GREEN-API
GREEN-API is a Russian-headquartered multi-messenger API gateway provider offering WhatsApp, MAX, and Telegram integration via REST APIs with SDKs in 8 languages. It serves developers and businesses across Russia and CIS with a freemium pricing model, partner/white-label program, and integrated ChatGPT chatbot support.
- Company typePrivate
- Founded2015
- HeadquartersАстана, Нура, Kazakhstan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GREEN-API does
GREEN-API is a Russian-headquartered software company that operates a multi-messenger API gateway platform built around WhatsApp, with adjacent support for the MAX and Telegram messengers. Founded in 2015 and organized as OOO Green-API in Moscow Oblast (INN 5047259512, OGRN 1215000131532), with a secondary entity in Astana, Kazakhstan, the company sells developer-facing REST API access that enables businesses to send and receive text, media (up to 100MB), documents, locations, contacts, polls, and statuses without requiring a connected phone handset. Each customer receives an isolated personal instance (экземпляр доступа) running on Yandex Cloud infrastructure, and the platform exposes native SDKs in Python, Node.js, PHP, Java, Go, C++, HTML, and 1C:Enterprise, plus no-code integrations with Zapier, Make, Bitrix24, Slack, MS Excel, GoHighLevel, Rocket.chat, Zabbix, and n8n.
The product portfolio spans a core GREEN-API WhatsApp gateway, a WABA (WhatsApp Business API) module, a Marketing module for mass messaging and status broadcasting, a ChatGPT integration (GREEN-API: GPT) for AI-powered chatbots, and gateway modules for MAX and Telegram. The company is registered in the Russian Register of Domestic Computer Programs (Entry No. 26143, 27.01.2025) and the Personal Data Operators Registry (No. 77-24-157247, 09.02.2024), positioning it for sales into Russian government and regulated buyers.
Revenue is generated primarily through subscription plans priced in Russian rubles: a free Developer tier, a Business tier at 690 RUB/month, a Chatbot tier at 960 RUB/month, and a Partner/White Label program billed at 23 RUB/day with dedicated servers and API-based instance management. Go-to-market combines self-service onboarding through console.green-api.com with a product-led growth motion (free tier to paid conversion), developer community marketing across YouTube, RuTube, VK, Dzen, Telegram, and GitHub, and a partner/reseller channel for enterprise and white-label distribution. Target customers are primarily Russian and CIS-market businesses and developers needing WhatsApp-based customer communication, CRM integration, bulk messaging, and chatbot automation.
GREEN-API firmographics
Firmographics- Name
- GREEN-API
- Legal name
- Общество с ограниченной ответственностью «Грин-АПИ»
- Website
- https://green-api.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GREEN-API is a Russian-headquartered multi-messenger API gateway provider offering WhatsApp, MAX, and Telegram integration via REST APIs with SDKs in 8 languages. It serves developers and businesses across Russia and CIS with a freemium pricing model, partner/white-label program, and integrated ChatGPT chatbot support.
- Ownership category
- akta.pro rank
GREEN-API industry classification
Industry- Product category
- Messaging API Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Computer Programming Services (7371), Communications Services, Nec (4899)
- akta.pro primary industry
- API Management & Gateways (BPAMAOAA)
Keywords
Where GREEN-API is headquartered
LocationHeadquarters
- HQ city
- Астана, Нура
- HQ country
- Kazakhstan
- HQ region
- Asia
Offices2 records
Markets served
GREEN-API business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly and annual subscription tiers providing API access to WhatsApp/MAX/Telegram gateways. Tiers differentiated by chat volume and feature access. Developer plan free; paid plans start at 690 rub/month.
- Partner Program: Day-rate pricing (23 rub/day) for partners with White Label capability, dedicated servers, and API-based instance management. Includes volume discounts and credit line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Developer - Free tier for testing and development |
| Subscription | Monthly | Business - Standard commercial use plan |
| Subscription | Monthly | Chatbot - Enhanced plan for automation |
| Subscription | Pay-as-you-go | Partner - White Label and reseller program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
GREEN-API product offering
Product offeringCore offering
GREEN-API operates a multi-messenger API gateway platform that allows businesses and developers to send and receive WhatsApp, MAX, and Telegram messages, images, videos, documents, and other content through a REST API using isolated personal instances. The service supports chatbot development with built-in ChatGPT integration, group management, status broadcasting, polls, and webhook notifications, and is deployed on Yandex Cloud infrastructure. Customers access the platform via self-service console (console.green-api.com) on freemium Developer, Business, Chatbot, and Partner/White Label subscription tiers.
