Pennsylvania Principals Association

What Pennsylvania Principals Association does

The Pennsylvania Principals Association is a Pennsylvania-domiciled nonprofit professional membership organization dedicated to school administrators, with a particular emphasis on elementary, middle, and high school principals and assistant principals. Formed in October 2003 through the merger of the Pennsylvania Association of Elementary School Principals (PAESP) and the Pennsylvania Association of Secondary School Principals (PASSP), the association serves approximately 4,000 members across nine Regional Service Specialist territories (East I-III, Central I-III, West I-III), governed by an elected Board of Directors and led by Executive Director Dr. Eric C. Eshbach and Deputy Executive Director Dr. Michael S. Snell from its headquarters at 122 Valley Road, Enola, Pennsylvania.

The association's product portfolio is services-led rather than software-led. Signature offerings include Act 45 professional development programs (School Leader Paradigm, Micro-credentials, Leadership Excellence Series, Learning Leader Book Studies), the Principal Induction Program, the cohort-based Leader of Leaders Collaborative, Act 93 compensation and contract support, legal consultation, legislative advocacy (including dedicated resources on Act 47 of 2025), awards programs (Principal/Assistant Principal of the Year, National Distinguished Principal via NAESP), the Interim Principal Program, the Job Ramp job board, and a tri-annual publication, The Pennsylvania Administrator. The annual SUMMIT conference (SUMMIT26 scheduled August 2-4, 2026 at Renaissance Allentown Hotel and Parkland High School) anchors in-person engagement.

Revenue is generated through four streams: annual membership dues (recurring subscription), professional development and conference registration fees, corporate sponsorships across Diamond, Gold, Silver, and Bronze tiers (with Horace Mann, Lincoln Investment Planning, Kades-Margolis, and Lifetouch among Diamond-level sponsors), and endorsed partner products/services (PlayVS esports, College Board, Age of Learning, Toddle, AMBA, Jostens). Go-to-market is sales-led via direct member enrollment, nine regional field specialists, and event-driven acquisition. Membership pricing is not publicly disclosed.

Name

Pennsylvania Principals Association

Legal name

Pennsylvania Principals Association

Website

https://paprincipals.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pennsylvania Principals Association is a Pennsylvania-based nonprofit professional membership organization serving approximately 4,000 elementary, middle, and high school principals and assistant principals statewide through professional development, legal and legislative advocacy, awards, and its annual SUMMIT conference.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Religious Organizations (8131), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Executive Leadership & Cabinet Administration (EDADAKAA)

akta.pro secondary industry

School Leader / Administrator Certification & Licensure Boards (EDADAJAM)

Keywords

• School administrator membership
• Education leadership professional development
• Act 45 training programs
• Principal advocacy services
• Education conference events

Headquarters

HQ city

Enola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The association generates revenue through membership dues from school administrators (principals, assistant principals, and other educational leaders) across Pennsylvania. Membership categories and fees support association operations and member services.
2. Professional Development Programs: Revenue generated through Act 45 professional development programs, micro-credentials, leadership series, book studies, and other training offerings for school administrators.
3. Conference and Event Registration: Revenue from the annual SUMMIT conference (e.g., SUMMIT26) and other professional development events held throughout the year.
4. Corporate Sponsorships: Financial support from corporate sponsors at various levels (Diamond, Gold, Silver, Bronze) provides additional revenue streams. Sponsors include educational product companies, insurance providers, and service organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pennsylvania Principals Association is a nonprofit professional membership organization serving approximately 4,000 school administrators (principals, assistant principals, and educational leaders) across Pennsylvania. It delivers professional development programs (including Act 45–approved offerings, Principal Induction, and the Leader of Leaders Collaborative), legislative advocacy, legal/Act 93 consultation, the annual SUMMIT conference, recognition awards, and publications such as The Pennsylvania Administrator magazine.

Product overview

The Pennsylvania Principals Association offers a portfolio of professional services for school administrators rather than a unified software product. Core offerings include professional development programs (Act 45 hours, Principal Induction, Leader of Leaders Collaborative, Learning Leader Book Study, Micro-credentials), advocacy and legislative support, legal consultation services, annual SUMMIT conferences, The Pennsylvania Administrator tri-annual publication, awards programs (Principal/Assistant Principal of the Year, National Distinguished Principal), the Interim Principal Program, and the Job Ramp job board. The association also partners with sponsors offering educational technology products including Age of Learning's ABCmouse, My Math Academy, and My Reading Academy; PlayVS esports league; College Board SAT Suite; and Screenagers documentary series. Members can purchase branded merchandise through the PA Principals Marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• PA Principals Association Membership

