Two Hands Agency Pty. Ltd.

What Two Hands Agency Pty. Ltd. does

Two Hands Agency Pty. Ltd. is a Melbourne-based boutique communications agency founded in 2007 that provides public relations, social media management, influencer marketing, celebrity placement, content creation, event management, and brand activation services to fashion, beauty, and lifestyle brands in Australia and globally. The firm is privately held, operates from a single headquarters in Collingwood, Victoria (Level 1B, 4/29 Cromwell Street), and runs a 1-10 employee team. Its stated differentiator is a 'little black book' of VIPs and influencers combined with a collaborative, partnership-led service model, enabling cross-platform placements from TikTok through to mainstream broadcast media such as the Today Show.

The company sells professional services under a sales-led go-to-market motion, with PR enquiries directed via a single email address ([email protected]). The disclosed client portfolio spans 35+ named brands including enterprise accounts such as Uniqlo, French Connection, Seed Heritage, Jeans West, Linen House, and Atlas Investment Group, alongside mid-market and emerging designer clients. No pricing is publicly disclosed, no funding rounds have been recorded, and no proprietary technology platform, integrations, or AI/ML capabilities are described. Marketing is organic and content-driven through an active Instagram presence and a LinkedIn company page, with the website serving as a portfolio showcase.

Revenue mechanics are service-fee based with no disclosed recurring subscription, transaction, or marketplace model. Distribution is purely direct-to-client with no third-party channels. The firm claims a global footprint via cross-border influencer and celebrity placements, though its legal entity, operations, and team remain anchored in Melbourne. The company is actively hiring in 2024, suggesting modest workforce expansion, while otherwise exhibiting the operational profile of a long-running, owner-managed boutique agency.

Name

Two Hands Agency Pty. Ltd.

Legal name

Two Hands Agency Pty. Ltd.

Website

https://twohandsagency.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Two Hands Agency is a Melbourne-based boutique PR and social agency founded in 2007, serving fashion, beauty, and lifestyle brands with PR, influencer, celebrity placement, social, content, event, and brand activation services from its Collingwood, Australia headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Services: Two Hands Agency generates revenue through providing public relations, social media, influencer marketing, celebrity placement, content creation, event management, and brand activation services to fashion, beauty, and lifestyle brands. As a boutique agency, they operate on a partnership model with clients, suggesting service-based fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Two Hands Agency is a boutique public relations and social media agency that delivers PR, influencer, social media, content, events, showings, celebrity, and brand activation services to fashion, beauty, and lifestyle brands. Founded in 2007 in Melbourne, Australia, the agency operates with a small senior team and focuses on curated, high-touch campaigns for lifestyle clients globally.

Product overview

Two Hands Agency is a boutique PR and social agency offering a unified suite of communications services for fashion, beauty, and lifestyle brands. The agency provides public relations, showings, influencer marketing, celebrity partnerships, social media management, content creation, events, and brand activations as an integrated communications offering. Rather than discrete product modules, the agency delivers these services as a collaborative, boutique approach in partnership with clients to cultivate brand advocacy, affinity, and awareness across global platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Strategic public relations service delivering earned media coverage, press release development, media relations, and storytelling for fashion, beauty, and lifestyle brands. Targeted at brand and marketing leaders seeking senior-led, boutique-quality PR execution.
• Social Media Social media management and content service covering platform strategy, content creation, community management, and social campaign execution for fashion, beauty, and lifestyle brands. Targeted at brand and marketing teams needing integrated social support alongside PR.
• Influencer Influencer marketing service including influencer strategy, casting, partnership management, and campaign execution leveraging the agency's curated influencer and VIP network. Targeted at fashion, beauty, and lifestyle brands seeking credible creator partnerships.
• Content Content creation service producing editorial, social, and brand content assets to support PR, social, and influencer campaigns. Targeted at fashion, beauty, and lifestyle brands requiring integrated content production alongside communications.
• Events Event management and production service covering launch events, press previews, and brand experiences for fashion, beauty, and lifestyle clients. Targeted at brand and marketing teams seeking integrated event support alongside PR.
• Showings Showings service supporting fashion brand presentations, lookbooks, and press previews with PR, guest management, and media coordination. Targeted at fashion brands running seasonal or collection showings.
• Celebrity Celebrity partnerships and talent management service providing casting, outreach, and coordination of celebrity endorsements, appearances, and placements for fashion, beauty, and lifestyle brands. Targeted at brands seeking high-profile celebrity associations.
• Brand Activations Brand activation service designing and executing experiential campaigns, pop-ups, and consumer-facing brand experiences for fashion, beauty, and lifestyle clients. Targeted at brand and marketing teams seeking experiential support integrated with PR and social.

Named customers37 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Thinkerbell: Australian-founded boutique creative, PR, and social agency operating across fashion, beauty, and lifestyle categories. Most direct comparable in size, market, and integrated earned/owned/paid service model.
• SenateSHJ: Well-established Australian PR and communications consultancy with consumer brand expertise. Comparable in service mix and Australian fashion/beauty client base.
• ZADRO: Australian influencer marketing and PR agency working with consumer, fashion, and lifestyle brands. Directly comparable in influencer-led campaigns and boutique positioning.
• Haystac: Australian-owned integrated communications agency serving fashion, beauty, lifestyle, and consumer brands. Direct competitor in the same ANZ boutique-to-mid-market segment.
• The Royals: Australian boutique creative communications agency working with fashion, beauty, and lifestyle brands. Comparable in size, ANZ footprint, and integrated earned/owned service offering.
• Sling & Stone: Australian PR and communications agency focused on consumer, tech, and lifestyle brands. Comparable boutique positioning with overlapping influencer and content capabilities.
• We Are Social: Global social media-first creative agency with strong influencer, content, and social campaign capabilities. Comparable in social/influencer execution model, though larger scale.

Broad incumbents

• Edelman: Global communications and PR firm with fashion, beauty, and lifestyle practices. Overlaps in PR and influencer services but operates at much larger scale with broader portfolio.
• FleishmanHillard: Large global PR network with consumer lifestyle and fashion expertise. Competes for the same enterprise retainers but offers broader geographic and service breadth.
• Ogilvy PR: Global creative and communications network with strong consumer brand and influencer marketing practices. Overlaps in integrated PR-social services at global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/two-hands-agency
• Instagraminstagram.com/twohandsagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Hands Agency Pty. Ltd.