MySafe:LA

What MySafe:LA does

MySafe:LA is a California-registered 501(c)(3) nonprofit that delivers fire safety and disaster preparedness programming across the greater Los Angeles region. Founded in 2008 under The Safe Community Project, the organization partners with the Los Angeles Fire Department (LAFD), the Los Angeles Unified School District (LAUSD), and LA County Fire (59 cities) to provide free smoke alarm installations, CPR and AED training, K-12 fire safety education targeted at 4th and 5th grades, older adult fall and burn prevention, wildfire preparedness, and homelessness outreach services. The organization has reached a cumulative 502,000+ students across approximately 100 school campuses annually and has trained approximately 3,400 LAFD firefighters.

The organization operates a SCORM-compliant learning management system (LMS), an in-house film and content unit that has produced approximately 578 educational videos and earned nearly 100 industry awards, and native iOS and iPadOS applications that support its educational programming. It also sells professional services to external organizations, including emergency operations plans, fire drills, CPR certification, and custom firefighter training content delivered through partnerships with platforms such as Vector Solutions. Curriculum is aligned with the National Fire Protection Association (NFPA) and the American Heart Association, supporting both grant eligibility and content credibility with municipal stakeholders.

MySafe:LA's revenue model is grant- and donation-based rather than transactional. Funding sources include federal grants (FEMA Assistance to Firefighters Grants and Fire Prevention & Safety), private foundations (California Community Foundation, Ahmanson, The Hartford, Parsons, Motorola, E-Access), corporate sponsorships (First Alert/BRK Brands, AAA, Home Depot, Kidde), and individual giving, including a tiered Firehouse:50 membership at $10,000 annually or $30,000 lifetime. The organization's leadership comprises Executive Director David Barrett (21 years in fire service) and Steven Owens (32 years with LAFD), and it operates multiple offices including an extension into Riverside County via MySafe:Riverside.

Name

MySafe:LA

Legal name

The Safe Community Project

Website

https://mysafela.org

Company type

Private

Founded year

2008

Operating status

Operating

Short description

MySafe:LA is a California 501(c)(3) nonprofit delivering fire safety, CPR, and disaster preparedness programming to schools, residents, and first responders across greater Los Angeles through LAFD partnership, a SCORM-compliant LMS, and an award-winning in-house content unit.

Ownership category

akta.pro rank

Product category

Public Safety Education and Community Resilience Services

NAICS

Fire Protection (922160), Environment, Conservation and Wildlife Organizations (813312)

SIC

Forestry (800)

akta.pro primary industry

Fire Prevention, Inspection & Code Enforcement (Life Safety) (BPAIAGAL)

akta.pro secondary industries

Fire & Life Safety Systems (Alarms, Sprinklers, Extinguishers, Inspections) (EDAEACAF), Fire Safety, Life Safety & Code Compliance (EDALAEAI), Wildfire Risk Assessment, Prevention & Suppression Services (IMAMAJAG), Wildfire Fuel Reduction & Prescribed Burning (AFAMAAAF)

Keywords

• Fire safety education
• Disaster preparedness training
• Smoke alarm installation
• CPR and first aid training
• Community risk reduction

Headquarters

HQ city

Marina Del Rey

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grants and Foundations: MySafe:LA receives funding from federal grants (FEMA AFG), California state grants, and foundation support from organizations like California Community Foundation, Ahmanson Foundation, Ralph M. Parsons Foundation, Motorola Foundation, The Hartford Foundation, and others.
2. Corporate Sponsorships and Partnerships: Corporate partners including First Alert/BRK Brands, Automobile Club of Southern California, and others provide funding, products, and in-kind support.
3. Individual Donations: The organization accepts tax-deductible donations from individuals through its donation platform, including Firehouse:50 membership program with annual ($10,000/year) and lifetime ($30,000) options.
4. Professional Services and Training: Development of emergency operations plans for museums, libraries, and corporations; custom course content development for fire departments; LMS support services for agency clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

MySafe:LA is a nonprofit organization that delivers free fire safety education, smoke alarm installation, CPR training, and disaster preparedness programs to residents across the greater Los Angeles region. The organization works in public-private partnership with the Los Angeles City Fire Department to reduce community risk through K-12 fire safety education, wildfire and earthquake preparedness, older adult safety programs, and firefighter training content development.

