Oregon Media Llc

What Oregon Media Llc does

Oregon Media LLC is a privately held, founder-led custom publishing company headquartered in Bend, Oregon, operating with a team of approximately 18 people. The firm produces both a portfolio of owned regional publications — including Bend Magazine, Bend Home + Design, Savor Central Oregon, and High Desert Weddings — and a roster of custom-published magazines and visitor guides for destination marketing organizations (DMOs) and institutional clients. Named custom-publishing clients include AAA Oregon/Idaho (Via Magazine, reaching over 1 million readers), Visit Central Oregon, Travel Southern Oregon, Visit Eastern Oregon, Visit Corvallis, Mt. Hood Territory, Travel Yamhill Valley, Visit Big Sky, and the University of Oregon (Oregon Quarterly).

The company's core offering is end-to-end editorial, design, photography, and circulation management for clients that need a print and digital magazine product but lack in-house publishing capability. Oregon Media takes each engagement from concept and editorial planning through production and distribution, leveraging shared editorial, design, and production resources across both owned and client publications. Its owned titles also serve as a marketing and audience-development channel that supports client engagements and recruits advertisers.

Oregon Media's revenue model is a mix of multi-year custom publishing contracts with DMOs and institutional clients (where the firm is paid a production fee or manages a client marketing budget — for example, a $2.5 million campaign reference) and advertising/sponsorship sales across its owned publications. Distribution spans Oregon, Washington, Idaho, California, Nevada, Texas, and Montana, with combined reach across Via Magazine, the Central Oregon Visitors Guide (402,500+), Oregon Quarterly (262,500), and Bend Magazine (68,000). The company is led by Heather Huston Johnson (CEO) and Ross Johnson (President).

Name

Oregon Media Llc

Legal name

Oregon Media LLC

Website

https://oregonmedia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Oregon Media LLC is a Bend, Oregon-based custom publishing firm that produces owned regional magazines (Bend Magazine, Savor Central Oregon) and custom publications for tourism boards, AAA, and the University of Oregon.

Ownership category

akta.pro rank

Product category

Custom Publishing & Lifestyle Magazines

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAJAEAH

Travel & Outdoors Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAEAG

Home, Garden & DIY Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Custom publishing services
• Visitor guide production
• Lifestyle magazine publishing
• Destination marketing content
• Branded content creation

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Publishing & Visitor Guides: Oregon Media partners with destination organizations and tourism businesses to create custom publications including visitor guides, travel planners, and marketing collateral. These are produced as contract work for clients like Visit Central Oregon, AAA Oregon/Idaho, and regional tourism bureaus.
2. Advertising & Sponsorship: Publications contain advertising from local businesses, restaurants, venues, and retailers. The company also generates sponsorship revenue through branded content partnerships where businesses pay for editorial-style content integration.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Oregon Media LLC is a full-service publishing company that produces print and digital publications, including travel guides, lifestyle magazines, and custom publishing for destination organizations. The portfolio comprises owned publications (Bend Magazine, Bend Home + Design, Savor Central Oregon, High Desert Weddings Guide) alongside contract publishing for tourism boards and organizations such as AAA Oregon/Idaho (Via Magazine), Visit Central Oregon, Travel Southern Oregon, Visit Eastern Oregon, Mt Hood Territory, Visit Corvallis, Visit Big Sky, University of Oregon (Oregon Quarterly), and Travel Yamhill Valley.

Product overview

Oregon Media LLC is a full-service publishing company that produces print and digital publications including travel guides, lifestyle magazines, and custom publishing for destination organizations. The company's portfolio includes owned publications (Bend Magazine, Bend Home + Design, Savor Central Oregon, High Desert Weddings) and custom publishing clients (Via Magazine/AAA, Visit Central Oregon, Eastern Oregon Visitors Guide, Southern Oregon Visitors Guide, Mt Hood Territory Travel Planner, Corvallis Visitor Guide, Visit Big Sky, Oregon Quarterly Magazine, Travel Yamhill Valley). Services include custom publishing, visitor guides, editorial and branded content creation, owned media platforms (print + digital), and digital distribution and amplification.

Differentiator

Problem solved

Functional benefit

Brands

• Bend Magazine: The leading lifestyle magazine of Central Oregon, serving as the voice, mirror, and advocate of the Central Oregon community.
• Bend Home + Design Magazine
• Savor Central Oregon
• High Desert Weddings Guide
• Via Magazine

