The Shopa Group Pty Ltd

What The Shopa Group Pty Ltd does

The Shopa Group Pty Ltd operates the Shopa Local platform, an Australian local deals marketplace founded in 1994 and headquartered in Cronulla, NSW. The company aggregates coupons, offers, and discounts from third-party vendors and connects Sydney and NSW consumers with nearby small businesses across verticals including home services, dining, automotive, solar, and retail. Distribution is multi-channel: printed catalogues are letterbox-delivered to 300,000+ homes every eight weeks across at least seven Sydney regions (approximately 50,000+ homes per region), supported by a website with postcode-based deal discovery, a mobile application, social media presence on Instagram and Facebook, regional digital catalogue booklets, and a National Digital Screen Network. The platform supports Apple Wallet and Google Wallet integration for in-store offer redemption, and is governed by ABN 37 678 170 477 under Shopa Local Pty Ltd.

The technology stack is modest and focused on distribution rather than intelligence: a regional web catalogue CMS, mobile wallet pass generation, digital signage content delivery, and a customer-facing website. There is no public API, developer program, or documented SDK; integration with third parties is limited to standard wallet platforms and social channels. Product modules include the core Shopa Local discovery platform, physical letterbox catalogues, regional digital booklets, digital promotions, digital screen network advertising, and wallet integrations.

The business model is advertising-led. Shopa Local sells tailored multi-channel advertising packages to local SMBs combining letterbox catalogue placement with digital promotion; pricing is quote-based, contract structures are multi-year, and revenue is generated through advertising fees rather than transaction commissions on consumer redemptions. The customer base is a long tail of Sydney-region small businesses, and the consumer side of the marketplace is offered free in exchange for the advertising-funded supply of deals. The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity.

Name

The Shopa Group Pty Ltd

Legal name

Shopa Local PTY LTD

Website

https://shopalocal.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Shopa Local is an Australian local deals marketplace connecting Sydney and NSW consumers with discounts from nearby small businesses, distributing print catalogues to 300,000+ homes every 8 weeks and operating a digital platform with mobile wallet and digital screen advertising channels.

Ownership category

akta.pro rank

Product category

Local Deals Marketplace

NAICS

General Merchandise Retailers (455), Retail Trade (44-45)

SIC

Services-Direct Mail Advertising Services (7331), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Regional Catalog & Direct-to-Consumer Department Store Retailers (CRAGAFAI)

akta.pro secondary industry

Neighborhood Essentials & Fill-in Shopping Discount Stores (CRAEAJAH)

Keywords

• Local deals platform
• Coupon aggregation
• Letterbox advertising
• Digital catalogue
• Local business advertising

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Advertising Services for Local Businesses: Local businesses pay to advertise in Shopa Local catalogues and on the digital platform. The company creates tailored advertising packages combining physical print media with digital promotion. Catalogues are distributed every 8 weeks.
2. Coupon/Aggregation Platform: Platform aggregates coupons, offers, and discounts from third-party vendors (Partners). Revenue derived from advertising fees rather than transaction commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Shopa Local operates a local deals aggregation platform that connects Sydney and NSW consumers with discounts and offers from third-party local businesses. The company sells tailored advertising packages to local SMBs that combine physical letterbox catalogue distribution (300,000+ homes every 8 weeks) with digital promotion across the Shopa Local website, mobile app, mobile wallet integrations, and a national digital screen network. The offering is monetized through advertising fees paid by local businesses rather than transaction commissions on consumer redemptions.

Product overview

Shopa Local operates as a local deals aggregation platform that connects consumers with discounts from local businesses across Sydney and NSW. The core platform enables users to discover and redeem deals either online or in-store. The product portfolio consists of the core Shopa Local discovery platform supplemented by multiple delivery channels: physical letterbox catalogues distributed to 300,000+ homes every 8 weeks across 50,000+ homes per region, a national digital screen network, digital promotions featured on the website, and regional digital catalogues. The platform supports wallet integrations for both Apple Wallet and Google Wallet, allowing users to save offers digitally for in-store redemption. The service targets local businesses seeking to connect with nearby consumers through multi-channel marketing combining print and digital media.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopa Local Platform A local deals aggregation and discovery platform that connects Sydney and NSW consumers with discounts and offers from local businesses. Users can find deals by entering their postcode and redeem them online or in-store.
• Letterbox-Delivered Catalogues (Advertising Package) Physical print catalogues distributed every 8 weeks to 300,000+ homes across multiple Sydney/NSW regions (50,000+ homes per region), bundled with digital media promotion as a paid advertising offering for local businesses.
• Regional Digital Catalogues Online digital booklet versions of the Shopa Local catalogues available for individual Sydney metropolitan regions including Penrith, St George, Bankstown, Blacktown, The Hills, Inner West, and Sutherland Shire.
• National Digital Screen Network Digital screen advertising network featuring screens in local businesses across the country, offered to advertisers as a value-added channel that extends local brand visibility.

Quantifiable outcome

• 300,000+ local homes reached every 8 weeks
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• McCord MediaminorGTM or Marketing PartnerListed as a company partner on the Shopa Local website footer. McCord Media appears to be a media/marketing partner supporting the platform's operations.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Groupon: Groupon is a global local deals marketplace connecting consumers with discounted offers from SMBs. It is comparable in the local deals aggregation space, though Shopa Local's revenue model is advertising-based rather than merchant commission-based.
• Slickdeals: Slickdeals is a community-driven deals and coupon aggregator connecting consumers with offers from merchants. It is comparable to Shopa Local's consumer-facing deals aggregation and discovery function, though it is purely digital and national rather than regional print.
• Clipper Magazine: Clipper Magazine is a US direct-mail advertising company that prints and mails glossy coupon magazines to local households. Its print-plus-digital local SMB advertising model closely mirrors Shopa Local's letterbox catalogue plus digital booklet approach.
• RetailMeNot: RetailMeNot is a digital coupon and deals aggregator that connects consumers with offers from local and national merchants. It is comparable as an SMB-facing deals aggregation platform, though Shopa Local adds a significant print catalogue distribution layer.
• Valpak: Valpak is a US-based direct mail advertising company that distributes coupon envelopes to local households on behalf of SMB advertisers. It is the closest international analog to Shopa Local's letterbox catalogue model and overall advertising-driven business.

Emerging players

• Honey (PayPal): Honey is a digital coupon and cashback browser extension owned by PayPal that aggregates merchant offers. It is comparable as an emerging digital coupon layer competing for the same consumer attention and SMB advertiser interest in digital deals distribution.
• Hip2Save: Hip2Save is a coupon and deals content site aggregating offers from merchants and brands. It represents the digital-only coupon aggregation model that competes with Shopa Local's digital platform while lacking its print catalogue distribution layer.

Broad incumbents

• News America Marketing: News America Marketing is a large in-store and direct mail marketing services company working with major retailers and brands. It overlaps with Shopa Local's national digital screen network and direct mail advertising offerings, but at much larger scale.
• Yelp: Yelp operates a local business directory and advertising platform serving SMBs in Sydney and other markets. It is comparable as a broader incumbent monetising local SMBs through advertising and competes for the same Sydney advertiser wallet.
• Valassis Communications: Valassis is a major US direct mail and shared-mail advertising business serving national and local advertisers. It is comparable as a broad incumbent in the print/direct-mail advertising space that Shopa Local operates in at a regional level.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61566700070026
• Instagraminstagram.com/shopa.local
• LinkedInlinkedin.com/company/shopagroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Shopa Group Pty Ltd