Product overview

MySafe:LA is a non-profit community resilience organization delivering fire prevention and disaster preparedness services throughout greater Los Angeles. The organization operates a portfolio of interconnected programs centered on community risk reduction (CRR). Core offerings include free smoke alarm installation for at-risk homes, CPR training (certified and hands-only), the Junior Fire Inspector Program for elementary school students, Older Adult Safety education, and Wildfire Preparedness education including Fire Safe Council development. Supporting these direct service programs are digital products: an SCORM-compliant Online Learning Center (learn.mysafela.org) and iOS/iPadOS mobile applications. The organization also provides professional services including custom Emergency Operations Plans for institutions and firefighter training content development with Vector Solutions LMS integration. Content production capabilities include an award-winning film unit producing PSAs and educational videos. FireHouse:50 represents a premium membership/donation tier. MySafe:LA is a unit of The Safe Community Project (501(c)(3), EIN 27-0967511) and operates in public-private partnership with the Los Angeles City Fire Department while taking no funds from fire department budgets.

Differentiator

Problem solved

Functional benefit

Products and services

• Smoke Alarm Installation Program Free installation of 10-year sealed, tamper-resistant smoke alarms in at-risk homes throughout greater Los Angeles, delivered by canvassing teams working alongside Los Angeles City Fire Department firefighters. The program targets older housing, transitional housing, and high-risk neighborhoods lacking working alarms.
• CPR Training Program Certified CPR/AED and BLS First Aid training, plus hands-only CPR instruction, offered to students and the general public in a blended online and classroom format using American Heart Association-aligned curriculum. Supports California AB 1719 CPR certification for high school graduation.
• Junior Fire Inspector Program Elementary school fire safety education program teaching 4th and 5th grade students about fire prevention, home inspections, smoke alarms, 9-1-1 calling, pet protection, and evacuation planning. Delivered directly at approximately 100 LAUSD campuses each year.
• Older Adult Safety Program Fire safety, fall prevention, earthquake preparedness, cooking safety, and disaster awareness education specifically designed for adults aged 55 and older, delivered through in-person presentations at senior communities and living facilities in partnership with the LA Department of Aging.
• Wildfire Preparedness Education Community wildfire resilience program covering Fire Safe Council establishment, NFPA Firewise USA site development, home hardening guidance, defensible space training, and evacuation planning for residents of canyons, hillsides, and Wildland-Urban Interface areas.
• Online Learning Center SCORM 2004-compliant online education platform delivering courses on fire safety, earthquake preparedness, CPR, and disaster resilience. Allows teachers to enroll entire classes and includes built-in testing components, supporting both direct community learning and fire service training delivery.
• MySafe:LA Mobile Applications iOS and iPadOS mobile applications developed by the MySafe:LA Technology Unit to support public safety education and emergency preparedness engagement across Los Angeles.
• Firefighter Training Content Development Custom SCORM-compliant course development and video production services for fire departments, including Vector Solutions LMS integration and in-service training materials. Course content created for LAFD firefighters and content has reached more than 20,000 firefighters nationally and internationally.
• Emergency Operations Plans Custom emergency operations plans developed for museums, libraries, corporations, and public facilities, including home safety assessments and tailored preparedness strategies for organizational settings.
• Firehouse:50 Membership Program Premium donor membership program limited to 50 civic-minded leaders, available as annual membership at $10,000/year or lifetime membership at $30,000. Members receive authentic leather fire helmets, certificates, direct access to the Executive Director, and connection to fire safety conversations.
• Homeless in L.A. Education Program Fire and life safety education outreach addressing homelessness in Los Angeles, including fire safety education in encampments, smoke alarm installation in transitional housing, and emergency preparedness training for residents moving into supportive housing.

