Zvezdar Toys
Zvezdar Toys is a Slovenia-founded B2B wholesale distributor of trading card games and hobby products, serving approved hobby retail stores across Europe, the UK, the US, and Canada as the official distributor of Naruto Mythos TCG and other TCG brands.
- Company typePrivate
- Founded2009
- HeadquartersLjubljana, Slovenia
- Headcount—
- GTM typeB2B
- OfferingServices
What Zvezdar Toys does
Zvezdar Toys is a privately held B2B wholesale distributor of trading card games and hobby products, founded in 2009 in Slovenia. The company began as a gift distribution business before expanding into the hobby and TCG category across the Adriatic region and Eastern Europe, where it built distribution relationships with Yu-Gi-Oh! (Konami), Cyberpunk TCG, Meta Zoo, Ultra PRO, and Boomez. In 2025, Zvezdar became the official distributor of Naruto Mythos TCG for all of Europe and the United Kingdom, and in 2026 it extended that mandate into the United States and Canadian markets. The company self-describes as 'one of the largest distribution channels in Europe' and a 'leading TCG distributor in Europe.'
The business model is wholesale B2B: approved hobby retail stores register with a valid business registration and Sales Tax Certificate to open an account on the zvezdartoys.us storefront, place orders with a $250 USD minimum, and pay per shipment. New partners prepay; established partners may apply for credit terms. Wholesale prices are gated behind login; SRP is set by publishers. Revenue is generated from one-time product sales at wholesale discount rates, with no disclosed software, licensing, or service revenue streams. Distribution is supported by a 3,000+ pallet Florida warehouse and a planned Texas facility, with shipping terms defined by parcel (USA: $20 per parcel up to 65 lbs, capped at $60; Canada: $35 per parcel, capped at $105; Latin America: $50 per parcel, capped at $150).
The technology stack is operationally conventional rather than proprietary: a WooCommerce-based B2B storefront, the TopDeck (topdeck.gg) platform for Organized Play and tournament management, and a multilingual support operation (English, Spanish, French, German, Polish) partially delivered through Breakflip Agency. Marketing is delivered through major trade shows (Spiel Essen, Nuremberg Toy Fair, Cannes Festival des Jeux, InterOcio Madrid, London Toy Fair, UK Games Expo) and an influencer activation program — more than 200 influencers across Europe led by streamer Kamet0 — to drive retailer acquisition and community engagement around Naruto Mythos TCG launches.
Zvezdar Toys firmographics
Firmographics- Name
- Zvezdar Toys
- Legal name
- Zvezdar Toys
- Website
- https://zvezdartoys.us
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Zvezdar Toys is a Slovenia-founded B2B wholesale distributor of trading card games and hobby products, serving approved hobby retail stores across Europe, the UK, the US, and Canada as the official distributor of Naruto Mythos TCG and other TCG brands.
- Ownership category
- akta.pro rank
Zvezdar Toys industry classification
Industry- Product category
- Trading Card Game and Hobby Products Wholesale Distribution
- NAICS
- Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Toy and Hobby Goods and Supplies Merchant Wholesalers (42392)
- akta.pro primary industry
- Games & Puzzles Distribution (CRAOAMAB)
- akta.pro secondary industry
- Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)
Keywords
Where Zvezdar Toys is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices4 records
Markets served
Zvezdar Toys business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale product distribution: Zvezdar Toys generates revenue by distributing trading card game and hobby products on a wholesale B2B basis to approved retail stores. Products are sold at wholesale prices with SRP set by publishers, and Zvezdar sells at wholesale discount rates. Revenue is derived from product sales with no fixed discount rate across all items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale B2B retailer accounts |
| Unit Pricing | Pay-as-you-go | Naruto Mythos TCG Set 2 Shinobi Shiren: 1st Edition Booster Case SRP |
| Unit Pricing | Pay-as-you-go | Naruto Mythos TCG Set 3 Akatsuki: 1st Edition Booster Case SRP |
| Unit Pricing | Pay-as-you-go | Naruto Mythos TCG Set 3 Akatsuki: 1st Edition Starter Pack Case SRP |
| Unit Pricing | Pay-as-you-go | Naruto Mythos TCG Set 1 Konoha Shidō: 2nd Edition Starter Pack Itachi SRP |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Zvezdar Toys product offering
Product offeringCore offering
Zvezdar Toys is a B2B wholesale distributor that supplies trading card game and hobby products to approved hobby retail stores across Europe, the UK, and North America. Its core offering is official wholesale distribution of Naruto Mythos TCG (Sets 1 Konoha Shidō, 2 Shinobi Shiren, 3 Akatsuki) along with other major brands (Yu-Gi-Oh!, Cyberpunk TCG, Ultra PRO, Meta Zoo, Boomez), complemented by organized play tournament support and warehouse fulfillment services.
