Seattle Yachts

What Seattle Yachts does

Seattle Yachts is a privately held luxury yacht brokerage and multi-brand new boat dealership founded in 1983 and headquartered in Seattle, Washington. The company operates 9 physical and virtual offices spanning the Pacific Northwest (Seattle, Anacortes), California (San Diego, Marina del Rey, Alameda/SF Bay), Florida (Fort Lauderdale, North Palm Beach), and British Columbia (Victoria). It serves affluent individuals and families seeking trawlers, sailing yachts, and cruising vessels for long-range passagemaking, coastal cruising, liveaboard lifestyles, and Great Loop navigation. Customer segments include experienced yachtsmen pursuing ocean passage-making as well as first-time and transitioning boat buyers who rely heavily on broker guidance throughout the acquisition process.

The company is an authorized dealer for more than 15 new yacht brands including Hampton, Nordic Tugs, Nimbus, Hanse, Moody, Tartan, Dehler, Excess Catamarans, Northern Marine, Northwest Yachts, Legacy, SeaPiper, Bullfrog, Endurance, Schaefer, Regency, and Paragon. In addition to new boat sales, Seattle Yachts operates a pre-owned yacht brokerage that provides full-service support from initial consultation and vessel pre-screening through price negotiation, documentation and escrow, sea trial and survey coordination, vessel delivery, and post-sale consultation. Its platform consists of a content-rich website with yacht search and valuation tools, an MLS-style inventory network, and access to private industry databases used to source off-market vessels. The company also operates a service and re-fit center in Anacortes and maintains affiliations with SailTime (Anacortes), Seattle Sailing Academy, and PowerTime Boating as customer acquisition funnels.

Revenue is generated through three primary streams: brokerage commissions on pre-owned yacht sales (transaction-fee model), dealer margins on new yacht sales (one-time unit pricing), and professional services for sellers including valuation, listing, and marketing support. New yacht unit pricing ranges from approximately $369,000 for a 2025 SeaPiper 37 to over $1 million for larger trawlers, with some vessels (e.g., Northern Marine 75 expedition yachts) priced substantially higher. Distribution is driven by experienced yacht brokers providing white-glove, consultative sales through the office network and major boat shows including Trawlerfest at Anacortes, Newport Beach, and San Diego, supplemented by an online search platform that allows buyers to self-qualify inventory before engaging a broker.

Name

Seattle Yachts

Legal name

Seattle Yachts

Website

https://seattleyachts.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Seattle Yachts is a privately held luxury yacht brokerage and multi-brand new boat dealership founded in 1983, operating 9 offices across the US West Coast, Florida, and British Columbia to serve affluent buyers and sellers of trawlers, sailboats, and cruising yachts.

Ownership category

akta.pro rank

Product category

Luxury Yacht Brokerage

NAICS

Boat Dealers (441222)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)

akta.pro secondary industries

Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM), Explorer Yacht Manufacturing (IMAJAMAE), Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

Keywords

• Yacht brokerage services
• New boat dealer
• Pre-owned yacht sales
• Trawler sailboat sales
• Marine service repair

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brokerage Commission on Used Yacht Sales: Seattle Yachts earns commissions on the sale of pre-owned yachts listed on their brokerage platform. They present pre-screened boats, accompany buyers to viewings, negotiate on their behalf, and assist with documentation, title, and delivery.
2. New Yacht Sales (Dealer): Seattle Yachts acts as an authorized dealer for multiple new yacht brands (Hampton, Nordic Tugs, Nimbus, Hanse, Moody, Tartan, Dehler, Excess, Northern Marine, Northwest, Legacy, SeaPiper, Bullfrog, Endurance) and earns dealer margins on new boat sales.
3. Yacht Valuation & Selling Services: The company offers services to sellers including market value assessments (What Is My Yacht Worth tool), yacht listing, negotiation, and post-sale logistics coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Seattle Yachts is a luxury yacht brokerage and multi-brand new boat dealership that sells trawlers, sailboats, and cruising yachts through offices across the U.S. West Coast, Florida, and British Columbia. The company also brokers pre-owned vessels, provides yacht valuation services, and offers marine service and re-fit work. Its primary customers are affluent individual buyers and families purchasing recreational cruising boats.

Product overview

Seattle Yachts is a luxury yacht, trawler, and sailboat dealership and brokerage firm. The company operates as a multi-brand dealer representing over 15 new yacht brands including Bullfrog Boats, Dehler, Endurance, Excess Catamarans, Hampton, Hanse, Legacy, Moody, Nimbus, Nordic Tugs, Northern Marine, Northwest, Paragon, Regency, Schaefer, SeaPiper, and Tartan Yachts. Their portfolio includes power boats (trawlers, motor yachts, flybridge vessels), sailing yachts (monohulls and catamarans), and specialty vessels. In addition to new boat sales, the company offers pre-owned yacht brokerage services, yacht search assistance, marine service, and yacht re-fit capabilities. The business model is a traditional dealership/brokerage rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Dealership (Trawlers, Sailboats, Cruising Yachts)

