Maple Hill Golf

What Maple Hill Golf does

Maple Hill Golf is a privately held, family-owned golf equipment retailer and golf facility operator headquartered in Grandville, Michigan. The company sells golf clubs, bags, balls, accessories, electronics, apparel, and footwear across men's, women's, and junior lines, complemented by a global e-commerce storefront (maplehillgolf.com) and two physical retail locations — a 17,000 sqft flagship in Grandville and Maple Hill Lakeshore Golf in Fruitport. Its offering spans new, closeout, and pre-owned inventory, with promotions including a sitewide 15% discount code, a Lowest Price Guarantee, and free shipping above $99.

The company operates an integrated set of golfing facilities anchored by an 18-hole, par-70 executive course (5,003 yards) designed by George Woolfred, an all-grass driving range over 300 yards with eight heated outdoor stalls for winter use, and four Full Swing e6 golf simulators offering access to more than 40 worldwide courses. The Launch Kitchen, a Golf Digest Top 100 Fitting Center, uses TrackMan 4 launch monitor technology for precision club and ball flight analysis, supported by PGA teaching professionals and a full-service club repair shop. Programming includes private outings, corporate events, league play, junior leagues, and the annual Pops Invitational tournament.

Maple Hill generates revenue through one-time equipment sales (retail and e-commerce), pay-as-you-go greens fees, professional instruction and club fitting services, simulator and heated range usage, seasonal memberships, and digital gift cards. Distribution combines direct-to-consumer online sales, two West Michigan retail storefronts, and on-site course/facility revenue. The business has been continuously family-owned across three generations since Ron "Pops" Kitchen purchased the course in 1978, with current ownership held by grandsons Andy and Bob Kitchen.

Name

Maple Hill Golf

Legal name

Maple Hill Golf

Website

https://maplehillgolf.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Maple Hill Golf is a family-owned, third-generation golf equipment retailer and facility operator in West Michigan, selling clubs, apparel, and accessories online and through two stores, while operating an 18-hole course, TrackMan-equipped fitting center, simulators, and PGA instruction.

Ownership category

akta.pro rank

Product category

Golf Equipment Retail

NAICS

Sporting Goods Retailers (45911), Golf Courses and Country Clubs (713910)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Courses & Golf Facilities (MPAKAEAD), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)

Keywords

• Golf equipment retail
• Club fitting services
• Golf course operations
• Golf instruction
• Driving range facilities

Headquarters

HQ city

Grandville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Golf Equipment Retail Sales: Primary revenue stream from selling golf clubs, bags, balls, accessories, electronics, apparel, and footwear through both retail locations and e-commerce platform. Includes new, closeout, and pre-owned inventory.
2. Golf Course Operations: Revenue from greens fees, cart rentals, and golf course operations at the 18-hole executive length course in Grandville, MI (5,003 yards, par 70).
3. Golf Instruction Services: Revenue from PGA Golf Professional lessons and instruction programs for golfers of all skill levels.
4. Club Fitting Services: Revenue from professional club fitting services using TrackMan 4 technology at the Launch Kitchen fitting center.
5. Golf Simulators and Heated Range: Revenue from TrackMan simulators (over 40 worldwide courses) and heated outdoor driving range stalls during Michigan winters.
6. Golf Memberships: Seasonal golf membership programs offering savings on greens fees and benefits for recurring customers.
7. Gift Cards: Digital gift cards sold in denominations from $10 to $1,000, valid for online purchases and in-store redemption.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Maple Hill Golf sells golf equipment (clubs, bags, balls, accessories, electronics, apparel, and footwear) through two West Michigan retail stores and a global e-commerce platform, and operates a full suite of golf facilities and services including an 18-hole executive course, an all-grass driving range with heated winter stalls, TrackMan simulators, PGA lessons, club repair, memberships, and the Launch Kitchen TrackMan-powered fitting center ranked in Golf Digest's Top 100 Fitting Centers.

Product overview

Maple Hill Golf is a golf retailer and golfing facility operator offering a comprehensive product portfolio centered around golf equipment (clubs, bags, balls, accessories, electronics, apparel, footwear) and golfing services (course access, driving range, fitting center, lessons, club repair, membership). The company operates an e-commerce platform alongside two retail locations in West Michigan and an 18-hole golf course. Products span from entry-level complete sets to premium professional equipment, with both new and pre-owned options available. The Launch Kitchen fitting center and Trackman simulators represent technology-enhanced service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Equipment Retail Online and in-store retail of golf clubs, bags, balls, accessories, electronics, apparel, and footwear for men, women, juniors, and left-handed players, including new, closeout, and pre-owned inventory.
• Golf Course (18-Hole Executive Course)

Quantifiable outcome

• 45-Day Play Guarantee on qualifying clubs and electronics
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• TrackMancoreTechnology or IntegrationTrackMan 4 launch monitor technology powers the Launch Kitchen fitting center for precision club and ball flight analysis, a key differentiator for the business's professional club fitting services.
• Full Swing GolfcoreTechnology or IntegrationFull Swing e6 Golf Simulators provide indoor golf simulation with access to over 40 worldwide courses, enabling year-round golf even during Michigan winters.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Golf Discount: Online golf retailer offering broad equipment selection at competitive prices. Comparable to Maple Hill's e-commerce platform and closeout/clearance merchandise strategy.
• 2nd Swing Golf: Online-anchored golf retailer specializing in new and pre-owned clubs with a strong trade-in program and certified fitters. Closely comparable to Maple Hill's mix of new, closeout, and pre-owned inventory plus e-commerce focus.
• Golf Galaxy: Multi-store golf specialty retailer (owned by Dick's Sporting Goods) offering equipment, apparel, fittings, and lessons. Direct competitor to Maple Hill's retail and fitting services across U.S. markets.
• Worldwide Golf Shops: Multi-banner golf retailer (including Edwin Watts and Golfers Warehouse) operating specialty stores nationwide with broad equipment, apparel, and fitting services. Comparable in product breadth and multi-store retail model.
• PGA Tour Superstore: Largest U.S. specialty golf retailer with multiple stores, in-house club fitting, lessons, and trade-in programs. Directly comparable to Maple Hill in retail, fitting, and instruction offerings, though at much larger scale.
• American Golf: European-headquartered multi-channel golf retailer with strong online presence and broad product range. Comparable to Maple Hill's combined e-commerce and retail offering.

Emerging players

• True Spec Golf: Premium fitting specialist with mobile/at-home fitting services using launch monitor technology. Adjacent peer to Maple Hill's Launch Kitchen with club fitting as the core differentiator.
• Club Champion: National premium club fitting brand with studios across the U.S. using TrackMan and Foresight technology. Direct comparable to Maple Hill's Launch Kitchen fitting center, with broader geographic reach.
• Cool Clubs: Premium club fitting specialist with multiple fitting studios using launch monitor technology. Highly comparable to Maple Hill's Launch Kitchen fitting center in technology focus and service model, though at smaller scale.

Broad incumbents

• Dick's Sporting Goods: Largest U.S. sporting goods retailer offering golf equipment and apparel alongside broader sports categories. Competes with Maple Hill on golf equipment retail but lacks dedicated course operations and specialty fitting depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/maplehillgolf
• LinkedInlinkedin.com/company/maple-hill-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maple Hill Golf