Naos Yacht Sales

What Naos Yacht Sales does

Naos Yacht Sales (legal entity: Naos Yachts, Inc.) is a privately held, founder-owned sailboat and yacht dealership headquartered in Marina del Rey, California, with additional offices in Point Richmond (San Francisco Bay Area, opened February 2023) and San Diego (opened July 2026), plus a presence in Hawaii. Founded in 2009 by offshore racer Charles-Etienne (Charly) Devanneaux, the company operates as an integrated marine retail and lifestyle platform on the U.S. West Coast, representing Beneteau (authorized West Coast dealer for First, Oceanis, Antares, and Flyer lines), and holding exclusive California dealership rights for Lagoon Catamarans and Amel Yachts. The business combines six revenue streams under one roof: new yacht sales (one-time transactions, often build-to-order), pre-owned yacht brokerage (commission-based), yacht charter (usage-based, captained and bareboat, booked through FareHarbor), SailTime fractional sailing membership (recurring subscription in Marina del Rey), ASA-certified sailing instruction (professional services, ASA 101-114 plus American Boating powerboat courses), and a parts & service department (hardware sales and maintenance).

Technology footprint is deliberately lean and partnership-driven rather than proprietary. Charter scheduling runs on FareHarbor, online listings are distributed through YachtWorld and CYBA networks, and the dealer has integrated Seanapps Connected Boat Technology — a third-party onboard unit and mobile application for monitoring tank levels, scheduling maintenance, and geofencing — as the primary digital touchpoint with vessel owners. No proprietary software platform, mobile consumer app, or in-house booking system was identified; the company's value chain is fundamentally physical-asset-heavy (a charter/club fleet of 16+ vessels across Oceanis, Lagoon, Flyer, NEEL, and Excess models) and dependent on manufacturer relationships rather than technology differentiation.

Customer acquisition runs through a hybrid GTM motion: enterprise-style direct field sales by experienced yacht brokers across three California offices, supplemented by community-led conversion (SailTime sailing club and ASA sailing school) and event-driven demand generation (boat shows, Lagoon Escapade rallies, Beneteau by Invitation showcases, and racing participation such as Transpac). Marketing relies on content marketing (50+ blog articles targeting long-tail SEO), an email newsletter ("On the Horizon"), Google reviews (130+ reviews at 5/5), and earned media in Sail Magazine and Bay & Delta Yachtsman. Pricing is opaque for new yachts ("Call for price," reflecting negotiated high-ticket transactions), while pre-owned listings range from $39,900 to $1,225,000, with charter rates and membership tiers varying by vessel type and duration.

Name

Naos Yacht Sales

Legal name

Naos Yachts, Inc.

Website

https://naosyachts.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Naos Yacht Sales is a privately held West Coast sailboat dealership and brokerage operating from California, representing Beneteau, Lagoon, and Amel, and combining new and pre-owned yacht sales, charter, sailing club membership, and ASA-certified sailing instruction.

Ownership category

akta.pro rank

Product category

Yacht Dealership & Brokerage

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

akta.pro secondary industries

Bareboat Yacht Charters (Self-Skippered) (THAEAEAB), Cabin Charters & Shared Yacht Trips (THAEADAH)

Keywords

• Yacht dealership
• Yacht brokerage
• Yacht charter
• Sailing instruction
• Fractional sailing

Headquarters

HQ city

Marina Del Rey

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. New Yacht Sales: Sales of new Beneteau, Lagoon, and Amel yachts through dealership agreements. Includes build-to-order options for custom configurations.
2. Pre-Owned Yacht Brokerage: Brokerage services for private owner listings and consignment sales of pre-owned vessels. Commission-based transaction model.
3. Yacht Charter: Charter services with captained and bareboat options. Fleet available for daily and multi-day charters.
4. Sailing Club Membership: SailTime fractional sailing membership providing year-round access to premium fleet in Marina del Rey.
5. Sailing Instruction: ASA-certified sailing courses from beginner to advanced levels, including powerboating classes.
6. Parts & Service: Service department providing maintenance and parts for sold vessels.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Naos Yachts is a multi-location sailboat dealership and brokerage on the West Coast, selling new and pre-owned yachts from Beneteau, Lagoon Catamarans, and Amel Yachts, and offering yacht charter, SailTime fractional sailing memberships, ASA-certified sailing instruction, and a parts and service department. The integrated platform serves buyers, sellers, charter customers, club members, and aspiring sailors through offices in California and Hawaii.

