Office Furniture Direct
Office Furniture Direct is a private New York Metro office furniture dealer operating the largest workplace furniture showroom (25,000 sq. ft.) in Farmingdale, NY. The company represents 50+ manufacturers and delivers end-to-end workspace solutions for enterprise, mid-market, A&D, and work-from-home customers.
- Company typePrivate
- Founded2003
- HeadquartersFarmingdale, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Office Furniture Direct does
Office Furniture Direct (OFD) is a privately held, New York Metro-based multi-line office furniture dealer and workspace solutions provider founded in 2003 and headquartered in Farmingdale, NY. The company operates the largest workplace furniture showroom in the New York Metro area — a 25,000 sq. ft. flagship at 1240 Route 110 — and represents 50+ manufacturers spanning premium, mid-market, and value tiers, including Allsteel, Global, HON, Humanscale, Narbutas, AIS, Logiflex, and Office Star. OFD sells to enterprise, mid-market, startups, the architectural and design (A&D) community, commercial real estate brokers, general contractors, and work-from-home professionals across Long Island, NYC, and the broader NY Metro region, with partner-enabled nationwide installation capability.
The core product offering covers the full workplace furniture stack: desking and modular systems, reception stations, conference and collaboration furniture, height-adjustable (sit-to-stand) workstations, panel systems and benching, filing and storage, task/executive/guest seating, architectural walls, acoustic solutions, and ergonomic accessories (Humanscale keyboard systems, CPU holders, laptop holders, tech trays). OFD also operates the OFD ReadyNow! quick-ship program (10-day delivery on in-stock items), the OFD Intelligent Collection (proprietary-branded height-adjustable workstations, collaboration tables, training tables, reception desks, and lockers), and an ergonomic accessories line. Supporting the merchandise, OFD delivers end-to-end professional services: in-house space planning with 2D/3D CAD and full-color renderings, field verification/measurements, dedicated project management, in-house delivery and installation crews, moving and relocation, and post-install reconfigurations and warranty support. The OFD Partner Program extends channel reach through Aligned Partners (architects, designers, GCs) and Referral Partners (CRE agents, tech firms), with white-label design services and top-tier discounting.
Commercially, OFD generates revenue through one-time office furniture sales (multi-line dealer model with both in-stock and custom orders) bundled with professional services (design, project management, delivery, installation) — pricing is quote-based, not publicly disclosed, and anchored on budget discussions per engagement. The company reaches customers through its website and blog content, Instagram (@ofdworkplace), Google AdWords remarketing, the physical showroom, in-person design consultations, and the Partner Program referral network. OFD has no disclosed external funding, no parent company, and no M&A activity on record; the firm appears to be founder- or privately owned, and it shows no AI/ML capabilities or proprietary technology platform — its differentiation is operational and physical (showroom footprint, manufacturer breadth, in-house service delivery, and trade relationships) rather than technology-led.
Office Furniture Direct firmographics
Firmographics- Name
- Office Furniture Direct
- Legal name
- Office Furniture Direct
- Website
- https://ofdonline.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- Office Furniture Direct is a private New York Metro office furniture dealer operating the largest workplace furniture showroom (25,000 sq. ft.) in Farmingdale, NY. The company represents 50+ manufacturers and delivers end-to-end workspace solutions for enterprise, mid-market, A&D, and work-from-home customers.
- Ownership category
- akta.pro rank
Office Furniture Direct industry classification
Industry- Product category
- Office Furniture
- NAICS
- Furniture Retailers (449110)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
- akta.pro secondary industries
- Office Furniture & Commercial Fixtures Delivery (TLAAAKAG), Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)
Keywords
Where Office Furniture Direct is headquartered
LocationHeadquarters
- HQ city
- Farmingdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Office Furniture Direct business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Office Furniture Sales: OFD generates revenue primarily through the sale of office furniture including workstations, seating, desking systems, conference furniture, reception stations, and ergonomic accessories. They operate as a multi-line dealer representing multiple manufacturers, offering both in-stock items and custom orders.