Products and services

• Via Magazine – AAA Oregon/Idaho AAA Oregon/Idaho's flagship travel magazine reaching over one million readers throughout Oregon and Southern Idaho, providing travel advice, destination features, and lifestyle content for AAA members. Published six times annually.
• Bend Magazine Central Oregon's premier lifestyle magazine serving as the voice, mirror, and advocate of the Bend community, covering outdoor adventure, food and drink, home and design, and local business. Total audience of 68,000 with 15,000 circulation.
• Savor Central Oregon A semiannual food-focused publication exploring Central Oregon's culinary scenes, serving as both a dining guide and food magazine for locals and visitors.
• Bend Home + Design Magazine Central Oregon's leading home building and design magazine, providing inspiration, practical ideas, and connections to regional professionals in architecture, interior design, and home improvement.
• Central Oregon Travel Guide The official travel guide for Visit Central Oregon, reaching over 402,500 readers through a $2.5 million nationwide marketing campaign and distributed to resorts and destinations throughout Central Oregon.
• Eastern Oregon Visitors Guide Visitor guide showcasing Eastern Oregon's wide open spaces, with 90,000 copies distributed across Oregon, Washington, and Idaho.
• High Desert Weddings Guide Central Oregon's annual wedding, design, and inspiration guide, sponsored by Visit Central Oregon and partnered with Bend Magazine.
• Southern Oregon Visitors Guide Travel Southern Oregon's official visitor guide serving as the collateral piece for annual marketing, promotion, sales, and PR campaigns.
• Corvallis Visitor Guide The Visit Corvallis Guide promoting travel and tourism, covering wine, agritourism, dining, arts and culture, shopping, and outdoor recreation, with 30,000 copies printed annually.
• Visit Big Sky Visitor Guide Visit Big Sky Visitor Guide, the exclusive collateral piece for Montana's annual marketing, promotion, sales, and PR campaigns, distributed to 60,000 annually.
• Mt Hood Territory Travel Planner Definitive resource for visitors exploring Mt. Hood and the Willamette Valley, targeting high-intent demographics seeking lodging, dining, and recreation.
• Travel Yamhill Valley Wine and culinary guide covering the Willamette Valley from Dundee to McMinnville.
• Oregon Quarterly Magazine The official magazine of the University of Oregon, the most widely circulated and oldest periodical in the state, published four times yearly with a print audience of 90,000 and reaching 262,500 readers overall.

Quantifiable outcome

• 402,500+ readers reached through Central Oregon Travel Guide
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• AAA Oregon/IdahocoreStrategic or Co-development PartnerOregon Media produces all content and design for Via Magazine, AAA Oregon/Idaho's official publication reaching over 1 million readers. This is a contract publishing relationship where Oregon Media handles editorial, photography, design, and production. Via Magazine is distributed six times annually to AAA members.
• University of OregoncoreStrategic or Co-development PartnerOregon Media creates all design for Oregon Quarterly Magazine, the official magazine of the University of Oregon. The publication is the most widely circulated and oldest periodical in Oregon, reaching 262,500 readers including alumni, donors, and university stakeholders.
• Visit Central OregoncoreStrategic or Co-development PartnerSponsored publication partnership producing Central Oregon Travel Guide (official guide), Savor Central Oregon, and High Desert Weddings Guide. Oregon Media handles all content creation, design, and production for Visit Central Oregon's marketing materials.

Scale indicators14 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Madden Media: Madden Media is a destination marketing agency that produces visitor guides, travel publications, and content marketing for DMOs and tourism organizations nationwide. It is the closest functional peer to Oregon Media's custom publishing business, with comparable end clients (Visit [City], state tourism offices) and similar visitor-guide deliverables.
• Development Counsellors International (DCI): DCI is an economic development and destination marketing agency that provides content, branding, and research for DMOs, cities, and regions. Its content marketing and visitor engagement services align directly with Oregon Media's custom publishing work for regional tourism organizations.
• MMGY Global: MMGY Global is a leading travel and hospitality marketing firm providing content, branding, and integrated marketing services to destinations, hotels, and attractions. Its destination marketing practice competes for the same DMO custom publishing and content marketing budgets Oregon Media targets.
• Miles Partnership: Miles Partnership is a destination marketing agency that develops content, publishing, and media strategies for DMOs and state tourism offices. Its custom publishing and visitor-guide services directly overlap with Oregon Media's core offering for clients like Visit Central Oregon and AAA Oregon/Idaho.
• Hour Media: Hour Media is a regional magazine publisher producing lifestyle titles such as Hour Detroit, Boston Common, and Atlanta. It is a comparable regional/lifestyle magazine publisher with custom content capabilities analogous to Oregon Media's owned and custom publication portfolio.
• Paradise Advertising & Marketing: Paradise is a destination marketing agency specializing in travel and tourism advertising, content, and digital strategy. Its destination client base and visitor-guide/content production overlap with Oregon Media's DMO custom publishing portfolio.
• Triumph Media Group: Triumph Media Group is a destination marketing and custom publishing company producing visitor guides and content marketing materials for tourism organizations. Its service mix and DMO client base align closely with Oregon Media's custom publishing work.
• Hoffman Media: Hoffman Media is a lifestyle magazine publisher producing regional titles such as Southern Living, Coastal Living, and Food & Wine custom editions. It is comparable to Oregon Media in operating lifestyle/regional magazines alongside custom publishing work for major brand clients.

Emerging players

• The Brandon Agency: The Brandon Agency is a full-service marketing agency with a destination and travel practice providing content, branding, and media services to tourism clients. While broader in scope, it overlaps with Oregon Media in destination content production and visitor guide work for DMOs.

Broad incumbents

• Morris Media Network: Morris Media Network is a large multi-title regional magazine and travel publication company operating lifestyle, travel, and destination titles. It competes for the same regional/travel advertising and custom publishing opportunities as Oregon Media but at meaningfully larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bendmagazine
• Instagraminstagram.com/bendmagazine
• LinkedInlinkedin.com/company/oregonmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oregon Media Llc