Vroegh Design B.v.
Vroegh Design B.v. is a Utrecht-based mobility design consultancy providing strategy, design, and engineering services to e-bike and micro-mobility brands, fleet operators, and component suppliers across Europe and selectively in North America and Asia.
- Company typePrivate
- Founded2014
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Vroegh Design B.v. does
Vroegh Design B.v. is a Utrecht-based mobility design consultancy that provides strategy, design, and development services to manufacturers and operators in the e-bike and micro-mobility segment. The firm operates across the full product lifecycle, from concept and industrial design through mechanical and electronic engineering to prototyping and production support, and explicitly works on behalf of client brands rather than selling its own products. Named engagements span premium consumer e-bikes (Veloretti Ace and Ivy 2, Klever, Cortina, Santos), subscription and shared-mobility fleets (Swapfiets Power Plus, Nextbike, Ryde), cargo and last-mile vehicles (Urban Arrow, Dost Crate, Fulpra Quatro), and component suppliers (Enviolo, Cleantron, Basil).
The firm's technical work covers frame and vehicle architecture, modular product platforms, integrated battery systems including circular-economy designs (Cleantron InTube and OnTube), and adjacent areas such as autonomous shuttle concepts (Veluto) and off-grid energy applications (Cleantron CLP XL). Its stated methodology is TCO-driven and modular, applied across both passenger and commercial micro-mobility categories. A multidisciplinary team of approximately ten-plus designers, engineers, and project managers is led by founder Bob Vroegh.
Vroegh Design is private, founder-owned, bootstrapped, and has not disclosed external funding. Revenue is generated through professional-services engagements billed on a project-by-project basis to B2B clients, with no public pricing or productised offering. The website maintains a Dutch-language privacy notice and is GDPR-compliant, and the firm lists a broad roster of European and a small number of international client logos, including TVS Motor, indicating selective outreach beyond its home market.
Vroegh Design B.v. firmographics
Firmographics- Name
- Vroegh Design B.v.
- Legal name
- VROEGH Design B.V.
- Website
- https://vroeghdesign.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vroegh Design B.v. is a Utrecht-based mobility design consultancy providing strategy, design, and engineering services to e-bike and micro-mobility brands, fleet operators, and component suppliers across Europe and selectively in North America and Asia.
- Ownership category
- akta.pro rank
Vroegh Design B.v. industry classification
Industry- Product category
- Mobility Design Consultancy
- NAICS
- Industrial Design Services (54142), Industrial Design Services (541420)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Vroegh Design B.v. is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Vroegh Design B.v. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Design Consultancy Services: Professional services revenue from strategy, design, and development engagements with mobility brands. Services are billed project-by-project based on scope and complexity.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
Vroegh Design B.v. product offering
Product offeringCore offering
Vroegh Design B.V. is a mobility design and engineering consultancy that helps light electric vehicle and micro-mobility brands take products from market strategy through to prototypes and production-ready designs. The firm delivers four integrated service pillars — Strategy, Design, Development, and Industry Knowledge — for clients including Veloretti (Ace & Ivy e-bikes), Swapfiets (Power Plus heavy-cargo e-bike), Dost (Crate longtail cargo bike), and Cleantron (InTube, OnTube, and CLP XL battery systems). Engagements are sold on a project-by-project basis with no public pricing and emphasize co-creation, fewer handovers, and faster paths to market than traditional agency models.
Product overview
Vroegh Design B.v. is a mobility design consultancy offering strategy, design, and development services for the micro-mobility industry. Their portfolio includes client projects such as the Swapfiets Power Plus (TCO-driven e-bike for heavy cargo), Dost Crate (modular longtail cargo bike for North America), Veloretti Ace & Ivy 2 (award-winning urban e-bike), and Cleantron battery systems (InTube, OnTube, and CLP XL with circular economy focus). These projects are delivered through four service pillars: Strategy, Design, Development, and Industry Knowledge.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Front-end strategic services aligning market opportunity with product reality, including product roadmaps, BOM advice, requirements frameworks, and geometry layout for mobility brands. Designed for enterprise e-bike and micro-mobility clients seeking a structured upstream phase before design and engineering execution.
- Design Services Product identity and visual design decision-making for mobility products, including extending existing design languages or building new ones, producing renders for stakeholders and investors, and applying the firm's Continuous Lines design language using custom-cast, frame-integrated components. Targeted at mobility brands seeking differentiated visual identity.
- Development Services Engineering development services including high-definition CAD modeling and a structured prototyping process progressing from proof-of-concept through to high-fidelity validation models, systematically eliminating unknowns. Targeted at mobility clients moving from design into engineering and prototyping readiness.