- Professional Services (Design, Installation, Project Management): OFD provides end-to-end office furniture services including space planning, furniture selection, project management, delivery, installation, and post-install support. These services are bundled with furniture sales and managed by an in-house team to keep projects on schedule and on budget.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | OFD ReadyNow! - In-stock furniture for fast delivery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Office Furniture Direct product offering
Product offeringCore offering
Office Furniture Direct is a multi-line B2B office furniture dealer representing 50+ manufacturers, supplying new and pre-owned commercial furniture (desks, seating, conference tables, storage, etc.) to businesses in the New York Metro area. The company complements product resale with full-service capabilities including space planning, interior design, delivery, professional installation, and project management for office buildouts and reconfigurations. Its 25,000 sq. ft. showroom in Farmingdale, NY serves as the primary customer touchpoint for product selection and consultation.
Product overview
Office Furniture Direct (OFD) is a multi-line office furniture dealer offering a comprehensive portfolio of workplace furniture solutions. The core product offerings include Desking + Modular systems, Reception Stations, Conference + Collaboration furniture, Height Adjustable (Sit-to-Stand) workstations, Workstations (Panel Systems and Benching), Filing + Storage solutions, Seating (task, executive, and guest), Architectural Walls, Acoustic Solutions, and Ergonomic Work Tools. Key branded collections include the OFD ReadyNow! quick-ship program (10-day delivery), the Intelligent Collection featuring height adjustable workstations, and various modular/benching systems from manufacturers like Narbutas (NOVA series, Motion, Air), Logiflex (Level Open Space), AIS (Oxygen), and others. OFD provides complementary services including in-house design services, professional delivery and installation, space planning with CAD capabilities, and moving/relocation services. The company operates the largest workplace furniture showroom in the New York Metro area (25,000 sq. ft. in Farmingdale, NY) and serves diverse industries including law, finance, healthcare, technology, and government.
Differentiator
Problem solved
Functional benefit
Products and services
- New Office Furniture (Multi-Manufacturer)
Companies that use Office Furniture Direct
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Office Furniture Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Office Furniture Direct partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and notable.
- Allsteel Office FurniturecoreOFD is a multi-line office furniture dealer representing Allsteel as one of their manufacturer partners, offering Allsteel's office furniture products through their showroom and design services.
- Global Furniture GroupcoreGlobal is one of OFD's manufacturer partners. OFD offers Global's office furniture products as part of their multi-line dealer model.
- HONcoreHON is one of OFD's manufacturer partners, offering commercial office furniture solutions through the OFD dealership.
- HumanscalecoreHumanscale is an OFD partner, providing ergonomic accessories and seating solutions. OFD offers Humanscale products including keyboard systems, CPU holders, laptop holders, and tech trays.
- NarbutascoreNarbutas is an OFD manufacturer partner, offering benching systems and desking solutions featured in OFD's product lineup including NOVA benching collections.
- Additional Manufacturers (45+)coreOFD represents 50+ manufacturers total including: Amscor, Arcadia, Arnold Contract, Candex, Cherryman, Dacasso, Darran, Datum, Deflecto, Encore, Eurotech, Evolve, First Office, Great Openings, Groupe Lacasse, Hooker, HPFi, IOF, JSI, KFI, Krug, Lesro, Lightcorp, Logiflex, Martin, Mayline, Mockett, Nine to Five Seating, Office Master, Office Star Products, Office to go, OfficeSource, OFM, OFS, Openplan System, RightAngle, Riverside, Safco, SitOnIt Seating, SpecialT, Stylex, Tayco, Via Seating, and Workrite Ergonomics.
- Architects and Designers (Aligned Partners)coreOFD's Aligned Partner program is ideal for designers, architects, and general contractors. Partners receive in-house design services, top-tier discounting, white-label services, and full project management support with nationwide installation.
- Commercial Real Estate and Contractors (Referral Partners)coreOFD's Referral Partner program targets commercial real estate agents, tech companies, general contractors, and the A&D community. Partners earn industry-leading compensation for referring clients to OFD's furniture and workspace solutions.
- Kim Radovich InteriorsnotableOFD partnered with Kim Radovich Interiors as part of the Advisory Group for the Ronald McDonald House at Stony Brook Children's Hospital project. Radovich led the interior design role for this philanthropic project.
- KravetnotableKravet played a lead role in building materials selection for the Ronald McDonald House at Stony Brook Children's Hospital project, working alongside OFD as sponsor and vendor partner.
