DotCom Global Media
DotCom Global Media is a bootstrapped, founder-owned digital marketing agency in Naples, Florida, that exclusively designs custom websites, SEO, paid ads, and 3D graphics for 150+ fence contractors across the United States and Canada via tiered monthly subscription programs.
- Company typePrivate
- Founded1994
- HeadquartersNaples, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What DotCom Global Media does
DotCom Global Media is a privately held, founder-owned digital marketing agency headquartered in Naples, Florida, that exclusively serves the fence industry across the United States and Canada. Founded in 1994 by Sam Natello and Anna Natello, the company shifted to exclusive vertical focus on fence contractors in 2016 and has since grown to a 45+ person in-house team of designers, developers, writers, SEO strategists, ad specialists, and client support staff. The firm builds 100% custom-coded websites (no templates), develops proprietary 3D fence graphics and interactive visuals exclusive to its clients, and delivers tiered subscription programs that bundle website design, ongoing SEO, content creation, paid ad management, and graphics into recurring monthly engagements.
The company's technology stack centers on mobile-first responsive design, structured data schema markup, AI search optimization for Google's SGE, ChatGPT Search, and Bing Copilot, and a private backlink network targeted at local fence markets. Pricing is structured in three subscription tiers: Lite at $1,800/month for smaller fence companies, Elite at $3,000/month for established contractors, and a custom-priced Enterprise program for multi-location and franchise operators. Paid ad management for Google PPC, Local Service Ads, and Meta Ads is offered separately, with ad spend billed in addition to program fees. All programs carry a 12-month initial commitment, after which services continue month-to-month.
DotCom monetizes through these recurring subscriptions plus add-on services (paid ad management, custom graphics) and reports a customer base of 150+ fence contractors, supported by deep integration partnerships with industry-specific tools including mySalesman (instant quoting), Tiger Payment Solutions, Contractor Accelerator, and financing platforms. The firm has no external funding and operates as a bootstrapped, profitable agency with ownership retained by its co-founders.
DotCom Global Media firmographics
Firmographics- Name
- DotCom Global Media
- Legal name
- DotCom Global Media
- Website
- https://dotcomglobalmedia.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DotCom Global Media is a bootstrapped, founder-owned digital marketing agency in Naples, Florida, that exclusively designs custom websites, SEO, paid ads, and 3D graphics for 150+ fence contractors across the United States and Canada via tiered monthly subscription programs.
- Ownership category
- akta.pro rank
DotCom Global Media industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where DotCom Global Media is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DotCom Global Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Website Design & Digital Marketing Programs (Subscription): Monthly recurring subscription programs (Lite, Elite, Enterprise) that include custom website design, ongoing SEO optimization, content creation, social media support, and digital marketing management. Programs require 12-month initial commitment with month-to-month continuation after.
- Paid Ad Management: Separate paid ad management service covering Google Paid Ads (PPC), Google Local Service Ads (LSAs), and Meta Ads (Facebook and Instagram). Ad spend is separate from management fees. Full campaign setup, optimization, landing page creation, lead tracking, and monthly reporting included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite Program - Entry ticket to awesome for smaller/newer fence companies |
| Subscription | Monthly | Elite Program - Full-scale strategy for ambitious fence companies ready to dominate |
| Subscription | Multi-year contract | Enterprise Program - Boss level custom solutions for multi-location leaders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
DotCom Global Media product offering
Product offeringCore offering
DotCom Global Media designs and builds custom-coded websites and delivers integrated digital marketing services (SEO, paid advertising, content, and proprietary 3D graphics) exclusively for fence companies in the U.S. and Canada. Services are packaged into 12-month monthly subscription programs (Lite, Elite, Enterprise) that combine website development, ongoing SEO, paid ad management, and content creation, with ad spend billed separately.
Product overview
DotCom Global Media offers a unified platform of digital marketing services exclusively for the fence industry, combining Custom Websites, Strategic SEO, Paid Advertising, Expert Content, and Custom Graphics into tiered subscription programs (Lite, Elite, and Enterprise). The core offering consists of 100% custom-coded websites that integrate with third-party tools including HubSpot, Shopify, mySalesman, Tiger Payment Solutions, Contractor Accelerator, financing platforms, and quote generators. The company provides tiered monthly programs starting at $1,800/month (Lite) to $3,000/month (Elite) with custom Enterprise pricing, all built around their custom 3D fence graphics library and AI-optimized SEO strategies. Additional offerings include a free Digital Health Report and the Fence Event List directory.
Differentiator
Problem solved
Functional benefit
Brands
- DotCom Lite: Entry-level website program for smaller/newer fence companies
- DotCom Elite SEO
- DotCom Enterprise
- Fence Event List
Products and services
- Custom Websites 100% custom-coded websites (no templates) designed for fence companies to serve as digital lead-generating machines that dominate search engines and AI search, with mobile-first responsive design, lightning-fast performance, and conversion-focused content.
- Strategic SEO Comprehensive SEO strategy for fence companies covering traditional Google rankings, AI search optimization (Google SGE, ChatGPT Search, Bing Copilot), voice search, on-page optimization, structured schema markup, content strategy, and local SEO.
- Paid Advertising Data-driven paid advertising management for fence companies across Google Paid Ads (PPC), Google Local Service Ads (LSAs), and Meta Ads (Facebook and Instagram), including strategy, targeting, optimization, landing page creation, lead tracking, and monthly reporting with clients retaining full ad account ownership.
- Expert Content Professional in-house content creation for fence companies including persuasive copy, service pages, location pages, blogs, FAQs, team bios, and meta titles, written by fence-industry-experienced writers and optimized for SEO and conversion.
