The National Veterans Memorial and Museum

Name

The National Veterans Memorial and Museum

Legal name

The National Veterans Memorial and Museum

Website

https://nationalvmm.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Veterans Memorial Museum

NAICS

Museums (71211), Historical Sites (712120), Museums, Historical Sites, and Similar Institutions (712)

akta.pro primary industry

History Museums (THAJADAB)

akta.pro secondary industries

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA), Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC)

Keywords

• Veterans museum
• Memorial exhibitions
• Educational programming
• Military history archives
• Community wellness programs

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. General Admission Tickets: Visitors purchase tickets for museum access. Discounted admission offered on select days ($1 admission on MLK Day, Presidents Day).
2. Membership Program: Annual membership providing benefits including free admission, exclusive access, and member events.
3. Memorial Day Flag Sponsorship: Donors contribute $20 or more to dedicate flags honoring fallen service members displayed on museum lawn during Memorial Day.
4. Memorial Bench Dedication: Donors contribute $2,500 to dedicate a bench within exhibition galleries with personalized engraving.
5. General Donations: Tax-deductible donations supporting museum operations, exhibitions, education programs, and veteran access.
6. Facility Rentals: Event venue rentals for private events, corporate functions, and ceremonies.
7. Planned Giving: Bequests, IRA distributions, trusts, and life insurance gifts for long-term support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The National Veterans Memorial and Museum operates a 50,000+ square foot museum and memorial on the Scioto Peninsula in Columbus, Ohio, presenting veteran stories through permanent and rotating exhibitions, educational programs, and community events. It is the only museum in America honoring all Veterans from all branches of service and all eras, offering physical admission, an annual membership program, facility rentals, commemorative dedication programs, and wellness/educational initiatives.

Product overview

The National Veterans Memorial and Museum is a 50,000+ square foot museum in Columbus, Ohio that serves as the only museum in America honoring ALL Veterans from all branches of service and all eras. The institution operates as a single unified museum experience offering physical admission, membership programs, facility rentals, and educational programming. Core offerings include rotating and permanent exhibitions, the NVMM ECHO wellness initiative, Military to Civilian Leadership Certificate program, school field trips, NVMM Reads author series, and NVMM-StoryCorps Collection. The museum also offers commemorative programs including Memorial Day Flag Dedication and Memorial Bench Dedication. Revenue streams include admission tickets, membership fees, facility rentals, donations, and merchandise sales through Shop NVMM.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Admission and Tickets Paid admission to the National Veterans Memorial and Museum featuring exhibitions, artifacts, and interactive displays honoring U.S. Veterans. Discounted admission for children, seniors, military ID holders; free admission for active-duty military, veterans, and Gold Star Families (sponsored by Nationwide); $1 admission on MLK Day and Presidents Day.
• Annual Membership Program Annual membership program providing free admission, exclusive event access, member exclusives, and discounts at the museum shop for individual supporters of the museum.
• Corporate Partnerships and Sponsorships Corporate sponsorship and partnership packages enabling businesses to support museum operations, exhibitions, and educational programming. Notable partners include FedEx ($1 million commitment), Nationwide (free admission sponsorship), Big Lots ($1.4 million raised via point-of-sale campaigns), and JPMorgan Chase.
• Facility Rental Event venue rental services for weddings, corporate events, private gatherings, and ceremonies at the museum location on the Scioto Peninsula in Columbus, Ohio.
• Memorial Day Flag Dedication Donor-sponsored flag dedication program where contributors give $20 or more to dedicate a flag honoring a fallen service member. Flags are displayed on the museum lawn during Memorial Day commemoration.
• Memorial Bench Dedication Donor-sponsored bench dedication program with a $2,500 gift enabling personalized engraving (up to 3 lines, 75 characters per line) on a bench within the museum's exhibition galleries.
• Exhibitions Rotating and permanent exhibitions featuring veteran stories, art, photography, and historical artifacts. Notable exhibitions include Portraits of Courage by President George W. Bush, Full Metal Jacket Diary by Matthew Modine, and Light During Wartime by Stacy Pearsall.
• Virtual Tours Online virtual tour experiences of the museum and its exhibitions for remote visitors. Supported through a partnership with JPMorgan Chase to launch a virtual exhibit hall.
• School Field Trips Educational programs for K-12 students including guided tours and curriculum-aligned learning experiences focused on military history, civic learning, and veteran stories.
• Military to Civilian Leadership Certificate Higher education certificate program helping veterans transition to civilian leadership roles, offered in partnership with higher education institutions.
• NVMM ECHO Wellness & Community Initiative Wellness and community programming supporting veteran mental health, social connection, and overall well-being. Includes Pets and Vets events and partnerships with Buckeye Paws, Columbus Zoo and Aquarium, and Pilot Dogs.
• Shop NVMM (Online Merchandise Store) Online merchandise store selling products from veteran-owned businesses to support the museum and veteran entrepreneurship.
• Charitable Donations Tax-deductible donations supporting museum operations, exhibitions, artifact preservation, K-12 education programs, fellowships, and public programming. Includes planned giving options such as bequests, IRA distributions, trusts, and life insurance gifts.