- Industry Knowledge Services Domain expertise and cross-industry insight covering the competitive landscape, key suppliers, and regulatory frameworks relevant to micro-mobility products. Targeted at mobility clients needing Netherlands-rooted regulatory and ecosystem intelligence to inform product strategy and execution.
Quantifiable outcome
- Under 10-minute in-store repair target for Swapfiets Power Plus design
- +2 more outcomes
Companies that use Vroegh Design B.v.
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Vroegh Design B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Vroegh Design B.v. partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vroegh Design B.v. competitors and assessment
Company assessmentDirect peers
- PriestmanGoode: London design consultancy focused on transport (rail, aviation, urban mobility) with integrated strategy, design, and development. Comparable to Vroegh in combining brand, industrial design, and systems thinking for mobility clients.
- Ammunition Group: San Francisco industrial design studio led by former frog/IDEO designers with deep consumer product and mobility work (including Beryl/Lime bicycles). Closely comparable to Vroegh in delivering strategy-to-prototype engagements for transport brands.
- Layer Design: London-based industrial design studio with a strong transport and mobility practice spanning e-bikes, automotive, and consumer products. Directly comparable to Vroegh as a small, specialist product design firm serving premium mobility brands with strategy through prototyping.
- NewDealDesign: San Francisco product design studio with an active mobility and consumer-electronics practice. Comparable to Vroegh in mid-sized, founder-led consultancy delivering integrated design and engineering for hardware clients.
- Smart Design: Global product design consultancy with deep experience across consumer, mobility, and connected hardware. Comparable to Vroegh in providing strategy, industrial design, and engineering under a single engagement model.
Broad incumbents
- Teague: Seattle-based design and engineering consultancy with significant transport (aerospace, automotive, mobility) practice. Comparable in delivering integrated industrial design and engineering services for transport clients, at larger scale.
- IDEO: Global design and innovation firm with a longstanding mobility and transportation practice. Overlaps with Vroegh on integrated strategy-design-development engagements but operates at much larger scale across multiple industries.
- MAP (formerly Designworks, a BMW Group subsidiary): Large-scale mobility and product design consultancy owned by BMW. Comparable as an integrated design partner for transport and mobility brands, but at materially greater scale, geographic reach, and resources than Vroegh.
Regional players
- KISKA: Austrian design and engineering consultancy with deep powersports and two-wheeled mobility experience (KTM ecosystem). Comparable to Vroegh as a European mobility design specialist, though primarily centered on motorcycles and powered two-wheelers.
- Studio Mango: Italian product design studio with experience in mobility and consumer transport products. Comparable to Vroegh as a European boutique design consultancy working on vehicle and mobility hardware, though operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vroegh Design B.v. social profiles
Digital presenceVroegh Design B.v. compliance and trust
Trust signalCompliance1 record
Vroegh Design B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vroegh Design B.v. leadership team
Management profileNumber of profiles
Profiles10 records
Vroegh Design B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vroegh Design B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vroegh Design B.v.
What does Vroegh Design B.v. do?
Vroegh Design B.V. is a mobility design and engineering consultancy that helps light electric vehicle and micro-mobility brands take products from market strategy through to prototypes and production-ready designs. The firm delivers four integrated service pillars — Strategy, Design, Development, and Industry Knowledge — for clients including Veloretti (Ace & Ivy e-bikes), Swapfiets (Power Plus heavy-cargo e-bike), Dost (Crate longtail cargo bike), and Cleantron (InTube, OnTube, and CLP XL battery systems). Engagements are sold on a project-by-project basis with no public pricing and emphasize co-creation, fewer handovers, and faster paths to market than traditional agency models.
Is Vroegh Design B.v. a public or private company?
Vroegh Design B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vroegh Design B.v. founded?
Vroegh Design B.v. was founded in 2014. It employs 11 to 50 people.
Where is Vroegh Design B.v. based?
Vroegh Design B.v. is headquartered in Utrecht, Netherlands, in the Europe region.
How does Vroegh Design B.v. make money?
One revenue line is on record: design Consultancy Services.
Who are Vroegh Design B.v.'s main competitors?
Direct peers on record are PriestmanGoode, Ammunition Group, Layer Design, NewDealDesign and Smart Design. Broad incumbents are Teague, IDEO and MAP (formerly Designworks, a BMW Group subsidiary). Regional players are KISKA and Studio Mango.
Does Vroegh Design B.v. have an API?
No public API is recorded for Vroegh Design B.v..
What industry is Vroegh Design B.v. in?
Vroegh Design B.v.'s product category is Mobility Design Consultancy. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54142.