Ticks.co.il - Online Tickets Platform

What Ticks.co.il - Online Tickets Platform does

Ticks.co.il is an Israel-based online ticketing platform operated by Maestro Information Systems Ltd. (מאסטרו מערכות מידע בע״מ, company registration 515109940), headquartered at Rothschild Boulevard 45, Tel Aviv. The platform enables event organizers to sell digital tickets via SMS and email, with QR-code scanning through an usher app, real-time sales analytics, and PCI-compliant payment processing. It is built on a mobile-first architecture and exposes API integration, multi-language support, and a Facebook event integration, alongside verticalized solutions for concerts, festivals, sports, theater, cinema, and parties, plus dedicated modules for event and conference registration.

The platform runs as a product-led growth, self-serve product with a commission-per-ticket pricing model — no monthly fees and no upfront commitment — and settles ticket proceeds to organizers within 30 days of the event minus commission. It is integrated into the Israeli operational stack: Cardcom and Cellarix for payments, Rivhit and GreenInvoice for accounting, Twilio, Nexmo and GreenAPI for messaging, and Google Analytics and Facebook Pixel for advertising and analytics. The company is PCI DSS Level 1 certified and has aligned with Israeli Privacy Law Amendment 13 ahead of its 14 August 2025 effective date.

Ticks.co.il serves a diverse customer base across Israel, including media organizations (NRG, Globes, TheMarker, Ynet, Israel Hayom), government and public-sector buyers (Israel Railways, Tel Aviv-Yafo Municipality), universities (Technion, Tel Aviv University, Shenkar College, The Open University), enterprise customers (Bezeq Online, Cisco), sports federations (Israel Tennis Association, Motor Sport Israel Association), and event brands (TEDx, Jerusalem Beer Festival, Gindi, David Dudu Aaron), as well as community centers (Matnasim), tourism associations, and non-profits (World Zionist Organization). The company is private, has no disclosed funding rounds, acquisitions, or executive team in the source material, and operates exclusively within Israel.

Name

Ticks.co.il - Online Tickets Platform

Legal name

מאסטרו מערכות מידע בע״מ

Website

https://ticks.co.il

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Ticks.co.il is an Israel-based, commission-per-ticket online ticketing platform operated by Maestro Information Systems Ltd., serving event organizers across concerts, sports, theater, conferences, and public-sector events with mobile-first ticketing, QR scanning, and integrated payments.

Ownership category

akta.pro rank

Product category

Online Ticketing Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)

akta.pro secondary industries

Payments, Settlement, Tax & Compliance Services for Ticketing (MPAGAJAJ), Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Online ticketing platform
• Event ticket sales
• Digital ticket delivery
• Event registration system
• Mobile ticket scanning

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales Commission: Commission charged based on quantity of tickets sold only, without monthly service fees and without upfront commitment. Fee is collected from the event organizer (not the ticket buyer). The company collects payment from ticket purchasers and transfers proceeds to organizer within 30 days of event, minus commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ticks provides a self-service online ticketing platform that enables event organizers to set up branded ticket sales pages, define ticket types and pricing tiers, process secure credit card payments, deliver digital tickets to buyers via SMS and email, and control event entry using QR code scanning through a smartphone-based usher app. The platform supports vertical solutions for concerts, festivals, sports, theater, cinema, parties, and conferences, and charges organizers a commission only on tickets sold with no monthly fees or upfront commitment.

Product overview

Ticks is a unified online ticketing platform operated by Maestro Information Systems Ltd. (ח.פ 515109940), headquartered in Tel Aviv. The core product is a white-label online ticketing system that combines a buyer-facing sales page, an organizer management interface, a QR-code usher/scanner mobile app, and PCI-compliant payment processing. The platform is offered as a modular SaaS: the same underlying system powers specialized vertical solutions for concerts, festivals, sports events, theater, cinema, and parties, as well as registration-focused modules for general events and conferences, all with a Facebook event integration. Organizers pay a commission only on tickets sold, with no monthly fees or upfront commitment. Key integrations include Cardcom/Cellarix for payment clearing, Twilio/Nexmo/GreenAPI for SMS and WhatsApp messaging, Rivhit/GreenInvoice for accounting, and Google Analytics/Facebook Pixel for analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Ticketing System A modular SaaS platform enabling event organizers to set up branded online ticket sales, define ticket types and pricing tiers, manage customer segmentation, process PCI1-compliant payments, deliver digital tickets via SMS and email, and control entry through a QR-code usher app. Targets concert, festival, sports, theater, cinema, party, and corporate event organizers in Israel.
• Usher/Identity App (אפליקציית הסדרן) A dedicated mobile ticket-scanning app for event entry control. Identifies purchasers via unique barcode on each ticket, operates on any smartphone with offline-capable attendee-list download, and synchronizes automatically with the sales platform. Aimed at event ushers and organizers managing entry on event day.
• Events Registration System An online registration module that lets invitees register for events from computer or smartphone without downloading an app, with automatic digital-ticket delivery, customizable registration form fields, and PCI-compliant card collection. For event organizers running invitation-only or general-admission events.
• Conference Registration System A specialized registration offering for conferences featuring personalized registration pages, individual invitations with non-transferable links, segmentation by ticket type and price tier, PCI-compliant credit card collection, and corporate group/bulk pricing. Targets conference and corporate event organizers.
• Facebook Event Ticket Sales A Facebook Events integration that enables ticket sales directly from a Facebook event page via a linked purchase page, with the ability to publish the sales page within the Facebook event and share it online. Aimed at event organizers seeking social-media-driven ticket distribution.

