Three-way Chevrolet Co.

What Three-way Chevrolet Co. does

Three-Way Chevrolet Co. is a privately held Chevrolet franchise dealership headquartered at 4501 Wible Road, Bakersfield, California, operating as a subsidiary of the Three-Way Automotive Group since its founding in February 1956. The company sells new Chevrolet vehicles across the full OEM lineup — trucks (Silverado, Colorado), SUVs and crossovers (Equinox, Trax, Blazer, Tahoe, Traverse, Suburban), EVs (Bolt EV, Equinox EV, Blazer EV, Silverado EV), and the Corvette — alongside pre-owned vehicles including GM-certified units under the CarBravo program. Supporting the core retail business are an on-site service department, a genuine Chevrolet parts counter, mobile service vans (Mobile Service+), and finance operations routed through GM Financial and Capital One, plus a Business Elite commercial fleet program. The dealership is the regional automotive anchor for Kern County and surrounding Central Valley communities including Delano, Shafter, Tehachapi, and Wasco, with marketing reach extending into Los Angeles, Lancaster, Kettleman City, Santa Maria, and Taft.

The underlying technology is conventional dealer SaaS rather than proprietary platform: a DealerOn-powered website with online inventory search, quoting, test drive scheduling, trade-in appraisal, and a payment calculator; an e-commerce storefront at buy.3waychevrolet.com; integrations with CarBravo, GM Financial, Capital One, Google Maps, Apple CarPlay, Android Auto, and Sirius XM; and standard manufacturer telematics. No proprietary software, AI/ML systems, patents, or unique technical assets are present in the source data.

Revenue is generated across five streams: new and pre-owned vehicle sales (one-time transactions), service and repair labor (professional services), parts and accessories (hardware sales), finance and insurance products through GM Financial and other lenders (transaction fees), and commercial fleet sales under Business Elite. Pricing is quote-based and not publicly disclosed; financing promotions such as 0% APR on select 2026 models are used as demand catalysts. The go-to-market model is direct-to-consumer via the Bakersfield showroom and an online storefront, supplemented by digital marketing (website, blog, Facebook, Twitter, email, local SEO) targeting individual consumers, families, and small commercial fleet customers across the Central Valley region.

Name

Three-way Chevrolet Co.

Legal name

Three-Way Chevrolet Co.

Website

https://3waychevrolet.com

Company type

Private

Founded year

1956

Operating status

Operating

Short description

Three-Way Chevrolet Co. is a privately held Chevrolet franchise dealership in Bakersfield, California, founded in 1956 under the Three-Way Automotive Group, selling new and pre-owned vehicles, service, parts, financing, and fleet solutions to consumers and businesses across Kern County and the Central Valley.

Ownership category

akta.pro rank

Headquarters

HQ city

Bakersfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New and pre-owned Chevrolet vehicle sales including cars, trucks, SUVs, and electric vehicles. Revenue generated from vehicle transactions with varying profit margins per unit.
2. Service and Repair: Automotive service department providing maintenance, repairs, and mobile service options. Revenue from labor and service operations.
3. Parts Sales: Genuine Chevrolet auto parts and accessories sales including online ordering and installation services.
4. Finance and Insurance: Auto financing services through GM Financial and other lenders, including pre-approval, trade-in appraisals, and extended warranty products.
5. Fleet Sales: Commercial fleet vehicle sales through Business Elite program targeting business customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Three-Way Chevrolet is a Chevrolet franchise dealership that sells new and pre-owned Chevrolet vehicles, including trucks, SUVs, EVs, and performance cars. It operates a full in-house service and parts department, offers auto financing through GM Financial and Capital One, runs the CarBravo certified pre-owned program, and supports commercial fleet sales through the Business Elite program, plus Mobile Service+ on-site vehicle servicing.

