What Innovamat does

Innovamat is a Barcelona-headquartered education company that delivers a research-based PK-8 mathematics curriculum to school districts, having grown from a tutoring academy founded in 2016-2017 by Andreu Dotti and Isaac Sayol to a platform serving more than 2,800 schools, 24,000 teachers, and 600,000 students across nine countries (Spain, the US, Italy, Brazil, Mexico, Chile, Ecuador, Colombia, and Peru). Its core product is Thinking Math!, a PK-8 curriculum built natively bilingual in English and Spanish that integrates Building Thinking Classrooms practices under the endorsement of Peter Liljedahl; it is sold via multi-year subscription contracts to K-12 districts through direct enterprise field sales backed by dedicated Math Success Managers.

The platform is built around a core-plus-modules architecture: the Thinking Math! core is supplemented by the Atlas Math self-adaptive practice app (spaced repetition, dynamic difficulty), the COSMOS universal screener and ConMat diagnostic (validated with the Biomedical Research Institute of Bellvitge), Math Journeys (K-8 intervention) and Math Artist/aRTIst (G1-2 early intervention co-developed with Brian Butterworth), a Thinking Teachers! / Thinking Coaches! professional development certification stack, Math Coach as a Service (in-district specialists), and a Math Education Consultancy offering. A family-facing channel — the Bmath app and Enigmath workbook series — provides a consumer touchpoint. Innovamat operates an internal research center called Vertex, staffed by 7+ PhDs in math education, which conducts and commissions efficacy studies (WestEd, Germina, Jacobs Foundation-funded).

Innovamat makes money primarily through quote-based, multi-year district subscription contracts covering curriculum licensing, digital platforms, manipulatives, professional development, and ongoing coaching, with a managed-services layer (Math Coach as a Service) and consumer revenue from Enigmath workbooks and the Bmath/Atlas Math apps. The company raised a €20 million Series A in March 2023 led by Reach Capital (with Kibo Ventures and Bonsai Partners) to fund US and Latin America expansion, and passed California's curricular adoption process in 2024, a key procurement milestone. The company is privately held and venture-backed, with the founders still in CEO and CPO roles.

Name

Innovamat

Legal name

Innovamat Education, SL

Website

https://innovamat.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Innovamat is a Barcelona-based education company that provides a research-based PK-8 mathematics curriculum, intervention, and assessment platform to K-12 school districts across 9 countries, serving 2,800+ schools, 24,000+ teachers, and 600,000+ students via multi-year enterprise subscriptions.

Ownership category

akta.pro rank

Product category

K-12 Math Curriculum

NAICS

Educational Services (611), Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH)

akta.pro secondary industries

Math Intervention & Numeracy Support Programs (EDAJAGAG), Online Math Enrichment Platforms & Courses (EDAMAEAF), K–12 Remedial Math & Numeracy Intervention (EDANAJAB)

Keywords

• Math curriculum software
• K-12 education platform
• Teacher professional development
• Adaptive learning technology
• Math assessment tools

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Core Curriculum Licensing: Schools pay for access to the full Thinking Math! curriculum including teacher guides, student materials, manipulatives, and digital platform access. Pricing is quote-based and varies by district size and implementation scope.
2. Professional Development Services: Thinking Teachers! and Thinking Coaches! certification programs, on-site training, coaching sessions, and ongoing professional development for districts. Provided as part of implementation support and ongoing partnership.
3. Math Coach as a Service: Dedicated in-person math coaching services where Innovamat specialists work directly in districts to coach teachers, model lessons, and support implementation.
4. Enigmath Workbooks: Math challenge workbooks sold directly to families through e-commerce. Includes story-based math challenges for Kindergarten through 6th grade.
5. Atlas Math App: Personalized practice app for students. Referenced as available for download, suggesting potential app-based revenue from families.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Innovamat provides a research-based PK-8 mathematics curriculum called Thinking Math! to K-12 school districts, accompanied by intervention programs (Math Journeys, Math Artist), proprietary assessment tools (COSMOS screener, ConMat benchmarks), an adaptive practice platform (Atlas Math), and implementation support services including professional development certification (Thinking Teachers!, Thinking Coaches!), Math Coach as a Service, and consulting. The platform is built natively bilingual in English and Spanish and integrates the Building Thinking Classrooms (BTC) methodology endorsed by Dr. Peter Liljedahl.

