Mr.fence

What Mr.fence does

Mr. Fence is a family-owned and operated fence installation and outdoor structures contractor headquartered in Evansville, Indiana, in continuous operation since 2001. The company designs, supplies, and installs residential and commercial fencing across four primary material categories — aluminum, vinyl, chain link, and wood — plus complementary outdoor living products including custom decks, docks, and pergolas and arbores. Customers can purchase either full-service professional installation by trained crews or DIY fence kits for self-installation. The business sells and operates across a defined Tri-State service footprint covering Indiana, Kentucky, and Illinois from a single showroom at 1804 N Burkhardt Rd.

Technically, the company relies on three proprietary installation differentiators: the King+ wood fence installation method, a dry pack post setting method using a proprietary concrete mix that enables same-day post setting and fence building, and custom routing machines that allow matching existing fences even when the original style is no longer available. Vinyl offerings incorporate SolarGuard-infused technology to resist sun-bleaching. Installation quality is backed by a lifetime workmanship warranty in addition to manufacturer material warranties, and the company states its fences are built to meet or exceed ASTM standards.

Revenue is generated predominantly through one-time project-based sales of fence materials and labor (professional services), with a secondary DIY materials revenue stream. A financing partnership with Avvance introduces a third payment mechanism for residential and commercial buyers. The go-to-market motion is sales-led and multi-channel: a 4-step sales process (Meet and Measure, Select Style, Detailed Estimate and Scheduling, Delivery and Installation) supported by free in-home estimates, a regional showroom, content marketing across website/blog/photo gallery, and an active social presence on Facebook, Instagram, LinkedIn, Pinterest, and YouTube. The company has 11-50 employees, is privately held with no disclosed institutional or parent ownership, and is led by owner Shawn King, who also holds leadership positions in industry associations including Vice President of the Fence Workers Association (FWA) and Board of Directors of the North American Fence Contractors Association (NAFCA).

Name

Mr.fence

Legal name

Mr. Fence

Website

https://gomrfence.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Mr. Fence is a family-owned fence and outdoor structures installer based in Evansville, Indiana, serving residential and commercial customers across Indiana, Kentucky, and Illinois with aluminum, vinyl, chain link, and wood fences plus decks, docks, and pergolas.

Ownership category

akta.pro rank

Product category

Fence Installation Services

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Fence Installation & Replacement (HSAPALAC)

akta.pro secondary industries

Deck Design & New Deck Construction (HSAIAJAE), Gate Installation (Manual & Automated) (HSAIAJAC), Fence Panel & Picket Repair/Replacement (HSAGAJAD)

Keywords

• Residential fencing installation
• Commercial fencing solutions
• Outdoor living structures
• Deck and dock building
• DIY fence materials

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fence Material Sales: Sale of fence materials including aluminum, vinyl, chain link, and wood fences to residential and commercial customers. Materials can be purchased for DIY installation or with professional installation.
2. Professional Installation Services: Full-service fence installation by trained professional crews for residential and commercial properties. Includes lifetime workmanship warranty on all installations.
3. Outdoor Living Solutions: Additional revenue from decks, docks, and pergolas installation services.
4. Financing Services: Financing options offered through partner Avvance for home and business owners in Indiana.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Mr. Fence is a fence installation company that sells and professionally installs residential and commercial fencing in aluminum, chain link, vinyl, and wood materials across the Tri-State area of Indiana, Kentucky, and Illinois. In addition to fencing, the company builds decks, docks, pergolas, and arbors as outdoor living add-ons. Customers can also purchase DIY fence kits and materials for self-installation, supported by the company's installation expertise and a lifetime workmanship warranty on professional installations.

Product overview

Mr. Fence is a fence installation company serving the Tri-State area (Indiana, Kentucky, Illinois) since 2001. The core product offering consists of four main fence types: Aluminum Fences, Chain Link Fences, Vinyl Fences, and Wood Fences. These are offered as both professional installation services and DIY fence kits. Beyond basic fencing, the company provides specialized fence applications including Decorative Fences, Pool Fences, Privacy Fences, Security Fences, and Semi-Privacy Fences, targeting both residential and commercial customers. Additional outdoor living products include Decks, Docks, and Pergolas & Arbors. The company also offers add-on products like i Drive Power Systems for automated gate access and financing options through Avvance. Installation services can be purchased as full professional installation or self-installed with support.