Product overview

Three-Way Chevrolet is a Chevrolet franchise dealership offering a comprehensive automotive retail platform centered on new and pre-owned vehicle sales. The core offering consists of the full Chevrolet vehicle lineup—trucks (Silverado 1500, 2500HD, 3500HD, Colorado), crossovers/SUVs (Equinox, Trax, Trailblazer, Blazer, Tahoe, Traverse, Suburban), electric vehicles (Bolt EV, Equinox EV, Blazer EV, Silverado EV, BrightDrop), and performance vehicles (Corvette). Supporting the core vehicle sales are integrated modules including CarBravo certified pre-owned vehicles, auto financing through GM Financial and Capital One, vehicle service and maintenance (including Mobile Service+ mobile technicians), genuine Chevrolet parts and accessories, an online payment calculator, and fleet/business services under the Business Elite program. The dealership also offers digital shopping tools for online browsing, pricing, scheduling, and trade-ins.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chevrolet Vehicles
• Pre-Owned Vehicles
• CarBravo Certified Pre-Owned Vehicles
• Auto Financing
• Vehicle Service & Maintenance
• Mobile Service+
• Genuine Chevrolet Parts
• Fleet Services (Business Elite)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered core.

• General Motors (Chevrolet)coreStrategic or Co-development Partner · 1 February 1956Chevrolet franchise dealer authorized by General Motors to sell new Chevrolet vehicles, access GM training, marketing support, and manufacturer incentives. Established as Three-Way Chevrolet Company in February 1956 as part of the Three-Way Automotive Group.
• CarBravocoreChannel Partner/ Reseller/ DistributorGM-backed certified pre-owned vehicle program enabling dealership to market certified used vehicles under the CarBravo brand, providing quality assurance and extended warranties.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sonic Automotive: Franchised dealer group with 140+ rooftops including EchoPark used-car stores. Comparable franchise dealership model plus a dedicated used-car retail concept directly relevant for CarBravo benchmarking.
• Group 1 Automotive: Major US/UK franchised dealer group operating 200+ dealerships. Same franchise dealer model with new/used sales, service, parts, and F&I across multiple OEM brands including GM franchises.
• Asbury Automotive Group: US franchised dealer group with ~150 rooftops focused on Sunbelt markets. Same franchise dealership model with new/used sales, service, parts, and F&I; comparable digital retailing initiatives such as Clicklane.
• Penske Automotive Group: Premium franchised dealer group with 350+ dealerships worldwide. Same business model of new/used vehicle retail, service, and parts across premium and volume OEM brands; a clean public peer for margin and capital allocation benchmarks.
• Lithia Motors: One of the largest US franchised dealer groups with 300+ stores plus a digital retail platform (Driveway). Closely comparable business model across new/used sales, F&I, service, and parts - relevant for growth and digital strategy benchmarking.
• Berkshire Hathaway Automotive: Large franchised dealer subsidiary of Berkshire Hathaway with 80+ dealerships across the US. Comparable franchise dealership model backed by a long-duration owner - relevant as a private long-hold benchmark.
• Hendrick Automotive Group: Largest privately held US dealer group with 140+ dealerships. Closely comparable privately-held franchise dealer model with similar revenue mix across new, used, service, and parts - particularly relevant as a private benchmark.
• AutoNation: Largest US franchised auto retailer with ~300 rooftops across multiple brands and Sunbelt geographies. Same business model of new/used sales, F&I, service, and parts - directly relevant for benchmarks despite its much larger national scale.

Emerging players

• Carvana: Leading online used-car retailer with no-haggle pricing and home delivery. Competes for the same Kern County used-car shoppers and tests the dealership's digital retailing capability.
• CarMax: Largest US used-car retailer with ~240 stores and a strong omnichannel platform. Directly competes for the dealership's pre-owned and CarBravo trade-in inventory and for digital car-shopping share in Kern County.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3WayChevyCad
• Facebookfacebook.com/3WayAuto
• LinkedInlinkedin.com/company/three-way-chevrolet-co-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Three-way Chevrolet Co.