Product overview
Zvezdar Toys is a B2B wholesale distributor specializing in trading card games and hobby products, operating primarily as a distribution platform. The core offering centers on Naruto Mythos TCG distribution across Europe and North America, with Set 1 (Konoha Shidō 2nd Edition), Set 2 (Shinobi Shiren 1st Edition), and Set 3 (Akatsuki 1st Edition) available through pre-order and stock categories. Additional distribution partnerships include Yu-Gi-Oh!, Cyberpunk TCG, Meta Zoo, Ultra PRO, and Boomez brands. The company operates a B2B e-commerce portal for approved retailers, provides warehouse fulfillment from Florida with Texas expansion planned, and supports Naruto Mythos TCG Organized Play (OP) through topdeck.gg in partnership with Breakflip agency. Products are sold in various configurations including booster cases (24 packs/box, 12 boxes/case), display cases, and starter pack cases, with pricing and allocation management for high-demand releases.
Differentiator
Problem solved
Functional benefit
Products and services
- Naruto Mythos TCG Distribution Official wholesale distribution of Naruto Mythos Trading Card Game products (Sets 1, 2, and 3) to approved hobby retail stores across Europe, the UK, the United States, and Canada, including pre-order management, allocation handling, and organized play program support.
- Naruto Mythos TCG – Set 1 Konoha Shidō 2nd Edition First set of Naruto Mythos TCG (2nd Edition) featuring Konoha Shidō characters, distributed wholesale in Booster Case (24 packs/box, 12 boxes/case) and Display Case configurations in English and French.
Quantifiable outcome
- Activated more than 200 influencers throughout the European market via Breakflip partnership to support Naruto Mythos TCG launch
Companies that use Zvezdar Toys
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Zvezdar Toys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zvezdar Toys partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Naruto Mythos TCG (Bandai/Narusaku?)flagshipZvezdar became the official distributor of Naruto Mythos TCG for the whole of Europe and the United Kingdom in 2025, a major milestone. In 2026, Zvezdar expanded this relationship to include North American distribution as the official distributor for the US and Canada. Zvezdar manages distribution, organized play, and marketing during the game's crucial launch period.
- Breakflip AgencycoreBreakflip is a leading media agency that partnered with Zvezdar to support the launch and growth of Naruto Mythos TCG across Europe. Together they activated more than 200 influencers throughout the European market. Breakflip also manages day-to-day organized play (OP) operations and tournament support in partnership with Zvezdar's internal OP team. Additionally, Breakflip provides multilingual phone support (English, French, German, Polish) for Zvezdar's North American and European customers.
- Kamet0flagshipKamet0, one of the most influential streamers and content creators in France, led the influencer marketing campaign for Naruto Mythos TCG in partnership with Zvezdar and Breakflip Agency. His involvement brought major visibility and excitement to the Naruto Mythos TCG community.
- Yu-Gi-Oh! (Konami/KONAMI)coreZvezdar distributes Yu-Gi-Oh! products across the Adriatic region and Eastern Europe as a trusted distribution partner, supplying hobby retailers with authentic Yu-Gi-Oh! TCG products and accessories.
- Cyberpunk TCGcoreZvezdar distributes Cyberpunk TCG products across Eastern Europe and the Adriatic region as a key distribution partner.
