Mastercraft Floor Covering, Inc.
Mastercraft Floor Covering is a US-based specialty contractor that installs commercial carpet and flooring for gaming and hospitality operators, with deep expertise in woven Axminster carpet and casino floor renovations backed by GPS-based slot mapping and a 5-year warranty.
- Company typePrivate
- Founded1999
- HeadquartersGlenpool, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mastercraft Floor Covering, Inc. does
Mastercraft Floor Covering, LLC is a privately held, specialty commercial flooring installation contractor headquartered in Glenpool, Oklahoma. Founded in 1999 by installers with over 100 years of combined trade experience, the company serves the US gaming (casino) and hospitality (hotel and resort) industries with a workforce of 11-50 employees. Its core service is large-scale carpet installation with a particular specialization in woven Axminster carpet, complex custom pattern matching across mega-ballrooms up to 10,000+ square yards, and hand-sewn grand staircases. The firm supplements installation with site verification, self-leveling underlayments, commercial resilient and hardwood flooring, and a slot machine and table game logistics offering built around proprietary GPS mapping and repositioning technology designed to minimize disruption during live casino floor renovations.
The company's go-to-market is direct enterprise field sales to property owners, general managers, and directors of engineering, supported by a mobile team that travels to domestic and international sites. Revenue is generated primarily through one-time project contracts, with an extended MasterCare Plan layered on top that provides a 5-year warranty from contract signature along with ongoing carpet care, on-site reviews, and seam sealing, converting installations into multi-year managed-service relationships. Mastercraft is the Preferred Installer for all major commercial carpet mills and manufacturers (Shaw, Milliken, Interface, Brintons, Nourison, Durkan, Lexmark, Couristan, Masland, Crossley, Encore, OWHospitality, RoyalThai, Innovative, Signature, and Ulster), and its client roster includes Disney, Ritz-Carlton, Marriott, Hyatt, Hilton, Four Seasons, Omni, MGM Resorts, Harrah's, Seneca, Turning Stone, Morongo, and Saratoga, alongside projects in Mexico, Panama, and the Bahamas. The firm also performs corrective and consulting work, including certified floor inspection, quality dispute mediation, and installer training.
Pricing is custom-quoted per project and not publicly disclosed; contract cadence ranges from single-project engagements to multi-year relationships (e.g., Turning Stone). The business is fundamentally services-led and craft-led, with certification (CF1 and C-11 Master Installers), manufacturer endorsement, and warranty terms serving as the principal competitive differentiators rather than software or platform technology. Operating geography spans more than 20 US states plus Central America, South America, and parts of the Caribbean, executed via a traveling crew rather than branch offices. No parent company, external investors, acquisitions, funding rounds, or regulatory actions are disclosed in the source material.
Mastercraft Floor Covering, Inc. firmographics
Firmographics- Name
- Mastercraft Floor Covering, Inc.
- Legal name
- Mastercraft Floor Covering, LLC
- Website
- https://mastercraftfloorcovering.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mastercraft Floor Covering is a US-based specialty contractor that installs commercial carpet and flooring for gaming and hospitality operators, with deep expertise in woven Axminster carpet and casino floor renovations backed by GPS-based slot mapping and a 5-year warranty.
- Ownership category
- akta.pro rank
Mastercraft Floor Covering, Inc. industry classification
Industry- Product category
- Commercial Flooring Installation Services
- NAICS
- Flooring Contractors (238330), Flooring Contractors (23833)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
- akta.pro secondary industry
- Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)
Keywords
Where Mastercraft Floor Covering, Inc. is headquartered
LocationHeadquarters
- HQ city
- Glenpool
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mastercraft Floor Covering, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Flooring Installation Services: Project-based revenue from professional flooring installation services for commercial properties. Services include carpet installation, slot machine and table game logistics, project management, site verification, self-leveling underlayments, and turn-key installation. Revenue is generated through project contracts with hotels, casinos, and corporate offices.
- Project Management and Planning: Full project phase planning and project management services included as part of comprehensive installation packages. Services include strategic scheduling and phase planning around events calendars.
- MasterCare Plan (Extended Warranty & Maintenance): Extended warranty and maintenance program providing ongoing carpet care, on-site technician visits, warranty-covered repairs, and non-warranty repairs at reduced MasterCare rates. Signing a MasterCare contract extends the warranty to 5 years from date of signature.
- Consulting and Corrective Services: Mediation and consulting services for quality-related disputes on behalf of end-users, mills, installation companies, and architects. Includes comprehensive training for installers, sales, and production staff.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Mastercraft Floor Covering, Inc. product offering
Product offeringCore offering
Mastercraft Floor Covering is a commercial flooring installation contractor that installs custom woven Axminster carpet, resilient and wood flooring, and self-leveling underlayments for hotels, casinos, and resorts. Its signature offering combines carpet installation with specialized slot machine and table game logistics—including GPS mapping and repositioning of gaming equipment—delivered as turn-key packages with full project phase planning. The MasterCare Plan adds an industry-leading 5-year warranty and ongoing maintenance.
