Ovatime

What Ovatime does

Ovatime is a vertically specialized German direct-to-consumer sports nutrition and fitness content brand focused on football (soccer) athletes. The company sells a portfolio of football-specific supplements — including the 55-ingredient daily micronutrient complex The Golden One, the CheatCode Football Booster, hydrolyzed amino acid and whey protein products, creatine, collagen, electrolytes, and various vitamins — alongside complementary equipment (fascia sets, gymnastics mats, resistance bands, shaker bottles, sports socks), apparel, and digital e-books on football training and supplementation. All supplements are manufactured in Germany and listed on the Kölner Liste anti-doping certification, positioning the brand for verified use by professional athletes. The product line is sold primarily through a Shopify-hosted e-commerce storefront and the OVATIME FTBL mobile app, with checkout integrations spanning PayPal, Klarna, Billpay, and PAYONE.

The business model combines one-time purchases and recurring subscriptions for flagship products, with app users receiving a 20% loyalty discount that drives app adoption. The OVATIME FTBL mobile app, available on iOS and Android, delivers 600+ football-specific exercises, training programs, mindset sessions, and an integrated shop, augmented by Apple/Google/Facebook SSO and Firebase analytics with Klaviyo-powered email and push communications. Go-to-market is a product-led and community-led motion: multi-channel social (Facebook, Instagram, TikTok, YouTube), content marketing via an in-house blog, affiliate referrals (15% discount), email nurture, and a roster of professional athlete endorsements spanning the Bundesliga, 2. Bundesliga, and international leagues (Galatasaray Istanbul, FC Schalke 04, St. Louis City, 1. FC Kaiserslautern, SKN St. Pölten, Al-Khaldiya FC, GKS Tychy, 1. FC Saarbrücken, FC Erzgebirge Aue). The company self-reports reach in 120+ countries and 30,000+ app users worldwide.

Ovatime is a privately held German civil law partnership (GbR) named Cebio Soukou und Stefan Grummel Athletiktraining GbR, headquartered in Essen, Germany. The two managing partners are Cebio Soukou, a former professional footballer with 300+ career matches, and Stefan Grummel. The company is bootstrapped with no disclosed venture capital, private equity, or institutional funding, and operates with a 1–10 employee headcount. No revenue, ARR, or GMV is publicly disclosed in source materials.

Name

Ovatime

Legal name

Cebio Soukou und Stefan Grummel Athletiktraining GbR

Website

https://ovatime.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Ovatime is a German DTC brand selling football-specific sports supplements, fitness equipment, digital training guides, and a mobile training app (OVATIME FTBL) to amateur and professional footballers across 120+ countries.

Ownership category

akta.pro rank

Product category

Sports Nutrition and Football Fitness

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industry

Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

Keywords

• Sports nutrition supplements
• Fitness equipment
• Football training app
• Athlete training e-books
• Performance nutrition

Headquarters

HQ city

Bochum

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Supplement Sales: Direct e-commerce sales of premium sports supplements including proteins, amino acids, boosters, vitamins, and equipment. One-time purchase and subscription options available. Primary revenue driver through Shopify-hosted storefront.
2. Fitness App: OVATIME FTBL app provides training programs, exercises, and coaching content. Available on iOS and Android with free download option.
3. E-books and Digital Content: Sale of digital fitness guides, supplement guides, and recipe cookbooks including Football Training Guide, Football Supplement Guide, and various recipe e-books.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Ovatime designs, sources, and sells sports nutrition supplements, fitness equipment, and training e-books targeted specifically at football (soccer) athletes. The company operates a Shopify-based direct-to-consumer e-commerce store and complements its physical product line with the OVATIME FTBL mobile application, offering bundled digital training content to amateur and competitive players.