- Ultra PROcoreZvezdar distributes Ultra PRO gaming accessories (sleeves, binders, deck boxes, playmats) across the Adriatic region and Eastern Europe.
- Meta Zoo TCGcoreZvezdar distributes Meta Zoo TCG products across Eastern Europe and the Adriatic region.
- BoomezminorBoomez is a brand distributed by Zvezdar across the Eastern Europe and Adriatic region.
- TopDeck (topdeck.gg)coreZvezdar uses the TopDeck platform (topdeck.gg) as the official OP (Organized Play) platform for Naruto Mythos TCG tournaments and events. Retailers apply for OP participation through topdeck.gg/op-application/naruto. The platform hosts official OP tournaments and events.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Zvezdar Toys competitors and assessment
Company assessmentDirect peers
- Southern Hobby Supply: US hobby game distributor supplying independent retailers with TCGs, board games, and hobby accessories. Comparable wholesale-to-retail model.
- Rebel: Polish and Central European distributor of hobby games, TCGs, and collectibles to retail stores. Comparable regional TCG distribution business.
- Asmodee: Global hobby board and card game publisher/distributor with extensive European and US wholesale operations. Comparable multi-brand TCG/hobby distribution footprint.
- GTS Distribution: Largest US hobby game and TCG distributor, supplying retailers nationwide. Most direct competitor to Zvezdar's newly launched North American TCG distribution ambitions.
- ACD Distribution: US-based distributor of trading card games, board games, and hobby products to retail stores. Direct overlap with Zvezdar's hobby retail channel.
- Alliance Game Distributors: US hobby game and TCG distributor serving independent game stores. Comparable B2B wholesale model to specialty retailers.
- Phileas Group: European hobby and board game distributor serving retailers across multiple EU countries. Direct peer within Zvezdar's established European territory.
Others
- Carta Mundi: Global playing card and trading card game card manufacturer supplying publishers in the TCG value chain. Adjacent rather than directly competitive, but relevant ecosystem participant.
Broad incumbents
- Bandai Namco Entertainment: Major Japanese games and entertainment publisher; likely upstream partner for Naruto Mythos TCG rights that Zvezdar distributes. Comparable in TCG ecosystem at the IP level.
- Konami: Publisher of Yu-Gi-Oh! TCG, one of Zvezdar's distribution partners. Overlaps in TCG space as an upstream supplier and broader industry incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Zvezdar Toys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zvezdar Toys leadership team
Management profileNumber of profiles
Zvezdar Toys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zvezdar Toys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zvezdar Toys
What does Zvezdar Toys do?
Zvezdar Toys is a B2B wholesale distributor that supplies trading card game and hobby products to approved hobby retail stores across Europe, the UK, and North America. Its core offering is official wholesale distribution of Naruto Mythos TCG (Sets 1 Konoha Shidō, 2 Shinobi Shiren, 3 Akatsuki) along with other major brands (Yu-Gi-Oh!, Cyberpunk TCG, Ultra PRO, Meta Zoo, Boomez), complemented by organized play tournament support and warehouse fulfillment services.
Is Zvezdar Toys a public or private company?
Zvezdar Toys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zvezdar Toys founded?
Zvezdar Toys was founded in 2009.
Where is Zvezdar Toys based?
Zvezdar Toys is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Zvezdar Toys make money?
One revenue line is on record: wholesale product distribution.
Who are Zvezdar Toys's main competitors?
Direct peers on record are Southern Hobby Supply, Rebel, Asmodee, GTS Distribution, ACD Distribution, Alliance Game Distributors and Phileas Group. Carta Mundi is listed as an others. Broad incumbents are Bandai Namco Entertainment and Konami.
Does Zvezdar Toys have an API?
No public API is recorded for Zvezdar Toys.
What industry is Zvezdar Toys in?
Zvezdar Toys's product category is Trading Card Game and Hobby Products Wholesale Distribution. Its primary akta.pro industry code is CRAOAMAB, Games & Puzzles Distribution, with a secondary code of CRAOAMAD, Hobby & Model Kits Distribution (RC, Scale Models, Miniatures). Its NAICS code is 423920.