Differentiator

Problem solved

Functional benefit

Brands

• Mr. Fence Tools: Related website for fence tools (external site mrfencetools.com)
• Mr. Fence Academy
• iFence

Products and services

• Aluminum Fences Durable, rust-resistant aluminum fencing available in multiple styles (including 3-rail black aluminum) for residential and commercial properties; comes with lifetime manufacturer warranties and no ongoing maintenance.
• Chain Link Fences Cost-effective galvanized and vinyl-coated chain link fencing offering quick installation and low maintenance for residential and commercial customers.
• Vinyl Fences Weather-resistant PVC vinyl fencing available in many styles and colors with SolarGuard infusion that protects against sun-bleaching and minimizes maintenance.
• Wood Fences Traditional wood fencing in pressure-treated pine and cedar, available in styles such as shadowbox, stockade, board-on-board, cap and trim, and spindle top, installed using the proprietary King+ method.
• Residential Fencing Tailored fencing solutions for homeowners in aluminum, chain link, vinyl, and wood materials, styles, and heights that comply with local codes and HOA rules.
• Commercial Fencing Commercial-grade fencing for businesses offering higher security levels and stronger materials than residential options, including security, privacy, and commercial entry gates.
• DIY Fence Kits Do-it-yourself fence installation kits with materials and instructions that let customers purchase and self-install their own fences with support from Mr. Fence.
• Decks Custom deck installation including detached, attached, wraparound, and multi-tier designs using composite materials for residential outdoor living.
• Docks Dock installation services for waterfront residential properties.
• Pergolas & Arbors Custom-designed pergola and arbor installations for residential outdoor living spaces.
• Fence Financing Financing options for fence purchases through partnership with Avvance, available for home and business owners in Indiana.

Quantifiable outcome

• Most residential projects completed in one day using dry pack post setting method
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fence Workers Association (FWA)coreStrategic or Co-development PartnerIndustry association for fencing and access control professionals. Mr. Fence owner Shawn King serves as Vice President. FWA fosters collaboration, knowledge exchange, and industry growth through networking, education, and innovation.
• North American Fence Contractors Association (NAFCA)coreStrategic or Co-development PartnerIndustry association established in 2011 operated by volunteers committed to promoting highest standards of quality and professionalism. Provides education, training, and advocates for industry regulations. Mr. Fence owner Shawn King serves on Board of Directors.
• DotCom Global MediaminorGTM or Marketing PartnerPart of DotCom Professional Network providing SEO support and marketing services across 3,000+ websites in their network.
• Mr. Fence AcademyminorOthersRelated educational entity under the Mr. Fence brand umbrella.
• Mr. Fence ToolsminorOthersRelated tools entity under the Mr. Fence brand umbrella.
• iFenceminorOthersRelated fence company entity under the Mr. Fence brand umbrella.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Home Depot Home Services: Largest U.S. home-improvement retailer offering fence purchase-and-install bundles as part of a much broader home services portfolio. Competes with Mr. Fence for the same fence installation jobs but operates at vastly greater scale and via different GTM.
• Lowe's Installation Services: National home-improvement retailer with installer-network-driven fence installation alongside many other categories. Overlaps directly with Mr. Fence's residential install offering but as part of an extensive services portfolio.

Others

• CertainTeed (Bufftech): Major manufacturer of vinyl and aluminum fence systems (Bufftech brand). Comparable as a complementary/competitive party: Mr. Fence installs CertainTeed-brand materials while CertainTeed also routes customers to dealer/install networks.
• Master Halco: Largest North American wholesale distributor of fencing products (chain link, ornamental steel, vinyl, wood). Comparable because it sits directly upstream and downstream of regional fence contractors like Mr. Fence as both a material supplier and a competitive go-to for DIY customers.
• ActiveYards: Fence-systems manufacturer selling aluminum and vinyl fencing through dealer/installer networks. Comparable as an adjacent channel: installers like Mr. Fence serve as ActiveYards' installation partners, while ActiveYards also routes leads to competing dealer-installers.

Direct peers

• Security Fence Company: Regional Midwest/southern U.S. fence contractor offering residential and commercial fencing across multiple materials and applications. Comparable on customer profile, project mix, and regional contractor structure.
• Frederick Fence Company: Mid-Atlantic regional fence installer serving residential and commercial customers with similar materials mix (aluminum, vinyl, chain link, wood) and lifetime-style craftsmanship positioning. Closely comparable in customer base and product breadth to Mr. Fence.
• Superior Fence & Rail: National fence installation franchise with residential and commercial focus, the same core offering (aluminum, vinyl, chain link, wood) and the same sales-led GTM motion (free estimates, professional install). Directly comparable to Mr. Fence's model, just at a much larger geographic scale.

Regional players

• HOM Furniture / Local outdoor-living contractors: Other small-to-mid regional residential outdoor-structure contractors that combine fence, deck, dock, and pergola services. Closest peer set to Mr. Fence in scope, though none is publicly disclosed in the input data.

Emerging players

• Trex Company: Leading manufacturer of composite decking with growing installation/contractor network and adjacent outdoor-living products. Comparable on the deck and outdoor-living side of Mr. Fence's business, but operates as a brand-direct installer that can disintermediate regional deck installers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0xmpFWnQzB_we9YEBFvRDg
• Facebookfacebook.com/Mr.Fence
• LinkedInlinkedin.com/company/mr-fence
• Instagraminstagram.com/gomrfence
• Pinterestpinterest.com/gomrfence/_saved

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr.fence