Product overview
GREEN-API is a multi-messenger API platform offering WhatsApp, MAX, and Telegram gateway integrations. The core GREEN-API product provides WhatsApp API access via personal instances, while specialized modules extend functionality: GREEN-API: WABA for enterprise WhatsApp Business API, GREEN-API: GPT for AI-powered ChatGPT chatbots, GREEN-API: MAX for the MAX messenger, GREEN-API: MAX BOT API for MAX bot development, GREEN-API: Marketing for WhatsApp marketing campaigns, and GREEN-API: Telegram for Telegram integration. All products share the same REST API infrastructure and support SDKs in Python, Node.js, Java, Go, PHP, C++, 1C, and HTML.
Differentiator
Problem solved
Functional benefit
Brands
- GREEN-API: WABA: WhatsApp Business API solution for enterprise messaging.
- GREEN-API: MAX
- GREEN-API: Telegram
- GREEN-API: Marketing
- GREEN-API: MAX BOT API
Products and services
- GREEN-API (WhatsApp API gateway) The core WhatsApp API gateway service enabling developers and businesses to send and receive messages, media files, documents, and other content through a REST API interface using personal instances. Supports text, images, video, documents up to 100MB, polls, locations, contacts, group management, statuses, and avatars. Targets developers and businesses needing WhatsApp integration.
- GREEN-API: WABA WhatsApp Business API (WABA) solution for enterprise businesses requiring official WhatsApp Business verification and advanced messaging capabilities. Targeted at enterprises needing official WhatsApp Business compliance.
- GREEN-API: GPT AI-powered chatbot integration with ChatGPT, providing libraries for Python, Go, and Node.js to create GPT-powered WhatsApp chatbots for automated conversations. Used by developers and businesses building AI customer-service bots.
- GREEN-API: MAX API gateway for the MAX messenger, enabling sending and receiving messages, images, and videos through the same stable API infrastructure as the WhatsApp product. Targeted at users and businesses adopting the MAX messenger.
- GREEN-API: MAX BOT API Bot API for the MAX messenger platform, enabling chatbot development and automation for MAX users. Targeted at developers building MAX bots.
- GREEN-API: Marketing Marketing-focused module for WhatsApp marketing campaigns, including mass messaging, status broadcasting, and promotional automation features. Targeted at marketing teams running WhatsApp outreach campaigns.
- GREEN-API: Telegram Telegram messenger integration API, extending the multi-messenger platform approach beyond WhatsApp to include Telegram messaging capabilities. Targeted at developers and businesses needing Telegram automation.
Companies that use GREEN-API
Customer profileSegments2 records
Ideal customer profiles2 records
GREEN-API technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature6 records
GREEN-API partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and important.
- Yandex CloudcoreInfrastructure hosting provider. GREEN-API software is deployed on Yandex Cloud servers, providing the underlying cloud infrastructure for the SaaS messaging gateway service.
- Make (Integromat)coreNo-code automation platform integration. Users can connect GREEN-API WhatsApp functionality to thousands of other apps without coding through Make's visual workflow builder.
- ZapiercoreNo-code automation platform integration enabling connection of GREEN-API with 5000+ web applications through Zapier's automation workflow system.
- Bitrix24importantCRM platform integration with dedicated privacy policy and terms of service for Bitrix24 users. Seamless WhatsApp connectivity within Bitrix24 workflows.
- SlackimportantEnterprise communication platform integration allowing teams to receive WhatsApp messages directly in Slack channels.
- MS ExcelimportantSpreadsheet integration enabling users to send WhatsApp messages directly from Excel for business notifications and reporting.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
GREEN-API competitors and assessment
Company assessmentBroad incumbents
- MessageBird (Bird): Bird (formerly MessageBird) is a global omnichannel communications platform offering official WhatsApp Business API alongside SMS, voice, and email — overlapping with GREEN-API's WhatsApp gateway but across a much wider channel portfolio and customer base.
