What More Equitable Democracy does

More Equitable Democracy is a 501(c)(3) nonprofit racial justice organization founded in January 2018, headquartered in Amherst, Massachusetts (with an associated Seattle presence). Its mission is to advance racial equity by transforming US electoral systems, with a primary focus on advancing proportional representation, ranked choice voting, and multi-member district models. The organization operates as an intermediary that builds capacity in communities of color through advocacy, coalition building, and technical assistance, providing strategic planning, meeting facilitation, coalition development, fundraising support, and training to grassroots activists working on electoral reform at state and local levels. Geographic reach spans multiple US states including California, Washington, Oregon, New York, Michigan, Georgia, and Tennessee.

The organization's core products are educational and content-based rather than technology-based. They include the award-winning podcast 'The Future of Our Former Democracy' (produced in partnership with Larj Media, exploring electoral reform through comparative international analysis of Germany, Northern Ireland, and Ireland), the interactive 'Racial Justice Guide to Voting Systems' (which rates electoral systems on representation, campaigning, and effective government outcomes through a racial justice lens), and a comprehensive Educational Resources Library containing videos, research reports, articles, and documentary films such as Eastpointe. The organization also conducts international learning tours to observe proportional representation systems in action. No proprietary technology products or AI capabilities are described; the organization focuses on electoral systems education, research, and advocacy.

The business model is donation-driven rather than commercial. Revenue is generated through donations, primarily via Action Network fundraising pages, with contributions from individual donors and potentially institutional funders supporting electoral reform and racial justice work. The organization operates with a lean team of approximately five core staff members (Director, Deputy Director, Policy Director, Strategic Advisor, and a Consultant) supported by a seven-person advisory board. No pricing, paid products, or commercial transactions exist, and revenue figures are not publicly disclosed.

Name

More Equitable Democracy

Legal name

More Equitable Democracy

Website

https://equitabledemocracy.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

More Equitable Democracy is a 501(c)(3) nonprofit founded in 2018 that advances racial equity through electoral system reform, building capacity in communities of color via advocacy, coalition building, and educational content on proportional representation and ranked choice voting.

Ownership category

akta.pro rank

Product category

Civic Engagement Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Civic and Social Organizations (81341)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industry

Democratic Governance & Public Administration Reform (BPADAGAJ)

Keywords

• Electoral reform advocacy
• Racial justice education
• Civic engagement training
• Voting rights organizing
• Community coalition building

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Donations and Fundraising: The organization operates as a nonprofit that raises funds through donations, primarily via Action Network fundraising pages. Revenue comes from individual donors and potentially institutional funders supporting electoral reform and racial justice work.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

More Equitable Democracy is a racial justice nonprofit that advances racial equity through transforming electoral systems. It provides advocacy, research, coalition building, technical assistance, and educational resources focused on proportional representation and ranked choice voting for communities of color and grassroots organizers. Its work includes state-level voting rights protections, census and redistricting organizing, and capacity-building training for racial justice organizations.

Product overview

More Equitable Democracy is a racial justice nonprofit organization that advances electoral reform through advocacy, education, and research. The organization offers three core offerings: an award-winning podcast called 'The Future of Our Former Democracy' that explores electoral system reform through comparative political analysis; an interactive 'Racial Justice Guide to Voting Systems' that educates communities about different electoral systems and their effects on representation; and a comprehensive educational resources library containing videos, reports, research papers, and tools for understanding proportional representation and ranked choice voting. These offerings work together to advance the organization's mission of transforming electoral systems to promote racial equity.

Differentiator

Problem solved

Functional benefit

Brands

• The Future of Our Former Democracy: Award-winning podcast from More Equitable Democracy examining electoral systems, far-right movements, and lessons from other democracies including Germany, Northern Ireland, and Ireland.

Products and services

• The Future of Our Former Democracy Podcast An award-winning podcast exploring electoral reform through comparative political analysis, covering how countries such as Germany, Northern Ireland, and Ireland redesigned their electoral systems to prevent authoritarianism and promote inclusive democracy. Distributed globally via Apple Podcasts, Spotify, and Amazon Music for general public listeners.
• Racial Justice Guide to Voting Systems An interactive educational guide that rates electoral systems (Winner-Take-All, Semi-Proportional, Proportional Representation) on their outcomes for representation, campaigning, and effective government from a racial justice perspective. Targeted at communities of color, organizers, and democracy advocates.
• Educational Resources Library A comprehensive collection of videos, reports, research papers, articles, books, and educational materials explaining electoral systems, proportional representation, and ranked choice voting. Includes explainer videos, documentary films, and research commissioned from MGGG on ranked choice voting impacts for communities of color.

