Yog Prachar

What Yog Prachar does

Yog Prachar is an India-based direct-to-consumer online education platform that delivers yoga, meditation, and spirituality courses rooted in Sadhguru's Isha Hatha Yoga tradition. Founded in September 2020 by certified yoga teacher Yashkumar Shah in Unjha, Gujarat, the company serves individual adult consumers seeking stress relief, emotional balance, and spiritual growth, as well as parents enrolling children aged 7-16 in structured yoga programs. The company is explicitly positioned as an independent initiative leveraging Isha-derived content rather than an official Isha Foundation offering.

The product portfolio comprises five distinct offerings: a self-paced pre-recorded meditation course ('Becoming Meditative', 23 video lessons, ~5 hours of content), three cohort-based live programs delivered via Zoom (the 4-day Ananda, the 21-day Yogastha limited to 24 participants per batch, and the 5-day Unfold for children), and in-person Classical Hatha Yoga workshops across India. Technology infrastructure is lightweight: a custom learning management system at learn.yogprachar.com hosts evergreen pre-recorded content with lifetime access, while live cohorts run on Zoom with WhatsApp-based community support groups extending 7 to 48 days post-program. Payment processing is split across Instamojo for live programs and Razorpay for the evergreen course.

The business model is B2C one-time enrollment fees ranging from ₹399 to ₹5,000 per participant, with no recurring subscription layer. The flagship Becoming Meditative course alone has reportedly enrolled 98,537+ participants with a 4.93/5 average rating across 1,500+ reviews, indicating strong organic and social-media-driven demand. The company is bootstrapped and privately held by its founder with no disclosed external funding or institutional investors, and operates with 1-10 employees, indicating a small, founder-led operation reliant on product-led growth and word-of-mouth rather than heavy paid acquisition.

Name

Yog Prachar

Legal name

Yog Prachar

Website

https://yogprachar.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Yog Prachar is an India-based online education platform offering yoga, meditation, and spirituality courses derived from Sadhguru's Isha tradition. It sells direct-to-consumer programs to adult wellness seekers and parents of children aged 7-16 via Zoom-based live cohorts and pre-recorded video content.

Ownership category

akta.pro rank

Product category

Online Yoga and Meditation Education

NAICS

Other Schools and Instruction (6116)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAJAA

Guided Meditation Instruction (1:1 & Group)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADACAK

Kids & Family Yoga

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Online yoga programs
• Meditation courses
• Spiritual wellness education
• Children's yoga classes
• Yoga teacher workshops

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Course Sales (Pre-recorded): Pre-recorded online courses (e.g., 'Becoming Meditative') sold as one-time purchases with lifetime access. Price point ₹399. Revenue is one-time per transaction, with no recurring component. The course has enrolled 98,537+ participants.
2. Live Online Program Enrollment: Cohort-based live online yoga programs (4-day Ananda at ₹1200, 21-day Yogastha at ₹5000, 5-day Unfold at ₹1500) sold as one-time enrollment fees. Includes live Zoom sessions, personalized corrections, and WhatsApp support. Limited batch sizes (e.g., 24 participants for Yogastha).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Yog Prachar sells online yoga, meditation, and spirituality programs directly to individual consumers through its own website platform. Its product portfolio includes pre-recorded self-paced courses (Becoming Meditative with lifetime access), cohort-based live online yoga programs delivered via Zoom (Ananda 4-day, Yogastha 21-day), a children's yoga program (Unfold), and in-person Classical Hatha Yoga workshops across India. Programs are priced between ₹399 and ₹5,000, supported by WhatsApp community groups, and curriculum is derived from Sadhguru's Isha Hatha Yoga traditions taught by certified teachers.

Product overview

Yog Prachar is an online education platform offering yoga, meditation, and spirituality programs primarily designed by Sadhguru. Its product portfolio comprises five distinct offerings: (1) Becoming Meditative — a self-paced pre-recorded course (23 lessons, ~5 hours) with lifetime access focused on meditation and inner peace; (2) Ananda — a 4-day live online yoga program delivered via Zoom with morning and evening batch options; (3) Yogastha — an intensive 21-day live online yoga and meditation program with an exclusive 24-participant batch model; (4) Unfold — a 5-day live online yoga program specifically designed for children aged 7–16; and (5) Classical Hatha Yoga Workshops — in-person workshops across India. All programs are sold directly through the platform's website and integrate with WhatsApp for community support, Zoom for live sessions, and payment processors including Instamojo and Razorpay.

