Waterrijk Zwembadtechniek B.v.

What Waterrijk Zwembadtechniek B.v. does

Waterrijk Zwembadtechniek B.v. is a Dutch specialist in swimming pool and wellness technology, founded in 2014 and headquartered in Gramsbergen, Netherlands, where it co-locates with sister company Morrenhof-Jansen under the Vesting Groep conglomerate. The company designs, builds, and maintains swimming pools, water treatment systems, and wellness installations for municipalities, holiday parks, healthcare institutions, sauna and wellness resorts, and private homeowners throughout the Netherlands, with a primary regional focus on Drenthe, Overijssel, and Gelderland and named project references extending nationwide (e.g., Capfun Fruithof, Capfun Erkemederstrand, Olde Vechte Ommen, Carrousel Ommen, Aquapark de Zandstuve, Het Stoetenslagh, De Scheepsbel Doornspijk).

Its core technical stack centers on advanced filtration (diatomaceous earth filters, self-cleaning backwash, integrated UV/ozone purification), measurement and control systems for automated pH, chlorine, temperature, and flow regulation delivered in partnership with Modus Regeltechniek, and energy-efficient heating through heat pumps and solar integration to support the Dutch gas-to-gas-free pool transition. Supporting offerings include sauna, steam cabin, and jacuzzi installation, sustainability retrofits (LED lighting, pump optimization, covers), and regulatory-compliant service under the WHVBZ framework for public bathing facilities.

The business operates as a field-service organization with a team of approximately 20 specialized technicians (w-electricians, e-electricians, mechanical engineers, construction specialists). Revenue is generated from a mix of one-time construction and realization projects (concrete and prefab pools with tile, liner, or polyester finishing) and recurring service and maintenance contracts or on-demand regie work, supplemented by advisory and project management fees as main contractor. Customer acquisition is sales-led and advisory-driven through direct consultation, with marketing primarily conducted via the company website, social media, and published project case studies.

Name

Waterrijk Zwembadtechniek B.v.

Legal name

Waterrijk Zwembadtechniek B.v.

Website

https://waterrijkzwembadtechniek.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pool Construction and Maintenance Services

NAICS

Landscaping Services (561730)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool Draining, Refill & Water Exchange Services (HSAIALAK), Water Park Design, Engineering & Construction (Master Planning, Build) (THAAABAJ)

Keywords

• Swimming pool construction
• Pool maintenance services
• Water treatment systems
• Pool filtration technology
• Wellness installations

Headquarters

HQ city

Gramsbergen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pool Construction and Realization: Design and build pools from concept to completion, including concrete pools (built manually) and prefab pools, with tiling, liner, or polyester finishing, as well as desired edge stones, covers, and lighting.
2. Service and Maintenance Contracts: Recurring maintenance services provided through service contracts or on a per-job (regie) basis. Covers all behind-the-scenes work including air treatment, chemical use, safety, and control technology. Ensures pools remain in optimal condition.
3. Advisory and Guidance: Consultation services for pool selection, design advice covering budget, available space, construction type (structural vs. standard), lining options, edge stones, covers, lighting, and extras like jetstreams. Project management from wish to delivery.
4. Pool Sustainability and Renovation: Energy-efficient upgrades including heat pump installation, LED lighting replacement, pump optimization, and covering solutions to reduce heat loss in existing pools.
5. Wellness and Spa Installation: Installation of saunas, steam cabins, and jacuzzis for residential, holiday park, sauna complex, and wellness resort customers, including finishing and maintenance.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Waterrijk Zwembadtechniek designs, builds, and maintains swimming pools, water treatment systems, and wellness installations for municipalities, holiday parks, healthcare institutions, wellness resorts, and private homeowners in the Netherlands. The offering spans advisory and project management, custom-built and prefab pool construction, recurring service and maintenance contracts, sustainability and energy-efficiency upgrades, and wellness installations including saunas, steam cabins, and jacuzzis, supported by measurement/control and advanced filtration technology delivered in partnership with Modus Regeltechniek.

Product overview

Waterrijk Zwembadtechniek B.v. is a swimming pool technology company operating as part of the Vesting Groep, offering a comprehensive suite of services for both public and private swimming pools throughout the Netherlands. The company's portfolio centers on four core service pillars: (1) Bouw & Realisatie for the construction of custom-built and prefab pools with various finishing options; (2) Service & Onderhoud for ongoing maintenance via contract or on-demand arrangements; (3) Zwembad Verduurzamen for energy-efficiency and sustainability upgrades; and (4) Advies & Begeleiding for expert project consultation and management. Supporting services include Wellness & Jacuzzi installations (saunas, steam cabins, jacuzzis), Meet- en Regeltechniek for automated water quality monitoring and control, and Geavanceerde Filtersystemen for advanced filtration. The company serves municipal pools, holiday parks, campsites, healthcare institutions, sauna complexes, and private homeowners, operating with a team of approximately 20 professionals out of Gramsbergen.

