Dixo OÜ
- Company typePrivate
- Founded2020
- HeadquartersNarva, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Dixo OÜ firmographics
Firmographics- Name
- Dixo OÜ
- Legal name
- Dixo OÜ
- Website
- https://dixo.ee
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Dixo OÜ is headquartered
LocationHeadquarters
- HQ city
- Narva
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Dixo OÜ business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Product Sales: One-time transaction-based retail sales of phone and watch accessories to consumers. Products include cases, screen protectors, chargers, car holders, and other device accessories. Revenue generated through individual product purchases on the e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Dixo OÜ product offering
Product offeringCore offering
Dixo OÜ is an Estonian direct-to-consumer retailer that sells third-party branded accessories for smartphones, smartwatches, tablets, and earbuds through its own online storefront and one physical store in Narva. The product range covers phone cases (Apple, Samsung), tempered-glass screen protectors, AirPods cases, smartwatch straps and cases (Apple Watch, Samsung Watch, Huawei Watch, Garmin), chargers and cables, car holders, and iPad accessories. Customers place individual unit purchases with free shipping on orders exceeding €40, served via Estonian and Russian language versions of dixo.ee.
Product overview
Dixo OÜ operates an e-commerce platform selling phone and smartwatch accessories in Estonia. The product portfolio consists of protective cases and covers for smartphones (primarily Apple iPhone), screen protectors (tempered glass), AirPods accessories, smartwatch straps and accessories, chargers and cables, car accessories including phone holders, and iPad accessories. The company sells third-party branded products from manufacturers including Baseus, Joyroom, Hofi, Tech-Protect, Wozinsky, Ugreen, Guess, and others. The store operates as a standard e-commerce website with free shipping on orders over 40€.
Differentiator
Problem solved
Functional benefit
Products and services
- Phone Cases and Protective Covers Cases and protective covers for smartphones including Apple iPhone models (iPhone 12 through iPhone 16), Samsung devices, and other brands. Available in silicone, MagSafe-compatible, and various material options for consumers seeking device protection.
- Screen Protectors (Tempered Glass) Tempered glass screen protectors with 9H hardness, including full-coverage, privacy glass, and rear protectors. Compatible with iPhone, iPad, and other devices; sourced from brands including Baseus, Joyroom, Hofi, and Wozinsky.
- AirPods Accessories Protective cases and accessories for Apple AirPods (1/2, 3, Pro generations), including silicone cases from brands such as Baseus, Ugreen, Tech-Protect, and Guess, sold to AirPods owners.
- Smart Watch Accessories Accessories for smartwatches including Samsung Watch (models from Watch 3 through Watch Ultra), Apple Watch (Series 3–10, SE, Ultra), Huawei Watch (GT, Watch 3/4 series), and Garmin watches. Includes straps, cases, and protective accessories for smartwatch owners.
- Chargers and Cables Phone and device chargers including car chargers and charging cables from multiple brands, sold to consumers needing replacement or supplementary charging accessories.
- Car Accessories Vehicle-mounted phone accessories including car chargers and phone holders/mounts for hands-free use while driving, sold to drivers and commuters.
- Phone Holders/Mounts Mounts and holders for securing phones in vehicles and other locations, sold to consumers needing hands-free phone use.
- iPad Accessories Accessories for iPad tablets including protective cases and screen protectors compatible with iPad 10.2 inch models from 2019–2021, sold to iPad owners.
- Sale (Clearance/Liquidation) Discounted and clearance items from the Dixo catalog sold at reduced prices on dixo.ee.
Companies that use Dixo OÜ
Customer profileSegments3 records
Ideal customer profiles1 record
Dixo OÜ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dixo OÜ partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered minor.
- HurtelminorHurtel is listed as a supplier on the Dixo website, indicating a supply relationship where Hurtel provides products for Dixo to sell.
