W.s.s. Wild Sheep Society Of British Columbia

What W.s.s. Wild Sheep Society Of British Columbia does

The Wild Sheep Society of British Columbia (WSSBC) is a non-profit conservation society headquartered in Aldergrove, BC (27009 Fraser Highway, V4W 3L6) that protects wild sheep populations and habitat across the province through disease treatment, prescribed fire, habitat acquisition, population monitoring, and public advocacy. Under CEO Kyle Stelter and a board including Colin Peters and Peter Gutsche, the society delivers field programs such as the multi-year Fraser River Bighorns Test and Remove initiative (~$2.5M), the Stone's Sheep prescribed burn program ($2M), the Psoroptes Disease Treatment Trial ($200k), the Granby habitat purchase ($107k), and the Transmission documentary ($103k).

WSSBC sustains operations through a diversified revenue stack: membership dues across six tiers (Annual Youth, Annual, Three-Year, Life, Half Curl Youth Life at $500, and Monarch Membership at $1,500–$25,000), monthly giving ($25–$5,000), merchandise (t-shirts, hoodies, YETI items), Wild Sheep Raffles carrying $120k+ in annual prize value, and corporate sponsorships with flagships including SITKA Gear, YETI, the Okanagan Nation Alliance, the Wild Sheep Foundation, and the Government of British Columbia. Donations are administered through the partner entity Mountain Wildlife Conservation Society, which holds charitable-tax-receipt status.

Programs span both conservation delivery and constituency building: Adopt A Sheep, Mountain Hunting Expo (Feb 26–27, 2027 in Penticton), RAMFEST 2027 (Apr 29 – May 2, 2027 in Prince George), the Wild Sheep Media Festival, Women Shaping Conservation, the 1Campfire advocacy campaign, the Talk is Sheep podcast produced with MTNTOUGH Fitness Labs, the Wild Sheep Friendly certification, and a youth initiative. Formal opposition to the Vaseux Lake quarry expansion reflects WSSBC's role as the designated provincial advocate for wild sheep habitat in regulatory proceedings.

Name

W.s.s. Wild Sheep Society Of British Columbia

Legal name

Wild Sheep Society of British Columbia

Website

https://wildsheepsociety.com

Company type

Private

Operating status

Operating

Short description

The Wild Sheep Society of British Columbia is a non-profit conservation society based in Aldergrove, BC, that protects wild sheep through disease treatment, prescribed burns, habitat acquisition, and population monitoring, serving hunters, members, Indigenous nations, corporate sponsors, and the provincial government across British Columbia.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Wildlife Health & Conservation Disease Management (HLAMAJAM), Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

Keywords

• Wildlife conservation
• Habitat restoration
• Wild sheep research
• Population monitoring
• Conservation education

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Donations: Tax-deductible donations through partner organization Mountain Wildlife Conservation Society (a registered Canadian charity) supporting wild sheep conservation projects including disease treatment, habitat enhancement, and population monitoring.
2. Memberships: Annual, three-year, life, youth, and monarch memberships providing access to events, communications, and conservation community involvement. Life membership available with payment plans including quarterly or $90/month options.
3. Merchandise Sales: Sale of branded merchandise including apparel (t-shirts, hoodies, hats, sweaters), drinkware (YETI products), stickers, and books. All proceeds support conservation efforts throughout British Columbia.
4. Raffles: Wild Sheep Raffles offering prizes valued at over $120k, including rifles, optics, and outdoor equipment. Major annual fundraising initiative.
5. Monarch Membership: Elite membership tier for existing life members with $1,500+ contribution. Includes SITKA Gear jacket or YETI cooler, with Silver ($5,000), Gold ($10,000), and Platinum ($25,000) tiers offering custom knives and belt buckles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Wild Sheep Society of British Columbia carries out field-based wild sheep conservation through disease treatment and research, habitat enhancement and acquisition, prescribed burns, population monitoring, education, and advocacy. It funds and engages supporters through memberships, charitable donations, sponsorships, raffles, events, publications, and branded merchandise, all centered on wild sheep recovery in British Columbia.

Product overview

The Wild Sheep Society of British Columbia operates primarily as a conservation organization rather than a technology company, offering merchandise products, membership programs, and conservation initiatives. The product portfolio consists of branded merchandise (apparel, drinkware, accessories, and publications) sold through their e-commerce shop, premium membership tiers (including Monarch and Life Memberships), and conservation programs such as the Adopt A Sheep Program. Key programs include the Talk Is Sheep Podcast, Women Shaping Conservation initiative, Wild Sheep Media Festival, Mountain Hunting Expo, and RAMFEST 2027. The merchandise includes T-shirts, hoodies, hats (including Ovis Dalli Stonei collaboration with Northern Conservation), YETI-branded drinkware, stickers, books, and youth items. These products and programs support the organization's mission of wild sheep conservation in British Columbia.