Quantifiable outcome

• 502,000+ students educated through various programs
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Los Angeles City Fire Department (LAFD)coreStrategic or Co-development PartnerPrimary strategic partnership with LAFD for community risk reduction, wildfire preparedness through the Los Angeles Wildfire Resilience Alliance, smoke alarm installation programs, and firefighter training content development. MySafe:LA operates within the organizational structure of LAFD while maintaining independent nonprofit status.
• Los Angeles County Fire DepartmentcoreStrategic or Co-development PartnerPartnership for fire protection and community resilience across 59 cities and unincorporated areas of Los Angeles County, addressing issues including homelessness, mental health, and youth programs.
• Los Angeles Police DepartmentminorStrategic or Co-development PartnerCollaboration on community safety initiatives and public safety education programs.
• NFPA (National Fire Protection Association)coreStrategic or Co-development PartnerAlignment with NFPA educational and leadership programs including classroom training, smoke alarm initiatives, and fire sprinkler awareness. Adheres to NFPA baseline standards for community risk reduction.
• American Red CrossminorStrategic or Co-development PartnerMySafe:LA supports the Red Cross during fire safety and smoke alarm installation initiatives.
• American Heart AssociationcoreStrategic or Co-development PartnerPartnership for teaching CPR, use of AED, and best practices to fight cardiac arrest and stroke. MySafe:LA provides certified CPR training using AHA-aligned curriculum.
• Los Angeles Unified School District (LAUSD)coreStrategic or Co-development PartnerThe largest public school system in the US, partnering with MySafe:LA for fire safety education at approximately 100 campuses annually reaching 22,000 students, and CPR training as required by California Assembly Bill 1719.
• United States Geological Survey (USGS)minorStrategic or Co-development PartnerCollaboration with USGS for education, video/film, and web programming related to earthquake and disaster preparedness.
• Earthquake Country AllianceminorStrategic or Co-development PartnerSupport for ECA with co-sponsorships, educational workshops, and drills during the Great California Shakeout.
• Southern California Earthquake CenterminorStrategic or Co-development PartnerCollaboration with SCEC for training and education related to the Great California Shakeout and earthquake preparedness.
• Los Angeles Department of AgingcoreStrategic or Co-development PartnerCollaboration via older adult fire safety education series, GO bag distribution, and overall disaster awareness to reduce risk of injury or death among seniors.
• Children's Hospital Los Angeles (CHLA)minorStrategic or Co-development PartnerCollaboration with CHLA to provide physicians and research input on key fire safety presentations throughout Los Angeles.
• UCLA Center for Pre-Hospital CarecoreStrategic or Co-development PartnerContinuing education partner for MySafe:LA training programs and firefighter training content development.
• First Alert/BRK BrandscoreStrategic or Co-development PartnerCollaboration since 2012 on fire safety. BRK Brands designs smoke alarms, CO alarms, fire extinguishers and escape ladders. MySafe:LA has installed tens of thousands of Fire Alert smoke alarms in greater Los Angeles.
• California Fire Safe CouncilcoreStrategic or Co-development PartnerMySafe:LA works with California Fire Safe Council facilitating federal fire prevention and mitigation funding to local communities through the Grant Clearinghouse.
• KiddecoreStrategic or Co-development PartnerLong-time partner providing smoke alarm products for installation program working alongside LAFD firefighters in high-risk communities.
• Vector Solutions (TargetSolutions)coreTechnology or IntegrationLMS platform used by LAFD for fire service training content. MySafe:LA creates and installs SCORM-compliant course content into the Vector Solutions platform for 3,400+ LAFD firefighters.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• Kidde: Smoke and CO alarm manufacturer and long-time MySafe:LA partner that donates products for the free smoke alarm installation program, an enabling supplier for MySafe:LA's core installation service.
• First Alert / BRK Brands: Smoke alarm manufacturer collaborating with MySafe:LA since 2012; supplies the Fire Alert alarms used in the LA smoke alarm canvassing program and co-develops fire safety public education.

Direct peers

• American Heart Association: National nonprofit providing CPR/AED training using curriculum that MySafe:LA delivers via aligned AHA programs; shares the same community CPR training mission and is a current curriculum partner of MySafe:LA.
• American Red Cross: National nonprofit delivering disaster preparedness education, free smoke alarm installation through its Home Fire Campaign, and CPR/AED training in partnership with fire departments — directly mirroring MySafe:LA's community risk reduction model.
• Safe Kids Worldwide: Global nonprofit running childhood injury prevention programs including fire and burn safety education; shares MySafe:LA's K-12 student focus and instructor-led school visit delivery model.
• California Fire Safe Council: State-level nonprofit administering federal fire prevention and mitigation grant funding to local communities through its Grant Clearinghouse; MySafe:LA is an active grantee/partner, making it a direct operational peer in wildfire preparedness.

Broad incumbents

• National Fire Protection Association (NFPA): National standards body that runs Firewise USA and a broad public fire safety education portfolio — overlaps heavily with MySafe:LA's curriculum, which is explicitly NFPA-aligned.
• International Association of Fire Chiefs (IAFC): Fire service leadership organization running community risk reduction, training content, and public education initiatives overlapping with MySafe:LA's CRR framework and firefighter training products.
• FEMA – Citizen Corps / CERT: Federal program funding community emergency preparedness including CERT teams; directly adjacent to MySafe:LA's preparedness training and a key grant source via FEMA AFG/FP&S.

Regional players

• FireSafe Marin: Marin County, CA nonprofit running the same Firewise USA / Fire Safe Council / defensible space playbook used by MySafe:LA, but for a neighboring regional market; comparable service model in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MySafeLAResilience
• Facebookfacebook.com/mysafela
• Instagraminstagram.com/mysafela
• LinkedInlinkedin.com/company/mysafe-la

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MySafe:LA