Product overview

Innovamat is a comprehensive PK-8 mathematics education organization offering a platform-plus-modules architecture centered on the Thinking Math! core curriculum—the only PK-8 curriculum endorsed by Peter Liljedahl, built natively in English and Spanish. The core curriculum is supplemented by intervention programs (Math Journeys for K-8 learning gaps, Math Artist/aRTIst for Grade 1-2 early intervention), assessment tools (COSMOS universal screener, ConMat benchmark/diagnostic), and personalized practice (Atlas Math adaptive platform). Professional development includes Thinking Teachers! certification and Thinking Coaches! programs, supported by strategic services (Math Coach as a Service, Math Education Consultancy). A partnership with Building Thinking Classrooms integrates Peter Liljedahl's methodology throughout. Family engagement is supported via the Bmath app and Enigmath workbook series. Vertex Research Center provides internal research and efficacy validation. The company operates in 9 countries serving 2,800+ schools, 24,000+ teachers, and 600,000+ students.

Differentiator

Problem solved

Functional benefit

Brands

• Enigmath: Math challenge workbooks for families - activity books for children from Kindergarten to 6th grade featuring math challenges with storylines involving the Bmath characters.
• Atlas Math
• Bmath
• Math Journeys
• COSMOS
• ConMat
• Math Artist
• Thinking Teachers!
• Thinking Coaches!
• Thinking Math!
• Math Coach as a Service
• Math Education Consultancy
• BTC x Innovamat

Products and services

• Thinking Math! PK-8 Research-based PK-8 core mathematics curriculum delivered to K-12 school districts as a subscription with digital and print components. Designed to develop conceptual understanding, problem-solving, and mathematical thinking across all elementary and middle school grades.
• Math Journeys K-8 mathematics intervention program designed for students who need additional support to reach grade-level proficiency, used by districts as a Tier 2/3 intervention aligned with the Thinking Math! curriculum.
• Math Artist (aRTIst) Grade 1-2 early mathematics intervention program targeting students showing early signs of math difficulties, helping districts prevent downstream learning gaps through targeted practice and instruction.
• COSMOS Universal mathematics screener used by districts to assess student math performance and identify students needing intervention, supporting MTSS (Multi-Tiered System of Supports) workflows.
• ConMat Benchmark mathematics assessments validated by the Biomedical Research Institute of Bellvitge, used by districts to measure student competency and progress against grade-level expectations.
• Atlas Math Self-adaptive mathematics practice application using spaced repetition algorithms to personalize student practice, available on mobile (iOS and Android) and integrated with the Thinking Math! curriculum for K-8 classrooms.
• Thinking Teachers! Professional development certification program for classroom teachers, training them to effectively implement the Thinking Math! curriculum and apply Concrete-Pictorial-Abstract and Building Thinking Classrooms methodologies in their classrooms.
• Thinking Coaches! Professional development certification program designed for instructional coaches, math specialists, and district math leads who support Thinking Math! implementation across multiple classrooms and schools.
• Math Coach as a Service Managed coaching service that provides districts with dedicated expert math coaches who work directly with teachers and school leaders to deepen implementation, build internal capacity, and improve student outcomes.
• Math Education Consultancy Consulting services for school districts, education organizations, and government entities seeking expert guidance on math curriculum adoption, instructional strategy, teacher training, and implementation design.
• Bmath App Mobile mathematics application designed for families and students to practice math skills at home, available on iOS and Android, aligned with Innovamat's K-8 curriculum approach.
• Enigmath Consumer-facing workbook series designed for families and students to engage with math content at home, sold directly through an e-commerce store as a complement to classroom learning.

