Troot Finland Oy

What Troot Finland Oy does

Troot Finland Oy is a Helsinki-based social media creative agency founded in 2014, originally launched as Töttöröö, Finland's first domestic YouTube network. The company operates without proprietary technology platforms, functioning as a full-service professional services firm offering six core service lines: social media and content marketing, influencer marketing, employer branding and recruitment marketing, events and experiences, formats and series production for TV and VOD, and customized social media training. Its team of 21 employees combines in-house strategists, creatives, social media managers, and producers with an external network of content creators and UGC producers.

The company generates revenue through quote-based project and retainer engagements with primarily enterprise clients across media (Yle, Sanoma), food and beverage (Olvi, Hartwall, Kitchen Joy, Segafredo, Sun-Maid), building services (Caverion), retail (Barot's, Kamppi), education (Humak, Laurea), recruitment (Duunitori), banking (Säästöpankki), cosmetics (Labello), travel (Tallink Silja), security (Sector Alarm), and technology (Immersal App, BookBeat). Go-to-market is sales-led and event-driven, anchored at industry events such as Tubecon where the company was founded, with new business handled directly by the CEO and business development manager. Pricing is custom and not publicly disclosed, with contracts structured as multi-year arrangements based on client scope.

Troot monetizes a hybrid professional services model spanning campaign execution, always-on retainer social media management, original format development for broadcasters and streamers, and experiential event production. The company has no disclosed external equity funding, no parent company, and operates as a privately held Finnish limited company from its 256 m² headquarters in Vallila, Helsinki. Differentiators cited include being Finland's first domestic YouTube network, 11+ years of platform and influencer expertise, independence from any specific influencer roster, and an integrated offering that spans strategy, creative, production, and paid amplification under one roof.

Name

Troot Finland Oy

Legal name

Troot Finland Oy

Website

https://troot.fi

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Troot Finland Oy is a Helsinki-based, social media-specialized creative agency founded in 2014, offering influencer marketing, content production, employer branding, formats, and experiential services to Finnish and select international enterprise clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Media and Content Marketing Services: Full-service social media marketing including strategy, content production, and campaign management across platforms like TikTok, Meta, YouTube, LinkedIn, and websites.
2. Influencer Marketing: Planning and executing multi-channel influencer marketing campaigns with measurable results. Includes identifying suitable influencers, campaign management, and performance measurement.
3. Recruitment Marketing and Employer Branding: Developing employer brand long-term on social media and beyond, plus executing effective recruitment campaigns.
4. Events and Experiences: Planning and producing influencer-driven events and experiences for shopping malls, cruise ships, event parks, festivals, stores, and HR events.
5. Social Media Training: Customized training and coaching programs for companies and organizations on social media marketing and employer branding.
6. Formats and Series Production: Conceptualizing and producing formats for VOD platforms and television channels, leveraging social media and influencers to create buzz.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Troot is a Helsinki-based creative agency that plans and executes multi-channel social media marketing, influencer campaigns, employer branding and recruitment marketing, influencer-driven events and experiences, and conceptual formats/series for TV and VOD platforms, delivered through a team of 21 social media experts and a broad content creator network. Originally launched in 2014 as Töttöröö, Finland's first domestic YouTube network, the agency now serves enterprise clients with end-to-end strategy, content production, campaign management, and measurable performance reporting.

Product overview

Troot is a social media specialized creative agency founded in 2014, offering a comprehensive portfolio of marketing services. The agency's core offerings include Social Media & Content Marketing (multi-channel content production), Influencer Marketing (campaign planning and execution), Formats & Series (TV/VOD format conceptualization), Employer Branding & Recruitment Marketing, Experiences (event production), and Social Media Training. Originally launched as Töttöröö, Finland's first domestic YouTube network, the company has evolved from an influencer network into a comprehensive social media marketing partner offering strategic planning, content production, influencer marketing, and advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media & Content Marketing Multi-channel content strategy and production for platforms including TikTok, Meta, YouTube, LinkedIn and websites. Combines brand understanding with content expertise to support long-term business objectives and delivers measurable results. Aimed at marketers and brands seeking platform-native content.
• Influencer Marketing Planning and execution of multi-channel influencer marketing campaigns with measurable results. Includes identifying suitable influencers, campaign management, and performance measurement. Operates independently of specific influencers to find the right match for each client need.
• Employer Branding & Recruitment Marketing Long-term employer brand development on social media and beyond, plus execution of effective recruitment campaigns. Targets HR and talent acquisition leaders competing for talent.
• Experiences (Events & Experiences) Planning and producing influencer-driven events and experiences for shopping malls, cruise ships, event parks, festivals, stores, and HR events. Aimed at event organizers and venue operators looking to drive social amplification.
• Formats & Series Conceptualization and production of formats for VOD platforms and television channels, leveraging social media and influencers to create buzz around series. Targets media companies and broadcasters such as Yle and Sanoma.
• Social Media Training Customized training and coaching led by Troot experts for companies and organizations, covering social media marketing communication and employer branding perspectives.

