House Of GraVity

What House Of GraVity does

House of Gravity is a private, founder-owned women's activewear and citywear brand headquartered in Amsterdam, founded in 2019 by Maria-Rosa Vyskocil, who previously worked in the fashion industry in New York, Singapore, and Hong Kong. The company designs and sells premium sustainable apparel positioned for an 'active lifestyle' female consumer who wears the same garments from workouts to social and city settings — under the positioning 'Every(wear) | From the gym to everywhere else.'

The core product is a signature premium fabric with sculpting fit, shape control, and a subtle lifting effect, marketed as soft, breathable, and quick-drying. The assortment spans activewear (sports bras, leggings, tops, shorts, jackets, dresses, skirts), a dedicated Tennis Collection, a Citywear line (sweaters, cardigans, blouses, trousers), and the newly launched Active Resort Collection '26. The full collection comprises roughly 257 SKUs, with products priced between $83 and $189. The brand maintains an extensive nature-inspired color palette (Deep Blue, Matcha Green, Sand Stone, Crystal Blue, etc.) designed to support cross-product mix-and-match.

Commercially, House of Gravity operates a hybrid DTC/wholesale model. The primary channel is a Shopify-powered e-commerce storefront at houseofgravity.com (global shipping, free shipping above €150 in NL, BE, UAE, and SG), anchored by a flagship brandstore/showroom in Amsterdam's Herengracht 296H. Distribution is supplemented by over 60 retail locations across Europe and Asia, plus an organic social presence on Instagram, Facebook, TikTok, and LinkedIn. The company is bootstrapped, employs 1-10 people, and has not disclosed external funding, partnerships, or acquisitions.

Name

House Of GraVity

Legal name

House of Gravity

Website

https://houseofgravity.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Gravity is a private Amsterdam-based, founder-owned brand founded in 2019 that designs and sells premium sustainable women's activewear and citywear across e-commerce, a flagship Amsterdam showroom, and over 60 retail locations in Europe and Asia.

Ownership category

akta.pro rank

Product category

Women's Activewear and Athletic Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industries

Shapewear & Body Contouring (CRAAAIAC), Golf & Tennis Performance Apparel (CRAAAEAF)

Keywords

• Sustainable activewear
• Women's athletic apparel
• Premium sportswear
• Gym to streetwear
• Sustainable fashion brand

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company sells directly to consumers through its Shopify-powered e-commerce website, offering products at fixed price points ranging from $83 to $189. The brand ships free on orders above 150 euros in select countries.
2. Wholesale/Retail Distribution: Products sold through over 60 retail locations across Europe and Asia, indicating a wholesale distribution model alongside direct sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

House of Gravity designs, produces, and sells high-end sustainable activewear and citywear apparel for women, organized into activewear, tennis, citywear, and resort collections. Products are crafted in a signature premium fabric engineered for sculpting fit, shape control, and a subtle lifting effect, and are sold at fixed price points between $83 and $189. The brand targets active, wellness-oriented women seeking versatile apparel that transitions seamlessly from workouts to everyday city wear.

Product overview

House of Gravity is a high-end sustainable activewear and city-wear brand founded by Maria-Rosa Vyskocil in 2019, headquartered in Amsterdam with over 60 retail locations across Europe and Asia. The company offers a comprehensive portfolio of products organized into four main collections: Activewear (sports bras, crop tops, tank tops, leggings, shorts, jackets, dresses, skirts, track pants), Tennis Collection (performance tennis wear with skirts, dresses, tops, trousers), Citywear (sweaters, cardigans, blouses, spencers, trousers), and the New Collection featuring The Active Resort Collection '26. All products feature the brand's signature premium fabric technology providing sculpting fit, shape control, and subtle lifting effect with soft, breathable, quick-drying properties. The brand positions itself around the concept of 'Every(wear) | From the gym to everywhere else,' emphasizing versatility between active and city lifestyles.

Differentiator

Problem solved

Functional benefit

Products and services

• Activewear Collection Core activewear assortment for women including sports bras, crop tops, tank tops, leggings, shorts, track pants, jackets, bomber jackets, skirts, and dresses, all crafted in the brand's signature premium fabric for sculpting fit, shape control, and performance.
• Tennis Collection Tennis-specific performance wear including tennis dresses, skirts, polo tops, tank tops, leggings, and trousers, featuring feminine sophisticated design combined with shape control and supportive construction for active play.
• Citywear Collection (Daywear) Versatile citywear line for women including sweaters, cardigans, blouses, spencers, trousers, and jackets designed to transition from active settings to social and professional occasions while maintaining a refined silhouette.
• The Active Resort Collection '26 (New Collection) New resort and citywear collection transitioning House of Gravity's signature activewear into summer resort and elevated city styles, featuring premium fabric for sculpting fit, shape control, and versatility from workouts to summer escapes.
• Archive Sale Collection Discounted archive assortment of prior-season activewear and citywear pieces, offering products at up to 50–60% off standard price points.
• Full Collection (Complete Assortment) Complete 257-product assortment spanning all House of Gravity apparel categories, including activewear, tennis, citywear, and resort lines, available via the e-commerce site and partner retail locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Live the Process: Premium women's activewear and lifestyle brand with a focus on versatile, refined athletic apparel. Comparable in target persona and the crossover of activewear and citywear.
• Year of Ours: Women's activewear and lifestyle apparel brand with a similar retro-inspired, color-led aesthetic and premium DTC positioning. Comparable in product breadth and target demographic, though smaller in scale.

Direct peers

• P.E Nation: Premium women's activewear and streetwear hybrid brand with a similar sports-lifestyle product mix and global fashion-week positioning. Comparable in scale, premium price point, and fashion-forward design language.
• Carbon38: Premium women's activewear retailer and brand platform carrying multiple premium labels. Comparable in product curation and target customer, though hybrid retailer/brand rather than a single-house brand.
• Outdoor Voices: Women's activewear brand focused on recreational sports and technical fabrics with a strong DTC and community-building model. Comparable target customer and brand-led marketing approach, though at different scale.
• Alo Yoga: Premium women's activewear and lifestyle brand with a strong DTC and boutique retail model, signature sculpting fabrics, and a comparable '$X/$Y' pricing strategy. Closest direct comparable in target customer, channel mix, and product ethos.
• Varley: Premium women's activewear brand known for technical fabrics and refined silhouettes that bridge performance and citywear. Highly comparable in product positioning, fabric technology focus, and premium price band.

Broad incumbents

• Lululemon: Global premium women's activewear incumbent with a comparable 'athleisure-to-everyday' positioning and signature technical fabrics (e.g., Luon). Reflects the dominant benchmark against which House of Gravity competes in the premium tier.
• FP Movement (Free People Movement): Free People's activewear sub-brand spanning activewear and lifestyle with a comparable boho-meets-performance aesthetic. Competes for the same women's lifestyle customer at a slightly more accessible price point.
• Sweaty Betty: Established women's activewear brand with strong UK/European retail presence and a fashion-forward premium positioning. Comparable in geographic market emphasis and women's activewear focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/houseofgravityofficial
• LinkedInlinkedin.com/company/house-of-gravity/posts/?feedView=all
• Instagraminstagram.com/houseofgravity_official
• TikToktiktok.com/@houseofgravity_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Of GraVity