Tmrf, Llc
- Company typePrivate
- Founded2012
- HeadquartersRifle, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Tmrf, Llc does
Tmrf, LLC operates the Columbine Ford dealership, a single-rooftop authorized Ford franchise located at 2728 Railroad Avenue in Rifle, Colorado. The dealership sells the full Ford lineup — F-Series trucks (F-150, F-150 Lightning, Super Duty F-250/F-350/F-450, Maverick, Ranger), SUVs and crossovers (Bronco, Bronco Sport, Escape, Explorer, Expedition), the Mustang and Mustang Mach-E, and Transit/E-Transit commercial vans — alongside a certified pre-owned inventory. A dedicated commercial center and Work Truck Solutions portal serve fleet and trades customers across Western Colorado and Eastern Utah, including energy-sector operators in Craig, Vernal, and Parachute.
The business operates four revenue streams: new vehicle sales (MSRP-based with dealer discounts and OEM incentives), used vehicle sales (including Ford Blue Advantage and Gold Certified programs), finance and insurance (through Ford Motor Credit and third-party lenders with rates tiered from 5.71% to 18.45% APR), and a service-and-parts back-office using genuine Ford OEM parts with Ford Mobile Service and Pickup & Delivery extensions. Go-to-market is enterprise field sales combined with inside sales and an e-commerce storefront supporting online build/price, pre-qualification, and trade-in valuation.
The dealership has been recognized eight times with Ford's President's Award, a distinction held by only 3% of U.S. Ford dealers, and operates under FordDirect digital infrastructure with FordPass Rewards loyalty integration. No technology platform, proprietary software, or AI/ML capability is disclosed in the source material; the franchise operates on conventional dealer systems and OEM-provided tooling.
Tmrf, Llc firmographics
Firmographics- Name
- Tmrf, Llc
- Legal name
- Columbine Ford
- Website
- https://columbineford.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Ownership category
- akta.pro rank
Tmrf, Llc industry classification
Industry- Product category
- Automotive Retail Dealership
- NAICS
- Used Car Dealers (44112), Automotive Parts, Accessories, and Tire Retailers (4413), Tire Dealers (441340), Other Motor Vehicle Dealers (4412)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
Keywords
Where Tmrf, Llc is headquartered
LocationHeadquarters
- HQ city
- Rifle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tmrf, Llc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new Ford vehicles including F-Series trucks, SUVs, cars, and commercial vans. Revenue generated from MSRP pricing with dealer adjustments and manufacturer incentives.
- Used Vehicle Sales: Pre-owned vehicle sales including Ford certified pre-owned, Gold Certified, and other dealer inventory. Includes trade-in evaluations and vehicle purchases.
- Finance and Insurance: Financing services for vehicle purchases through Ford Motor Credit Company and other lenders. Includes loan arrangement, leasing options, and credit applications.
- Service and Parts: Automotive service, maintenance, and repair using genuine Ford OEM parts. Includes routine maintenance, brake service, tire service, Quick Lane services, and mobile service options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | New Ford vehicles - MSRP-based pricing with dealer savings |
| Unit Pricing | One time/ perpetual license | Used vehicles - Individually priced with dealer discounts |
| Subscription | Monthly | Financing through Ford Motor Credit and other lenders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Tmrf, Llc product offering
Product offeringCore offering
Tmrf, LLC operates as Columbine Ford, an authorized Ford franchise dealership selling new and pre-owned Ford vehicles, including trucks, SUVs, performance cars, and commercial vans. The dealership provides comprehensive automotive services including financing through Ford Motor Credit, certified repair and maintenance with genuine OEM parts, a dedicated commercial center for fleet buyers, and mobile service/pickup-and-delivery options for customers across Western Colorado and Eastern Utah.
Product overview
Columbine Ford operates as a Ford automobile dealership offering a comprehensive vehicle portfolio alongside integrated service and financial solutions. The core product line includes Ford trucks (F-150, Super Duty/F-250/F-350/F-450, Maverick, Ranger), SUVs (Bronco, Bronco Sport, Escape, Explorer, Expedition), performance cars (Mustang), and electric vehicles (Mustang Mach-E, F-150 Lightning, E-Transit). The commercial lineup features Transit vans in various configurations. Supporting the vehicle sales, the dealership provides auto repair and parts services, financing options, and loyalty programs (FordPass Rewards). A dedicated Work Truck Solutions portal serves commercial customers seeking fleet vehicles and tax incentive guidance. The company is an 8-time Ford President's Award winner, recognizing excellence in customer satisfaction.
