Pool Construction

What Pool Construction does

Baker Pool Construction, legally Baker Pool & Supply, Inc., is a privately held luxury pool contractor headquartered at 527 Spirit of St. Louis Boulevard in Chesterfield, Missouri. Founded in 1968 by Tom Baker (whose family farm supply business built grain silos and dairy equipment before pivoting into pool construction), the company has delivered more than 2,500 in-ground swimming pools across the St. Louis metropolitan area. It serves high-end residential homeowners directly and operates as a subcontractor to luxury custom home builders (KV Sanders Company, Simon Homes, Williams Development) under three named testimonials. The operating footprint extends across Chesterfield, Wildwood, Town & Country, Ladue, Kirkwood, Des Peres, Creve Coeur, Oakville, Fenton, St. Charles, and Wentzville, supported by a headquarters, a design center, and a dedicated service department.

All pools are constructed with concrete reinforced by steel and Fiber mesh in deck areas, described by the company as the most flexible, customizable, and strongest medium available. Design is enabled by industry-leading 3D visualization software and supports freeform, geometric, Grecian, and vanishing-edge configurations with extensive customization across interior finishes, tile, deck surfaces, coping, lighting, sound, heating, water features, outdoor kitchens, and fire features. The company integrates Pentair Pool wireless automation for filtration, heating, lighting, sanitizing, and water-feature control, and adopts Pentair IntelliChlor salt chlorine generation in roughly two-thirds of new builds, converting salt to active chlorine through titanium electrode plates. The family of companies extends into adjacent outdoor-living verticals via Baker Pool Service (maintenance), Flora Design & Landscape, Fence Formations, Midwest Aquatic Solutions, and Baker Electric.

Revenue is generated through three streams: (1) one-time project-based custom pool construction, (2) recurring pool service and maintenance contracts (weekly service, openings, closings, off-season care, spa service), and (3) one-time renovation, repair, and equipment upgrade work. The Simple Luxuries sub-brand packages sixteen pre-designed pools to address a more affordable price point within the same quality envelope. Go-to-market is sales-led via on-site consultations and referrals from custom home builders. Pricing is quote-based and not publicly disclosed; service scheduling requires a $150 deposit.

Name

Pool Construction

Legal name

Baker Pool & Supply, Inc.

Website

https://stlouispoolconstruction.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Baker Pool Construction, founded in 1968 in Chesterfield, Missouri, designs and builds luxury custom in-ground concrete swimming pools for high-end residential clients across the St. Louis metropolitan area, supported by recurring maintenance, renovations, and an affiliated family of outdoor-living companies.

Ownership category

akta.pro rank

Product category

Luxury Custom Pool Construction

NAICS

Poured Concrete Foundation and Structure Contractors (23811)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool Opening & Seasonal Startup (HSAIALAD), Pool Decking & Surrounds (HSAPALAK), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ), Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)

Keywords

• Custom pool construction
• Pool maintenance services
• Outdoor living design
• Concrete pool builders
• Pool renovation services

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Pool Construction: Design and construction of fully customized in-ground concrete swimming pools for luxury residential properties in St. Louis area. One-time project-based revenue.
2. Pool Service & Maintenance: Ongoing pool maintenance services including weekly service, pool opening/closing, repairs, and seasonal maintenance. Recurring service revenue.
3. Pool Renovation & Repair: Equipment upgrades, repairs, automation systems installation, tile cleaning and replacement, and pool renovations for existing pools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Baker Pool Construction designs and builds fully customized in-ground concrete swimming pools for luxury residential properties in the St. Louis metropolitan area. The company also offers ongoing pool maintenance, seasonal opening/closing, repair, renovation, and custom outdoor living features (spas, water features, fire features, outdoor kitchens, patios, and landscaping) through its family of affiliated companies, supported by 3D design software and Pentair automation systems.

Product overview

Baker Pool Construction offers a comprehensive portfolio of luxury custom in-ground concrete swimming pools and related outdoor living products and services. The core offering consists of fully customized swimming pools built with concrete as the primary structural medium, complemented by an extensive suite of services including pool opening, weekly maintenance, pool closing, repair, and off-season maintenance. The product line extends to custom features including hot tubs and spas, water features (waterfalls, fountains, vanishing edges), fire pits and outdoor fireplaces, outdoor kitchens and BBQs, patios, decks, gazebos, water slides, sound systems, and retaining walls. Supporting products include pool heating, lighting, fencing, landscaping, covers, automation systems, interior finishes, deck surfaces, and entry options. The company also offers the Simple Luxuries line, a collection of sixteen pre-designed pool packages for customers seeking more affordable options while maintaining quality construction standards. All services and products are designed to provide complete backyard transformations from a single provider.

Differentiator

Problem solved

Functional benefit

Brands

• Simple Luxuries: A collection of sixteen pool designs offered as a package including permits, excavating, pool shell, filtration, electrical, tile, coping, patio, and interior finish.

Products and services

• Custom In-Ground Concrete Swimming Pools
• Simple Luxuries Pool Packages
• Custom Hot Tubs & Spas
• Pool Maintenance Service Plans
• Pool Repair, Renovation & Equipment Upgrade Services
• Pool & Backyard Landscaping Services
• Pool Fencing & Enclosures
• Loop-Loc Safety Pool Covers
• Custom Water Features
• Vanishing Edge Pools
• Fire Pits & Outdoor Fireplaces
• Outdoor Kitchens & BBQs
• Patios, Decks & Gazebos

Quantifiable outcome

• 2,500+ pools built since 1968
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Pentair: Major pool equipment OEM supplying automation, salt chlorination, filtration, and pumps. Not a competitor but a critical supplier/integration partner whose systems (IntelliChlor, wireless automation) are core to Baker's product offering.

Direct peers

• Claffey Pools: Texas-based custom pool builder and service provider focused on high-end residential pools and outdoor living. Directly comparable luxury-segment custom construction plus recurring service revenue model.
• California Pools & Landscape: Large regional custom pool and landscape builder in the Southwest U.S. offering design, construction, and outdoor living packages. Directly comparable product offering (custom concrete pools, patios, water features) and integrated landscape model similar to Baker's Flora Design & Landscape affiliate.
• River Pools: Custom pool builder specializing in fiberglass and vinyl-liner pools with design centers and service operations. Comparable as a regional custom residential pool builder with strong digital marketing, design tools, and recurring service.
• Blue Haven Pools & Spas: National custom residential pool builder and remodeler operating through franchise and company-owned locations. Comparable custom concrete pool construction, equipment installation (automation, salt systems), and ongoing service model.
• Anthony & Sylvan Pools: Established U.S. residential pool builder (in-ground gunite/concrete) with over 75 years of history and regional service hubs. Comparable as a long-tenured, multi-region custom concrete pool builder offering design, construction, renovation, and service.
• Paddock Pools & Spas: Multi-state residential pool builder and service company with new construction, renovation, and maintenance operations. Comparable full-lifecycle offering (build, renovate, service) targeting the same residential customer base.
• Premier Pools & Spas: Largest custom pool builder network in the U.S., specializing in gunite/concrete residential pools with design-build service offerings. Closest comparable in business model (custom construction plus service) and product (concrete in-ground pools with premium features).

Regional players

• Marquise Pools: Texas-based custom pool builder focused on high-end residential clients with design-build service. Comparable luxury positioning and custom concrete construction, though operating in a different regional market.
• Parrot Bay Pools & Spas: Midwest custom pool and spa builder with installation, service, and retail offerings. Adjacent comparable as a regional custom pool builder with maintenance and renovation services in a similar climate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/baker-pool-construction

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pool Construction