Neeeu Spaces Gmbh

What Neeeu Spaces Gmbh does

NeeeU Spaces GmbH is a Berlin-based digital experience agency founded in 2017 that designs and builds interactive technology products at the intersection of strategy, design, and emerging technology. The firm's primary customers are museums and cultural institutions in the DACH region (e.g., Gropius Bau, Humboldt Forum, Museum für Kommunikation Berlin, Neue Nationalgalerie, Pierre Boulez Saal, Kölnisches Stadtmuseum), supplemented by corporate clients such as BMW, eBay, Phonak, and Molton Brown.

The technical core spans augmented reality, virtual reality, 360°/XR environments, AI/ML features (NLP translation in 37 languages with TTS, computer vision on 3D-scanned collections, generative AI), and web/mobile delivery. Representative products include the Prisma multisensory accessibility app, the Vvita VR therapy platform (built with DLR and Helmholtz), the 360° XR Room format, Vogelfinder (ecology gamification), PaperPanic (generative AI illustration), and the Museum4punkt0 federation platform. The work is delivered via cross-functional teams combining strategy, design, AR/VR production, and AI engineering, often embedded with cultural-sector research partners.

The business model is project-based professional services, monetizing discovery, design, build, and ongoing operation phases on a per-engagement basis, augmented by occasional co-creative consortium work (e.g., Kulturstiftung des Bundes' Black Box program, Museum4punkt0). No public funding rounds or revenue figures are disclosed; primary client segments are publicly funded cultural institutions and enterprise marketing/CSR teams. Commercial scaling signals include 2022 Webby Awards and Gold Anthem Awards recognition and a stated productization intent via recurring AI and VR platforms.

Name

Neeeu Spaces Gmbh

Legal name

NEEEU Spaces GmbH

Website

https://neu.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

NeeeU Spaces GmbH is a Berlin-based digital experience agency founded in 2017 that designs and builds AR/VR/AI-powered apps, installations, and platforms primarily for museums and cultural institutions, with selected corporate clients.

Ownership category

akta.pro rank

Product category

Immersive Digital Experience Services

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Immersive experience design
• Augmented reality development
• Virtual reality experiences
• Digital museum solutions
• Human-centered design services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Project-based Client Services: NeeeU creates custom digital products, services, and experiences for clients including museums, cultural institutions, corporations, and government bodies. Revenue is generated through direct client engagements for strategy, design, and technology implementation projects.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Neeeu Spaces GmbH is a Berlin-based digital experience agency that creates custom digital products, services, and immersive experiences through strategy, design, and technology implementation. They build augmented reality applications, virtual reality environments, AI-powered accessibility tools, and interactive installations for cultural institutions, museums, and corporate clients. Their work combines human-centered design methodology with emerging technologies including AR, VR, AI/ML, and web/native app development.

Product overview

NeeeU Spaces Gmbh is a Berlin-based digital agency specializing in strategy, design, and technology for museums and cultural institutions. The company offers a portfolio of 27 distinct products and projects including AI-powered accessibility apps (Prisma), AR museum guides (Robot Rally, Chemnitz.ZeitWeise, Vogelfinder), interactive installations (AI Sound Worms, 360 XR Room), educational games (Jo's Memory, farb.cORE, PaperPanic), VR experiences (Virtual Forest, Vvita), accessible web apps (Humboldt Forum Visitor Guide), digital exhibition platforms (Gropius Bau App), and AR retail experiences (Molton Brown). Most offerings are project-based custom developments for clients rather than standardized SaaS products, with AI/ML capabilities focused on NLP, computer vision, and personalization.

Differentiator

Problem solved

Functional benefit

Brands

• Aero One: An augmented reality app that lets users place virtual instruments and audio recordings in space.
• Jo's Memory
• PaperPanic

Products and services

• Prisma AI Accessibility App AI-powered museum accessibility app that translates exhibition texts in 37 languages, reads text aloud via text-to-speech, provides real-time event subtitles, and offers conversational AI about artwork. Built for Gropius Bau and other cultural institutions.
• Vvita VR Therapy Platform Virtual reality therapy system for phantom limb pain treatment using muscle sensors to predict limb movement, with intuitive therapist interface and engaging rehabilitation exercises. Developed for the German Aerospace Center.
• Humboldt Forum Visitor Guide Accessible web app for Humboldt Forum featuring tours, maps, and customizable experience settings for diverse visitor needs including accessibility features.
• Lost in Time Time Interactive immersive museum tour combining theatrical performance, mixed reality technology, and escape room elements, navigated via iPads with puzzles, videos, and AR interactions at LWL-Museum für Archäologie.
• Technicians Interactive Exhibits Interactive exhibits at Science Museum London's David Sainsbury Gallery featuring AR and hands-on experiences about technician careers in renewable energy and health science, targeting visitors aged 11-16.
• Virtual Forest VR Experience Virtual reality experience showing impact of forestry policies on Finnish forests, designed to inform and influence policy makers. Developed for University of Helsinki.
• Your Data Mirror AI-powered interactive multimedia experience that exposes political manipulation on Instagram using psychological profiling based on user's Instagram data, adapting narrative endings based on personality profiles. Built for Interactive Media Foundation.
• Future Walk Audio Tour Science fiction-inspired self-guided audio tour at Berlin Kulturforum with location-based technology, interactive soundscapes, and AR features connecting multiple museums. Developed for Staatliche Museen zu Berlin.
• Jo's Memory Game Hidden-object puzzle adventure game for three archaeology museums where players solve puzzles based on archaeological challenges.
• Robot Rally AR Treasure Hunt AR treasure hunt app for children aged 8+ featuring characters MR4 and Katzomat with five AR stations, quizzes, and animations at Museum für Kommunikation Berlin.
• Aero One AR Music App Augmented reality app allowing users to place virtual instruments and audio recordings in 3D space, using smartphone as a 6DoF controller to play sounds.
• PaperPanic AI Document Assistant Web app using AI to photograph official German documents, translate them, provide plain language summaries, and give advice on next steps.
• 360 XR Room Projection-mapped interactive experience space at Factory Berlin featuring real-time motion-responsive animations and interactive displays transforming physical spaces using immersive audio and visuals.
• Abelam Guide Mixed Reality Tool Multimedia format enabling museum guides to provide real-time AR content, images, videos, and mini-games to tour participants' devices. Developed for Staatliche Museen zu Berlin.
• Chemnitz.ZeitWeise AR App Location-based AR app for Staatliches Museum für Archäologie Chemnitz allowing visitors to explore city history and view reconstructed historical buildings overlaid on the present landscape.
• Vogelfinder AR Sound App Augmented reality application using bird songs as audio navigation through museum spaces, guiding visitors to discovery stations at Museum für Naturkunde Berlin.

