The Starting Point, Inc. of New Jersey
The Starting Point is a nonprofit wellness center in Haddon Township, NJ, founded in 1977, that provides counseling, therapy, support groups, and workshops for individuals and families navigating mental health challenges, addiction recovery, grief, and relationship struggles across South Jersey.
- Company typePrivate
- Founded1977
- HeadquartersMonroe Township, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Starting Point, Inc. of New Jersey does
The Starting Point, Inc. of New Jersey is a nonprofit wellness center headquartered at 215 Highland Avenue, Suite C, Haddon Township, NJ, delivering outpatient mental health and addiction recovery services to individuals and families in the South Jersey region. Founded in 1977 by Vince DiPasquale, the organization provides individual and family counseling/therapy, peer- and expert-led support groups (including 12-step meetings such as AA, Al-Anon, CODA, ACOA, NA, Nar-Anon, EDA, and Sexaholics Anonymous), and structured workshops addressing grief, anxiety, codependency, body image, relationship struggles, and parenting challenges. A flagship program, "Recovering Together: A Family Learning Experience," is a 6-week course designed to help families support a loved one's recovery.
The operating model is hybrid: in-person services at the single Haddon Township facility (Monday-Friday 12pm-8pm, Saturday 8am-4pm) combined with virtual delivery via Zoom for both clinical sessions and meetings. The technology stack is minimal and consumer-grade — WordPress website, YouTube channel, podcast distribution, Mailchimp email, and Zoom — with no proprietary platform, app, or data infrastructure. Revenue derives from professional-services fees for counseling/therapy and workshops, supplemented by donations through Givebutter and an annual Golf Classic fundraiser. Marketing is primarily content-driven and organic: educational blog posts, Vince DiPasquale's YouTube lecture series, free Wednesday public Zoom lectures, social media, and Google reviews.
The customer base is entirely individual consumers across horizontal segments — people in recovery, families affected by addiction, individuals navigating grief/anxiety/life transitions, and parents — with no enterprise or institutional customers. Headcount is 1-10, the organization operates a single location, and there is no outside investment, M&A activity, or expansion beyond South Jersey. The business is effectively a founder-led community institution sustained by long-tenured clinical staff, donor support, and the personal brand of Vince DiPasquale.
The Starting Point, Inc. of New Jersey firmographics
Firmographics- Name
- The Starting Point, Inc. of New Jersey
- Legal name
- The Starting Point, Inc. of New Jersey
- Website
- https://startingpoint.org
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Starting Point is a nonprofit wellness center in Haddon Township, NJ, founded in 1977, that provides counseling, therapy, support groups, and workshops for individuals and families navigating mental health challenges, addiction recovery, grief, and relationship struggles across South Jersey.
- Ownership category
- akta.pro rank
The Starting Point, Inc. of New Jersey industry classification
Industry- Product category
- Mental Health & Addiction Recovery Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (62142), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
- akta.pro secondary industry
- Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)
Keywords
Where The Starting Point, Inc. of New Jersey is headquartered
LocationHeadquarters
- HQ city
- Monroe Township
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Starting Point, Inc. of New Jersey business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Counseling and Therapy Services: Individual and family counseling/therapy sessions with qualified professionals offered both in-person and virtually. Revenue generated from session fees for clinical services.
- Support Groups and Workshops: Peer and expert-led support groups and educational workshops for various challenges including addiction recovery, grief, codependency, and mental health. Some programming offered free (Vince's lectures); other workshops likely generate program fees.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Starting Point, Inc. of New Jersey product offering
Product offeringCore offering
The Starting Point is a South Jersey wellness center providing individual and family counseling/therapy (in-person and virtual), peer and expert-led support groups including 12-step programs, and educational workshops on addiction recovery, grief, codependency, and mental health. Services are delivered at its Haddon Township, NJ facility and online via Zoom, complemented by an educational content library (Vince's Corner) of lectures, podcasts, and videos.
Product overview
The Starting Point, Inc. of New Jersey is a South Jersey wellness center offering a coordinated suite of recovery and mental health services. The core offerings include Counseling & Therapy (individual and family sessions, in-person or virtual), Support Groups (12-step and peer support programs), and Workshops & Programs (multi-part educational series on topics like codependency, shame, grief, and spirituality). Vince's Corner serves as an educational content platform featuring Vince DiPasquale's lecture series and video resources. The organization also runs Recovering Together, a structured 6-week family learning program. Services are delivered through both on-site meetings in Haddon Township and virtual sessions via Zoom, with events calendar managed through the website.
Differentiator
Problem solved
Functional benefit
Products and services
- Counseling & Therapy Individual and family therapy sessions delivered in-person or virtually by qualified professionals, addressing issues such as grief, anxiety, addiction, relationship struggles, and body image concerns. Targeted at individuals and families seeking mental health and recovery support.
- Support Groups Peer and expert-led support groups including 12-step programs such as AA, Al-Anon, CODA, ACOA, Nar-Anon, Emotions Anonymous, and others for various recovery and wellness challenges. Available on-site and virtually via Zoom.