Product overview
Mastercraft Floor Covering, LLC is a specialized flooring installation contractor serving the hospitality and gaming industries. The company offers an integrated suite of services anchored by carpet installation (their core competency, particularly for woven Axminster carpet), complemented by specialized gaming floor logistics (Slot Machine and Table Game Logistics), turn-key installation project management, commercial flooring, site verification, self-leveling underlayments, and consulting/corrective services. The MasterCare Plan serves as an add-on maintenance and extended warranty program. Services are delivered by CF1 and C-11 Master Installers and backed by an industry-leading 5-year warranty. The company operates primarily in the United States with projects extending to Central and South America and the Caribbean.
Differentiator
Problem solved
Functional benefit
Products and services
- Slot Machine and Table Game Logistics Specialized logistics service for casino gaming floors including slot and table game moves, GPS mapping of all gaming equipment, GPS-backed repositioning, and project phase planning to minimize disruption during floor renovations. Targeted at casino operators and resort properties.
- Carpet Installation Professional carpet installation services for hospitality and gaming environments, including custom-made woven Axminster carpet, large ballroom installations up to 10,000 square yards, and hand-sewn grand staircases. Targets hotels, casinos, and resorts.
- Turn-Key Installation Comprehensive installation service encompassing site evaluation, strategic scheduling and phase planning around the events calendar, furniture removal and re-installation, procurement at best available prices, logistical management, warehousing, inventory management, and a single point of contact for project management. Targeted at enterprise hospitality and gaming clients.
- Commercial Flooring Commercial flooring services including resilient flooring, resilient millwork base, and wood flooring options (prefinished and engineered hardwood). Targeted at hotels, casinos, and corporate offices.
- Site Verification Onsite verification by trained technicians to confirm accuracy of provided plans and partner with manufacturers to address any discrepancies, including assessment of elevation changes, thresholds, and access challenges. Targeted at commercial property owners and project managers.
- Self-Leveling Under-Layments Floor preparation service including existing slab repair and leveling and elevation adjustments for proper floor transitions, performed by Ardex-trained technicians. Targeted at commercial projects requiring sub-floor preparation.
- Consulting and Corrective Services Expert consultation services including certified floor inspection (CFI), mediation for quality-related disputes, and comprehensive training for installers, sales, and production staff. Corrective services include spot dyeing, side match correction, feather dyeing, micro-shearing, remediation of substandard work, pattern correction, and hand sewing. Targeted at end-users, mills, installation companies, and architects.
- MasterCare Plan Extended warranty and carpet maintenance program that extends warranty to 5 years from contract signature, includes on-site reviews, carpet care assessments, seam sealer refresh, and transition sealing. Designed to protect carpet investment and extend life expectancy to 15+ years. Targeted at existing Mastercraft installation clients.
Quantifiable outcome
- 5-year warranty on all installations (industry-leading)
- +2 more outcomes
Companies that use Mastercraft Floor Covering, Inc.
Customer profileNamed customers21 records
Segments2 records
Ideal customer profiles2 records
Mastercraft Floor Covering, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mastercraft Floor Covering, Inc. partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and supporting.
- BrintonscoreLeading carpet manufacturer. Mastercraft displays Brintons logo on their homepage partner section, indicating a strong preferred installer relationship.
- CouristancoreCarpet and rug manufacturer. Listed as a preferred installer partner on the Mastercraft homepage.
- CrossleycoreCarpet manufacturer. Featured as a partner/manufacturer relationship on the Mastercraft homepage.
- DurkancoreHospitality carpet manufacturer. Listed as a preferred installer partner on the Mastercraft homepage.
- InterfacecoreGlobal carpet tile manufacturer. Featured as a partner on the Mastercraft homepage.
- LexmarkcoreCarpet manufacturer for hospitality. Listed as a partner on the Mastercraft homepage.
- MaslandcoreCarpet and rug manufacturer. Listed as a partner on the Mastercraft homepage.
- MillikencoreGlobal carpet and flooring manufacturer. Featured as a partner on the Mastercraft homepage.
- NourisoncoreCarpet and rug manufacturer. Listed as a partner on the Mastercraft homepage.
- ShawcoreMajor carpet and flooring manufacturer (part of Shaw Industries). Listed as a partner on the Mastercraft homepage.
- EncorecoreHospitality carpet manufacturer. Listed as a partner on the Mastercraft homepage.
- InnovativecoreCarpet manufacturer. Listed as a partner on the Mastercraft homepage.
- OWHospitalitycoreHospitality-focused carpet manufacturer. Listed as a partner on the Mastercraft homepage.
- RoyalThaicoreCarpet and rug manufacturer. Listed as a partner on the Mastercraft homepage.
- SignaturecoreCarpet manufacturer. Listed as a partner on the Mastercraft homepage.
- UlstercoreCarpet manufacturer. Listed as a partner on the Mastercraft homepage.
- Carpet Manufacturers (general)coreMastercraft has spoken at length with all carpet manufacturers and works closely with them as part of their MasterCare Plan research and warranty programs.
