What Intersnack Nederland B.v. does

Intersnack Nederland B.V. is a Dutch savory snack manufacturer headquartered in Doetinchem, Netherlands, producing and marketing branded snacks, nuts, popcorn, peanut butter, and private label snack products. Founded in 1968 as part of the international Intersnack Group, the company operates production facilities in Doetinchem (headquarters), Lelystad, and Hardinxveld-Giessendam, employing 501-1000 staff locally within a 15,000-employee group. Its branded portfolio spans Chio (international chips, popcorn, nuts, savory biscuits), POM-BÄR (iconic Dutch bear-shaped salty snack), Tyrrells (British-style hand-cooked crisps), Whole Earth (natural-ingredient snacks free from palm oil and added sugars), and Hula Hoops (hoop-shaped snacks). Alongside brands, the company operates a private label manufacturing division producing peanut butter, nuts, snacks, popcorn, and prawn crackers under retailer house brands.

The business operates three revenue streams: branded consumer products distributed through retail and supermarket channels, private label manufacturing bundled with category management services (market data, consumer research, innovation advice) for retail partners, and supply of semi-finished snack products to the food industry. Distribution is via retail storefronts (branded and house-brand SKUs), direct B2B partnerships with retailers (private label), and direct sales to food industry buyers (semi-finished supply). Pricing is not publicly disclosed; the manufacturer operates on quote-based contracting for both private label and branded volume.

Sustainability and ESG credentials are central to the value proposition: the company has achieved four consecutive EcoVadis Silver ratings (75/100, top 15% globally, 91st percentile), SBTi-validated climate targets, 50% green electricity usage, 88% of products without artificial additives, 12.4% reduction in packaging material, and 27% reduction in food waste. Marketing is conducted through individual brand websites (Chio, POM-BÄR, Tyrrells, Whole Earth), LinkedIn corporate presence, and a Recruitee-powered careers portal. Operational certifications include Rainforest Alliance capability and Nutriscore support offered to private label retail partners.

Name

Intersnack Nederland B.v.

Legal name

Intersnack Nederland B.V.

Website

https://intersnack.nl

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Intersnack Nederland B.V. is a Dutch savory snack manufacturer producing branded products including Chio, POM-BÄR, Tyrrells, Whole Earth, and Hula Hoops, alongside private label snacks (peanut butter, nuts, popcorn, prawn crackers) for retailers across Europe.

Ownership category

akta.pro rank

Product category

Savory Snack Manufacturing

NAICS

Snack Food Manufacturing (31191), Cookie and Cracker Manufacturing (311821), Other Snack Food Manufacturing (311919), Bakeries and Tortilla Manufacturing (3118)

SIC

Cookies & Crackers (2052), Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Potato & Vegetable Chips Manufacturing (AFAKAIAA)

akta.pro secondary industries

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Crackers & Savory Biscuits Manufacturing (AFAKAIAJ), Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Savory snack manufacturing
• Private label snacks
• Potato chip production
• Branded snack foods
• Food industry supply

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Branded Snack Products: Production and sale of savory snacks under owned brands including Chio, POM-BÄR, Tyrrells, Whole Earth, and Hula Hoops through retail distribution channels.
2. Private Label Manufacturing: Manufacturing snacks under retailer house brands with category management services, market data investment, and consumer research to advise on assortment and innovation. Product categories include peanut butter, nuts, snacks, popcorn and prawn crackers.
3. Food Industry Semi-Finished Products: Supply of semi-finished products to the food industry.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Intersnack Nederland manufactures, packages, and markets savory snacks including potato chips, popcorn, nuts, peanut butter, and prawn crackers. The company sells these products both under its own consumer brands (Chio, POM-BÄR, Tyrrells, Whole Earth, Hula Hoops) and under retailer private label partnerships, while also supplying semi-finished snack products to the broader food industry.

Product overview

Intersnack Nederland is a savory snack company operating a multi-brand portfolio alongside a private label manufacturing division. The core offering consists of five main consumer brands—Chio (international chips and popcorn), POM-BÄR (iconic Dutch bear-shaped snacks), Tyrrells (premium British-style chips), Whole Earth (natural ingredient snacks), and Hula Hoops (hoop-shaped snacks)—spanning potato chips, nuts, popcorn, baked goods, and specialty snacks. In addition to branded products, the company operates a significant private label business manufacturing peanut butter, nuts, snacks, popcorn, and prawn crackers for retail partners. Intersnack also supplies semi-finished products to the food industry. The product architecture is organized around brand ownership (own brands) and contract manufacturing (private label), with shared production capabilities across the Netherlands facilities in Doetinchem, Lelystad, and Hardinxveld-Giessendam.

