The Odd Society As
The Odd Society AS is an Oslo-based creative and strategic studio that delivers brand identity design, brand strategy, content production, and social media management as integrated engagements for Norwegian and select Nordic enterprise clients.
- Company typePrivate
- Founded2022
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Odd Society As does
The Odd Society AS is a Norwegian creative and strategic studio headquartered at Waldemar Thranes gate 98B, Oslo. Founded in 2022 as a private limited company (AS), the firm operates as a 1-10 person boutique built around two principals — Christopher Waldekrantz (agency director/consultant) and Jone Fjellstad (creative director/designer). It positions itself at the intersection of strategy, design, storytelling, and culture, building brands "from the inside out" so that they are seen and remembered rather than merely seen.
The studio's product offering is delivered as a unified suite of four core services: Visual Identity design (logo, brand guidelines, design systems), Brand Strategy consulting (positioning and messaging), Content Production, and Social Media management. There are no modular SKUs — the studio does not split these into standalone product lines. Underlying technology is generic creative tooling; no proprietary platforms, APIs, or AI/ML capabilities are disclosed. Marketing channels are limited to organic social (Instagram, LinkedIn) and an owned website that combines project case studies with an editorial "Odd Life" culture stream. Distribution is direct — the website explicitly invites prospects to contact the two principals by email or phone.
The business model is professional services on a project basis. Revenue is generated through bespoke client engagements (rebrandings, identity builds, design guides, content retainers), pricing is not publicly disclosed, and there are no published enterprise retainer terms. Visible customers include Sheraton Stockholm (hotel rebrand, Sweden), Novare Human Capital (corporate identity, Norway), Face Formula (rebranding from Elixir, beauty/cosmetics), and PLY Store (lifestyle/event collaboration, retail). The studio serves both Norwegian and cross-Nordic enterprise clients with no external investment, no funding rounds, and no disclosed parent or subsidiary relationships.
The Odd Society As firmographics
Firmographics- Name
- The Odd Society As
- Legal name
- The Odd Society AS
- Website
- https://theoddsociety.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Odd Society AS is an Oslo-based creative and strategic studio that delivers brand identity design, brand strategy, content production, and social media management as integrated engagements for Norwegian and select Nordic enterprise clients.
- Ownership category
- akta.pro rank
The Odd Society As industry classification
Industry- Product category
- Brand & Creative Services
- NAICS
- Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Strategy & Identity Systems (MPAAAEAA)
- akta.pro secondary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where The Odd Society As is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
The Odd Society As business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Services: Project-based creative services including brand strategy, visual identity design, content production, and social media management. Revenue generated through client engagements for specific brand development projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Odd Society As product offering
Product offeringCore offering
The Odd Society AS is a creative and strategic studio that provides brand strategy, visual identity design, content production, and social media management services to companies seeking comprehensive brand development. Deliverables include logo design, brand guidelines and design systems, design guides, rebranding projects, and ongoing social media content for clients such as Face Formula, Sheraton Stockholm, Novare Human Capital, and PLY Store.
Product overview
The Odd Society is a creative studio offering a unified suite of branding services including visual identity design, brand strategy, content production, and social media management. The company operates as a single integrated offering rather than separate modular products, with all services delivered through their studio team in Oslo.
Differentiator
Problem solved
Functional benefit
Products and services
- Visual Identity (Visuell Identitet) Visual identity design service covering logo design, brand guidelines, and design systems for companies seeking cohesive brand presentation. Delivered to clients including Sheraton Stockholm (new voice and design guide), Novare Human Capital, and Face Formula.
- Brand Strategy (Merkevarestrategi) Brand strategy consulting that helps companies develop and articulate their brand positioning and messaging, delivered as part of integrated rebranding projects such as the Elixir-to-Face Formula transition.
- Content Production (Innholdsproduksjon) Content production services for marketing and brand communications, supporting ongoing brand presence beyond launch campaigns and executed alongside visual identity and strategy work.
- Social Media (Sosiale Medier) Social media management and content creation service, supporting brand voice and presence across social platforms for clients including Face Formula.
Companies that use The Odd Society As
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
The Odd Society As technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Odd Society As partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
The Odd Society As competitors and assessment
Company assessmentBroad incumbents
- Landor & Fitch: Global brand consulting and design firm (WPP) with offices across Europe, offering strategy, identity and brand experience work. Comparable as a brand strategy and identity provider for enterprise clients like Sheraton.
- Siegel+Gale: Global brand strategy, design and experience consultancy with offices in Europe and the US. Comparable as a brand strategy and identity specialist serving enterprise and hospitality clients.
- Snøhetta: Iconic Norwegian-headquartered design and architecture firm spanning brand, spatial and digital design. Comparable as a Norwegian design-first firm with branding capabilities, though much larger and multi-disciplinary.
- Pentagram: Global design partnership of independently-run studios offering brand identity, design strategy and creative work. Comparable as a model where senior creatives run integrated brand projects for enterprise clients.
Direct peers
- TRY: One of Norway's largest full-service creative agencies, headquartered in Oslo, offering strategy, advertising and brand development. Comparable to Odd Society as a Norway-based creative agency competing for brand-focused clients.
- Designit: International design and innovation consultancy (WPP) with a presence in Oslo, offering brand, product and content services. Comparable to Odd Society's integrated strategy-plus-design offering for enterprise clients.
- Anti: Oslo-based creative agency with strong Nordic brand, advertising and design work. Directly comparable as a Norwegian-headquartered creative shop targeting brand strategy clients.
Emerging players
- Manual: Creative production studio working with brands on content and design at the intersection of creative and technology. Overlaps with Odd Society's content production and visual design capabilities.
- Instrument: Global brand experience agency delivering brand identity, content and digital products for modern brands. Overlaps with Odd Society's brand strategy, identity and content production mix.
Regional players
- B-Reel: Stockholm-rooted creative and digital agency with global offices, producing brand, content and interactive work for Nordic and international clients. Comparable as a Scandinavian creative shop with an integrated strategy-plus-execution profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
The Odd Society As social profiles
Digital presenceThe Odd Society As financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Odd Society As leadership team
Management profileNumber of profiles
Profiles2 records
The Odd Society As funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Odd Society As M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Odd Society As
What does The Odd Society As do?
The Odd Society AS is a creative and strategic studio that provides brand strategy, visual identity design, content production, and social media management services to companies seeking comprehensive brand development. Deliverables include logo design, brand guidelines and design systems, design guides, rebranding projects, and ongoing social media content for clients such as Face Formula, Sheraton Stockholm, Novare Human Capital, and PLY Store.
Is The Odd Society As a public or private company?
The Odd Society As is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Odd Society As founded?
The Odd Society As was founded in 2022. It employs 1 to 10 people.
Where is The Odd Society As based?
The Odd Society As is headquartered in Oslo, Norway, in the Europe region.
How does The Odd Society As make money?
One revenue line is on record: creative Services.
Who are The Odd Society As's main competitors?
Broad incumbents on record are Landor & Fitch, Siegel+Gale, Snøhetta and Pentagram. Direct peers are TRY, Designit and Anti. Emerging players are Manual and Instrument. B-Reel is listed as a regional player.
Does The Odd Society As have an API?
No public API is recorded for The Odd Society As.
What industry is The Odd Society As in?
The Odd Society As's product category is Brand & Creative Services. Its primary akta.pro industry code is MPAAAEAA, Brand Strategy & Identity Systems, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54143 and its SIC code is 7311.