Quantifiable outcome

• Students using Innovamat achieved effect size of +0.24 (equivalent to moving from 50th to 58th percentile) after 2 years of implementation
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Peter Liljedahl / Building Thinking ClassroomsflagshipStrategic or Co-development PartnerDr. Peter Liljedahl, professor of Mathematics Education at Simon Fraser University, has endorsed Innovamat's Thinking Math! core curriculum. The partnership provides the only BTC-endorsed core curriculum, integrating Building Thinking Classrooms practices throughout the program. Joint virtual and in-person workshops are co-hosted.
• Brian ButterworthcoreStrategic or Co-development PartnerEmeritus Professor of Cognitive Neuropsychology at UCL and leading expert on dyscalculia. Collaborated with Innovamat to develop the COSMOS universal screener and Math Artist early intervention program for identifying students with learning difficulties.
• WestEdcoreStrategic or Co-development PartnerNonprofit organization specialized in educational research and evaluation. Conducted independent quasi-experimental study on Innovamat's impact in New Jersey (effect size +0.24), funded by Jacobs Foundation.
• GerminacoreStrategic or Co-development PartnerConducted independent study evaluating Innovamat's impact in public schools in Rio de Janeiro, Brazil. Study showed effect sizes of +0.16 in 2nd grade and +0.20 in 3rd grade.
• Autonomous University of Barcelona (UAB)coreStrategic or Co-development PartnerPartnership with UAB brought Dr. Cecília Calvo and Dr. Laura Morera to the company. Both are experts in math education with PhDs and active teaching experience, providing scientific rigor and classroom experience.
• Biomedical Research Institute of Bellvitge (IDIBELL)coreStrategic or Co-development PartnerCollaborated with Innovamat experts on psychometric validation of ConMat competency tests, supporting the reliability of assessment instruments.
• University of MurciacoreStrategic or Co-development PartnerProvided independent report (2025) certifying that Atlas Math provides a safe, distraction-free learning environment with no persuasive design techniques or addictive mechanisms.
• NRICH (Cambridge University)minorStrategic or Co-development PartnerMath project at Cambridge University providing free materials, guides, and resources for teachers and families. Referenced as one of Innovamat's reference institutions for curriculum design.
• Freudenthal Institute (Utrecht University)minorStrategic or Co-development PartnerResearch and development center in mathematics and science education, curriculum and teacher training at Utrecht University. Referenced as one of Innovamat's reference institutions.
• National Council of Teachers of Mathematics (NCTM)minorStrategic or Co-development PartnerProfessional organization dedicated to improvement of mathematics education. Referenced as one of Innovamat's reference institutions for curriculum design.
• OECD PISA FrameworkminorStrategic or Co-development PartnerFramework for measuring students' capacity to use reading, writing, math, and science knowledge. Referenced as one of Innovamat's reference institutions.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Zearn: Zearn is a nonprofit providing free K-8 math curriculum aligned to Eureka Math, combining digital adaptive practice with hands-on lessons. Directly competes with Innovamat for K-8 math curriculum adoption in US districts, particularly via the same conceptual-math approach.
• Great Minds (Eureka Math): Great Minds produces Eureka Math, one of the most widely adopted US math curricula with strong efficacy evidence and state-level endorsements. Directly competes with Innovamat's Thinking Math! in US district adoptions, particularly in states using EngageNY/Eureka-aligned standards.
• Illustrative Mathematics (IM): Illustrative Mathematics provides K-12 math curriculum with a problem-based, student-centered approach and offers IM Certified partner programs. Competes directly with Innovamat's core curriculum in US and international markets emphasizing conceptual understanding.
• Imagine Learning (formerly IMaginate Learning / LearnZillion): Imagine Learning offers K-12 curriculum and supplemental math programs with adaptive practice, teacher supports, and intervention modules. Direct competitor to Innovamat's full suite (core curriculum + Atlas Math adaptive platform + intervention programs).
• MIND Research (ST Math): MIND Research provides ST Math, a visual instructional K-8 math program emphasizing spatial-temporal reasoning. Competes with Innovamat for district math budgets with strong efficacy evidence and similar conceptual-math positioning.
• DreamBox Learning: DreamBox Learning provides K-8 adaptive math software with intelligent tutoring, used widely in US districts as a supplemental program. Direct competitor to Innovamat's Atlas Math adaptive practice module and intervention products.
• Mathletics (3P Learning): Mathletics is a K-12 math platform used in schools globally with curriculum-aligned content, adaptive practice, and teacher dashboards. Direct competitor to Innovamat particularly in international markets (UK, Australia, LatAm) and within the digital math practice category.

Broad incumbents

• Curriculum Associates (i-Ready): Curriculum Associates provides i-Ready Diagnostic and i-Ready Classroom Mathematics, a comprehensive K-8 math program with assessment and instruction. A larger incumbent offering overlapping capabilities (assessment, adaptive practice, core curriculum) but as part of a broader ELA/math portfolio.
• Khan Academy (Khan Academy Kids / Khanmigo): Khan Academy offers free K-12 math content and practice plus the new Khanmigo AI tutor, with growing US district partnerships. A larger player with overlapping capabilities (adaptive practice, conceptual math, free tier) that pressures Innovamat's pricing.

Emerging players

• SplashLearn: SplashLearn offers game-based K-5 math and reading practice with classroom and family apps, expanding in US and international markets. An emerging player with overlap in the adaptive practice and family engagement segments where Innovamat plays via Atlas Math and Bmath.

Market position

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@innovamat
• LinkedInlinkedin.com/company/innovamat-education
• Xx.com/innovamat_es

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovamat