United Way Of Marathon County, Incorporated

What United Way Of Marathon County, Incorporated does

United Way of Marathon County, Incorporated is a 501(c)(3) nonprofit charitable organization chartered by United Way Worldwide, headquartered at 705 S 24th Avenue, Suite 400B, Wausau, Wisconsin. It operates as a community fund and direct service provider exclusively within Marathon County, WI, organizing its work around four impact areas: Basic Needs, Employment & Income, Childcare, and Behavioral Health. The organization pursues a publicly stated BOLD goal of lifting 10,000 community members to financial stability by 2033, and reports outcome metrics of 8,228 community members lifted to financial stability, 29,290 community members served, and 10,047 individuals referred to other services.

Name

United Way Of Marathon County, Incorporated

Legal name

United Way of Marathon County, Incorporated

Website

https://unitedwaymc.org

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

United Way of Marathon County is a 501(c)(3) nonprofit serving Marathon County, Wisconsin through four impact areas — Basic Needs, Employment & Income, Childcare, and Behavioral Health — delivering direct services and grantmaking to residents in financial instability.

Ownership category

akta.pro rank

Product category

Community Nonprofit Services

NAICS

Other Individual and Family Services (624190), Other Individual and Family Services (62419), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industry

Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Community fundraising
• Nonprofit social services
• Workforce development programs
• Basic needs assistance
• Community impact grants

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Direct individual donations via credit card, ACH, or check, supporting community programs and initiatives.
2. Workplace Campaigns: Payroll pledge programs enabling employees to contribute through workplace giving campaigns.
3. Corporate Partnerships: Corporate donations and sponsorship through the 365 Small Business United program ($365/year membership) and corporate credit card donations.
4. Planned Giving: Charitable giving vehicles including Donor Advised Funds, allowing donors to make tax-deductible contributions of cash, publicly-traded stock, and liquid assets.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

United Way of Marathon County is a 501(c)(3) nonprofit organization that mobilizes community resources to address local needs in Marathon County, Wisconsin. It operates programs and partnerships supporting basic needs, employment, childcare, behavioral health, and housing, and coordinates workplace giving campaigns, a 211 information and referral service, and Community Investment Grants to local partner agencies.

Product overview

United Way of Marathon County is a nonprofit organization offering a portfolio of community programs organized around four impact areas: Basic Needs, Employment & Income, Childcare, and Behavioral Health. Core services include the 211 database for connecting residents to social services, the Community Closet and Mobile Closet for clothing assistance, the United Way Hunger Coalition for food security, and My FREE Taxes for free tax preparation. The organization also operates affinity group programs (Women United, Emerging Leaders, Retire United), a 365 Small Business United workplace giving program, and a Community Investments grantmaking program. Fundraising mechanisms include direct donations, payroll pledge giving, Donor Advised Funds, and Planned Giving options. All programs support the organization's bold goal to lift 10,000 community members to financial stability by 2033.

Differentiator

Problem solved

Functional benefit

Brands

• 365 Small Business United: A group of local small business owners committed to investing in the ongoing work of United Way of Marathon County. For an annual gift of $365, businesses become members and gain various benefits including a decal, website listing, social media recognition, and volunteer opportunities for employees.
• United Way Hunger Coalition
• Community Closet
• Women United
• Emerging Leaders
• Retire United

Products and services

• 211 Information and Referral

Quantifiable outcome

• 10,000 community members to be lifted to financial stability by 2033 (BOLD goal)
• +3 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered minor and core.

• Hands-On CleaningminorGTM or Marketing PartnerMember of 365 Small Business United program - local small business committed to investing in ongoing community work of United Way of Marathon County with $365 annual contribution.
• Elevate HRminorGTM or Marketing PartnerMember of 365 Small Business United program - local small business committed to investing in ongoing community work of United Way of Marathon County.
• Runkel Abstract & Title CompanyminorGTM or Marketing PartnerMember of 365 Small Business United program - local small business committed to investing in ongoing community work of United Way of Marathon County.
• QPS Employment Group WausauminorGTM or Marketing PartnerMember of 365 Small Business United program - staffing/employment services company committed to community investment.
• WebkominorGTM or Marketing PartnerMember of 365 Small Business United program - local small business committed to investing in ongoing community work.
• DigiCOPY WausauminorGTM or Marketing PartnerMember of 365 Small Business United program - local printing/copy services business committed to community work.
• myFamilyCFO, Inc.minorGTM or Marketing PartnerMember of 365 Small Business United program - financial services firm committed to community investment.
• Weston PsychiatricminorGTM or Marketing PartnerMember of 365 Small Business United program - healthcare/behavioral health services provider.
• Raspberry Thorn Hand Poke TattoosminorGTM or Marketing PartnerMember of 365 Small Business United program - local artisan business committed to community investment.
• Carmelo's Italian RestaurantminorGTM or Marketing PartnerMember of 365 Small Business United program - local restaurant committed to community investment.
• Vitality BarminorGTM or Marketing PartnerMember of 365 Small Business United program - local wellness business committed to community investment.
• Custom Glass ProductsminorGTM or Marketing PartnerMember of 365 Small Business United program - local manufacturing business committed to community investment.
• Tall Pines Behavioral HealthminorGTM or Marketing PartnerMember of 365 Small Business United program - behavioral health services provider committed to community investment.
• FlipSide GraphicsminorGTM or Marketing PartnerMember of 365 Small Business United program - local graphics/design business committed to community investment.
• Integra Tool & Manufacturing Inc.minorGTM or Marketing PartnerMember of 365 Small Business United program - local manufacturing company committed to community investment.
• Central Wisconsin Mental Health AssociationcoreStrategic or Co-development PartnerNonprofit mental health organization and member of 365 Small Business United program. Provides community mental health services aligned with United Way's Behavioral Health focus area.
• Bridge Community Health CliniccoreStrategic or Co-development PartnerCommunity investment recipient providing Mental Health & Trauma Services & SUD Treatment & Prevention Services as part of 2026-2027 Community Investments program.
• The Women's CommunitycoreStrategic or Co-development PartnerCommunity investment recipient providing Domestic Abuse Services and Sexual Assault Victim Services as part of 2026-2027 Community Investments program.
• Big Brothers Big Sisters of Northcentral WisconsincoreStrategic or Co-development PartnerCommunity investment recipient providing Mentoring Program as part of 2026-2027 Community Investments program.
• Children's Wisconsin (Children's Service Society of Wisconsin)coreStrategic or Co-development PartnerCommunity investment recipient providing School Based Mental Health - Integrated Model as part of 2026-2027 Community Investments program.
• Marathon County School Based ConsortiumcoreStrategic or Co-development PartnerCommunity investment recipient providing School Based Mental Health Services as part of 2026-2027 Community Investments program.
• HealthfirstcoreStrategic or Co-development PartnerCommunity investment recipient providing Healthfirst Community Connections as part of 2026-2027 Community Investments program.
• HOLA (Healthy Opportunities for Latin Americans)coreStrategic or Co-development PartnerCommunity investment recipient providing Bilingual Community-Based Case Management Services as part of 2026-2027 Community Investments program.

Scale indicators4 records

Expansion highlights5 records

Broad incumbents

• American Red Cross: Large national nonprofit offering disaster relief, health, and community services with significant workplace giving and donor-supported funding model. Compares on nonprofit fundraising mechanics, though with a national rather than local focus.
• United Way Worldwide: Parent network that charters UWMC and supports it with brand, infrastructure, and standards. Not a direct competitor, but the closest comparable operator at scale, governing 1,000+ local chapters on the same collective-impact framework.
• United Way of New York City: Largest United Way chapter in the U.S., operating a similar model of workplace giving, affinity groups, and community investments but at a vastly larger scale. Same parent network and mission framework, though serving a very different urban geography.

Direct peers

• United Way of Greater Milwaukee & Waukesha County: Large Wisconsin United Way chapter running workplace giving, community investment grants, and multi-focus-area impact programs across an urban Wisconsin geography — directly comparable operating model and chapter structure.
• United Way of Central Indiana: Major regional United Way chapter known for outcome-based goal-setting and community investment grantmaking. Same United Way Worldwide affiliation, same model of multi-area focus and measured community outcomes.
• United Way of Dane County: Another Wisconsin-based local United Way chapter operating a comparable model of workplace campaigns, community investments, and outcome-based goals. Highly comparable in structure, mission, and donor base, though serving a larger (Madison) geography.

Regional players

• Goodwill Industries of North Central Wisconsin: Regional nonprofit operating in Marathon County, with employment, training, and basic-needs programs that overlap with UWMC's Employment & Income and Basic Needs focus areas. Comparable local service footprint and donor base.
• The Community Foundation of North Central Wisconsin: Local community foundation serving the same Marathon County region with grantmaking, donor-advised funds, and charitable giving vehicles. Overlaps with UWMC in donor-advised funds, planned giving, and community investment grants.
• United Way of the Quad Cities: Multi-county regional United Way chapter with workplace campaigns and community investment model. Comparable in size band and Midwestern regional positioning, though serving a cross-state (Iowa/Illinois) geography.

Emerging players

• Feeding America Eastern Wisconsin: Regional food bank serving a geography that includes Marathon County, addressing hunger — directly overlapping with UWMC's Hunger Coalition and Basic Needs focus. Comparable donor-supported nonprofit model focused on a single community need.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/united-way-of-marathon-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way Of Marathon County, Incorporated