What Mixlab Inc does

Mixlab Inc. is a privately held, PCAB-accredited veterinary pharmacy operating nationally across all 50 U.S. states. The company serves two primary customer segments: pet owners and other animal caregivers (including equine, wildlife, and zoo), and veterinary practitioners. For animal owners, Mixlab runs an e-commerce Owner Portal through which prescriptions can be ordered once a veterinarian's approval is coordinated and routed by Mixlab. For veterinary clinics, it offers eMix, a proprietary online prescribing platform covering prescription submission, refill approvals, order tracking, patient history, compliance tooling, and API integrations. The company's product portfolio spans compounded medications (customized in form, dosage, and flavor, with 30+ flavor options and a flavor guarantee), commercial/generic medications, and over-the-counter products across more than a dozen therapeutic categories including flea/tick, heartworm, arthritis, anxiety, cardiac, seizure, respiratory, allergy, urinary, diabetes, and sedation.

The technology stack centers on the Maisy AI engine, Mixlab's proprietary AI system that powers eMix, providing workflow automation and recommendation capabilities to streamline prescribing for veterinary teams. The business model combines transaction-based revenue from prescription medication sales with subscription/recurring elements from the eMix platform and a prescriber rewards program (Mixlab Plus). Fulfillment is executed via a direct-to-consumer mail-order model offering fast, free delivery nationwide, with next-day and same-day options in select markets.

Go-to-market spans multiple motion types run in parallel: a direct-to-consumer channel for pet owners via the online portal; an enterprise/field-sales motion targeting veterinary practices through the eMix platform; and an inside-sales motion supporting prescribers through phone, text, email, and fax channels. The company holds three notable credentials (PCAB, LegitScript, BBB) and is recognized as a veterinary-exclusive pharmacy partner with named relationships spanning enterprise hospital groups, mid-market veterinary clinic chains, and independent SMB practices.

Name

Mixlab Inc

Legal name

Mixlab Inc.

Website

https://mixlab.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Mixlab Inc. is a PCAB-accredited, full-service veterinary pharmacy operating across all 50 U.S. states, serving pet owners and veterinarians with compounded, commercial, and OTC medications via an Owner Portal and the AI-powered eMix prescriber platform.

Ownership category

akta.pro rank

Product category

Veterinary Pharmacy Services

NAICS

Veterinary Services (54194)

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Compounding Pharmacies (Veterinary) (HLAMAIAD)

akta.pro secondary industries

Veterinary Pharmaceutical Wholesalers & Distributors (HLAMAIAA), E‑prescribing, Pharmacy Ordering & Medication Management (Rx, Refills, Home Delivery Integrations) (HLAMAGAF)

Keywords

• Veterinary pharmacy services
• Compounded pet medications
• Veterinary prescribing software
• Pet medication delivery
• Prescription compounding pharmacy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Prescription Medication Sales: Mixlab generates revenue primarily through the sale of prescription veterinary medications including compounded, commercial, and over-the-counter medications. Pet owners place orders through the online portal after veterinary prescription approval, with the company coordinating directly with veterinarians.
2. Compounded Medications: Custom compounded medications tailored to each animal's specific needs in terms of dosage, form, and flavor (30+ options). These specialized formulations command premium pricing for customization.
3. eMix Platform Services: The eMix platform serves as the primary interface for veterinary practices to manage prescriptions, with features for streamlined prescribing workflows, compliance management, and API integrations.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mixlab operates a full-service veterinary pharmacy that dispenses compounded, commercial, and over-the-counter medications for companion animals, equine, wildlife, and zoo species. Pet owners order through the Owner Portal after veterinary prescription approval, while veterinarians submit and manage prescriptions through the AI-powered eMix platform. Deliveries are made nationwide with free next-day service in most U.S. states.

Product overview

Mixlab Inc operates as a modern, full-service veterinary pharmacy serving animals of all sizes across all 50 states. The company's core platform consists of two web portals: the Owner Portal for pet owners to manage prescriptions and track orders, and eMix for veterinarians to submit prescriptions, approve refills, and track orders. The company offers an integrated product portfolio combining compounded medications (customized in form, strength, and flavor with 30+ options) and commercial/generic medications across therapeutic categories including flea/tick prevention, heartworm prevention, arthritis/joint health, anxiety/stress, GI/digestive health, heart/blood pressure, seizures/epilepsy, respiratory care, allergy relief, urinary tract/kidney support, diabetes, and sedation. Key products include Trazodone, Clonidine, Cerenia, Doxycycline, Prednisolone, Gabapentin, Fluoxetine, Methimazole, and Atopica. Services include free delivery to all 50 states, PCAB-accredited compounding, and next-day delivery. The technology stack includes the proprietary Maisy AI engine powering eMix with smart recommendations for prescribers.