Quantifiable outcome

• 17% applicant growth for Humak
• +5 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered notable, core and minor.

• Virta HelsinkinotableStrategic or Co-development Partner · 1 January 2025Media agency partner for Olvi specialty beers campaign. Together with Troot, they created a distinctive approach and concept for a year-long campaign targeting men over 25 with influencer Riku Rantala.
• Banijay EntertainmentnotableOEM/ Whitelabel/ Licensing Partner · 1 January 2025International rights to Troot's hit format 'All Star Hide and Seek' were acquired by Banijay Entertainment, enabling international expansion of the format.
• MindsharecoreStrategic or Co-development Partner · 1 January 2018Media agency partner in the award-winning AXE and Justimusfilms campaign. Mindshare was responsible for media planning while Troot handled creative planning and execution built around influencers.
• Sanoma (Ruutu)coreStrategic or Co-development PartnerStrategic partnership with Sanoma for producing hit series for Ruutu streaming platform. Created 'Police and Robber' format with YouTuber Daniel Ahola, achieving 570,000 views and 20,000 new subscribers.
• Director Petrus KoskinenminorStrategic or Co-development PartnerCollaboration with director Petrus Koskinen for Immersal App's international promotional videos focusing on the app's various uses in urban environments.
• Yle (Finnish Broadcasting Company)coreStrategic or Co-development PartnerPartnership with Yle for producing youth-engaging series for Yle Areena including 'Summer Job Critics' and 'Ella & Helmi IRL' formats.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• TBWA\Helsinki: Finnish creative advertising agency with a Helsinki office offering social, content, and campaign work for Finnish brands. Comparable as a full-service creative agency competing for the same marketer and brand budgets.
• Kurio: Finnish influencer and social media marketing agency operating in the same Helsinki market. Directly comparable as a domestic social/influencer specialist serving Finnish brands, with overlapping service offerings.
• Valve Helsinki: Finnish creative agency offering brand, content, and digital marketing services. Comparable as a Helsinki-headquartered creative competitor in the Finnish brand-services market.
• Hasan & Partners: Long-established Finnish creative and marketing agency headquartered in Helsinki. Comparable as a Nordic full-service creative competitor pursuing similar brand and employer-branding engagements.
• Bob the Robot: Helsinki-based creative agency producing campaigns across content, social, and influencer work for Finnish and Nordic brands. Comparable as a boutique creative shop targeting the same client segments.

Broad incumbents

• PHD Finland: Omnicom media agency with a Helsinki office handling media planning, buying, and digital campaigns for Finnish brands. Comparable as a media-led incumbent that overlaps with the paid-social and influencer buying portions of Troot's offering.
• Dentsu Creative Finland: Global network agency's Finnish creative arm, offering end-to-end advertising, social, and content services. Comparable as a broader incumbent that overlaps with Troot's social and influencer capabilities as part of a wider portfolio.
• Ogilvy Finland: WPP-owned global agency with presence in Finland serving large advertisers on social, PR, and creative campaigns. Comparable as a broad incumbent offering overlapping capabilities to Troot's enterprise client base.
• Isobar Finland: Dentsu's digital experience agency with a Nordic presence, focused on digital transformation, content, and social. Comparable as a larger incumbent with overlapping social and influencer offerings.

Emerging players

• Famous Folk: Helsinki-based social media and influencer marketing agency focused on TikTok-native and creator-led campaigns. Comparable as a smaller, niche Finnish social agency targeting the same platform-native client needs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trootfinland
• LinkedInfi.linkedin.com/company/troot
• Instagraminstagram.com/trootfinland
• TikToktiktok.com/@trootfinland

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Troot Finland Oy