributorE-commerce marketplace partnership for online sales of Brother products in Singapore.
• AmazonminorChannel Partner/ Reseller/ DistributorE-commerce marketplace partnership for online sales of Brother products including sewing machines.
• Responsible Business Alliance (RBA)minorStrategic or Co-development PartnerVietnam production facility certified by RBA, demonstrating commitment to ethical manufacturing and supply chain standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Cricut: Consumer craft cutting machine brand — directly comparable to Brother's ScanNCut (SDX1200) line in the consumer electronic cutting and crafting category, both targeting hobbyist and maker segments.
• Pfaff (SVP Group): Premium sewing machine brand — competes in the higher-end sewing and embroidery segment where Brother's Innov-is M380D and professional embroidery machines (PR1055X) are positioned.

Direct peers

• Xerox: Enterprise print hardware and Managed Print Services competitor — directly overlaps in multifunction printers, MPS contracts, and fleet management offerings for ASEAN enterprise customers.
• Janome: Computerized sewing and embroidery machine manufacturer — directly comparable to Brother's Innov-is sewing and embroidery line for home and professional sewing enthusiasts in Singapore and ASEAN.
• SATO Holdings: Industrial barcode and label printing solutions provider — direct competitor in industrial thermal label printers serving logistics, retail, and healthcare verticals in Asia-Pacific.
• Zebra Technologies: Industrial label printer and barcode printing specialist — directly competes with Brother's P-touch industrial line (PT-P900W, PT-E560BTVP) in logistics, manufacturing, and asset management verticals across ASEAN.
• HP Inc. Global leader in printers, scanners, and imaging — directly competes with Brother across inkjet, laser, and multifunction printer categories for both home and enterprise customers in Singapore and ASEAN.
• Canon Singapore: Major printer and multifunction device OEM operating in Singapore and ASEAN — direct competitor in inkjet, laser, and imageRUNNER/multifunction categories, plus scanner and label printer overlap.
• Epson Singapore: Direct competitor in inkjet, laser, EcoTank ink tank printers and label printing — strong position in ASEAN home and SMB printing, comparable product breadth and distribution model.

Broad incumbents

• Brother Industries Ltd (Parent): Japan-listed parent company (TSE: 6448) operating the global Brother brand across 100+ countries — broader incumbent whose product portfolio and global R&D investment underpin the Singapore subsidiary's offering.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/BrotherAsiaPacific
• Facebookfacebook.com/Brothersg
• LinkedInlinkedin.com/company/brother-international-singapore-pte-ltd
• Instagraminstagram.com/brother.sg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brother International Singapore Pte Ltd