- Custom Graphics Exclusive custom 3D fence models and interactive visuals exclusive to DotCom clients, covering wood, vinyl, aluminum, chain link, composite, commercial steel, farm, decorative fences, residential gates, railings, and branded designs, not available through any other marketing agency.
Quantifiable outcome
- Client on pace to double last year's sales after signing up for SEO program
- +2 more outcomes
Companies that use DotCom Global Media
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
DotCom Global Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature4 records
DotCom Global Media partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and secondary.
- mySalesmancoreThe fence industry's leading online quoting tool. Provides instant fence design and estimating capabilities for customers, streamlines sales process, eliminates wasted site visits, and qualifies leads. Exclusive offer for DotCom clients: 90 days free. DotCom provides marketing platform integration.
- Tiger Payment SolutionscoreContractor-focused payment solution providing fast, transparent, and secure transactions. Offers low rates, easy integrations, next-day funding. US-based, family-run company with personal support. DotCom recommends to clients seeking payment processing.
- Mr. Fence AcademycoreLegendary training system by Shawn King offering operational coaching, installation training, and business mindset education for fence company owners. Mr. Fence Academy is 'Powered by DotCom' reflecting deep partnership. DotCom provides marketing support and co-develops educational content.
- Contractor AcceleratorsecondaryAll-in-one software platform for fence companies covering lead capture, scheduling, estimates, drawings, contracts, invoicing, and payments. Exclusive perks for DotCom clients: 2-week free trial and 10% off subscription.
- Fence Workers AssociationcoreDotCom has been a member since its inception and teaches in its educational programs. Active involvement in association education and industry development.
- American Fence AssociationcoreActive member and expert instructor for the association. Contributes to industry education and professional development programs.
- The Fence GroupcoreActive member and partner. Corporate partners and expert instructors for their events.
- Fence Consulting GroupcorePowered by DotCom relationship. Corporate partners and expert instructors for their events. Tony Thornton leads Fence Consulting Group and provides testimonials for DotCom services.
Scale indicators6 records
Expansion highlights6 records
DotCom Global Media competitors and assessment
Company assessmentBroad incumbents
- Angi (formerly Angie's List / HomeAdvisor): Large home services marketplace and lead-generation platform serving the same fence contractor end-customer. Comparable as a broad incumbent in the contractor-acquisition space that competes for the same marketing dollars.
- ServiceTitan: Leading software platform for home service contractors that increasingly bundles marketing features. Comparable as a broad incumbent deepening its hold on the fence and home services vertical.
Direct peers
- WebFX: Large full-service digital marketing agency offering website design, SEO, and paid advertising on subscription-like retainers. Comparable to DotCom in service mix, target SMB customer profile, and recurring revenue model.
- Scorpion: A leading digital marketing agency specialized in home services and legal verticals. Comparable to DotCom in its vertical-specialist model, full-service website/SEO/paid ads offering, and subscription pricing for SMB customers.
- KlientBoost: Digital marketing agency specializing in PPC, SEO, and conversion optimization for SMB and mid-market clients. Comparable to DotCom in paid-media-led service offering and recurring retainer model.
- Big Leap: Digital marketing agency offering SEO, PPC, web design, and content services on retainer for SMB clients. Comparable to DotCom in service breadth and subscription-style recurring revenue.
- Disruptive Advertising: Digital marketing agency specializing in paid media management, SEO, and web design for SMB and mid-market clients. Comparable to DotCom in its service mix and recurring management-fee revenue model.
- Contractor Marketing Pros: Digital marketing agency that builds websites and runs SEO/PPC specifically for contractors. Directly comparable to DotCom in vertical-specialist positioning and contractor-SMB target market.
- Thrive Internet Marketing Agency: Full-service digital marketing agency delivering website design, SEO, content, and paid ads to SMB clients across verticals. Comparable to DotCom in service breadth and SMB recurring-revenue model.
- TopSpot Internet Marketing: Digital marketing agency focused on home services and contractors with a strong emphasis on website design and PPC management. Closely comparable to DotCom's contractor-targeted, full-stack offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DotCom Global Media social profiles
Digital presenceDotCom Global Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
DotCom Global Media leadership team
Management profileNumber of profiles
Profiles2 records
DotCom Global Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DotCom Global Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DotCom Global Media
What does DotCom Global Media do?
DotCom Global Media designs and builds custom-coded websites and delivers integrated digital marketing services (SEO, paid advertising, content, and proprietary 3D graphics) exclusively for fence companies in the U.S. and Canada. Services are packaged into 12-month monthly subscription programs (Lite, Elite, Enterprise) that combine website development, ongoing SEO, paid ad management, and content creation, with ad spend billed separately.
Is DotCom Global Media a public or private company?
DotCom Global Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DotCom Global Media founded?
DotCom Global Media was founded in 1994. It employs 51 to 100 people.
Where is DotCom Global Media based?
DotCom Global Media is headquartered in Naples, United States, in the North America region.
How does DotCom Global Media make money?
Two revenue lines are on record. Website Design & Digital Marketing Programs (Subscription) is the primary driver. The others are paid Ad Management.
Who are DotCom Global Media's main competitors?
Broad incumbents on record are Angi (formerly Angie's List / HomeAdvisor) and ServiceTitan. Direct peers are WebFX, Scorpion, KlientBoost, Big Leap, Disruptive Advertising, Contractor Marketing Pros, Thrive Internet Marketing Agency and TopSpot Internet Marketing.
Does DotCom Global Media have an API?
No public API is recorded for DotCom Global Media.
What industry is DotCom Global Media in?
DotCom Global Media's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 5418 and its SIC code is 7311.