Pool Artists Gmbh
Pool Artists GmbH is a Berlin-based podcast production company offering end-to-end podcast, audiobook, and audio-advertising services through its core studio and 60Rolls sub-brand, primarily serving German media, publishing, and platform clients such as ZEIT ONLINE and Sony Music.
- Company typePrivate
- Founded2018
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pool Artists Gmbh does
Pool Artists GmbH is a Berlin-based podcast production company founded in 2018 by Maria Lorenz-Bokelberg and Frida Morische, operating with a team of approximately 15 people from its headquarters at Schönhauser Allee 36. The company delivers end-to-end podcast services — concept development, scriptwriting, recording, post-production, and distribution — anchored by a proprietary pool of professional voice talent (Sprecher:innen-Pool) and an in-house production team with dedicated Lead Producer, Lead Content, and Post-Production roles. Its portfolio exceeds 50 podcasts across original shows (e.g., Die Nilz Bokelberg Erfahrung, Gästeliste Geisterbahn, Hört Hört, That's what he said) and client commissions for major media and publishing brands.
The company's revenue model is professional-services based: custom-quoted podcast production, consulting for organizations new to podcasting, and — through its 60Rolls sub-brand — audiobook production, podcast advertising spots, and promotional audio. Distribution is global via Spotify, Apple Podcasts, FYEO, and broader podcast directories. The flagship commercial relationship is with ZEIT ONLINE / ZEIT Verlag, for which Pool Artists produces nine or more shows including ZEIT Verbrechen (a Deutscher Podcast Preis winner and a top-ranked German podcast on Apple and Spotify in 2020), Alles gesagt?, Das Politikteil, Was Jetzt?, and Ist das normal? Other enterprise clients include Sony Music (Songpoeten, multi-season), Rowohlt Verlag, Carlsen Verlag, stern, and FYEO, alongside public-sector and NGO clients such as Landesarchiv Baden-Württemberg and HateAid.
Pool Artists operates a sales-led go-to-market motion targeting media companies, publishers, broadcasters, and organizations needing podcast production. The company reaches clients through industry conferences (re:publica, Radiodays Europe, All Ears, Tincon), earned press coverage in Stern NEON and SPIEGEL, and its recognized co-founders. The advertising subsidiary sounds good (soundsgood.de) extends the offering into brand integration and campaign monetization, while distribution partnerships with Spotify (Susi, 2020), FYEO, and Apple Podcasts anchor multi-platform reach. The company is privately held with no disclosed external institutional capital, no public pricing, and an employee benefit of a 4-day work week.
Pool Artists Gmbh firmographics
Firmographics- Name
- Pool Artists Gmbh
- Legal name
- Pool Artists GmbH
- Website
- https://poolartists.de
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pool Artists GmbH is a Berlin-based podcast production company offering end-to-end podcast, audiobook, and audio-advertising services through its core studio and 60Rolls sub-brand, primarily serving German media, publishing, and platform clients such as ZEIT ONLINE and Sony Music.
- Ownership category
- akta.pro rank
Pool Artists Gmbh industry classification
Industry- Product category
- Podcast Production Services
- NAICS
- Sound Recording Studios (51224), Other Sound Recording Industries (512290), Record Production and Distribution (51225)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
- akta.pro secondary industries
- Enterprise Audio Publishing & Private Podcast Platforms (MPAIADAI), Podcast Networks & Studio Platforms (MPAIADAC)
Keywords
Where Pool Artists Gmbh is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Pool Artists Gmbh business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Podcast Production Services: Full-service podcast production including concept development, scriptwriting, recording, editing, post-production, and distribution for corporate and media clients. Services are customized to individual project needs.
- Podcast Consulting: Advisory services for organizations considering or developing podcasts, helping with strategy and format development
- 60Rolls - Audio Ads and Spots: Production of audio advertisements for podcasts, including host-read ads and professionally voiced spots, as well as audiobooks
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Pool Artists Gmbh product offering
Product offeringCore offering
Pool Artists GmbH is a Berlin-based podcast and audio production studio that develops, produces, and distributes podcasts and audio content on behalf of media companies, publishers, record labels, NGOs, and corporate brands. The studio also produces audio advertising through its 60Rolls sub-brand and offers podcast concept development, consulting, and audiobook production services.
Product overview
Pool Artists GmbH is a Berlin-based podcast production company offering three core service lines: podcast production (full-service from recording to distribution), podcast creation and concept development (writing concepts, scripts, adaptations, and hosting materials), and podcast consulting. Their subsidiary brand 60Rolls handles audio advertising production including podcast ads, audiobooks with soundscapes, and promotional spots. The company produces over 40 podcasts spanning original shows (Die Nilz Bokelberg Erfahrung, Gästeliste Geisterbahn, Hört Hört, Randale Bokelberg, That's what he said, WIMAF) and client productions (for media partners like ZEIT ONLINE, Sony Music, Rowohlt Verlag, and FYEO). Notable productions include award-winning shows like ZEIT Verbrechen, Faking Hitler, Alles gesagt?, and Susi (a fiction podcast in collaboration with Spotify and Gimlet). The company also offers advertising services through sounds good.
Differentiator
Problem solved
Functional benefit
Brands
- 60Rolls: Audio Ads, Hörbücher with Benefits, and Podcast Spots production service.
- sounds good
Products and services
- Podcast Production
Quantifiable outcome
- ZEIT Verbrechen ranked #2 most listened podcast in Germany on Apple (2020)
- +1 more outcomes
Companies that use Pool Artists Gmbh
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Pool Artists Gmbh technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Pool Artists Gmbh partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- ZEIT ONLINE / ZEIT VerlagflagshipMajor ongoing partnership for production of numerous ZEIT podcasts including 'Das Politikteil', 'Alles gesagt?', 'Was jetzt?', 'Verbrechen', 'Ist das normal?', 'Frisch an die Arbeit', and others. Pool Artists has produced ZEIT content since 2017/2018.
