Marco's Coal Fired

What Marco's Coal Fired does

Marco's Coal Fired is a family-owned, two-location Neapolitan pizzeria founded in 2008 by Mark and Kristy Dym in Denver, Colorado. The company operates the Ballpark location in downtown Denver (2129 Larimer Street) and the Inverness location in Englewood (10111 Inverness Main Street), both offering full-service dine-in with bar service, private dining rooms, and 3-season outdoor patios. Its core product is authentic Neapolitan-style pizza cooked in 800°F wood-fired ovens in approximately 90 seconds, made with imported Italian ingredients — Antico Molino Caputo '00' flour, San Marzano DOP tomatoes, Italian countryside cheeses — combined with fresh Colorado produce. The restaurant holds Verace Pizza Napoletana (VPN) certification from the international governing body, the first such certification in Colorado, with pizzaioli trained by the Associazione Pizzaiuoli Napoletani. A 15+ year-old gluten-free program uses Caputo Fioreglut flour under 5PPM, with dedicated equipment, separate prep areas, and specialized staff.

The business operates a direct-to-consumer restaurant model with four primary revenue streams: dine-in service, takeout and delivery (via the Toast Tab online ordering platform), catering and private events (corporate, weddings, rehearsal dinners, full-restaurant buyouts, and EzCater marketplace orders), and gift cards ($5-$500 denominations) supported by a Friends & Family Rewards loyalty program (1 point per dollar, 2x at lunch, $5 birthday bonus). Menu pricing for 12-inch specialty pizzas ranges from approximately $21 (Margherita) to $26.50 (Toscana), with a $14 surcharge for gluten-free preparation. The customer base is distributed across Denver metro neighborhoods, with a notable under-served gluten-free and vegan (Violife cheese) segment. Distribution is regional only — Denver and Englewood, Colorado — with no franchise or multi-state footprint. The company is privately held with no disclosed institutional capital, no parent entity, and explicit disaffiliation from the unrelated Marco's Pizza LLC chain.

Name

Marco's Coal Fired

Legal name

Marco's Coal Fired

Website

https://marcoscfp.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Marco's Coal Fired is a family-owned two-location pizzeria in Denver, Colorado, serving authentic Verace Pizza Napoletana-certified Neapolitan pizza with premium Italian ingredients, gluten-free protocols, and catering/private event services to Denver metro diners since 2008.

Ownership category

akta.pro rank

Product category

Neapolitan Pizza Restaurant / Italian Casual Dining

NAICS

Full-Service Restaurants (722511), Caterers (72232), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Neapolitan pizza restaurants
• Italian dining services
• Gluten-free pizza
• Pizza catering services
• Coal-fired pizza

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Service: Full-service restaurant with lunch and dinner service. Two locations offering dine-in seating with bar areas and private dining options.
2. Takeout and Delivery: Online ordering through Toast Tab platform for pickup and delivery. Serves Denver metropolitan areas including multiple neighborhoods.
3. Catering and Events: Private event hosting including weddings, rehearsal dinners, corporate events, and whole restaurant buyouts. Catering menu with pickup and concierge delivery options. Also available through EzCater marketplace.
4. Gift Cards: eGift cards and physical gift cards sold in denominations of $5-$500. Redeemable in-store and for online ordering.
5. Loyalty Program: Friends & Family Rewards program earning 1 point per dollar spent, double points during lunch hours, and $5 birthday bonus. Points redeemable for discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Marco's Coal Fired operates two Neapolitan-style pizzerias in the Denver metropolitan area (Ballpark/Denver and Inverness/Englewood) serving authentic Verace Pizza Napoletana-certified pizza cooked in 800°F wood-fired ovens in 90 seconds. The restaurants offer a full Italian menu including starters, salads, wings, specialty pizzas, gluten-free pizza (using dedicated equipment and Caputo Fioreglut flour), and vegan options, with dine-in service, takeout, delivery through Toast Tab, catering (including via EzCater), and private event hosting.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Restaurant Service
• Takeout and Delivery Ordering
• Catering and Private Event Hosting
• Gluten-Free Pizza Program
• Gift Cards
• Friends & Family Rewards Loyalty Program

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Toast TabcoreTechnology or IntegrationOnline ordering and point-of-sale platform integration for restaurant locations. Handles online ordering, gift cards, and loyalty rewards program. Website ordering redirects to Toast Tab platform.
• EzCaterminorChannel Partner/ Reseller/ DistributorThird-party catering marketplace partner enabling catering orders for pickup or delivery through EzCater platform.
• Antico Molino CaputocoreTechnology or IntegrationItalian flour supplier providing Caputo '00' flour for traditional pizza and Fioreglut gluten-free flour. Essential ingredient partnership for authentic Neapolitan pizza and gluten-free products.
• Associazione Pizzaiuoli NapoletanicoreStrategic or Co-development PartnerInternational pizzaioli association that trained Marco's pizza makers. Provides certification standards and training for authentic Neapolitan pizza preparation.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Patxi's Pizza: Denver-based deep-dish and thin-crust pizza restaurant chain operating in the same metro area. Comparable artisanal pizza positioning with full-service dine-in and a focus on premium ingredients.
• Pizzeria Bianco: Acclaimed Neapolitan/Italian-style pizzeria with a similar authentic-method, premium-ingredient positioning. Comparable on culinary philosophy (VPN-style preparation) though operates primarily in Arizona.
• Anthony's Coal Fired Pizza: National chain specializing in coal-oven-fired pizza with a similar premium Italian-American positioning. Most directly comparable peer given the coal-fired oven format, Italian ingredient focus, and dine-in restaurant model.

Emerging players

• &pizza: Fast-casual chip-style pizza concept with a modern, design-forward brand identity. Comparable on the artisanal pizza positioning catering to younger urban diners, though with a different service format.
• Pieology Pizzeria: Fast-casual personal pizza chain with gluten-free crust options. Comparable on the customizable pizza model and inclusion of gluten-free options, though at a different price point and service format.
• Blaze Pizza: Fast-casual build-your-own pizza chain with Neapolitan-inspired dough. Comparable on the artisan pizza positioning and use of imported flour, though delivery/takeout-focused fast-casual format.
• Mod Pizza: Fast-casual pizza chain with an artisan-style positioning and similar custom-pizza model. Comparable on the customizable pizza angle, though faster-service format differs from Marco's full-service Neapolitan approach.

Broad incumbents

• California Pizza Kitchen: National casual dining pizza chain with broader menu. Comparable full-service restaurant model and pizza focus, though less specialized on Neapolitan authenticity.
• True Food Kitchen: Premium casual dining chain emphasizing dietary-conscious menus including gluten-free and vegan options. Comparable on gluten-free program rigor and premium positioning, though broader menu beyond pizza.

Others

• Marco's Pizza: Large national pizza franchise chain. Not a direct competitor (carryout/delivery QSR, not Neapolitan), but listed because of explicit name confusion and disambiguation language on Marco's Coal Fired's own website.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marcoscoalfired

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marco's Coal Fired