Quantifiable outcome

• Fuel range of 4,000 Nautical Miles on expedition yachts such as the Northern Marine 75 'Cheemaun'
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Hampton YachtscoreChannel Partner/ Reseller/ DistributorSeattle Yachts is an authorized dealer for Hampton Yachts, a premium builder of luxury trawler and passagemaking yachts known for the Hampton Endurance series. They display Hampton Endurance models at boat shows and maintain inventory of new Hampton vessels.
• Nordic TugscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Nordic Tugs, the iconic Pacific Northwest trawler brand. Featured at Anacortes Boat & Yacht Show with models including the Nordic Tugs 40.
• Nimbus BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Nimbus Boats (Sweden), representing the full range including the T-series (T9, T11), Weekender (W11), 405 Flybridge, and 495 Fly. Multiple Nimbus models featured at boat shows with special clearance pricing.
• Excess CatamaranscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Excess Catamarans (Groupe Beneteau) covering Washington state, British Columbia, and Annapolis Maryland. Models include Excess 11, 13, 14, and 15 catamarans. The Excess 13 has won multiple awards including SAIL Magazine Boat of the Year.
• Hanse YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Hanse Yachts (Germany), a leading European sailing yacht builder. Seattle Yachts displays Hanse models including the Hanse 388, 460, and 460 Fly at various boat shows.
• Moody YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Moody Yachts, a premium British sailing yacht brand known for deck saloon cruisers. Featured model Moody 41DS displayed at Anacortes Boat & Yacht Show.
• Tartan YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Tartan Yachts, a premium American sailing yacht builder known for quality construction and design.
• Dehler YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Dehler Yachts, a German performance sailing yacht brand under the Hanse Group, offering models like the Dehler 38SQ and Dehler 30 One Design.
• Northern Marine YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Northern Marine Yachts, a builder of semi-custom expedition motor yachts ranging from 52 to 90+ feet. Featured the Northern Marine 75 'Cheemaun' at Anacortes Boat & Yacht Show.
• Northwest YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Northwest Yachts, a Pacific Northwest builder of quality passagemaking yachts including the Northwest 52 and NW 55. The Northwest 55 'Oasis' was featured at Anacortes Boat & Yacht Show.
• Legacy YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Legacy Yachts, a Downeast-style cruiser builder.
• SeaPiper YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for SeaPiper Yachts, builder of the SeaPiper 37 pocket trawler — a compact, trailerable trawler designed for economical, practical cruising. Hull #16 listed at $369,000.
• Bullfrog BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Bullfrog Boats, a Pacific Northwest brand of durable, functional powerboats.
• Endurance YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Endurance Yachts, a builder of long-range passagemaking yachts.
• Schaefer YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Schaefer Yachts (Brazil) covering the West Coast. Schaefer is a factory-direct, semi-custom builder with three production facilities employing 4,000 people, having built over 3,500 yachts. Seattle Yachts Regional Sales Manager Russ Carrington manages the West Coast relationship.
• Regency YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Regency Yachts, representing the brand in multiple markets.
• Paragon BoatscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Paragon Boats, a semi-custom boat builder represented in the BC market.
• Alaskan YachtscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Alaskan Yachts, a builder of rugged, long-range motor yachts designed for serious passagemaking and Alaskan cruising conditions.
• California Yacht ClubminorGTM or Marketing PartnerPartner for the annual California Yacht Club Open House & Boat Show event in June, where the Seattle Yachts Marina del Rey team hosts an open house and boat display.
• SailTime / Seattle Sailing AcademyminorStrategic or Co-development PartnerAffiliated with SailTime Anacortes (charter/ fractional ownership program) and the Seattle Sailing Academy, both based in Anacortes. These programs help introduce new boaters who may eventually become yacht purchase clients.
• PowerTime BoatingminorStrategic or Co-development PartnerAffiliated with PowerTime Boating in Anacortes, a powerboat charter and training program that serves as a pipeline for future yacht buyers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Denison Yachting: Multi-office U.S. yacht brokerage and new-boat dealer focused on motor yachts, sportfish, and cruising yachts. Direct competitor in the same regional luxury-yacht brokerage/dealer category.
• Galati Yacht Sales: Long-standing yacht brokerage and dealer representing multiple premium brands across the U.S. — comparable multi-brand, multi-office brokerage model serving similar affluent cruising clientele.
• HMY Yacht Sales: Established yacht broker and dealer operating across the Southeast U.S. with representation of Viking, Princess, and other premium brands. Direct competitor in yacht brokerage/dealer channels.
• Worth Avenue Yachts: Luxury yacht brokerage with offices in Florida and the Mediterranean serving affluent buyers and sellers. Comparable business model focused on high-end cruising and motor yacht sales.
• Northrop & Johnson: Global luxury yacht brokerage with strong presence in the U.S. Superyacht-adjacent competitor in the same yacht brokerage category, serving high-net-worth clientele.
• United Yacht Sales: Yacht brokerage cooperative with a large network of brokers across the U.S. East Coast. Comparable business model in yacht brokerage, with similar buyer/seller matchmaking focus.
• Fraser Yachts: International luxury yacht brokerage with worldwide offices. Operates in the same premium yacht sales/brokerage segment with overlapping customer profiles in the luxury cruising category.

Broad incumbents

• MarineMax: Largest recreational boat retailer in the U.S. — operates broad boat dealership, brokerage, and marine services. Competes for overlapping boat-buyer demand at greater scale and capital intensity.
• OneWater Marine: Large U.S. boat dealer group with multiple brands and locations across coastal markets. Broader incumbent offering new and used boat sales, service, and parts — partial overlap with Seattle Yachts' dealer model.

Others

• YachtWorld (Boats Group): Leading online yacht marketplace aggregating listings from brokers globally. Adjacent/ecosystem participant that distributes Seattle Yachts' listings while also representing a structural threat by enabling disintermediation of broker commissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ8io7XQgcoj33jFTVYnRUg
• Facebookfacebook.com/SeattleYachts
• Instagraminstagram.com/seattleyachtsales
• Xx.com/seattle_yachts
• LinkedInlinkedin.com/company/seattle-yachts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle Yachts