- SpotifycorePartnership for original fiction podcast 'Susi' (German adaptation of 'Sandra' by Gimlet), launched July 2020 with Spotify as distribution partner.
- Sony MusiccoreLong-standing partnership for 'Songpoeten' podcast series, now in its 4th season, featuring interviews with German-speaking music creators.
- Rowohlt VerlagminorPartnership for 'Sollzustand' podcast produced for the Rowohlt publishing house since 2020.
- Carlsen VerlagminorPartnership for 'Kissa21' manga podcast produced for Carlsen, the manga publisher.
- Landesarchiv Baden-WürttembergminorProduction of 'Sprechende Akten' podcast for the state archive, covering German WWII reparations history. Funded by Federal Ministry of Finance.
- Bündnis 90/Die GrünenminorPartnership for 'Im Grundsatz GRÜN' podcast about the Green party's fundamentals program, including audio version of the program.
- abgeordnetenwatch.deminorProduction of 'Unter der Lupe' political transparency podcast for the parliamentary monitoring organization.
- HateAidminorProduction of 'Über Hass reden' podcast about digital violence, featuring stories of gamers, scientists, and individuals affected by online harassment.
- ProQuote MedienminorProduction of 'Macht's gleich' podcast about media sexism and workplace equality, produced for the media gender equality organization.
- FYEOcorePlatform partner for distribution of original podcasts including 'Genial Kriminell' (4 seasons) and 'Zur Abwechslung erfreulich'. FYEO is a podcast platform.
- WE ARE PRODUCERSminorCollaboration partner for productions including 'Sprechende Akten' and 'Susi' fiction podcast.
- soundsgood.de (Advertising)coreDedicated advertising subsidiary handling brand integrations and marketing campaigns for podcasts, connecting production expertise with monetization.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pool Artists Gmbh competitors and assessment
Company assessmentBroad incumbents
- Acast: Global podcast hosting, monetization, and advertising platform. Competes with Pool Artists' advertising/monetization layer (sounds good) and works with many of the same publisher clients in the DACH market.
- Spotify Studios (Gimlet): Global podcast/audio platform and production operation via Gimlet and Spotify Studios. While Pool Artists is a distribution partner of Spotify, Spotify's in-house production capability competes for the same premium editorial podcast budgets.
- Wondery: Amazon-owned premium podcast production studio (e.g., 'Batman Unburied' — adapted by Pool Artists as 'Batman unter Toten'). Comparable in premium scripted and editorial podcast production at scale.
- Podimo: Nordic-founded podcast and audiobook platform with significant DACH presence. Adjacent competitor in premium podcast distribution and original content commissioning in German-speaking markets.
Direct peers
- Viertausend Hertz: Berlin-based podcast studio producing editorial and branded podcasts for major German media outlets. Directly comparable as a German-language premium podcast production house serving publishers and broadcasters.
- Hörspielmanufaktur: German audio content production studio producing audio dramas and podcasts for public broadcasters and publishers. Comparable in scripted/fiction audio production capabilities and German public-sector client base.
- Rocket Beans Entertainment: Berlin-based entertainment company producing podcasts, video, and live content for digital-native audiences. Most directly comparable German-language peer in premium podcast/video production with strong brand recognition.
- Studio Bummens: German podcast production studio producing award-winning original and branded podcasts for media companies and brands. Closely comparable in scope, customer base, and premium positioning to Pool Artists.
- Podstars by OMR: Hamburg-based podcast agency combining podcast production, marketing, and monetization services. Comparable in offering end-to-end podcast production plus advertising/monetization capabilities similar to Pool Artists' 60Rolls + sounds good.
Regional players
- Detektor FM: Leipzig-based podcast and radio production company producing editorial and branded podcasts for German media. Comparable as a German-language podcast production specialist serving publishers and organizations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pool Artists Gmbh social profiles
Digital presencePool Artists Gmbh financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pool Artists Gmbh leadership team
Management profileNumber of profiles
Profiles2 records
Pool Artists Gmbh funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pool Artists Gmbh M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pool Artists Gmbh
What does Pool Artists Gmbh do?
Pool Artists GmbH is a Berlin-based podcast and audio production studio that develops, produces, and distributes podcasts and audio content on behalf of media companies, publishers, record labels, NGOs, and corporate brands. The studio also produces audio advertising through its 60Rolls sub-brand and offers podcast concept development, consulting, and audiobook production services.
Is Pool Artists Gmbh a public or private company?
Pool Artists Gmbh is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pool Artists Gmbh founded?
Pool Artists Gmbh was founded in 2018. It employs 11 to 50 people.
Where is Pool Artists Gmbh based?
Pool Artists Gmbh is headquartered in Berlin, Germany, in the Europe region.
How does Pool Artists Gmbh make money?
Three revenue lines are on record. Podcast Production Services are the primary driver. The others are podcast Consulting and 60Rolls - Audio Ads and Spots.
Who are Pool Artists Gmbh's main competitors?
Broad incumbents on record are Acast, Spotify Studios (Gimlet), Wondery and Podimo. Direct peers are Viertausend Hertz, Hörspielmanufaktur, Rocket Beans Entertainment, Studio Bummens and Podstars by OMR. Detektor FM is listed as a regional player.
Does Pool Artists Gmbh have an API?
No public API is recorded for Pool Artists Gmbh.
What industry is Pool Artists Gmbh in?
Pool Artists Gmbh's product category is Podcast Production Services. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting, with a secondary code of MPAIADAI, Enterprise Audio Publishing & Private Podcast Platforms. Its NAICS code is 51224.