Vroegh Design B.v.

What Vroegh Design B.v. does

Vroegh Design B.v. is a Utrecht-based mobility design consultancy that provides strategy, design, and development services to manufacturers and operators in the e-bike and micro-mobility segment. The firm operates across the full product lifecycle, from concept and industrial design through mechanical and electronic engineering to prototyping and production support, and explicitly works on behalf of client brands rather than selling its own products. Named engagements span premium consumer e-bikes (Veloretti Ace and Ivy 2, Klever, Cortina, Santos), subscription and shared-mobility fleets (Swapfiets Power Plus, Nextbike, Ryde), cargo and last-mile vehicles (Urban Arrow, Dost Crate, Fulpra Quatro), and component suppliers (Enviolo, Cleantron, Basil).

The firm's technical work covers frame and vehicle architecture, modular product platforms, integrated battery systems including circular-economy designs (Cleantron InTube and OnTube), and adjacent areas such as autonomous shuttle concepts (Veluto) and off-grid energy applications (Cleantron CLP XL). Its stated methodology is TCO-driven and modular, applied across both passenger and commercial micro-mobility categories. A multidisciplinary team of approximately ten-plus designers, engineers, and project managers is led by founder Bob Vroegh.

Vroegh Design is private, founder-owned, bootstrapped, and has not disclosed external funding. Revenue is generated through professional-services engagements billed on a project-by-project basis to B2B clients, with no public pricing or productised offering. The website maintains a Dutch-language privacy notice and is GDPR-compliant, and the firm lists a broad roster of European and a small number of international client logos, including TVS Motor, indicating selective outreach beyond its home market.

Name

Vroegh Design B.v.

Legal name

VROEGH Design B.V.

Website

https://vroeghdesign.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Vroegh Design B.v. is a Utrecht-based mobility design consultancy providing strategy, design, and engineering services to e-bike and micro-mobility brands, fleet operators, and component suppliers across Europe and selectively in North America and Asia.

Ownership category

akta.pro rank

Product category

Mobility Design Consultancy

NAICS

Industrial Design Services (54142), Industrial Design Services (541420)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Mobility design consultancy
• E-bike product development
• Micro-mobility engineering
• Vehicle prototyping services
• Battery system design

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design Consultancy Services: Professional services revenue from strategy, design, and development engagements with mobility brands. Services are billed project-by-project based on scope and complexity.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Vroegh Design B.V. is a mobility design and engineering consultancy that helps light electric vehicle and micro-mobility brands take products from market strategy through to prototypes and production-ready designs. The firm delivers four integrated service pillars — Strategy, Design, Development, and Industry Knowledge — for clients including Veloretti (Ace & Ivy e-bikes), Swapfiets (Power Plus heavy-cargo e-bike), Dost (Crate longtail cargo bike), and Cleantron (InTube, OnTube, and CLP XL battery systems). Engagements are sold on a project-by-project basis with no public pricing and emphasize co-creation, fewer handovers, and faster paths to market than traditional agency models.

Product overview

Vroegh Design B.v. is a mobility design consultancy offering strategy, design, and development services for the micro-mobility industry. Their portfolio includes client projects such as the Swapfiets Power Plus (TCO-driven e-bike for heavy cargo), Dost Crate (modular longtail cargo bike for North America), Veloretti Ace & Ivy 2 (award-winning urban e-bike), and Cleantron battery systems (InTube, OnTube, and CLP XL with circular economy focus). These projects are delivered through four service pillars: Strategy, Design, Development, and Industry Knowledge.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Front-end strategic services aligning market opportunity with product reality, including product roadmaps, BOM advice, requirements frameworks, and geometry layout for mobility brands. Designed for enterprise e-bike and micro-mobility clients seeking a structured upstream phase before design and engineering execution.
• Design Services Product identity and visual design decision-making for mobility products, including extending existing design languages or building new ones, producing renders for stakeholders and investors, and applying the firm's Continuous Lines design language using custom-cast, frame-integrated components. Targeted at mobility brands seeking differentiated visual identity.
• Development Services Engineering development services including high-definition CAD modeling and a structured prototyping process progressing from proof-of-concept through to high-fidelity validation models, systematically eliminating unknowns. Targeted at mobility clients moving from design into engineering and prototyping readiness.
• Industry Knowledge Services Domain expertise and cross-industry insight covering the competitive landscape, key suppliers, and regulatory frameworks relevant to micro-mobility products. Targeted at mobility clients needing Netherlands-rooted regulatory and ecosystem intelligence to inform product strategy and execution.

Quantifiable outcome

• Under 10-minute in-store repair target for Swapfiets Power Plus design
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PriestmanGoode: London design consultancy focused on transport (rail, aviation, urban mobility) with integrated strategy, design, and development. Comparable to Vroegh in combining brand, industrial design, and systems thinking for mobility clients.
• Ammunition Group: San Francisco industrial design studio led by former frog/IDEO designers with deep consumer product and mobility work (including Beryl/Lime bicycles). Closely comparable to Vroegh in delivering strategy-to-prototype engagements for transport brands.
• Layer Design: London-based industrial design studio with a strong transport and mobility practice spanning e-bikes, automotive, and consumer products. Directly comparable to Vroegh as a small, specialist product design firm serving premium mobility brands with strategy through prototyping.
• NewDealDesign: San Francisco product design studio with an active mobility and consumer-electronics practice. Comparable to Vroegh in mid-sized, founder-led consultancy delivering integrated design and engineering for hardware clients.
• Smart Design: Global product design consultancy with deep experience across consumer, mobility, and connected hardware. Comparable to Vroegh in providing strategy, industrial design, and engineering under a single engagement model.

Broad incumbents

• Teague: Seattle-based design and engineering consultancy with significant transport (aerospace, automotive, mobility) practice. Comparable in delivering integrated industrial design and engineering services for transport clients, at larger scale.
• IDEO: Global design and innovation firm with a longstanding mobility and transportation practice. Overlaps with Vroegh on integrated strategy-design-development engagements but operates at much larger scale across multiple industries.
• MAP (formerly Designworks, a BMW Group subsidiary): Large-scale mobility and product design consultancy owned by BMW. Comparable as an integrated design partner for transport and mobility brands, but at materially greater scale, geographic reach, and resources than Vroegh.

Regional players

• KISKA: Austrian design and engineering consultancy with deep powersports and two-wheeled mobility experience (KTM ecosystem). Comparable to Vroegh as a European mobility design specialist, though primarily centered on motorcycles and powered two-wheelers.
• Studio Mango: Italian product design studio with experience in mobility and consumer transport products. Comparable to Vroegh as a European boutique design consultancy working on vehicle and mobility hardware, though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vroegh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vroegh Design B.v.