Product overview

OVATIME is a dual offering company consisting of the OVATIME Nutrition supplement line and the OVATIME FTBL fitness app. The supplement portfolio includes performance-focused products: The Golden One (a comprehensive 55-ingredient daily micronutrient complex), CheatCode Football Booster (a performance pre/intra-workout drink), Amino Pro Complex (99% protein amino acid supplement), and Clear Whey Protein (light, refreshing protein drink). Additional supplements include protein bars (White-Chocolate Caramel Almond, Hazelnut Caramel Brownie), creatine, collagen, vitamins (D3+K2, Omega-3), minerals, MSM, and OPC+Resveratrol. The company also offers bundled products (Injury Bundle, Muscle Building Bundle, Ultimate Performance Bundle), training equipment (fascia sets, mats, resistance bands, jump rope, shaker bottles), apparel (caps, sports socks), and e-books on football training, supplementation, and healthy recipes. The OVATIME FTBL mobile app provides 600+ football-specific exercises, technical ball training, mindset sessions, and coaching plans, with integrated shop access for subscribers. All supplements are certified on the Kölner Liste for anti-doping transparency and produced in Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports nutrition supplements Branded sports nutrition supplements formulated for football athletes, sold directly to consumers via the Ovatime online store and certified on the Kölner Liste.
• Fitness equipment Physical fitness equipment sold by Ovatime for football-specific strength, conditioning, and training use by individual athletes.
• Training e-books Digital e-books providing structured football-training guidance, sold through Ovatime's online store to individual athletes seeking training programming.
• OVATIME FTBL mobile app Companion mobile application for football athletes, extending the Ovatime brand with on-the-go training content and engagement beyond the physical product range.

Quantifiable outcome

• Over 2,000 footballers use CheatCode Football Booster
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Freeletics: Freeletics is a Munich-based fitness app and coaching platform with integrated nutrition product sales. Comparable to OVATIME's combined app + nutrition strategy, European origin, and use of an athlete-driven community model, though Freeletics targets bodyweight fitness rather than football.
• ESN (Elite Sports Nutrition): ESN is a German-founded sports nutrition manufacturer and brand selling proteins, amino acids, creatine, and supplements directly online and via retailers. Comparable in German manufacturing footprint, premium sports nutrition positioning, and D2C-plus-retail hybrid distribution.
• Form Nutrition: Form Nutrition is a UK-based premium sports and active nutrition D2C brand offering protein, recovery, and performance supplements. Comparable in premium positioning, D2C model, and athlete-targeted messaging, though focused on general endurance/active lifestyle rather than football specifically.
• MuscleSquad: MuscleSquad is a UK-based sports nutrition D2C retailer offering proteins, BCAAs, creatine, and accessories with a strong discount/affiliate-led growth model. Comparable in D2C supplement positioning, discounted subscription tiers, and use of affiliate/influencer marketing.
• MyProtein: MyProtein is a global D2C sports nutrition brand offering proteins, BCAAs, creatine, and accessories via its own e-commerce platform. Most directly comparable to OVATIME in product mix (whey, amino acids, creatine, protein bars), D2C distribution model, and use of athlete/discount-driven acquisition, though at vastly larger scale.
• Foodspring: Foodspring is a Berlin-based premium sports nutrition D2C brand selling proteins, BCAAs, vitamins, and recovery supplements online with strong content marketing. Comparable in European D2C positioning, premium pricing, and content-led growth, though with a broader fitness (not football-specific) target.
• Prozis: Prozis is a Portugal-based D2C sports nutrition and fitness platform offering proteins, supplements, apparel, and accessories via own storefront with global shipping. Comparable in inventory-led online retail model, multi-category sporting goods range, and broad international shipping reach.

Emerging players

• Alpha Lion: Alpha Lion is a US-based emerging sports nutrition brand offering supplements formulated for active and athletic lifestyles via D2C channels. Comparable in D2C model, athlete-targeted positioning, and emphasis on performance-focused formulations, though operating at smaller scale without football specialization.

Broad incumbents

• Decathlon: Decathlon is a global sporting goods retailer offering equipment, apparel, and increasingly nutrition for amateur athletes across many sports including football. Comparable as a multi-category sporting goods retailer serving amateur athletes, though vastly larger and more diversified than OVATIME's football-focused niche.
• Optimum Nutrition: Optimum Nutrition (Glanbia) is one of the largest global sports nutrition brands with broad protein, creatine, and amino acid product lines. Comparable in core supplement categories (whey, amino acids, creatine, vitamins), but as a much larger incumbent without football specialization or D2C-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ovatime_ftbl/videos
• Facebookfacebook.com/OVATIMECOM
• Instagraminstagram.com/ovatime_app
• TikToktiktok.com/@ovatime_app
• LinkedInlinkedin.com/company/ovatime

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ovatime