Quantifiable outcome

• FedEx committed $1 million gift to support museum operations
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Kids Mental Health FoundationminorStrategic or Co-development Partner · 24 April 2026Partnership to support wellness programming and mental health resources for veterans and their families.
• Columbus Metropolitan ClubminorStrategic or Co-development Partner · 8 December 2025Partnership announced December 2025 for collaborative programming and community engagement.
• Columbus Metropolitan LibrarycoreStrategic or Co-development Partner · 17 November 2025Service Nook partnership bringing NVMM resources to library branches including Karl Road, Martin Luther King Jr., and Whitehall locations.
• StoryCorpscoreStrategic or Co-development Partner · 11 November 2024Partnership to record, preserve, and amplify military voices through the NVMM-StoryCorps Collection, capturing veteran stories for posterity.
• Buckeye PawsminorOthersAnimal-assisted therapy program partner for Pets and Vets events, providing therapy dog demonstrations and wellness activities.
• Columbus Zoo and AquariumminorOthersParticipates in Pets and Vets events with ambassador animal interactions and educational programming.
• Pilot DogsminorOthersService dog organization partner for Pets and Vets community events.
• USO OhiominorOthersMilitary support organization partner for community events and veteran programming.
• CreatiVetscoreStrategic or Co-development PartnerNonprofit partner providing art and music programming for veterans, featuring IDENTITY exhibition showcasing veteran artwork and healing through creative expression.
• Allied Works ArchitectureminorOthersBuilding architect firm that designed the iconic concrete arch structure of the museum.
• OLINminorOthersLandscape architecture firm that designed the 2.5-acre Memorial Grove with trees, water features, and memorial elements.
• Travis Manion FoundationminorStrategic or Co-development PartnerFoundation partnership for Memorial Day programming; Ryan Manion, CEO, serves as keynote speaker for 2026 ceremony.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• National Naval Aviation Museum: Pensacola, Florida museum operated by the Naval Aviation Museum Foundation honoring naval aviators; comparable as a military branch museum with exhibitions, memorabilia, and donor-supported programming, though aviation-specific versus NVMM's all-services scope.
• National Museum of the United States Army: Fort Belvoir, Virginia museum honoring U.S. Army soldiers; comparable as a branch-specific veterans memorial museum with exhibitions, artifacts, and education programming, though limited to one military branch versus NVMM's all-branch mandate.
• National WWII Museum: New Orleans museum focused on the American experience in WWII; comparable as a major veterans history museum with rotating exhibitions, education programs, strong donor base, and significant tourism draw, though larger in scale and operating budget.
• National WWI Museum and Memorial: Kansas City-based museum and memorial dedicated to World War I history and veterans; directly comparable as a federally/municipally recognized military history museum with memorial function, exhibitions, education programs, and donor-supported operating model.
• National Museum of the Marine Corps: Triangle, Virginia museum honoring U.S. Marines; comparable as a branch-specific veterans memorial museum with permanent galleries, rotating exhibits, and educational programming, but narrower scope than NVMM's all-branches positioning.

Regional players

• Vietnam Veterans Memorial Fund: Nonprofit that built and maintains the Vietnam Veterans Memorial on the National Mall; comparable as a veterans-focused nonprofit with memorial mission, education programs (The Wall That Heals traveling exhibit), and donor-driven revenue model.

Others

• Wounded Warrior Project: Major veterans-services nonprofit operating wellness, career, and engagement programs for post-9/11 veterans; comparable as a donor-supported veteran nonprofit, though mission is service-delivery rather than museum operations, and overlaps significantly with NVMM ECHO wellness programming.

Broad incumbents

• Smithsonian National Museum of American History: Smithsonian museum on the National Mall covering American history broadly, including military artifacts; comparable as a federally-supported history museum with exhibitions and education programs, but vastly larger in scope, scale, and visitor traffic than NVMM.
• Intrepid Sea, Air & Space Museum: New York City museum complex on the aircraft carrier Intrepid featuring military aviation, space, and sea history; comparable as a major military-themed visitor attraction with strong tourism draw, exhibitions, and education programming.
• The National Memorial Arboretum: UK-based national site of remembrance honoring those who served; comparable as a dedicated veterans memorial and remembrance site with gardens, exhibitions, and education programming, though regional to the UK rather than U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NationalVMM
• YouTubeyoutube.com/channel/UCixPiGqTSLPAjjY4PKRMndg
• Facebookfacebook.com/477769581051719
• Instagraminstagram.com/nationalvmm
• LinkedInlinkedin.com/company/nationalvmm

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The National Veterans Memorial and Museum