- Carpet Care Experts and VendorssupportingExpert vendors that support the carpet care industry, consulted as part of the MasterCare Plan research program.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mastercraft Floor Covering, Inc. competitors and assessment
Company assessmentBroad incumbents
- Shaw Industries Commercial: Shaw is one of the largest carpet and resilient flooring manufacturers in the world and maintains a network of preferred commercial installers for hospitality, gaming, and corporate projects. Mastercraft is one of those preferred installers, so Shaw is both a partner and a potential competitive channel.
- Tarkett Hospitality: Global flooring manufacturer (carpet tile, broadloom, resilient) with a dedicated hospitality business that supplies major hotel and casino brands. Comparable on the customer side (same hotel/casino operators) and competitive on the woven/broadloom carpet supply side, while Mastercraft operates as the installer partner.
- Interface Services: Interface is a global carpet tile manufacturer that also operates commercial flooring installation and service programs through its direct and partner installer network. Comparable to Mastercraft in that it touches the same hospitality/commercial install channel, though Interface is the manufacturer side and Mastercraft is the specialty installer side.
Direct peers
- Bonitz Flooring Group: Commercial flooring contractor serving hospitality, healthcare, gaming, and corporate office clients across the US Southeast and beyond. Directly comparable to Mastercraft on end markets and woven-carpet / resilient installation services.
- Starnet Worldwide Commercial Flooring Partnership: A cooperative of independent commercial flooring contractors across North America that bid and service large hospitality, healthcare, and gaming projects. Starnet's member firms compete directly with Mastercraft for woven Axminster and broadloom installation contracts in the same customer verticals.
- CDI Floors: National commercial flooring contractor focused on hospitality, gaming, healthcare, and education installations with project-management-driven delivery. Directly comparable service scope and customer verticals to Mastercraft's hospitality and gaming book of business.
- Inside Edge Commercial Interior Services: Commercial flooring and interior services contractor with strong hospitality and gaming exposure, including carpet, resilient, and turn-key project delivery. Comparable end markets, scope of services, and contract-driven revenue model to Mastercraft.
- Spectra Contract Flooring: One of the largest commercial carpet and resilient flooring contractors in the US, serving hospitality, healthcare, gaming, and corporate office end markets with national project-management capability. Directly comparable to Mastercraft on commercial flooring installation services for hotel and casino clients, though at significantly larger scale.
Others
- Certified Floorcovering Installers (CFI): Industry certification body for flooring installers, including the CF1 and C-11 Master Installer credentials cited as a Mastercraft advantage. Relevant as the standards-setting organization that governs the talent pool Mastercraft draws from and trains.
Emerging players
- APEX Surface Care: National commercial flooring maintenance, restoration, and care provider serving hospitality, gaming, healthcare, and retail. Comparable to Mastercraft's MasterCare Plan in that it monetizes post-installation maintenance, though APEX does not perform primary installations.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mastercraft Floor Covering, Inc. social profiles
Digital presenceMastercraft Floor Covering, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mastercraft Floor Covering, Inc. leadership team
Management profileNumber of profiles
Mastercraft Floor Covering, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mastercraft Floor Covering, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mastercraft Floor Covering, Inc.
What does Mastercraft Floor Covering, Inc. do?
Mastercraft Floor Covering is a commercial flooring installation contractor that installs custom woven Axminster carpet, resilient and wood flooring, and self-leveling underlayments for hotels, casinos, and resorts. Its signature offering combines carpet installation with specialized slot machine and table game logistics—including GPS mapping and repositioning of gaming equipment—delivered as turn-key packages with full project phase planning. The MasterCare Plan adds an industry-leading 5-year warranty and ongoing maintenance.
Is Mastercraft Floor Covering, Inc. a public or private company?
Mastercraft Floor Covering, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mastercraft Floor Covering, Inc. founded?
Mastercraft Floor Covering, Inc. was founded in 1999. It employs 11 to 50 people.
Where is Mastercraft Floor Covering, Inc. based?
Mastercraft Floor Covering, Inc. is headquartered in Glenpool, United States, in the North America region.
How does Mastercraft Floor Covering, Inc. make money?
Four revenue lines are on record. Flooring Installation Services are the primary driver. The others are project Management and Planning, masterCare Plan (Extended Warranty & Maintenance) and consulting and Corrective Services.
Who are Mastercraft Floor Covering, Inc.'s main competitors?
Broad incumbents on record are Shaw Industries Commercial, Tarkett Hospitality and Interface Services. Direct peers are Bonitz Flooring Group, Starnet Worldwide Commercial Flooring Partnership, CDI Floors, Inside Edge Commercial Interior Services and Spectra Contract Flooring. Certified Floorcovering Installers (CFI) is listed as an others. APEX Surface Care is listed as an emerging player.
Does Mastercraft Floor Covering, Inc. have an API?
No public API is recorded for Mastercraft Floor Covering, Inc..
What industry is Mastercraft Floor Covering, Inc. in?
Mastercraft Floor Covering, Inc.'s product category is Commercial Flooring Installation Services. Its primary akta.pro industry code is CRAIAGAK, Flooring Installation Services (Retailer-Affiliated), with a secondary code of IMAOAJAF, Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave). Its NAICS code is 238330 and its SIC code is 2273.