Mobile Generation - Verizon Premium Retailer

Name

Mobile Generation - Verizon Premium Retailer

Legal name

Mobile Generation

Website

https://themobilegeneration.com

Company type

Private

Founded year

2009

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wireless Device Sales: Revenue generated from selling smartphones, tablets, mobile hot-spots, and accessories to consumers and businesses.
2. Wireless Service Plans: Commission revenue from activating and maintaining Verizon Wireless mobile plans and home internet services.
3. Home Services: Sales of home services including TV and home phone through Dish Network partnership.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Mobile Generation is an independently operated Verizon Authorized Retailer that sells wireless devices (smartphones, tablets, mobile hotspots, accessories), Verizon postpaid mobile plans, 5G Home Internet, and home services (Dish TV and home phone) through 110 retail stores across five states. The company also serves small and medium businesses with multi-line device solutions, business discount plans, and Verizon's One Talk collaboration platform via dedicated SMB representatives.

Product overview

Mobile Generation is a Verizon Authorized Retailer operating a single-tier retail model. The company offers wireless and home solutions primarily through Verizon Wireless and Dish Network partnerships. Core offerings include smartphones, tablets, mobile hot-spots, and accessories sold at retail locations, complemented by home services such as TV and home phone. The company provides wireless plans including the Simplicity Plan at $30/month and 5G Home Internet starting at $35/month. For business customers, SMB Solutions include multi-line device management, business equipment, and Verizon's One Talk collaboration platform. All products and services are distributed through over 50 retail stores across Georgia, Illinois, Indiana, Kentucky, and Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Smartphones
• Tablets
• Mobile Hotspots
• Mobile Accessories
• 5G Home Internet
• Simplicity Plan
• Home TV Service (Dish Network)
• Home Phone Service
• One Talk
• SMB Business Solutions

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Verizon WirelesscoreChannel Partner/ Reseller/ DistributorMobile Generation operates as a Verizon Authorized Retailer, selling Verizon wireless services, devices, and home internet products. They offer the nation's largest and most reliable 5G network and are independently operated while authorized by Verizon.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Wireless Zone: Verizon Authorized Retailer operating hundreds of stores across multiple US states. Direct comparable on authorized-retailer channel, store-based device sales, and Verizon service activation commissions.
• Victra: One of the largest Verizon Authorized Retailers in the US with 1,500+ stores across 49 states. Closely comparable business model: multi-state authorized-retailer footprint reselling Verizon wireless devices, plans, and home internet through physical retail stores.
• GoWireless: Verizon Authorized Retailer with a multi-state store footprint and similar product mix of smartphones, wireless plans, and home internet. Direct comparable on go-to-market, channel structure, and revenue model.
• Cellular Sales: Large Authorized Retailer (historically Verizon-focused) with hundreds of US locations. Comparable authorized-retailer model selling smartphones, plans, and home internet through owned retail stores.
• Russell Cellular: Multi-carrier Authorized Retailer with a regional store footprint selling wireless devices, plans, and accessories. Comparable on retail store model and reliance on carrier-channel commissions, though diversified across carriers.
• TCC (The Cellular Connection): Verizon Authorized Retailer operating hundreds of retail locations across multiple states with a comparable mix of consumer and SMB sales motions. Direct comparable on authorized-retailer channel and product offering.

Broad incumbents

• Best Buy: National big-box electronics retailer that sells smartphones, wireless plans from all major carriers (including Verizon), and home internet. Overlaps with Mobile Generation's consumer device and plan-activation business but as part of a much broader CE portfolio.
• Cricket Wireless: Prepaid wireless carrier (AT&T-owned) with a national Authorized Retailer footprint selling devices and service plans. Adjacent comparable on the carrier-authorized retail store model, though focused on prepaid rather than postpaid.
• Apple Store: Manufacturer-direct retail channel for iPhones sold on Verizon and other carriers. Competes with Mobile Generation for smartphone upgrades and increasingly for carrier-plan attachment via Apple Trade In and financing.
• Target Mobile: Big-box carrier kiosk program selling Verizon, AT&T, and T-Mobile devices and plans alongside general merchandise. Comparable on consumer smartphone and plan-activation business, though as an ancillary in-store service rather than a standalone retail concept.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mobile-generation-verizon-premium-retailer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile Generation - Verizon Premium Retailer