Differentiator

Problem solved

Functional benefit

Brands

• Women Shaping Conservation (WSC): A platform for women centered on outdoor pursuits and conservation efforts, bringing together women interested in hunting, conservation, and the outdoors.
• 1Campfire
• Talk is Sheep Podcast
• Wild Sheep Friendly
• Adopt A Sheep Program

Products and services

• Wild Sheep Society Memberships A paid membership program for supporters of WSSBC, providing access to society events, communications, prize opportunities, and the conservation community. Options include annual, three-year, life, annual youth, Half Curl Youth Life, and Monarch membership for existing life members, with merchandise, outdoor, and conservation-allocation benefits on higher tiers.
• Wild Sheep Society Branded T-Shirts Branded short- and long-sleeve shirts for supporters, including WSSBC, Women Shaping Conservation, and wild sheep species designs. Proceeds support wild sheep conservation in British Columbia.
• Wild Sheep Society Hoodies and Sweaters Branded hoodies and crewneck sweaters, including Ovis Dalli Stonei, annual design, and Women Shaping Conservation styles sold to support the organization's conservation work.
• Wild Sheep Society Branded Hats Branded WSSBC, youth, snapback, leather-patch, and Ovis Dalli Stonei hats. The Ovis Dalli Stonei hats are produced with Northern Conservation, with 100% of funds supporting thinhorn sheep in British Columbia.
• YETI Branded Drinkware YETI-branded tumblers, mugs, travel bottles, a French press, and a water bottle sold as WSSBC-branded merchandise, with proceeds supporting conservation.
• Wild Sheep Society Branded Stickers WSSBC, Women Shaping Conservation, hiking, and campaign-branded stickers sold to supporters, with proceeds supporting wild sheep conservation.
• Big Game Records of British Columbia - 8th Edition A reference publication containing approximately 11,000 records across 20 categories, field photographs, and more than 40 hunting adventure stories concerning British Columbia's big game animals.
• Mountain Sheep in North America A book about mountain sheep species found in North America, offered through the WSSBC online store.
• Adopt A Sheep Program A donor sponsorship program under which individuals support bighorn sheep recovery by funding life-saving disease treatment, with sponsorship options for sheep, rams, and lambs and tiered sponsor levels.
• Wild Sheep Raffles An annual raffle program through which supporters participate for a chance to win outdoor equipment, optics, and other prizes while contributing to wild sheep conservation.

Quantifiable outcome

• Disease treatment reducing lamb mortality and improving herd recruitment in affected populations
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered flagship and core.

