Lumicom
Lumicom is a Melbourne-based audiovisual integration firm, founded in 2011, providing end-to-end AV design, installation, and tiered managed services to enterprise, government, sports, and cultural clients across Australia. It develops the proprietary Nodel AV control platform and custom-manufactures bespoke hardware for specialized projects.
- Company typePrivate
- Founded2011
- HeadquartersFootscray, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lumicom does
Lumicom is a Melbourne-headquartered audiovisual integration firm founded in 2011 by a five-director leadership team with combined 10-20+ years of AV industry tenure. The company designs, installs, and supports commercial AV systems for enterprise, government, sports, education, arts, and cultural clients across Victoria and New South Wales, with marquee customers including ACMI, David Jones, Collingwood Football Club, AusNet Services, Arts Centre Melbourne, and Melbourne Jet Base.
The technical core is the proprietary Nodel control and monitoring platform — an open-source system that unifies disparate AV/IT devices (DMX, DALI, Q-Sys, XOS/Balena, IoT, custom Raspberry Pi media players) under a single web-based dashboard and integrates with Microsoft Exchange for event-based scheduling. Lumicom also operates an in-house custom manufacturing capability producing bespoke hardware — Lens Readers with custom PCBs and Power-over-Ethernet for unreliable public exhibition environments, custom media players, and pendant speaker conversion brackets — alongside proprietary scoreboard software with presets for basketball, netball, tennis, volleyball, and badminton. Director roles cover integration services, custom manufacturing, engineering services, software engineering, and project management, supporting both integration and original-design functions.
Revenue is generated across five streams: AV installation services, recurring managed services, hardware sales, custom manufacturing, and consultation/design. Managed services follow a four-tier subscription model (Platinum, Gold, Silver, Bronze) starting at approximately A$120/month per site, anchoring a recurring base from which installation clients are converted. Distribution is direct enterprise field sales with no channel/reseller layer, supported by free-consultation offers and vendor-partner pipelines (Crestron, Poly, Zoom, Microsoft, NEC, Shure, Yamaha, Scala).
Lumicom firmographics
Firmographics- Name
- Lumicom
- Legal name
- Lumicom Pty Ltd
- Website
- https://lumicom.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lumicom is a Melbourne-based audiovisual integration firm, founded in 2011, providing end-to-end AV design, installation, and tiered managed services to enterprise, government, sports, and cultural clients across Australia. It develops the proprietary Nodel AV control platform and custom-manufactures bespoke hardware for specialized projects.
- Ownership category
- akta.pro rank
Lumicom industry classification
Industry- Product category
- Corporate Audio Visual Integration Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Audio and Video Equipment Manufacturing (3343)
- akta.pro primary industry
- Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)
- akta.pro secondary industries
- Commercial Lighting Fixture Installation (HSAOAFAM), Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)
Keywords
Where Lumicom is headquartered
LocationHeadquarters
- HQ city
- Footscray
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Lumicom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- AV Installation Services: One-time professional services revenue from designing and installing AV systems including digital signage, LED video walls, video conferencing rooms, and audio systems. Projects range from single-room installations to large-scale multi-venue deployments.
- Managed Services: Recurring revenue from four-tier managed service agreements (Platinum, Gold, Silver, Bronze) providing ongoing monitoring, maintenance, remote support, and issue resolution. Base pricing starts at approximately $120 per month for active monitoring. Converting installation clients into managed services creates predictable recurring revenue.
- AV Hardware and Components: Revenue from supplying and installing AV hardware including LCD screens, LED video walls, cameras, microphones, control systems, and related equipment. Lumicom supplies leading brands and their own manufactured custom products.
- Custom Manufacturing: Revenue from designing and manufacturing bespoke AV technologies including custom Lens Readers, media players, brackets, enclosures, and circuit boards for specialized project requirements.
- Consultation and Design Services: Fees for AV consulting, office space design, and technical advisory services covering initial assessment, strategic planning, and detailed proposals for AV system implementations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platinum Level - Unlimited support with 4x/year preventative maintenance and 24/7 phone access |
| Subscription | Monthly | Gold Level - Active monitoring with 2x/year maintenance and priority support |
| Subscription | Monthly | Silver Level - Monitoring with pay-as-needed on-site support |
| Subscription | Monthly | Bronze Level - Basic monitoring suitable for minimal support needs |
| Usage-based | Pay-as-you-go | Non-Contracted Support |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Lumicom product offering
Product offeringCore offering
Lumicom designs, supplies, and installs commercial audiovisual systems including corporate AV fit-outs, digital signage and IPTV, LED video walls, video conferencing rooms (Zoom Rooms and Microsoft Teams Rooms), and audio systems. The company provides ongoing tiered managed services (Platinum, Gold, Silver, Bronze) with real-time active monitoring and preventative maintenance. Lumicom also develops the proprietary Nodel control and monitoring platform and manufactures custom AV hardware such as Raspberry Pi-based Lens Readers and media players for specialised projects.