Product overview

Naos Yachts is a sailboat dealership and brokerage operating as a multi-location marine business with 4 offices in California and 1 in Hawaii. The core offering centers on new and pre-owned yacht sales through partnerships with Beneteau (First & Oceanis sailboats, Antares & Flyers powerboats), Lagoon Catamarans (exclusive California dealer), and Amel Yachts. The business operates as an integrated marine lifestyle platform combining: 1) New boat sales and brokerage services, 2) Yacht charter fleet rentals via FareHarbor booking platform, 3) SailTime fractional sailing membership club, 4) ASA/American Boating certified sailing school, and 5) Parts & service department. Connected boat technology is supported through Seanapps integration.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales

Quantifiable outcome

• 5/5 average Google rating from 130+ reviews

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• BeneteauflagshipChannel Partner/ Reseller/ DistributorAuthorized Beneteau dealer for West Coast, representing First, Oceanis, Antares, and Flyer lines. 15+ year partnership as premier Beneteau boat dealer.
• Lagoon CatamaransflagshipChannel Partner/ Reseller/ DistributorExclusive California dealer for Lagoon Catamarans, the world leader in cruising catamarans. Multiple models available from build-to-order to in-stock.
• Amel YachtscoreChannel Partner/ Reseller/ DistributorExclusive California dealer for Amel Yachts, known for solidity, comfort and intuitive sailing from Amel 50 to Amel 60.
• SailTimecoreStrategic or Co-development PartnerSailTime is the global leader in fractional sailing with 35+ locations. Naos operates SailTime club membership program providing year-round fleet access.
• American Sailing Association (ASA)coreStrategic or Co-development PartnerASA-certified sailing school offering courses from beginner to advanced levels (ASA 101-114). Certifications recognized for bareboat charter.
• American BoatingminorStrategic or Co-development PartnerPowerboating courses from beginner to advanced levels with practical training and essential safety and navigation skills.
• YachtWorldminorChannel Partner/ Reseller/ DistributorListing network partner for distributing yacht listings to broader buyer audience.
• CYBAminorChannel Partner/ Reseller/ DistributorYacht broker association membership for industry networking and listing distribution.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Seattle Yachts: New and brokerage yacht dealer serving the Pacific Northwest and broader US market with an integrated online sales model. Comparable franchise representation and brokerage commission structure.
• SailTime: Global fractional sailing membership operator (35+ locations) that Naos partners with to deliver its SailTime club. Same membership-based fractional ownership model, just at the corporate vs. operator level.
• Worth Avenue Yachts: Yacht brokerage specializing in luxury sailing and motor yacht transactions across the US and internationally. Closely comparable brokerage commission model and HNW client focus.
• Rick Obey & Associates: West Coast yacht brokerage with comparable pre-owned sailboat focus and regional sales coverage. Direct competitor for brokerage listings and seller representation on the US West Coast.
• HMY Yacht Sales: Yacht brokerage and dealer with a long-standing East Coast presence serving premium brand buyers. Direct competitor in yacht brokerage commission economics and luxury client servicing.
• Galati Yacht Sales: Family-owned multi-location yacht dealership representing premium brands including Viking, Prestige, and others. Comparable franchise-based dealership model with brokerage and service operations.
• Denison Yacht Sales: Multi-location US yacht dealership and brokerage with sales, charter, and new/used representation. Comparable integrated model and similar franchise-based distribution approach.

Broad incumbents

• OneWater Marine: Publicly traded multi-brand boat retailer with dealership and marina operations across the US. Comparable new/used boat and parts/service revenue mix, though broader and more geographically diversified.
• MarineMax: Largest publicly traded US recreational boat dealer with national footprint across multiple brands. Operates a similar dealership-and-services model but at vastly greater scale and broader geographic scope.

Others

• Beneteau: French yacht manufacturer whose sailboat and powerboat lines Naos sells. Not a competitor but a critical upstream supplier whose franchise terms, product roadmap, and brand health directly drive Naos's inventory availability and pricing power.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/naos-yachts-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naos Yacht Sales