Differentiator

Problem solved

Functional benefit

Products and services

• Bouw & Realisatie (Pool Construction and Realization) End-to-end design and construction of swimming pools from concept to completion, including concrete pouring, insulation, filling, and finishing. Builds both custom-built (bouwkundige) pools and prefab pools with options for tile, foil, or polyester lining, plus edge stones, covers, and lighting. Serves municipalities, holiday parks, healthcare institutions, and private homeowners.
• Service & Onderhoud (Pool Maintenance and Service) Comprehensive maintenance and service for swimming pools covering air treatment, chemical use, safety, and control technology. Offered via contract (recurring subscription) or on-demand (regie) basis to municipal pools, holiday parks, healthcare institutions, and private customers.
• Zwembad Verduurzamen (Pool Sustainability Upgrades) Sustainability and energy-efficiency upgrades for existing swimming pools, including replacing motors with sustainable variants, adjusting pumps for lower energy consumption, heat pump installation, LED lighting replacement, and pool covering solutions to reduce heat loss. Supports transition from gas to gas-free pool operation.
• Advies & Begeleiding (Advisory and Project Management) Expert advisory and project management services for swimming pool projects, from initial concept through design and construction. Guides clients through decisions on pool type, lining, coping stones, covers, lighting, and additional features such as jetstreams. Serves as main contractor coordinating with architects and external parties for complete project delivery.
• Wellness & Jacuzzi Installation Installation and construction of wellness facilities including saunas, steam cabins, and jacuzzis for private residences, holiday parks, sauna complexes, and wellness resorts. Includes finishing and ongoing maintenance support.
• Privé Zwembad (Private Residential Pools) Design, construction, and maintenance of private residential swimming pools, including custom-built and standard pools with various finishing options such as tile, foil, or polyester lining. Targeted specifically at private homeowners.
• Publieke Zwembaden (Public Pool Services) Maintenance and construction services for public swimming pools, serving holiday parks, municipalities, and community facilities with water quality management and WHVBZ (Wet Hygiëne en Veiligheid Bad- en Zwemgelegenheden) safety and hygiene compliance.

Quantifiable outcome

• Reduced chemical usage through advanced filtration systems and automated water quality management
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Modus RegeltechniekcoreTechnology or IntegrationModus Regeltechniek is a partner specializing in measurement and control technology for pools. Waterrijk works closely with Modus Regeltechniek in implementing automated monitoring and control systems for water quality, chlorine dosing, temperature regulation, and energy optimization in pool installations.
• WildkampminorOthersWildkamp is a supplier of Waterrijk Zwembadtechniek, providing pool equipment and supplies. A customer case study is featured on Wildkamp's website highlighting the partnership.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Fluidra: Spanish-listed global pool-equipment conglomerate (AstralPool, Jandy, Zodiac); broader incumbent supplying pool hardware and increasingly services to the same end-customers — competes most directly on equipment, filtration and automation.
• Pentair: US-listed global pool-equipment manufacturer (filters, pumps, automation, heaters); broad incumbent supplying similar filtration, heating and control technology that Waterrijk integrates into its pool builds.
• Hayward Holdings: US-listed global pool-equipment manufacturer offering pumps, filters, heaters, automation and sanitizers; broad incumbent in the same equipment categories Waterrijk specifies and installs in its Dutch pool projects.

Direct peers

• Watergames & More: Dutch supplier of water-park attractions, slides and aquatic play equipment; closely comparable as a Netherlands-based specialist serving the same holiday-park and municipal pool customers with construction and ongoing service.
• Desjoyaux Pools: French-founded international pool construction and equipment company with own manufacturing of pools and filtration; directly comparable as a turnkey pool builder maintaining its own technology IP and selling recurring service.
• Starline Pools: Dutch manufacturer and builder of prefabricated monoblock swimming pools serving private and commercial customers; comparable in product (prefab pools) and customer overlap (private and small commercial pools in the Netherlands).
• Vario Pool System: European movable-pool-floor and pool-construction specialist serving public pools, competition facilities and hotels; comparable on the public/municipal pool construction and renovation side of Waterrijk's business.

Others

• AstralPool (Fluidra brand): Pool-equipment brand within Fluidra serving residential and commercial pools across Europe; adjacent supplier/ecosystem participant whose filtration, pump and automation products are frequently specified in Waterrijk-style pool installations.

Emerging players

• Fairland Group: Chinese/European heat-pump and pool-equipment manufacturer; comparable on the energy-efficient pool-heating and Verduurzamen retrofit side of Waterrijk's business, particularly relevant as the Dutch market shifts away from gas heating.
• Pahlén AB: Swedish manufacturer of pool-water treatment equipment (pumps, filters, heat exchangers, control systems); comparable as a niche European specialist supplying the same water-treatment components Waterrijk integrates into public and private pools.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/waterrijkzwembadtechniek
• LinkedInlinkedin.com/company/waterrijk-zwembadtechniek
• Instagraminstagram.com/waterrijkzwembadtechniek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterrijk Zwembadtechniek B.v.