Differentiator

Problem solved

Functional benefit

Brands

• eMix: AI-powered online platform for veterinarians to submit prescriptions, approve refills, track orders, and access patient history. Powered by Maisy AI engine.
• Maisy

Products and services

• Owner Portal Online portal for pet owners to browse the medication catalog, place prescription orders with veterinary approval, track deliveries, manage refills, and receive proactive reminders. Designed for individual animal owners across dogs, cats, birds, equine, and wildlife.
• eMix Prescriber Platform AI-powered online platform for veterinarians and veterinary staff to submit prescriptions, approve refills, track orders, and access patient history, with compliance workflows and API integrations. Built for veterinary practices, equine and wildlife prescribers.
• Compounded Veterinary Medications PCAB-accredited custom-compounded medications tailored in dosage form (liquids, chews, capsules, transdermal creams), strength, and flavor (30+ options). Designed for veterinarians and pet owners needing customized alternatives to commercial drugs.
• Commercial and Generic Veterinary Medications Generic and branded commercial medications, over-the-counter products, and supplements for animal wellness, dispensed through the Owner Portal with veterinary prescription approval where required.
• Equine Pharmacy Services Specialized prescription and compounded medications for horses, including pregnancy-related medications (Altrenogest, Progesterone) and anxiety or pain medications, with two-day delivery and a dedicated equine support channel.
• Wildlife and Zoo Pharmacy Services Specialized prescription and compounded medications for non-companion animals, including wildlife rehabilitators, zoos, and aquariums, with custom formulations for exotic species.
• FIP Medication Program Targeted compounding and dispensing program for feline infectious peritonitis (FIP) treatment, with medications coordinated through veterinarians and delivered to pet owners.
• Prescription Medication Delivery Service Free standard delivery of prescription medications to all 50 U.S. states, with next-day turnaround and expedited same-day delivery available for a fee in select markets.

Quantifiable outcome

• Over 1,300 clonidine prescriptions in past 12 months ranking sixth among commercial medications dispensed
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Covetrus: Global veterinary distribution and pharmacy platform serving clinics with products, software, and prescription fulfillment. Comparable as a broad incumbent that competes with Mixlab on B2B vet pharmacy and practice management integrations.
• 1-800-PetMeds (PetMeds): Established online pet pharmacy retailer offering prescription and OTC medications, supplements, and supplies with home delivery. Comparable as a broad incumbent in online pet medication fulfillment; differentiated by retail breadth rather than compounding depth.
• Patterson Veterinary: Major US distributor of veterinary supplies, equipment, and pharmaceuticals serving companion-animal and equine practices. Comparable as a large-scale incumbent with established veterinary relationships that could extend into compounding or pharmacy services.
• Chewy Pharmacy: Chewy operates an online pet pharmacy embedded in its massive pet retail platform, offering prescription and OTC medications for dogs and cats. Comparable as a scaled incumbent with national delivery, brand recognition, and capital that could expand into compounding — a key competitive threat to Mixlab's DTC channel.

Regional players

• SmartPak Equine: Equine-focused pharmacy and supplement retailer offering prescription medications, compounded preparations, and supplements for horses. Comparable for Mixlab's equine line — Mixlab competes in the same equine pharmacy channel with differentiated national delivery.

Emerging players

• Dutch (telehealth): VC-backed veterinary telehealth and online pharmacy platform offering consultations, prescriptions, and home delivery of medications. Comparable as an emerging digital-first vet care provider that bundles telehealth with pharmacy fulfillment, a model adjacent to Mixlab's owner-portal-plus-prescriber workflow.

Direct peers

• Roadrunner Pharmacy: Veterinary compounding pharmacy focused on customized medications, flavors, and forms for companion animals. Comparable as a direct competitor in flavored and transdermal compounded veterinary preparations delivered nationwide.
• Wedgewood Pharmacy: Largest US veterinary compounding pharmacy, serving veterinarians nationwide with compounded preparations, flavors, and dosage forms. Directly comparable as Mixlab's primary competitor in PCAB-accredited vet compounding with similar B2B-vet and DTC fulfillment models.
• VetSource: Veterinary pharmacy and home-delivery platform integrated with veterinary practice management systems, offering prescription fulfillment, refills, and compliance tools. Directly comparable as a B2B-anchored vet pharmacy with workflow software and clinic partnerships.

Others

• PetCareRx: Online pet pharmacy and supplies retailer offering prescription and OTC medications. Comparable as a competing online channel for vet prescriptions, though less focused on compounding or prescriber-side workflow tools than Mixlab.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mixlab Inc