- 3MKminorBrand partner selling protective accessories including cases and screen protectors
- BASEUSminorBrand partner for phone accessories including chargers, cases, and cables
- DEVIAminorBrand partner for mobile accessories
- FOREVERminorBrand partner for mobile accessories
- HOCOminorBrand partner for phone accessories
- HUAWEIminorBrand partner for Huawei device accessories
- IRON CLAWminorBrand partner for gaming and tech accessories
- OEMminorOriginal Equipment Manufacturer products sold through Dixo
- REBELTECminorBrand partner for tech accessories
- REMAXminorBrand partner for phone accessories
- SETTYminorBrand partner for accessories
- TRUSTminorBrand partner for electronic accessories
- WK DESIGNminorBrand partner for phone accessories and chargers
- WOZINSKYminorBrand partner for protective accessories and cases
- XIAOMIminorBrand partner for Xiaomi device accessories
- XOminorBrand partner for mobile accessories
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Dixo OÜ competitors and assessment
Company assessmentDirect peers
- PopSockets: PopSockets sells phone grips and related lifestyle accessories through its own online storefront. It targets the same smartphone consumer base as Dixo and competes in the broader device-accessory category.
- Anker: Anker is a leading global accessories brand for chargers, cables, and power solutions for phones and tablets. Its product set overlaps directly with Dixo's chargers and cables category and competes for the same premium-device consumers.
- Belkin: Belkin designs and sells phone cases, chargers, cables, and device accessories across Apple, Samsung, and other ecosystems. It directly overlaps Dixo's core categories (charging, cables, cases) and also operates DTC e-commerce, mirroring Dixo's retail-plus-brand-supplier model.
- OtterBox: OtterBox manufactures and sells protective phone cases and screen protectors, including for Apple and Samsung flagships. Its premium-device accessory focus and DTC channel make it a direct comparable in cases and screen protection.
- Spigen: Spigen specializes in phone cases and screen protectors for Apple, Samsung, and Google devices — a near-identical SKU mix to Dixo's case and tempered-glass categories. It also sells DTC, putting it in direct competition for the same customers.
- Pitaka: Pitaka sells premium cases, MagSafe accessories, and charging solutions for iPhone and other smartphones via DTC. Its premium-device accessory focus and direct-to-consumer model overlap with Dixo's higher-end case category.
- Casetify: Casetify sells cases and accessories primarily for iPhone, AirPods, and Apple Watch through its own e-commerce site. Its product breadth across Apple's wearables ecosystem directly mirrors Dixo's Apple Watch and AirPods categories.
- Mobile Fun: Mobile Fun is a multi-brand online retailer of phone and tablet accessories operating across multiple European markets. Its pure-play e-commerce, multi-brand accessory model closely matches Dixo's reseller business model.
- Tech21: Tech21 designs and sells protective cases and screen protectors for smartphones including iPhone and Samsung devices. Its product mix closely overlaps Dixo's protective-accessory categories.
- ESR: ESR designs and sells phone cases, screen protectors, and charging accessories for iPhone, iPad, and Samsung devices via DTC. Its product overlap with Dixo is strong across cases, tempered glass, and chargers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Dixo OÜ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dixo OÜ leadership team
Management profileNumber of profiles
Dixo OÜ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dixo OÜ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dixo OÜ
What does Dixo OÜ do?
Dixo OÜ is an Estonian direct-to-consumer retailer that sells third-party branded accessories for smartphones, smartwatches, tablets, and earbuds through its own online storefront and one physical store in Narva. The product range covers phone cases (Apple, Samsung), tempered-glass screen protectors, AirPods cases, smartwatch straps and cases (Apple Watch, Samsung Watch, Huawei Watch, Garmin), chargers and cables, car holders, and iPad accessories. Customers place individual unit purchases with free shipping on orders exceeding €40, served via Estonian and Russian language versions of dixo.ee.
Is Dixo OÜ a public or private company?
Dixo OÜ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dixo OÜ founded?
Dixo OÜ was founded in 2020. It employs 1 to 10 people.
Where is Dixo OÜ based?
Dixo OÜ is headquartered in Narva, Estonia, in the Europe region.
How does Dixo OÜ make money?
One revenue line is on record: product Sales.
Who are Dixo OÜ's main competitors?
Direct peers on record are PopSockets, Anker, Belkin, OtterBox, Spigen, Pitaka, Casetify, Mobile Fun, Tech21 and ESR.
Does Dixo OÜ have an API?
No public API is recorded for Dixo OÜ.