Pharos Parenting

What Pharos Parenting does

Pharos Parenting is a 501(c)(3) nonprofit organization headquartered in Statesville, North Carolina, that delivers parent education, in-home coaching, supervised visitation, and child abuse prevention services to families across Iredell County and the broader North Mecklenburg region. Founded in 1987 as SCAN of Iredell and rebranded to Pharos Parenting in June 2020, the organization operates a portfolio of five core programs: Best Beginnings (prenatal and infant care education delivered in partnership with Iredell Memorial Hospital); Exchange Parent Aide (weekly in-home Parent Coach sessions for families with children ages 0–17, based on the National Exchange Club's evidence-based curriculum); Parenting Classes (Love and Logic, Triple P Teen, Stepping Stones, Nurturing Parenting, and the Spanish-language Amor y Lógica); Family Connections (supervised visitation and monitored exchanges); and Coaching to Permanence (DSS-referred reunification services for non-custodial parents). Most services are offered at no cost to families; Family Connections is the only fee-generating program, billed on a sliding scale.

The underlying "technology" is human-delivered, evidence-based curricula rather than software. Service delivery is anchored by Parent Coaches who conduct weekly one-hour in-home sessions, with intake managed through Microsoft Forms for class registration and online payment for Family Connections. The organization holds no proprietary software, app, or API, and runs on a 1–10 employee operating base. Program credibility rests on nationally peer-reviewed behavioral curricula and staff credentials, including the National Exchange Club Parent Aide credential — recognized by Parent Aide of the Year awards to Pam Cloar in 2024 and Susan White in 2026.

The revenue model is donation-led. As a 501(c)(3) (Tax ID 56-1758810), Pharos Parenting depends on community donations and grants, with 91% of donations flowing directly to family services. Supplementary revenue streams include sliding-scale Family Connections fees and a diversified community fundraising calendar (Kids at Heart Luncheon, Chocolate Stroll, FORE! Golf Tournament, Stand-Up for Good, Mommy & Me Yoga) underwritten by a Chairman's Circle of corporate sponsors and supported by Lighthouse Legacy planned giving. Customers are individual families, with institutional demand-side concentration in the Iredell County Department of Social Services (mandatory referral channel for Coaching to Permanence) and Iredell Memorial Hospital (co-delivery partner for Best Beginnings).

Name

Pharos Parenting

Legal name

Pharos Parenting

Website

https://pharosparenting.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Pharos Parenting is a 501(c)(3) nonprofit in Statesville, NC providing parenting education, in-home coaching, supervised visitation, and child abuse prevention services to at-risk and community families across Iredell County and North Mecklenburg, primarily through no-cost, donation-funded programs.

Ownership category

akta.pro rank

Product category

Nonprofit Social Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGAEAC

Family & Parenting Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYEDACALAC

Home Visiting & Parent Coaching Programs

Education/Early Childhood Education/Parent Education & Family Engagement Programs

SECONDARYEDAJALAK

Family & Parent Support Services (Parent Coaching, Advocacy)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

SECONDARYEDACAFAJ

Family Coaching, Parent-Mediated & Home Visiting EI Services

Education/Early Childhood Education/Early Intervention & Developmental Services (0–5)

Keywords

• Parent education services
• Family support programs
• Child abuse prevention
• Supervised visitation services
• Nonprofit family services

Headquarters

HQ city

Statesville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) registered nonprofit, Pharos Parenting depends on the generosity of community donations. Ninety-one percent of donations go directly towards services for families. Tax ID: 56-1758810.
2. Program Fees (Sliding Scale): Family Connections program has an initial intake fee with costs for supervised visits and monitored exchanges based on income using a sliding scale. Most other services are offered at no cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Pharos Parenting provides parent education, in-home parenting support, supervised visitation, and reunification services to families in Iredell County, NC. Services include evidence-based parenting classes, weekly in-home Parent Aide visits, supervised exchanges and visits through Family Connections, and Coaching to Permanence reunification services delivered in partnership with Iredell County DSS. Most services are offered at no cost; Family Connections uses an income-based sliding scale.