Differentiator

Problem solved

Functional benefit

Brands

• Chio: International snack brand offering chips, popcorn, nuts, and savory biscuits
• POM-BÄR
• Tyrrells
• Whole Earth
• Hula Hoops

Products and services

• Chio International snack brand offering chips, popcorn, nuts, and savory biscuits with diverse flavors and carefully selected ingredients, available to consumers in the Netherlands and broader European markets.
• POM-BÄR Iconic Dutch bear-shaped savory snack, light and crunchy, available in flavors including Original and Paprika, marketed as a family snack in the Netherlands for decades.
• Tyrrells Premium British-style potato chips slowly cooked with skins on for extra crunchiness, featuring unique flavor combinations and artisanal positioning.
• Whole Earth Snack brand emphasizing natural ingredients, formulated free from palm oil and added sugars with simple and pure product compositions.
• Hula Hoops Hoop-shaped crispy snack made from corn or potatoes, part of the extensive savory snack portfolio in the Netherlands.
• Private Label Peanut Butter Peanut butter manufactured for retailer private labels, offering consistent quality and innovation support for retailer brand partners.
• Private Label Nuts Nut products including cashews and other varieties manufactured under retailer private labels in diverse packaging formats.
• Private Label Savory Snacks Savory snack products manufactured under retailer house brands, including regional specialties such as Hungarian-style chips.
• Private Label Popcorn Popcorn products manufactured under retail house brands, part of the diverse product range offered through private label partnerships.
• Private Label Prawn Crackers (Kroepoek) Prawn crackers (kroepoek) manufactured under retailer private labels, included in the broad assortment of private label offerings.
• Semi-finished Snack Products for the Food Industry Supply of semi-finished snack products to food industry customers for further processing or co-packing.

Quantifiable outcome

• Top 15% (91st percentile) in EcoVadis assessment with silver rating
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Menken OrlandocoreStrategic or Co-development PartnerJoint venture partnership in the Netherlands. Menken Orlando is part of the Intersnack Group's joint venture network alongside Nataïs (France), Frutorra Pimenta (Portugal), and Grefusa (Spain).
• NataïscoreStrategic or Co-development PartnerJoint venture in France specializing in popcorn. Part of Intersnack Group's joint venture network.
• Frutorra Pimenta Lda.coreStrategic or Co-development PartnerJoint venture in Portugal. Part of Intersnack Group's joint venture network.
• Grefusa, S.L.coreStrategic or Co-development PartnerJoint venture in Spain. Part of Intersnack Group's joint venture network.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seeberger: German nuts, dried fruit, and snack specialist with strong private label and branded business across Europe. Comparable to Intersnack's nut and peanut butter private label manufacturing operations and broader snack portfolio.
• Bahlsen: German biscuit and cracker manufacturer with strong positions in sweet and savory baked snacks. Overlaps with Intersnack Nederland in savory biscuits/crackers and competes for similar retail category space in German-speaking Europe.
• Utz Brands: US-based salty snack manufacturer producing potato chips, pretzels, and cheese snacks under multiple brands. Comparable to Intersnack in multi-brand portfolio strategy, mid-scale manufacturing, and private label capabilities.
• Lorenz Snack-World: Germany-based savory snack manufacturer producing potato chips, nuts, and extruded snacks under brands like Lorenz and Crunchips. Closely comparable to Intersnack Nederland in product mix, channel strategy, and European geographic footprint.
• Kettle Foods (Campbell Soup Company): Premium kettle-cooked potato chip brand competing in the same premium/artisanal segment as Intersnack's Tyrrells. Both brands target consumers seeking better-quality, differentiated chips versus mass-market offerings.

Emerging players

• Popchips: Better-for-you popped snack brand focused on clean ingredients and lower fat content. Competes with Intersnack's Whole Earth brand in the natural/clean-label segment of the snack category.

Broad incumbents

• Kellanova (Pringles): Owns the Pringles crisp brand, a direct competitor in the chips/crisps category where Intersnack's Chio and Tyrrells compete. Operates as a broad incumbent in global snacks with significantly larger resources than Intersnack Nederland.
• PepsiCo (Frito-Lay): Global leader in salty snacks through Lay's, Doritos, and Cheetos. Overlaps directly with Intersnack Nederland in potato chips, extruded snacks, and nuts, but competes at much larger scale and with substantially greater marketing budgets across European retail.
• Mondelez International: Global snacks major with overlapping categories in crackers and savory biscuits (e.g., Ritz) plus broader biscuit portfolio. Competes with Intersnack for European savory snack shelf space and retailer category management relationships.

Regional players

• Herr's Foods: Family-owned US snack company producing potato chips, pretzels, and cheese curls. Operates in the same salty snack product categories as Intersnack Nederland but focuses primarily on North American retail rather than European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intersnack-nederland-b.v

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intersnack Nederland B.v.