- Workshops & Programs Educational workshops and structured programs covering topics such as codependency, shame, addiction, grief, spirituality, and personal growth, often delivered as multi-part lecture series. Targeted at individuals and families seeking recovery and personal development education.
- Recovering Together: A Family Learning Experience A 6-week course designed to help family members understand, support, and heal through a loved one's recovery process, combining family therapy and education. Targeted at families affected by a loved one's addiction or recovery.
- Events Calendar of upcoming events including support group meetings, workshops, lectures (both in-person and virtual via Zoom), and community gatherings. Targeted at the South Jersey recovery and wellness community.
Companies that use The Starting Point, Inc. of New Jersey
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
The Starting Point, Inc. of New Jersey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Starting Point, Inc. of New Jersey partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Starting Point, Inc. of New Jersey competitors and assessment
Company assessmentBroad incumbents
- Talkspace: Public telehealth therapy provider with insurance-network integration and digital-first delivery. Direct competitor to Starting Point's virtual counseling revenue stream on convenience and price, though without peer-support or in-person options.
- BetterHelp: Largest online counseling platform offering individual therapy on demand. Competes with Starting Point's virtual therapy offering with superior technology, scale, and convenience, but lacks in-person and peer-led group components.
- Hazelden Betty Ford Foundation: National nonprofit leader in addiction treatment and recovery education with deep 12-step integration. Comparable recovery-focused mission, though vastly larger footprint and more residential/clinical intensity than Starting Point's community model.
- Recovery Centers of America: Multi-site addiction treatment operator with locations across the Northeast including NJ. Overlaps with Starting Point in counseling, family programming, and 12-step integration, but operates inpatient/residential levels of care at scale.
Direct peers
- The McShin Foundation: Recovery community organization offering peer support, 12-step meetings, and recovery resources anchored by a founder's lived experience. Closely mirrors Starting Point's community-led, peer-centric model with similar scale and mission.
- Pyramid Healthcare: Pennsylvania-based addiction and mental health treatment provider offering outpatient counseling, recovery support, and family services. Comparable regional, community-based nonprofit/NGO model with similar service breadth to Starting Point.
- Seabrook House: New Jersey-based nonprofit addiction treatment provider offering counseling, 12-step integration, and family services. Most geographically and operationally comparable peer to Starting Point, serving the same South Jersey region.
- Ashley Addiction Treatment: Regional nonprofit addiction treatment center serving the Mid-Atlantic with counseling, recovery programming, and family education. Directly comparable service mix and community-anchored operating model.
- Caron Treatment Centers: Nonprofit addiction treatment organization offering counseling, family programs, and recovery support. Directly comparable mission and service mix to Starting Point, though operating at significantly greater geographic and programmatic scale.
Regional players
- Princeton House Behavioral Health: New Jersey-based behavioral health provider offering outpatient mental health and substance use services in the same South/Central NJ geography. Overlaps with Starting Point on outpatient mental health and addiction services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Starting Point, Inc. of New Jersey social profiles
Digital presenceThe Starting Point, Inc. of New Jersey financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Starting Point, Inc. of New Jersey leadership team
Management profileNumber of profiles
Profiles2 records
The Starting Point, Inc. of New Jersey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Starting Point, Inc. of New Jersey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Starting Point, Inc. of New Jersey
What does The Starting Point, Inc. of New Jersey do?
The Starting Point is a South Jersey wellness center providing individual and family counseling/therapy (in-person and virtual), peer and expert-led support groups including 12-step programs, and educational workshops on addiction recovery, grief, codependency, and mental health. Services are delivered at its Haddon Township, NJ facility and online via Zoom, complemented by an educational content library (Vince's Corner) of lectures, podcasts, and videos.
Is The Starting Point, Inc. of New Jersey a public or private company?
The Starting Point, Inc. of New Jersey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Starting Point, Inc. of New Jersey founded?
The Starting Point, Inc. of New Jersey was founded in 1977. It employs 1 to 10 people.
Where is The Starting Point, Inc. of New Jersey based?
The Starting Point, Inc. of New Jersey is headquartered in Monroe Township, United States, in the North America region.
How does The Starting Point, Inc. of New Jersey make money?
Two revenue lines are on record. Counseling and Therapy Services are the primary driver. The others are support Groups and Workshops.
Who are The Starting Point, Inc. of New Jersey's main competitors?
Broad incumbents on record are Talkspace, BetterHelp, Hazelden Betty Ford Foundation and Recovery Centers of America. Direct peers are The McShin Foundation, Pyramid Healthcare, Seabrook House, Ashley Addiction Treatment and Caron Treatment Centers. Princeton House Behavioral Health is listed as a regional player.
Does The Starting Point, Inc. of New Jersey have an API?
No public API is recorded for The Starting Point, Inc. of New Jersey.
What industry is The Starting Point, Inc. of New Jersey in?
The Starting Point, Inc. of New Jersey's product category is Mental Health & Addiction Recovery Services. Its primary akta.pro industry code is HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services, with a secondary code of BPAGAEAO, Substance Use Recovery & Harm Reduction Support Services. Its NAICS code is 62142 and its SIC code is 8300.