What Precise.tv Holdings Limited does

Precise.tv Holdings Limited, trading as Precisify, is a UK-based ad-technology firm founded in 2015 that applies AI-driven contextual intelligence to video advertising on YouTube, gaming platforms, and influencer channels. The company analyzes the actual content being consumed — rather than relying on audience or channel-level signals alone — to determine suitability and predictive response for brand advertising, claiming an "unparalleled" data asset covering customer, competitor's customer, and exact content consumed.

Its product suite is organized around three core modules: Precisify YouTube, Precisify Gaming, and Precisify Influencer, augmented by an add-on stack comprising Precisify Measurement, Precisify Recommend, Precisify Sales Lift, and Precisify Dashboard. Together these modules target the full workflow from planning and recommendation through in-market measurement to post-campaign sales attribution. The firm reports performance outcomes of a 60% reduction in media wastage, a 26% uplift in purchase intent, and a 1.6x average return on ad spend.

Commercially, Precisify sells primarily through media agency holding companies — including WPP, Havas, Publicis Media, Horizon Media, Wavemaker and Generation Media — which in turn deliver the platform's outputs to enterprise brand advertisers across toys and entertainment (LEGO, Pokemon, Paramount, Universal, Nickelodeon, Cartoon Network, Playmobil, Panini, Just Play, Goliath), sports and consumer goods (ASICS, Decathlon, Breville, Fever Tree, Go Go Squeez), and fintech (Betterment). The company holds TAG Brand Safety Certification and memberships in IAB and CIMM. With 11–50 employees and no disclosed funding history, Precisify operates as a focused, privately-held specialist in AI-based contextual video intelligence.

Name

Precise.tv Holdings Limited

Legal name

Precisify

Website

https://precise.tv

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Precise.tv (trading as Precisify) is a UK-based AI ad-technology firm founded in 2015 that provides contextual intelligence, recommendation, and measurement tools for video advertising on YouTube, gaming, and influencer channels, sold primarily through major media agency holding companies to enterprise brand advertisers across toys, entertainment, consumer goods, sports, and fintech.

Ownership category

akta.pro rank

Product category

Digital Advertising Technology (AdTech)

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Media Representatives (541840), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

akta.pro secondary industries

Creator Analytics, Measurement & Attribution Platforms (MPACABAJ), Decision Optimization & Prescriptive Analytics (OR, simulation, what‑if) (HDAAAHAI), Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads) (MPAAABAL)

Keywords

• Contextual video advertising
• Brand safe ad targeting
• Influencer marketing platform
• Digital advertising measurement
• YouTube advertising optimization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising Technology Services: The company generates revenue by providing contextual intelligence and advertising optimization services to agencies and brands. Revenue appears to be derived from fees on managed media spend, technology licensing for measurement and analytics tools, and potentially performance-based pricing tied to campaign outcomes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Precisify provides an AI-powered contextual intelligence platform that enables brand-safe, targeted digital advertising across YouTube, gaming, and influencer marketing channels. The platform combines contextual targeting with measurement, recommendation, sales lift attribution, and a centralized dashboard to reduce media wastage and optimize campaign performance for agencies and consumer brands. Revenue is earned through fees tied to managed media spend and technology access for advertising execution and analytics.

Product overview

Precisify is a contextual intelligence platform for video advertising across three growth channels: YouTube (Precisify YouTube), gaming (Precisify Gaming), and influencer marketing (Precisify Influencer). The platform is powered by Precisify AI, which encompasses measurement (Precisify Measurement), recommendation (Precisify Recommend), sales lift analysis (Precisify Sales Lift), and centralized analytics (Precisify Dashboard). The core offering combines contextual targeting with AI-driven optimization to eliminate media wastage and deliver measurable business outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Precisify YouTube: Contextual advertising solution for YouTube video campaigns
• Precisify Gaming
• Precisify Influencer
• Precisify Measurement
• Precisify Recommend
• Precisify Sales Lift
• Precisify Dashboard

Products and services

• Precisify YouTube Contextual and targeted advertising solution for YouTube channels that matches video campaigns to brand-safe, relevant content for agencies and consumer brand advertisers.
• Precisify Gaming Contextual intelligence solution for the gaming vertical that targets audiences across gaming content and mobile-app campaigns for brands seeking to reach gaming audiences in brand-appropriate contexts.
• Precisify Influencer Influencer marketing solution that enables targeted campaigns across influencer content channels for brands and agencies seeking to run brand-safe influencer marketing at scale.
• Precisify Measurement AI-powered measurement solution that provides granular reporting on campaign performance, view-through rates, and business outcomes for advertising campaigns run on the Precisify platform.
• Precisify Sales Lift Sales attribution product that measures incremental uplift in purchase intent and revenue impact, used to quantify return on ad spend for advertising campaigns.
• Precisify Dashboard Centralized analytics dashboard providing real-time visibility into campaign performance, customer intelligence, and business outcomes for advertisers and agencies using the Precisify platform.

Quantifiable outcome

• 60% reduction in media wastage
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• DoubleVerify: Public ad verification and brand-safety platform providing contextual analysis, fraud detection and campaign measurement across digital video and CTV — the most direct scaled competitor to Precisify's brand-safety and contextual intelligence proposition.
• Channel Factory: YouTube-focused contextual intelligence and brand suitability provider, competing directly with Precisify YouTube for agency and brand budgets.
• GumGum: Contextual intelligence platform applying computer vision and NLP to video and image content for brand-safe ad placement — overlapping methodology and customer base with Precisify.
• Pixability: YouTube and CTV advertising optimization platform using AI for contextual targeting and campaign analytics — a direct comparable in the YouTube-native contextual advertising category.
• Zefr: AI-driven contextual targeting and brand-suitability specialist focused heavily on YouTube and social video — closest head-to-head competitor given channel overlap and similar AI positioning.
• Seedtag: AI-powered contextual advertising company using image and video analysis to place ads in brand-safe environments — competes in the same contextual-intelligence category across premium publishers.
• Integral Ad Science (IAS): Major verification, viewability and brand-safety vendor offering contextual targeting solutions similar to Precisify's, serving the same agency and brand procurement teams globally.
• Captify: Real-time contextual data and search intelligence platform powering programmatic video and CTV ad targeting — comparable technology stack and agency-side buyer relationships.

Emerging players

• Scope3: Emerging measurement platform addressing brand safety, sustainability and supply-path optimization — adjacent buyer (agencies and brands) and emerging category overlap with Precisify's measurement suite.

Broad incumbents

• Oracle Advertising (formerly Grapeshot/Peer39): Oracle-owned contextual targeting and brand-safety capabilities embedded in a broader ad-tech and data stack — competes with Precisify but as part of Oracle's enterprise platform portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/precise.tv
• LinkedInlinkedin.com/company/precise-tv
• Instagraminstagram.com/preciseify_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precise.tv Holdings Limited