- Ivy Design Consulting (Jennifer Crane)notableJennifer Crane of Ivy Design and Ivy Design Consulting worked with OFD on the Stony Brook School project. OFD's white glove service and total project management helps designers and architects as a true workplace partner.
Scale indicators2 records
Recent moves1 record
Expansion highlights6 records
Office Furniture Direct competitors and assessment
Company assessmentBroad incumbents
- National Office Furniture: Office furniture manufacturer (a brand of Kimball International) that sells primarily through dealers. Comparable as an upstream brand whose products are stocked and sold by dealers including OFD.
- Steelcase: Largest U.S. office furniture manufacturer, selling through its own dealer network and direct enterprise sales. As one of the industry-defining manufacturers, many of its dealers (including OFD's peers) compete with OFD on breadth and project scale.
- Haworth: Family-owned office furniture manufacturer with a large North American dealer network. Highly comparable as an upstream manufacturer that competes for the same customers OFD serves, and whose dealers compete with OFD in the dealership channel.
- Office Depot Business Solutions: B2B division of Office Depot Inc. selling office furniture and supplies to businesses of all sizes. Competes with OFD in the office furniture retail channel but at much larger scale and with broader catalog breadth.
- Global Furniture Group: Major office furniture manufacturer (also an OFD partner). Comparable as a manufacturer whose products flow through dealers like OFD and whose dealer relationships overlap with OFD's.
- Staples Business Advantage: Enterprise division of the Staples Inc. office products retailer focused on office furniture, supplies, and breakroom for businesses. Operates at a much larger national scale with similar B2B office furniture offerings but does not specialize in design-led full-service installations like OFD.
- Humanscale: Office furniture and ergonomic accessory manufacturer (key OFD partner). Comparable as both a product supplier and an indirect competitor when Humanscale sells direct to large accounts.
- Knoll: Major office and contract furniture manufacturer whose products are sold through dealer channels (including OFD). Comparable as an office-furniture category anchor and indirect upstream/downstream peer to dealers like OFD.
Emerging players
- Branch: Digitally native office furniture brand selling desks, seating, and partitions direct to businesses. Represents the emerging digital-first competitive threat to traditional showroom-based dealers like OFD.
Direct peers
- WB Mason: Large independent office products and office furniture dealer serving businesses across the U.S. Northeast, including the NY Metro area. Closest direct analogue to OFD as a multi-line B2B office furniture dealer with design, delivery, and installation capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Office Furniture Direct social profiles
Digital presenceOffice Furniture Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Office Furniture Direct leadership team
Management profileNumber of profiles
Office Furniture Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Office Furniture Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Office Furniture Direct
What does Office Furniture Direct do?
Office Furniture Direct is a multi-line B2B office furniture dealer representing 50+ manufacturers, supplying new and pre-owned commercial furniture (desks, seating, conference tables, storage, etc.) to businesses in the New York Metro area. The company complements product resale with full-service capabilities including space planning, interior design, delivery, professional installation, and project management for office buildouts and reconfigurations. Its 25,000 sq. ft. showroom in Farmingdale, NY serves as the primary customer touchpoint for product selection and consultation.
Is Office Furniture Direct a public or private company?
Office Furniture Direct is a private company. It is classified as unknown and is currently operating.
When was Office Furniture Direct founded?
Office Furniture Direct was founded in 2003.
Where is Office Furniture Direct based?
Office Furniture Direct is headquartered in Farmingdale, United States, in the North America region.
How does Office Furniture Direct make money?
Two revenue lines are on record. Office Furniture Sales are the primary driver. The others are professional Services (Design, Installation, Project Management).
Who are Office Furniture Direct's main competitors?
Broad incumbents on record are National Office Furniture, Steelcase, Haworth, Office Depot Business Solutions, Global Furniture Group, Staples Business Advantage, Humanscale and Knoll. Branch is listed as an emerging player. WB Mason is listed as a direct peer.
Does Office Furniture Direct have an API?
No public API is recorded for Office Furniture Direct.
What industry is Office Furniture Direct in?
Office Furniture Direct's product category is Office Furniture. Its primary akta.pro industry code is CRALABAE, Office Furniture & Workspace Accessories Retail, with a secondary code of TLAAAKAG, Office Furniture & Commercial Fixtures Delivery. Its NAICS code is 449110 and its SIC code is 5712.