Product overview
Lumicom is a Melbourne-based audiovisual integration company offering end-to-end corporate AV solutions. The core offering consists of Design and Consultation, Audio Visual Installation, Support Services, and Managed Services as the four foundational pillars. These are supplemented by specialised product lines: LED Video Walls, Digital Signage and IPTV (powered by Scala), Zoom Rooms, and Microsoft Teams Rooms. A proprietary technology layer — the Nodel Control System and Nodel Touch Screen controllers — underpins both the Zoom Rooms and Teams Rooms solutions, enabling unified management of AV devices, environmental controls, and scheduling via Microsoft Exchange integration. The Managed Services practice (Platinum/Gold/Silver/Bronse tiers) wraps the entire portfolio with proactive monitoring, remote maintenance, and on-site support. The company also performs custom manufacturing for bespoke AV hardware such as Lens Readers and media players.
Differentiator
Problem solved
Functional benefit
Products and services
- Design and Consultation Audio visual consultation and office space design services combining IT expertise with innovative design strategies to create functional and aesthetically pleasing environments. Covers initial assessment, strategic planning, and detailed proposals for AV system implementations.
- Audio Visual Installation Commercial AV installation services covering placement and integration of screens, speakers, and related equipment into office fit-outs, retail spaces, hospitality venues, and corporate environments.
- Support Services AV maintenance and repair services including troubleshooting, firmware updates, proactive maintenance, digital signage maintenance, and audio-visual repair, with regular check-ups, real-time monitoring, and support service agreements.
- Managed Services Tiered managed service plans (Platinum, Gold, Silver, Bronze) providing real-time active monitoring, remote maintenance, on-site support, preventative maintenance, and 24/7 phone access for AV and video conferencing systems, with monthly subscription billing.
- LED Video Walls LED video wall installation providing high-resolution, vibrant displays with sharp image quality and colour accuracy for indoor and outdoor applications, including consultation, supply, installation, and ongoing support.
- Digital Signage and IPTV IPTV-enabled digital signage systems delivering high-resolution, real-time content streaming for corporate lobbies, retail showrooms, and hospitality venues using the Scala platform, supporting live content, advertisements, and internal messaging.
- Zoom Rooms Integrated Zoom video conferencing solutions combining Zoom Rooms software with hardware (cameras, microphones, touch-screen controllers) to create collaborative meeting spaces, including a portable trolley solution and four room package tiers.
- Microsoft Teams Rooms Microsoft Teams Rooms solutions equipping meeting spaces with Teams-optimised hardware including high-resolution cameras, advanced microphones, touchscreen consoles, and content sharing capabilities, available in four package tiers from Huddle Space to Large Room.
Quantifiable outcome
- 13+ year managed service relationship with Collingwood Football Club demonstrating long-term reliability
- +4 more outcomes
Companies that use Lumicom
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
Lumicom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Lumicom partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Jasco ConsultingcoreStrategic implementation partner working alongside Lumicom on AusNet Services projects. Jasco provides ICT expertise while Lumicom handles AV integration. This partnership has delivered 30+ projects over 5 years with AusNet, including boardroom upgrades and 64 meeting room renewals.
- PolycoreTrusted technology brand integrated into Lumicom's Zoom and Microsoft Teams Room solutions. Poly products including Studio USB Bar, EagleEye Director camera, and Polycom devices featured across customer installations. Lumicom uses Poly video conferencing technology as core component of meeting room packages.
- MicrosoftcoreMicrosoft Teams Rooms integration partner providing Teams-compatible video conferencing solutions. Lumicom deploys Crestron Flex UC platform with Microsoft Teams 'one-touch join' meeting integration alongside Zoom and Webex support.
- ZoomcoreCertified Zoom Rooms integrator offering integrated video conferencing solutions combining Zoom software with hardware. Lumicom provides Zoom Room packages from huddle space to large meeting rooms with complete installation services.
- CrestroncoreIntegration partner using Crestron control systems, Flex UC platform, AM200 wireless presentation gateway, and switchers across enterprise deployments. Crestron products provide room control, video conferencing, and wireless presentation capabilities.
- NECcoreLCD screen supplier used across video conferencing and digital signage installations. NEC displays featured in huddle spaces, meeting rooms, and large room packages.