Quantifiable outcome

• Portland, Oregon became the first major US city since the 1950s to use a system of proportional representation in 2024
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and supporting.

• Larj MediacoreStrategic or Co-development PartnerPartnership with Larj Media to develop and produce the podcast 'The Future of Our Former Democracy,' which explores electoral reform through comparative international analysis.
• Washington Community AlliancecoreStrategic or Co-development PartnerCollaboration on producing explainer videos about electoral systems, including Part 1 on structural barriers to representation and Part 2 on how Proportional Representation could improve representation via Ranked Choice Voting and Multi-Member Districts.
• Democracy RisingcoreStrategic or Co-development PartnerPartnership to produce educational content including the video 'What is Ranked Choice Voting 2.0 (Multiple Winners)' and collaboration on in-language research about democracy and ranked-choice voting messaging.
• MinKwon Center for Community ActionmajorStrategic or Co-development PartnerResearch partnership conducting in-language research on Chinese, Korean, Bengali, and Arab voters' attitudes and effective messaging on Ranked Choice Voting and elections in New York.
• NY Immigration Coalition (NYIC)majorStrategic or Co-development PartnerPartnership conducting research on voter attitudes and effective messaging on Ranked Choice Voting among immigrant communities in New York.
• ASO CommunicationssupportingGTM or Marketing PartnerMarketing and communications partnership supporting voter mobilization messaging research for Ranked Choice Voting outreach.
• MGGG (Metric Geometry and Gerrymandering Group)coreStrategic or Co-development PartnerResearch partnership commissioned by More Equitable Democracy to conduct case studies on the likely impacts of Ranked Choice Voting on representation for communities of color.
• FairVote WashingtoncoreStrategic or Co-development PartnerColin Cole, Policy Director at More Equitable Democracy, is also a co-founder of FairVote Washington, a Washington State organization dedicated to advancing proportional representation.
• Western States CentermajorStrategic or Co-development PartnerOrganizational partnership with Se-ah-dom Edmo, who serves as Sovereignty Program Director at Western States Center and Advisory Board Member at More Equitable Democracy.
• re:powermajorStrategic or Co-development PartnerOrganizational partnership with Adriana Barboza (VP of Program Strategy and Partnerships) and Jenn Pae (VP of Trainings & Leadership Development) who serve on More Equitable Democracy's Advisory Board while working at re:power.
• Common CausemajorStrategic or Co-development PartnerOrganizational partnership with Kathay Feng, National Redistricting Director at Common Cause and Advisory Board Member at More Equitable Democracy.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FairVote: National nonprofit dedicated to ranked choice voting and proportional representation reform. Directly comparable mission and policy focus; the More Equitable Democracy Policy Director is also a co-founder of FairVote Washington.
• Brennan Center for Justice: Nonpartisan law and policy institute focused on voting rights, campaign finance, and democracy reform. Strong overlap in research, policy advocacy, and electoral reform expertise.
• RepresentUs: National bipartisan anti-corruption and electoral reform organization advocating ranked choice voting and other democracy reforms. Comparable mission in pushing structural electoral reform.
• Common Cause: Large national good-government nonprofit focused on voting rights, redistricting, and democracy reform. Overlaps in electoral reform advocacy and has direct board overlap with More Equitable Democracy.
• re:power: National racial justice organization training and developing organizers and leaders in communities of color. Two of More Equitable Democracy's advisors are senior re:power staff, indicating close programmatic alignment.
• Western States Center: Regional nonprofit advancing inclusive democracy, racial equity, and tribal sovereignty in the Pacific Northwest and Mountain West. Advisory board overlap and shared regional electoral reform focus.
• Dēmos: Progressive think tank focused on racial equity and democracy, including voting rights and electoral reform. Comparable mission connecting structural policy reform to racial justice outcomes.

Broad incumbents

• League of Women Voters: Large established civic engagement organization with a long history of voter education, advocacy, and election reform work. Much broader scope but overlapping mission in democracy and voting.

Emerging players

• Protect Democracy: Nonpartisan nonprofit working to prevent democratic erosion in the US. Different threat framing (anti-erosion vs. racial justice) but comparable focus on structural democratic reform and policy advocacy.

Others

• Metric Geometry and Gerrymandering Group (MGGG): Tufts-based research group producing quantitative analysis on redistricting and voting systems, commissioned by More Equitable Democracy for case studies. Enabling research partner for electoral reform organizations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/equitabledemo?lang=en
• Facebookfacebook.com/equitabledemo
• LinkedInlinkedin.com/company/more-equitable-democracy
• Instagraminstagram.com/equitabledemocracy

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about More Equitable Democracy