Product overview

Pharos Parenting is a 501(c)(3) non-profit organization providing parent education and family support services since 1987, formerly known as SCAN of Iredell. The organization offers a portfolio of programs including: Best Beginnings (infant care education), Exchange Parent Aide (in-home parenting support), Parenting Classes (various evidence-based curricula including Love and Logic), Family Connections (supervised visitation), and Coaching to Permanence (reunification services). Most services are offered at no cost to residents of Iredell County. The organization also operates community fundraising events including the Kids at Heart Luncheon, Chocolate Stroll, FORE! Golf Tournament, Stand-Up for Good comedy night, and Mommy & Me Yoga. Spanish-language services are available through bilingual staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Best Beginnings Education programs focused on infant care and development in the first year for new and expecting parents, including monthly workshops in partnership with Iredell Memorial Hospital, infant care classes, and home visitation programs.
• Exchange Parent Aide In-home parenting support and education program for parents and caregivers of children ages 0-17, provided at no cost to residents of Iredell County. Parent Coaches provide weekly one-hour sessions using the evidence-based National Exchange Club curriculum to promote child safety and reduce risk of abuse and neglect.
• Parenting Classes Group parenting education classes including Nailed It! with Love and Logic, Parent Like a Pro: General Parenting, Families in Substance Misuse Treatment & Recovery, 24:7 Dad, Amor y Lógica (Spanish), Coparenting Class, and Tots & Toddlers.
• Family Connections Supervised visitation and monitored exchange program providing one or two hour sessions in a safe environment for parents and children at the Pharos Parenting office in Statesville, NC. Fees for supervised visits and monitored exchanges are set on a sliding scale based on income; an initial intake fee applies.
• Coaching to Permanence Reunification program delivered through partnership with the Iredell County Department of Social Services, allowing non-custodial parents to visit children in foster care while receiving parental coaching with the goal of family reunification. All referrals must come through DSS.

Quantifiable outcome

• 113 families received Parent Aide services in the past year
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Iredell County Department of Social ServicescoreStrategic or Co-development PartnerPartnership with DSS for Coaching to Permanence program. All referrals for this reunification program must go through DSS. Also involved in Parent Aide program coordination for at-risk families.
• Iredell Memorial HospitalcoreStrategic or Co-development PartnerMonthly Workshop for Expecting Parents offered in partnership with Iredell Memorial Hospital as part of Best Beginnings program.
• Give Yoga NCminorStrategic or Co-development PartnerPartner for Mommy & Me Yoga classes. Lisa from Give Yoga NC serves as instructor for beginner yoga sessions for mothers with babies 12 months and younger.
• Statesville Rec CenterminorStrategic or Co-development PartnerMommy & Me Yoga classes held at Statesville Rec Center location (1875 Simonton Rd, Statesville, NC 28625).
• Cain Center for the ArtsminorGTM or Marketing PartnerVenue partner for Stand-Up for Good comedy fundraiser event in Cornelius, NC. 400+ seat theater facility.
• National Exchange ClubcoreStrategic or Co-development PartnerDeveloped the Exchange Parent Aide evidence-based program. Pharos Parenting uses this nationally peer-reviewed program. Staff credentials include National Exchange Club Parent Aide Credential.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Healthy Families America: Home visiting program network operated by Prevent Child Abuse America that delivers intensive in-home parenting support to at-risk families, much like Pharos's Parent Aide and Best Beginnings home visitation offerings. Same evidence-based home visiting model with comparable family outcomes.
• Parents Anonymous: National organization supporting parent self-help groups and mutual support networks for families at risk of abuse and neglect. Pharos Parenting's founder Amy Eisele started her work by founding a Parents Anonymous group in Iredell County in 1976, making this a direct historical and operational peer.
• National Exchange Club: The national umbrella that developed the Exchange Parent Aide program Pharos Parenting delivers; sponsors the Parent Aide of the Year award Pharos has won twice. Operates a federation of local Exchange Club centers providing the same child abuse prevention and parenting support services.
• Exchange Club Family Center of Winston-Salem: Sibling Exchange Club center in Winston-Salem, NC, under whose umbrella SCAN of Iredell originally operated before becoming independent in 1991. Offers substantially the same Exchange Parent Aide model and child abuse prevention services to Forsyth County families.
• Prevent Child Abuse America: National nonprofit chapter network providing parent education, home visiting, and child abuse prevention programming in local communities. Directly comparable mission and service mix to Pharos Parenting, with state chapters analogous to Pharos's county-level role.
• Dare to Be Different (DBD) Parent Aide Programs: Other National Exchange Club-affiliated Parent Aide program sites across the U.S. that deliver the same evidence-based in-home parenting curriculum to at-risk families; direct service-delivery peers running comparable Exchange Parent Aide models.

Emerging players

• Nurturing Parenting Programs: Provider of the Nurturing Parenting evidence-based curriculum that Pharos Parenting licenses and delivers. While a curriculum licensor rather than a direct service peer, they compete for the same training and grant ecosystem in parent education.
• Love and Logic Institute: Developer of the Love and Logic parenting curriculum that Pharos Parenting uses in its Nailed It! and Amor y Lógica classes. Indirect peer as a national parenting education brand that competes for facilitator training and parent referrals.

Broad incumbents

• Childhelp: Large national nonprofit dedicated to child abuse prevention, treatment, and advocacy, operating hotlines, residential programs, and education services. A broader incumbent in the same mission space with overlapping prevention and parent education offerings.

Regional players

• Children's Home Society of North Carolina: North Carolina statewide nonprofit providing family support, foster care, adoption, and parenting education services across the state. Operates at a broader regional scale than Pharos but with overlapping parent education, supervised visitation, and family reunification services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pharosparenting
• LinkedInlinkedin.com/company/iredell-scan--stop-child-abuse-now

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharos Parenting