- Q-SyscoreQ-Sys Core-510 DSP used in ACMI exhibition for managing 192x192 Dante audio network with 110+ speaker channels. Provides audio processing and network audio control for complex exhibition requirements.
- Raspberry PicoreRaspberry Pi hardware used as foundation for custom-built Lens Readers and media players. Custom PCBs developed to improve reliability beyond standard Raspberry Pi implementations for public exhibition environments.
- ScalacoreScala digital signage platform used across multiple installations including Powercor, Melbourne Jet Base, and Arts Centre Melbourne. Scala Content Manager provides content playback, management, and control with scheduling engine for automated content delivery.
- ShurecoreCeiling microphone solutions including Dante-enabled microphone systems deployed in AusNet boardroom upgrades. Shure audio equipment provides high-quality audio capture for video conferencing.
- YamahacoreYamaha Dante Power Amplifiers integrated into ACMI audio system alongside custom pendant speaker conversions of Yamaha ceiling speakers.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
Lumicom competitors and assessment
Company assessmentBroad incumbents
- Diversified: Large US-based AV/IT systems integrator providing design-build, managed services, and digital media solutions across enterprise, healthcare, and entertainment verticals. Comparable in end-to-end service model and vertical breadth, but at significantly larger scale.
- AVI-SPL: Largest US/global AV systems integrator offering design, deployment, and managed services for enterprise, government, and education clients. Comparable as a full-service AV integrator with multi-vendor expertise and managed service offerings, though at materially larger scale.
Others
- Scala (STRATACACHE): Digital signage software platform vendor whose Scala Content Manager is a key part of Lumicom's digital signage solutions. Comparable as a technology partner and ecosystem enabler for digital signage deployments.
- Crestron Electronics: Manufacturer of AV control systems, UC platforms (Crestron Flex), and room booking hardware widely deployed by Lumicom. Comparable as a key technology partner and ecosystem enabler, not a direct competitor.
- Biamp: Professional audio equipment manufacturer whose DSP and conferencing products are deployed by Lumicom in enterprise installations. Comparable as a critical upstream technology supplier in the AV integration value chain.
Direct peers
- Whitlock (Convergent Technologies): US AV integration and collaboration services firm offering design, deployment, and managed services for enterprise meeting spaces. Comparable in service mix and recurring managed services focus.
- Kinly: Global AV and collaboration services provider (Norway-headquartered) offering video conferencing, AV integration, and managed services to enterprise clients. Closely comparable business model to Lumicom — consultative integration with recurring support.
- AVMI: UK-headquartered AV integrator and managed services provider serving corporate, public sector, and financial services clients globally. Comparable consultative AV integration and managed service business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lumicom social profiles
Digital presenceLumicom compliance and trust
Trust signalCompliance1 record
Lumicom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lumicom leadership team
Management profileNumber of profiles
Profiles5 records
Lumicom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lumicom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lumicom
What does Lumicom do?
Lumicom designs, supplies, and installs commercial audiovisual systems including corporate AV fit-outs, digital signage and IPTV, LED video walls, video conferencing rooms (Zoom Rooms and Microsoft Teams Rooms), and audio systems. The company provides ongoing tiered managed services (Platinum, Gold, Silver, Bronze) with real-time active monitoring and preventative maintenance. Lumicom also develops the proprietary Nodel control and monitoring platform and manufactures custom AV hardware such as Raspberry Pi-based Lens Readers and media players for specialised projects.
Is Lumicom a public or private company?
Lumicom is a private company. It is classified as management employee owned and is currently operating.
When was Lumicom founded?
Lumicom was founded in 2011. It employs 11 to 50 people.
Where is Lumicom based?
Lumicom is headquartered in Footscray, Australia, in the Oceania region.
How does Lumicom make money?
Five revenue lines are on record. AV Installation Services are the primary driver. The others are managed Services, AV Hardware and Components, custom Manufacturing and consultation and Design Services.
Who are Lumicom's main competitors?
Broad incumbents on record are Diversified and AVI-SPL. Others are Scala (STRATACACHE), Crestron Electronics and Biamp. Direct peers are Whitlock (Convergent Technologies), Kinly and AVMI.
Does Lumicom have an API?
No public API is recorded for Lumicom.
What industry is Lumicom in?
Lumicom's product category is Corporate Audio Visual Integration Services. Its primary akta.pro industry code is CRACAEAK, Home Theater Installation, Calibration & Custom AV Services Retail, with a secondary code of HSAOAFAM, Commercial Lighting Fixture Installation. Its NAICS code is 54151.