• SITKA GearflagshipGTM or Marketing PartnerOfficial Sponsor of Wild Sheep Society of BC. Provides SITKA Gear Jetstream Jacket as Monarch Membership benefit. Title sponsor recognition for events and communications.
• YETIcoreGTM or Marketing PartnerConservation Partner providing YETI products for Monarch Membership rewards (Roadie 24 cooler) and merchandise. Sells co-branded YETI drinkware through shop.
• GunwerkscoreGTM or Marketing PartnerConservation Partner supporting wild sheep conservation efforts through sponsorship.
• OnX HuntcoreGTM or Marketing PartnerConservation Partner providing mapping technology support for wild sheep conservation activities.
• Precision OpticscoreGTM or Marketing PartnerConservation Partner supporting with optics equipment for conservation field work.
• Zeiss OpticscoreGTM or Marketing PartnerConservation Partner providing optics equipment. Donated ZEISS V4 riflescope and Victory SF 10x42 binoculars for membership prize packages.
• Frontiersmen GearcoreGTM or Marketing PartnerConservation Partner supporting wild sheep conservation through outdoor gear sponsorship.
• Stone GlaciercoreGTM or Marketing PartnerConservation Partner providing gear for prizes and support of conservation programs.
• WildTVcoreGTM or Marketing PartnerConservation Partner and media outlet featuring wild sheep and outdoor content.
• SchneecoreGTM or Marketing PartnerConservation Partner supporting wild sheep conservation through outdoor retail partnership.
• Global RescuecoreStrategic or Co-development PartnerOfficial Safe Travel Partner providing medical and security evacuation services to WSSBC members. Offers field rescue from point of illness/injury with 24/7/365 support.
• Okanagan Nation AllianceflagshipStrategic or Co-development PartnerFormal Memorandum of Understanding for wild sheep population recovery. Partner in Psoroptes Disease Treatment Trial focusing on California bighorn sheep recovery in the Okanagan.
• Wild Sheep FoundationflagshipStrategic or Co-development PartnerMajor North American conservation partner providing grants, program support through Grant in Aid program, and collaboration on disease research including Psoroptes Mange Drug Treatment Trials.
• Government of BC (Ministry of Water, Land & Resource Stewardship)flagshipStrategic or Co-development PartnerGovernment partner in Fraser River Bighorns Test and Remove project, providing regulatory support and funding for wild sheep recovery.
• BC Wildlife Health ProgramcoreStrategic or Co-development PartnerPartner in Kootenay Region Health Sampling Kits project for disease monitoring and wildlife health assessment.
• Wildkin Veterinary ServicescoreStrategic or Co-development PartnerVeterinary partner for the Kootenay Region Health Sampling Kits project.
• Hudbay MineralscoreGTM or Marketing PartnerConservation sponsor for Okanagan Bighorn Treatment Program through Copper Mountain Mine.
• Washington Wild Sheep FoundationcoreStrategic or Co-development PartnerPartner in Psoroptes Mange Drug Treatment Trials and Okanagan Bighorn Conservation Sponsors program.
• St'at'imc NationcoreStrategic or Co-development PartnerIndigenous nation partner in Fraser River Bighorns Test and Remove project.
• Mountain Wildlife Conservation SocietycoreStrategic or Co-development PartnerRegistered Canadian charity partner that issues charitable tax receipts for donors giving to WSSBC through their organization.
• MTNTOUGH Fitness LabscoreGTM or Marketing PartnerTitle sponsor of Talk is Sheep podcast, providing fitness programming for hunters with 6 weeks free subscription using code SHEEPBC.
• Northern ConservationcoreStrategic or Co-development PartnerCollaboration partner for Ovis Dalli Stonei hats; 100% of funds from these products go to supporting thinhorn sheep in British Columbia.
• Silvercore OutdoorscoreStrategic or Co-development PartnerPartner in free Wild Sheep Horn Aging Course and education programs. Also partner in Women Shaping Conservation initiatives.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ducks Unlimited Canada: Canada's largest habitat-conservation NGO with a comparable membership, donations, raffle, merchandise, and corporate-partner model. Useful peer for operational scale, government co-funding, and habitat-acquisition playbook.
• Wild Sheep Foundation: Larger North American wild sheep conservation organization and direct WSSBC partner. Operates the Grant in Aid program funding WSSBC projects and runs disease research including the Psoroptes Mange Drug Treatment Trials, making it the closest comparable mission-aligned peer at a continental scale.
• Rocky Mountain Elk Foundation: Larger hunting-conservation NGO with a similar habitat-acquisition, membership-driven, raffle-and-event fundraising model. Comparable as a structural peer for how it monetizes hunters/conservationists and partners with outdoor brands, though focused on elk habitat.
• Boone and Crockett Club: Established North American hunting-conservation organization with a comparable mission of wildlife stewardship, fair-chase ethics, and habitat protection. Relevant as a peer on advocacy, membership tiers, and records-book publishing (paralleling WSSBC's Big Game Records of BC publication).
• Wildlife Conservation Society Canada: Canadian arm of a global wildlife NGO with overlapping field-conservation, science-driven, and government-partner operating model. Peer on policy advocacy and disease/ecosystem research collaboration.
• Nature Conservancy of Canada: Canada's largest private land conservation organization with a comparable habitat-acquisition and government co-funding model (paralleling the Granby property purchase). Peer on conservation real-estate transactions and Crown-land partnership work.

Regional players

• Wild Sheep Society of Alberta: Provincial sister organization focused on wild sheep conservation in Alberta. Closest peer by structure (society, membership, raffles, field projects) and directly comparable on disease (Psoroptes) and habitat work, though operating in a different jurisdiction.
• Pacific Wild Alliance: BC-based wildlife and habitat advocacy NGO. Comparable as a regional peer on BC-focused conservation messaging, donor mobilization, and policy submissions against industrial land use.

Direct peers

• Washington Wild Sheep Foundation: U.S. regional peer (Washington State) with the same species-and-habitat focus on wild sheep recovery. Co-partner with WSSBC on Psoroptes mange trials and the Okanagan Bighorn Conservation Sponsors program; near-identical mission, membership, and event model.

Emerging players

• Backcountry Hunters & Anglers: North American grassroots hunting-conservation membership organization with overlapping hunter-community engagement, public-lands advocacy, and brand partnerships. Peer on GTM motion (community-led membership and chapter-style organizing).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Wix
• Facebookfacebook.com/WildSheepSocietyBC
• Instagraminstagram.com/WildSheepSocietyBC
• LinkedInlinkedin.com/company/wssbc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W.s.s. Wild Sheep Society Of British Columbia