- Twilio: Twilio offers the official WhatsApp Business API through its Conversations API, alongside a broad CPaaS portfolio. It competes with GREEN-API for enterprise-grade messaging but is a much broader platform spanning voice, video, email, and SMS.
- Infobip: Infobip is a global cloud communications platform offering WhatsApp Business API as part of a broader CPaaS stack (SMS, RCS, voice, email, push). It overlaps GREEN-API's messaging gateway at the enterprise tier with significantly more global reach.
- Gupshup: Gupshup is a conversational messaging platform and official WhatsApp BSP with bot-building tooling, comparable to GREEN-API's gateway + GPT chatbot positioning, though operating at significantly larger scale globally and in India.
Emerging players
- WATI: WATI is a WhatsApp Business API platform focused on SMBs with a shared inbox, broadcasts, and chatbot builder, comparable to GREEN-API's Business and Chatbot tiers but without the multi-messenger (MAX/Telegram) breadth.
- Whapi: Whapi is an unofficial WhatsApp API gateway targeting developers with low-cost pricing and webhook-based automation, directly comparable to GREEN-API's developer-tier positioning and informal gateway approach.
Direct peers
- Wazzat (Wazzup): Wazzup is a CIS-focused WhatsApp/Telegram/Instagram API gateway serving the same Russian-speaking developer and SMB audience as GREEN-API, with CRM integrations (Bitrix24, amoCRM). It competes head-to-head on messaging + CRM bundling in Russia.
- Radist (RadistWeb): Radist is a Russia-based WhatsApp API service provider targeting SMBs with low-cost plans and CRM integration, closely comparable to GREEN-API on price points, geography, and use cases.
- 360dialog: 360dialog is one of the largest official WhatsApp Business API solution providers globally, offering a gateway similar in form factor to GREEN-API (multi-instance, BSP-based access). It is the closest direct competitor for developers building WhatsApp integrations.
- Chat2Desk: Chat2Desk is a Russian/CIS omnichannel messaging platform offering WhatsApp, Telegram, and Instagram APIs with built-in CRM and chat routing, directly comparable to GREEN-API's messaging-gateway-plus-integrations positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GREEN-API social profiles
Digital presenceGREEN-API compliance and trust
Trust signalCompliance4 records
GREEN-API financial estimates
Financial estimateRevenue estimate
Valuation estimate
GREEN-API leadership team
Management profileNumber of profiles
GREEN-API funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GREEN-API M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GREEN-API
What does GREEN-API do?
GREEN-API operates a multi-messenger API gateway platform that allows businesses and developers to send and receive WhatsApp, MAX, and Telegram messages, images, videos, documents, and other content through a REST API using isolated personal instances. The service supports chatbot development with built-in ChatGPT integration, group management, status broadcasting, polls, and webhook notifications, and is deployed on Yandex Cloud infrastructure. Customers access the platform via self-service console (console.green-api.com) on freemium Developer, Business, Chatbot, and Partner/White Label subscription tiers.
Is GREEN-API a public or private company?
GREEN-API is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GREEN-API founded?
GREEN-API was founded in 2015. It employs 11 to 50 people.
Where is GREEN-API based?
GREEN-API is headquartered in Астана, Нура, Kazakhstan, in the Asia region.
How does GREEN-API make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are partner Program.
Who are GREEN-API's main competitors?
Broad incumbents on record are MessageBird (Bird), Twilio, Infobip and Gupshup. Emerging players are WATI and Whapi. Direct peers are Wazzat (Wazzup), Radist (RadistWeb), 360dialog and Chat2Desk.
Does GREEN-API have an API?
Yes. GREEN-API provides a WhatsApp API gateway for sending and receiving messages, images, and videos through a stable REST API interface over HTTPS. The API enables integration with WhatsApp via personal instances, supporting text messages, media files up to 100MB, polls, locations, contacts, group management, statuses, and more. Available via SDK libraries for Python, Node.js, Java, Go, PHP, C++, 1C, and HTML. Developers can test API methods in Postman or Apidog collections. Developer documentation is at green-api.com/docs.
What industry is GREEN-API in?
GREEN-API's product category is Messaging API Platform. Its primary akta.pro industry code is BPAMAOAA, API Management & Gateways. Its NAICS code is 518210 and its SIC code is 7371.