Moshika Beauty

What Moshika Beauty does

Moshika Beauty is a privately held, founder-owned indie beauty brand operating out of the Tampa / St. Petersburg, Florida area (mailing address 6510 41st Avenue North, St. Petersburg FL 33709; Kissimmee listed as the primary city). Founded by Kate Moshika, a beauty influencer and content creator (@Katesglamour) with a medical sciences background, the company designs and markets no-glue lash application systems, reusable silk lashes, and co-branded skincare and dental beauty products. Its product set spans the Limitless Lash Liner System in Jet Black and Clear/Transparent variants, the Full of Magic Lash Kit, the Crystal Clear Lash Duo and Set, the Self-Adhesive Seamless Glam Lashes, plus Moshika X G2Cell Korean skincare and Moshika X Le Blanc Teeth Whitening Kit extensions.

The technical core is a proprietary Pressure-Sensitive Adhesive (PSA) integrated into the eyeliner format: the liner functions as a lash adhesive when wet and as a smudge-proof, waterproof eyeliner when dry, enabling lash application in approximately 3 seconds and 25+ reuses per lash pair. Formulations are vegan, cruelty-free, and latex-free, and the brand explicitly markets for sensitive skin and monlid/Asian eye shapes, with professional endorsement from dermatologists, plastic surgeons, and oculofacial specialists for post-procedure use.

Moshika's commercial model combines one-time DTC purchases and a 20%-off subscription program through a Shopify storefront, with SKU prices ranging from $14 (Handheld Mirror) to $68 (Moshika X G2Cell All-in-One Layering Cream). Distribution extends to a Macy's retail placement, a network of 20+ medical spas and plastic surgery practices that retail the products, and a wholesale channel with a 10-unit minimum order. Acquisition is driven by influencer and ambassador marketing, an affiliate program, blog content, and earned recommendations from medical professionals. The company is privately held, founder-controlled, with no disclosed external funding, no patents or trademarks on file, and 1-10 employees.

Name

Moshika Beauty

Legal name

Moshika Beauty

Website

https://moshikabeauty.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Moshika Beauty is a private, founder-led indie beauty brand selling no-glue lash application systems using proprietary Pressure-Sensitive Adhesive technology, plus co-branded Korean skincare and teeth whitening products through DTC e-commerce, Macy's, and medical spa partners.

Ownership category

akta.pro rank

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)

akta.pro secondary industries

Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), K-Beauty/J-Beauty & Global Skincare Regimens (CRABAAAI)

Keywords

• Adhesive eyeliner products
• False eyelash kits
• Self-adhesive lashes
• Korean skincare products
• Teeth whitening kits

Headquarters

HQ city

Kissimmee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through Shopify-powered online store. Products sold directly to consumers with subscription options for recurring revenue.
2. Wholesale/Retail Distribution: Products sold to medical spas, plastic surgery practices, and retailers. Low minimum order of 10 units for wholesale partners.
3. Subscription Delivery: Prepaid subscription plans offering 20% discount on recurring deliveries of lash products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Moshika Beauty is an indie beauty brand that manufactures and sells no-glue lash products built on proprietary Pressure-Sensitive Adhesive (PSA) technology, including adhesive eyeliners, reusable silk lash sets, lash kits, and self-adhesive glam lashes. The portfolio has expanded through co-branded collaborations into Korean skincare (Moshika X G2Cell) and at-home teeth whitening kits (Moshika X Le Blanc), with all products formulated as vegan, cruelty-free, and latex-free.

Product overview

Moshika Beauty is an indie beauty brand offering adhesive eyeliner and silk lash products with a focus on no-glue, no-latex, and cruelty-free formulations. The core product line centers on the Limitless Lash Liner System (available in Jet Black and Clear/Transparent variants) and reusable synthetic silk lashes. Key offerings include the Full of Magic Lash Kit (with liner + 2 lash pairs + applicator), Crystal Clear Lash Duo/Set (clear adhesive + lashes), and Self-Adhesive Seamless Glam Lashes (no glue needed). The company has expanded into complementary beauty categories through partnerships: Moshika X G2Cell (Korean skincare line featuring the All-in-One Layering Cream and Ultimate Revival Draw Mist with EGF and peptide technology) and Moshika X Le Blanc (teeth whitening kit with LED technology developed by cosmetic dentists). All products emphasize vegan, cruelty-free, and dermatologist/ophthalmologist-recommended formulations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reusable for 25+ uses per pair of lashes
• +2 more outcomes

Named customers6 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and supporting.