Differentiator
Problem solved
Functional benefit
Products and services
- New Ford Vehicle Sales
Companies that use Tmrf, Llc
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Tmrf, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tmrf, Llc partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Ford Motor CompanycoreAuthorized Ford franchise dealer operating as primary distribution channel for Ford vehicles in Western Colorado and Eastern Utah markets. Receives vehicle inventory allocation, marketing support, financing programs through Ford Motor Credit, and access to Ford's customer satisfaction programs including President's Award.
- Tire Manufacturers (Goodyear, Michelin, Bridgestone, etc.)minorRebate partnerships offering tire purchase incentives to customers. Includes $130 tire rebates, FordPass Rewards points, and promotional offers on tire and oil change services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tmrf, Llc competitors and assessment
Company assessmentBroad incumbents
- Asbury Automotive Group: Publicly traded dealership group with Ford franchises and a heavy F&I / Total Care Auto service-and-parts culture. Asbury's purchase of Larry H. Miller further illustrates rollup dynamics in the dealership space that pressure or partner with independent Ford franchises like Columbine.
- AutoNation: One of the largest publicly traded automotive dealership groups in the U.S. with hundreds of franchised rooftops across multiple OEMs including Ford. Operates the same new/used vehicle, F&I, service and parts model as Columbine Ford, but at vastly greater scale and geographic diversification.
- Holman Automotive: Privately held dealership and fleet services group operating Ford franchises alongside commercial fleet management. Its Holman Fleet division mirrors the Ford Pro/commercial center orientation that drives a meaningful slice of Columbine Ford's revenue.
- Lithia Motors: Largest U.S. franchised auto retailer with a national network of Ford and other OEM stores plus digital channels like Driveway. Demonstrates how a high-CSI franchise dealer can compound into a multi-billion-dollar enterprise via acquisition and digital retailing.
- Sonic Automotive: Publicly traded dealership group with franchised stores (including Ford) and EchoPark used-vehicle standalone brand. Provides the natural scaled-dealer comparison for a single-rooftop Ford dealer considering growth via acquisition or used-vehicle vertical expansion.
- Penske Automotive Group: Large publicly traded franchised dealership group with heavy commercial-truck exposure through Premier Truck Group. Comparable for the commercial fleet and Super Duty/Transit-side of the business that Columbine Ford develops through its Work Truck Solutions portal.
- Group 1 Automotive: Major publicly traded dealership group operating Ford franchises alongside other brands across the U.S. and U.K. Comparable in that it runs franchised dealer P&Ls with the same multi-revenue model (sales, F&I, service, parts) and centralizes back-office scale economies absent in single-roof independents.
- CarMax: Largest U.S. used-vehicle retailer with physical superstores and online inventory. Direct competitor for the pre-owned portion of Columbine Ford's business and for the trade-in side of new-vehicle sales in adjacent Front Range markets.
Emerging players
- Carvana: Pure-play online used-vehicle retailer with a vending-machine showroom model. Competes indirectly for used-inventory acquisition (trade-ins) and against the dealership's online shopping tools in the Colorado market.
Regional players
- Burt Automotive Group: Long-running Colorado-based family dealership group operating multiple Colorado Springs and Denver-area rooftops including Ford franchises. Closest mid-scale regional peer sharing the Colorado market and dealer-association dynamics that shape CSI award competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tmrf, Llc social profiles
Digital presenceTmrf, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tmrf, Llc leadership team
Management profileNumber of profiles
Tmrf, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tmrf, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tmrf, Llc
What does Tmrf, Llc do?
Tmrf, LLC operates as Columbine Ford, an authorized Ford franchise dealership selling new and pre-owned Ford vehicles, including trucks, SUVs, performance cars, and commercial vans. The dealership provides comprehensive automotive services including financing through Ford Motor Credit, certified repair and maintenance with genuine OEM parts, a dedicated commercial center for fleet buyers, and mobile service/pickup-and-delivery options for customers across Western Colorado and Eastern Utah.
Is Tmrf, Llc a public or private company?
Tmrf, Llc is a private company. It is classified as unknown and is currently operating.
When was Tmrf, Llc founded?
Tmrf, Llc was founded in 2012.
Where is Tmrf, Llc based?
Tmrf, Llc is headquartered in Rifle, United States, in the North America region.
How does Tmrf, Llc make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, finance and Insurance and service and Parts.
Who are Tmrf, Llc's main competitors?
Broad incumbents on record are Asbury Automotive Group, AutoNation, Holman Automotive, Lithia Motors, Sonic Automotive, Penske Automotive Group, Group 1 Automotive and CarMax. Carvana is listed as an emerging player. Burt Automotive Group is listed as a regional player.
Does Tmrf, Llc have an API?
No public API is recorded for Tmrf, Llc.
What industry is Tmrf, Llc in?
Tmrf, Llc's product category is Automotive Retail Dealership. Its primary akta.pro industry code is FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors). Its NAICS code is 44112 and its SIC code is 7500.