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• PlayVSflagshipGTM or Marketing PartnerPlayVS is the official high school esports partner of PA Principals Association. The partnership creates dedicated esports leagues in Pennsylvania, offering students competitive video gaming as a school sport. The platform offers free esports competition and curriculum resources for middle and secondary school members.
• College BoardcoreGTM or Marketing PartnerBronze-Level Sponsor. College Board connects students to college and career success, providing programs including SAT, PSAT, CLEP, and Advanced Placement. Partners with the association to support Pennsylvania school administrators.
• Horace Mann CompaniescoreGTM or Marketing PartnerDiamond-Level Sponsor and sponsor of Summit Conference Principals' Scholarships. Horace Mann offers auto, home and life insurance, retirement solutions, and financial wellness education for school employees.
• Lincoln Investment Planning, LLCcoreGTM or Marketing PartnerDiamond-Level Sponsor and sponsor of the Bob D. Schiller Memorial Cancer Research and Support Award. Provides 403b and pension plan specialist services for educators.
• Age of LearningminorGTM or Marketing PartnerBronze-Level Sponsor. Education technology provider offering ABCmouse Early Learning Academy, My Math Academy, and My Reading Academy programs for preschool through 5th grade students.
• InnovamatminorGTM or Marketing PartnerBronze-Level Sponsor. Global math programs provider with Rob Baier as Pennsylvania Lead contact.
• Education First (EF)minorGTM or Marketing PartnerBronze-Level Sponsor. EF Educational Tours provides global education experiences and professional networking opportunities for educational leaders, with Meghan Schafer as State Manager for Pennsylvania.
• SCREENAGERSminorGTM or Marketing PartnerBronze-Level Sponsor. SCREENAGERS produces documentary films about healthy screen use for parents, educators, and students, including Screenagers: Growing Up in the Digital Age and related educational resources.
• ToddleminorGTM or Marketing PartnerBronze-Level Sponsor. AI-first platform for K-12 teaching and learning, offering curriculum planning, assessments, progress reports, and school-home communication. Trusted by 2,000+ schools worldwide.
• Smart FuturesminorGTM or Marketing PartnerBronze-Level Sponsor providing educational programs and resources for principals.
• SAVVAS Learning CompanyminorGTM or Marketing PartnerBronze-Level Sponsor. Educational learning company providing curriculum and instructional resources for K-12 schools.
• Cambridge Assessments Education InternationalminorGTM or Marketing PartnerBronze-Level Sponsor. Part of University of Cambridge with 160-year history, providing education programs for 5- to 19-year-olds in over 160 countries, with Alan Bernstein as contact.
• American College of Education (ACE)minorGTM or Marketing PartnerBronze-Level Sponsor. Accredited online private college offering 60+ programs in education, business, healthcare, and nursing, with Nick Schneider as Partner Engagement Administrator.
• AMBAminorGTM or Marketing PartnerEndorsements for Plan Design, Negotiations & Implementation of Benefit Programs for Associations. Joseph Maddalon serves as Pennsylvania State Manager.
• McKee FoodsminorGTM or Marketing PartnerBronze-Level Sponsor (Little Debbie & Sunbelt Bakery). Braxton Anthony is the contact for fundraising programs.
• Kades-Margolis CorporationcoreGTM or Marketing PartnerDiamond-Level Sponsor with endorsement for Retirement and Investment Planning for Elementary Members. Sponsor of Kades-Margolis Mini Grant Award for Elementary Principals. Specializes in 403(b), 457(b), IRA programs and PSERS knowledge.
• LifetouchcoreGTM or Marketing PartnerDiamond-Level Sponsor (Shutterfly). Endorsed for School Portraits, Photography & Yearbook Publishing services. Cathy List is the contact.
• JostensminorGTM or Marketing PartnerSilver-Level Sponsor. Endorsed for Renaissance Program (climate and culture), School Identity and Branding, Class Jewelry, Yearbooks, Graduation Announcements, Caps and Gowns, Diplomas, and Awards. Bernard Shaughnessy is contact.
• Books Are FunminorGTM or Marketing PartnerSilver-Level Sponsor. Book distribution and reading literacy programs including the Book Blast Enrichment Program that provides books to students at no cost.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• National Association of Elementary School Principals (NAESP): National professional membership association for elementary and middle-level principals. NAESP directly co-administers the National Distinguished Principal program in PA with PA Principals Association and competes for the same principal audience at the national level.
• National Association of Secondary School Principals (NASSP): National professional association serving middle level and high school principals, assistant principals, and school leaders. NASSP overlaps directly with PA Principals' secondary-school membership base and offers parallel policy/advocacy and PD resources.

Emerging players

• National School Public Relations Association (NSPRA): National association for school communication and public-relations leaders. Adjacent to PA Principals' Communications/PR function and serves school-system decision makers in related but non-overlapping roles.

Regional players

• Illinois Principals Association (IPA): Statewide professional association for Illinois school principals and assistant principals. Same service model as PA Principals (membership dues, PD, conferences, advocacy, awards) across a different state footprint.
• New York State Association of School Administrators (NYSASA): New York statewide professional association for school building and district administrators. Comparable in mission (PD, advocacy, recognition) to PA Principals, serving a neighboring state's school leadership population.
• New Jersey Principals and Supervisors Association (NJPSA): New Jersey statewide professional association for school principals, assistant principals, and supervisors. Functionally analogous to PA Principals Association in a neighboring state with similar K-12 structure and PD/advocacy model.
• Ohio Association of Elementary School Administrators (OAESA): Ohio statewide association for elementary and secondary school administrators. Offers parallel services (PD, recognition programs, advocacy) that mirror PA Principals' portfolio in a Midwestern state.

Broad incumbents

• AASA (The School Superintendents Association): National professional association for school superintendents and district leaders. AASA covers the school-leadership ecosystem that PA Principals Association serves from the principal level, offering adjacent advocacy and PD.
• Learning Forward: National professional association focused on professional learning for educators. It overlaps with PA Principals' PD offerings (micro-credentials, book studies, Leadership Excellence Series) and competes for the same PD-share-of-wallet.
• ASCD (Association for Supervision and Curriculum Development): National education leadership association serving administrators, curriculum leaders, and teachers. ASCD provides professional development, publications, and advocacy that intersect with PA Principals' principal-leader offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/PAPRINCIPALS
• YouTubeyoutube.com/channel/UCiy1vfKVYzkQ2AGmmhSBc3A
• Facebookfacebook.com/paprincipals
• LinkedInlinkedin.com/company/paessp

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pennsylvania Principals Association