• G2CELLcoreStrategic or Co-development PartnerCollaboration with innovative Korean skincare brand G2CELL. Products include All-in-One Layering Cream and Ultimate Revival Draw Mist featuring EGF, Tremella Fuciformis fermented extract, and Korean beauty technology. Genomic approach to advanced beauty from Korea.
• Le Blanc DentalcoreStrategic or Co-development PartnerCollaboration with cosmetic dentists Dr. Katya Kulic and Dr. April Lee to develop Moshika X Le Blanc Teeth Whitening Kit. Vegan, cruelty-free formula designed for sensitive teeth with professional-level results at home.
• Macy'smajorChannel Partner/ Reseller/ DistributorOfficial retail partnership placing Moshika Beauty alongside prestige beauty brands on Macy's website.
• Dr. Charles K Lee MD - L Plastic SurgerycoreChannel Partner/ Reseller/ DistributorBoard-certified plastic surgeon in San Francisco recommending and retailing Moshika products. Products praised for enhancing beauty post-blepharoplasty/eyelid surgery with private label packaging options.
• Billington Plastic SurgerycoreChannel Partner/ Reseller/ DistributorPlastic surgery practice in St. Petersburg, FL retailing Moshika Full of Magic Lash Kit. Products complement upper lid lift procedures.
• Dr. Adam J Scheiner MDcoreChannel Partner/ Reseller/ DistributorRenowned laser eyelid and facial plastic surgeon in Tampa offering Full of Magic Lash Kit as part of practice offerings.
• Dr. Rosh - Oculofacial Surgery and Cosmetics Laser InstitutecoreChannel Partner/ Reseller/ DistributorTampa-based oculofacial surgeon and two-time Tampa Top Doc winner (2023, 2024) retailing Moshika products with in-house IV anesthesia services.
• Dr. David E. Halpern - Tampa Bay Plastic SurgerycoreChannel Partner/ Reseller/ DistributorPlastic surgery practice partnership responding to patient needs for beauty solutions for alopecia and sensitive skin.
• Success By Design Wellness CentersupportingChannel Partner/ Reseller/ DistributorWoman-owned MedSpa in Pinellas Park, FL offering Moshika products alongside HydraFacials and cosmetic injectables.
• Skin Radiance MedSpasupportingChannel Partner/ Reseller/ DistributorTampa MedSpa offering Full of Magic Lash Kit alongside plasma lifts and other skincare treatments.
• Concierge Beauty MDsupportingChannel Partner/ Reseller/ DistributorMobile Mini MedSpa bringing aesthetic treatments and Moshika products to private events and parties.
• Concierge Medical ArtssupportingChannel Partner/ Reseller/ DistributorNC-based partnership bringing Moshika products to clean beauty lovers outside of Florida, led by Dr. Borger.
• IVY IV AestheticssupportingChannel Partner/ Reseller/ DistributorHanover, NH medical spa offering Moshika products alongside IV therapy and aesthetic treatments.
• Viva StudiasupportingChannel Partner/ Reseller/ DistributorBoca Raton, FL beauty studio offering Full of Magic Lash Kit and G2CELL products with house-call services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eylure: Eylure is a heritage false-lash brand with global retail distribution, known for both pre-glued and traditional false lashes. It competes with Moshika on convenience-oriented lash products and represents a more established competitor in the no-glue and pre-glued subcategory.
• Lashify: Lashify sells DIY under-lash extension systems with proprietary bonding technology and reusable lashes, the closest analog to Moshika's PSA-based no-glue lash liner. Both target consumers seeking salon-style lash results without glue or salon visits, and both emphasize reusable lash systems and influencer-led DTC marketing.
• Velour Lashes: Velour Lashes (now rebranded as Velour Beauty) is a clean beauty lash brand emphasizing reusable, vegan, handcrafted false lashes. It directly parallels Moshika's clean/vegan/cruelty-free lash positioning and reusable 25+ wears claim.
• Kiss Products: Kiss Products is a major drugstore player in false lashes, nail, and beauty tools with broad retail distribution. It competes with Moshika across the lash and applicator categories and represents the price-anchored mass alternative.
• Ardell: Ardell is the mass-market leader in false lashes and eyelash tools, sold through drugstores, mass retailers, and beauty supply stores globally. It competes with Moshika on the false-lash category from a value/availability standpoint and represents the incumbent Moshika must displace at the entry-level price point.
• Lilly Lashes: Lilly Lashes is a premium false-lash brand built on celebrity/founder credibility and direct-to-consumer e-commerce, comparable to Moshika's influencer-led positioning in the prestige lash segment. Both compete for the glam-conscious beauty enthusiast willing to pay a premium for differentiated lash styles.
• Glamnetic: Glamnetic offers no-glue magnetic and self-adhesive lashes and press-on nails through DTC e-commerce, directly competing with Moshika on the 'no-glue lash application' proposition. Both target beauty enthusiasts seeking easier application and have built subscription and bundle offerings around reusable lash systems.

Broad incumbents

• Huda Beauty: Huda Beauty is a globally recognized beauty brand founded by influencer Huda Kattan, with lashes as a flagship category alongside broader color cosmetics. It is a comparable influencer-founded beauty empire operating at far larger scale than Moshika, representing the aspirational comparable.
• Tarte Cosmetics: Tarte Cosmetics is a prestige beauty brand with a meaningful lash category alongside broader color cosmetics and skincare. Its broader portfolio and Sephora/Ulta distribution make it a comparable incumbent operating in the same prestige beauty channel where Moshika is now placed via Macy's.

Emerging players

• Doe Lashes: Doe Lashes is a DTC lash brand selling magnetic lashes and lash kits directly to consumers online. It is an emerging no-glue lash competitor with overlapping target audience and value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/moshikabeauty
• Facebookfacebook.com/moshikabeauty
• LinkedInlinkedin.com/company/moshika-beauty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moshika Beauty