Quantifiable outcome

• Over 100 applications received for co-creation project participation, demonstrating ability to reach target audiences
• +4 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• University of Cambridge – Psychometrics CentrecoreStrategic or Co-development PartnerCollaborated on the Your Data Mirror project, providing AI system for psychological profiling based on Instagram data. Joint development of interactive storytelling experience.
• Tactical TechcoreStrategic or Co-development PartnerCollaborated on Your Data Mirror project, providing expertise on data privacy and digital protection information for the portal section.
• Ag-propminorStrategic or Co-development PartnerCollaborative partner in the Your Data Mirror interactive storytelling project exposing political manipulation.
• NORMALS (Speculative Design Studio)minorStrategic or Co-development PartnerCollaborated on Future Walk project to create speculative future world and narrative for the science fiction-inspired audio tour.
• Ah! KosmosminorStrategic or Co-development PartnerSound designer and collaborator on Apis Gropius project, creating immersive acoustic design and soundtrack for the AR experience.
• David Kamp (Studio Kamp)minorStrategic or Co-development PartnerAward-winning sound designer who created the interactive binaural soundscape for Vogelfinder AR application.
• Mediasphere for NaturecoreStrategic or Co-development PartnerMultimedia application laboratory at Museum für Naturkunde Berlin, collaborated on the Vogelfinder sound-based AR experience.
• Michael Beyer (Comic Artist)minorStrategic or Co-development PartnerComic artist who created the MR4 and Katzomat characters for the Robot Rallye AR treasure hunt app.
• Point BlankminorStrategic or Co-development PartnerResearch and innovation company collaborating on Molton Brown in-store AR experience retail project.
• Fischersund (Icelandic Perfumery)minorStrategic or Co-development PartnerIcelandic family-run perfumery and art collective (including Jónsi from Sigur Rós) that developed the Freude.Flower fragrance for BMW magazine AR experience.
• Riverside StudiosminorStrategic or Co-development PartnerCollaborated with NeeeU on the 360 XR Room immersive experience space at Factory Berlin.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Universal Everything: UK-based digital art and experience studio building generative, immersive, and screen-based installations for cultural institutions and global brands. Comparable on creative direction of large-format immersive works.
• teamLab: Japanese interdisciplinary art collective producing large-scale immersive digital installations in museums and exhibitions worldwide. Comparable in producing art-tech immersive experiences, though teamLab also operates as venue operator.
• Local Projects: New York-based design studio that designs interactive museum and cultural experiences (e.g., 9/11 Memorial Museum, Cooper Hewitt). Directly comparable as a multidisciplinary AR/UX studio selling bespoke digital experiences to major cultural institutions.
• Moment Factory: Montreal-based multimedia studio creating immersive installations, AR experiences, and projection-mapped environments for museums, public spaces, and brands. Closely aligned on technology stack and museum/cultural client base.

Broad incumbents

• ARTECHOUSE: US-based immersive art operator (DC, NYC, Miami) combining proprietary and commissioned digital installations for ticketed audiences. Comparable immersive-experience output, but acts as venue operator rather than services agency.
• Meow Wolf: US immersive art company operating permanent large-scale interactive exhibitions. Comparable in producing immersive cultural experiences with digital/AR components, though vertically integrated as operator.
• AKQA: Global digital creative agency producing experience design, AR, and brand activations for enterprise clients including BMW. Comparable on enterprise brand-experience work and AR capability, though much larger and broader.
• IDEO: Global design consultancy combining human-centered design with emerging technology for institutions and corporates. Comparable on human-centered methodology and cultural-sector clients, but far broader portfolio and larger scale.
• Framestore: Global VFX and immersive experience studio with work spanning film, advertising, and cultural installations. Comparable on AR/VR production and immersive storytelling for major brands, but operates at significantly larger scale.

Emerging players

• Cuseum: US museum-technology startup offering AR, beacon, and mobile engagement tools to cultural institutions. Comparable audience (museums/cultural venues) but productized SaaS approach versus NEEEU's bespoke project model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/neeeu_io
• LinkedInlinkedin.com/company/neeeu-spaces-gmbh
• Instagraminstagram.com/neeeu_io

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neeeu Spaces Gmbh