Differentiator

Problem solved

Functional benefit

Products and services

• Becoming Meditative A pre-recorded online meditation course for adults (ages 12+) that teaches Sadhguru's Isha Kriya meditation and supporting practices through 23 video lessons totaling about 5 hours of content. Purchasers receive lifetime access via the learn.yogprachar.com platform and can use it for stress relief, mental clarity, and ongoing meditative practice.
• Ananda A 4-day live online yoga program delivered via Zoom for adults seeking an introduction to yogic practices, including personalized corrections, 9 yogic practices, and 7-day WhatsApp community support.
• Yogastha An intensive 21-day live online yoga and meditation program for adults aged 12 and over, limited to 24 participants per batch, with daily live sessions, personalized corrections, and 48-day WhatsApp support.
• Unfold A 5-day live online yoga program for children aged 7–16, delivered via Zoom with personalized corrections, 9 yogic practices, immunity-boosting exercises, yogic nutrition guidance, and 48-day WhatsApp support including parents.
• Classical Hatha Yoga Workshops In-person Classical Hatha Yoga workshops delivered across India that enhance participants' physical, mental, and experiential capacities, distributed via the classicalhathayoga.in platform.

Quantifiable outcome

• 98,537+ enrolled participants for the 'Becoming Meditative' course
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Isha Foundation (Sadhguru)coreStrategic or Co-development PartnerYog Prachar offers programs derived from Sadhguru's wisdom and yoga traditions, designed by Sadhguru and taught by certified Isha Hatha Yoga Teachers. The company explicitly states it is an 'independent initiative by Yog Prachar and not offered officially from Isha Foundation.' Programs include Isha Kriya, Shambhavi Mudra, Nadi Shuddhi, Yoga Namaskar, and other Isha practices. This is the core intellectual foundation of the company's entire curriculum.
• Yogavani (co-founded by Makarand Mode)minorStrategic or Co-development PartnerYogavani is a yoga initiative co-founded by Makarand Mode, one of Yog Prachar's certified Isha Hatha Yoga Teachers. Makarand serves as a teacher for the Ananda 4-day program. The relationship appears to be an individual instructor affiliation rather than a formal corporate partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Mindbody: Large wellness software and consumer marketplace offering yoga and meditation booking; comparable as a broad incumbent in the online wellness services stack but with much wider scope.

Direct peers

• Calm: Market-leading meditation and sleep app with structured courses comparable to Becoming Meditative, with significantly larger scale, brand recognition, and capital base.
• Yoga International: Online yoga and meditation streaming platform with multi-level programs comparable to Yog Prachar's tiered course structure (beginner to advanced).
• Art of Living: Major Indian spiritual organization offering online meditation, yoga, and Sudarshan Kriya programs directly comparable in mission, regional market, and live cohort delivery model.
• Glo (Yoga, Pilates, Meditation): Subscription-based online yoga and meditation platform with 4,000+ classes, comparable to Yog Prachar's self-serve course model and global direct-to-consumer delivery.
• Headspace: Subscription-based guided meditation and mindfulness app with structured courses directly comparable to Becoming Meditative's guided meditation curriculum and consumer subscription model.
• Alo Moves: Premium online yoga and mindfulness streaming service comparable in evergreen course catalog model and instructor-led class delivery, but with strong consumer brand backing.
• Isha Foundation (Sadhguru App): Official Isha platform offering Sadhguru-designed yoga programs including Isha Kriya, Shambhavi Mudra, and Hatha Yoga teacher training directly comparable to Yog Prachar's curriculum foundation and target audience.
• Sadhguru Exclusive App: Official Sadhguru video streaming platform offering yoga and spiritual content; this is the most direct competitive overlap given shared content source and online delivery format.

Regional players

• The Yoga Institute: India's oldest organized yoga institution now offering online teacher training and live yoga programs; comparable in Indian yoga heritage context and live cohort program model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/yog_prachar
• Facebookfacebook.com/yogprachar
• Instagraminstagram.com/yog.prachar
• LinkedInlinkedin.com/company/yog-prachar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yog Prachar