Quantifiable outcome

• Setup ticket sales page within minutes without technical experience
• +2 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• CardcomcoreTechnology or IntegrationPayment processing (card clearing) provider. Full credit card details are entered and processed directly through Cardcom's secure iframe interface, not passing through Ticks servers. Only last digits and payment token stored by Ticks.
• CellarixcoreTechnology or IntegrationAlternative payment processing provider. Full credit card details are entered and processed directly through Cellarix's secure iframe interface, not passing through Ticks servers.
• RivhitsupportingTechnology or IntegrationAccounting software integration for automated invoice and receipt generation. Connects to accounting system registered with Tax Authority for computerized tax document issuance.
• GreenInvoicesupportingTechnology or IntegrationInvoice and receipt generation service integrated with Ticks platform for automatic tax document creation.
• TwiliosupportingTechnology or IntegrationSMS messaging service provider for sending digital tickets and event notifications to purchasers.
• NexmosupportingTechnology or IntegrationSMS messaging service provider (now Vonage) for sending digital tickets and event notifications to purchasers.
• GreenAPIsupportingTechnology or IntegrationWhatsApp messaging service for sending digital tickets and event notifications to purchasers.
• Google AnalyticssupportingTechnology or IntegrationWebsite analytics and user behavior tracking tool used on the Ticks platform.
• Facebook PixelsupportingTechnology or IntegrationAdvertising and tracking pixel for marketing and conversion measurement on the platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Eventim: European ticketing leader with strong local-payment and EU regulatory integrations, comparable to Ticks on localization strategy. Does not compete directly in Israel but represents the regional incumbents Ticks could face if expanding into Europe.

Broad incumbents

• Ticketmaster (Live Nation): Largest incumbent ticketing platform globally with deep integrations into sports, concerts, and large venues. While its primary motion is enterprise/integrated rather than pure self-serve, it competes in the same Israeli event-ticketing market and frames category expectations.
• Universe (Live Nation): Live Nation's self-serve ticketing product targeting independent promoters and venues; serves as the closest incumbent analog to Ticks' positioning for the long-tail organizer.
• Cvent: Enterprise-focused event management platform with registration, attendee tracking, and on-site solutions. Comparable to Ticks' conference registration module but serves large corporate customers rather than SMB promoters.

Emerging players

• Festicket: Festival-focused ticketing and travel platform. Comparable to Ticks' Festival Ticketing vertical and overlapping organizer archetype (multi-day festival producers).
• Eventbrite Universe Israel equivalents (e.g., local players such as Leaan / Israeli ticketing resellers): Israeli-localized ticketing and event registration providers serving a similar organizer base. Comparable on local UX, payment, and regulatory ground but with smaller scale.
• Dice: Mobile-first ticketing and discovery platform focused on live music events. Comparable in mobile-first buyer UX, SMS/QR delivery, and focus on concerts and live events verticals.
• RegFox: Event registration and ticketing SaaS targeting conferences, races, and community events with a fee-based model. Comparable to Ticks' Events Registration and Conference Registration modules.

Direct peers

• Ticket Tailor: Self-serve ticketing platform for events of all sizes with a transparent per-ticket pricing model and no monthly commitment. Comparable in PLG motion, commission pricing, and SMB organizer focus.
• Eventbrite: Global self-serve online ticketing platform with a commission-based model targeting event organizers across concerts, festivals, and conferences. Most directly comparable to Ticks in product offering, pricing structure, and target customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ticks-co-il

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ticks.co.il - Online Tickets Platform