What Multitude Media does

Multitude Media is a UK-based B2B publicity and public relations agency serving the entertainment industry, founded in 2012 and headquartered in London with a regional office in Manchester. The firm operates through three integrated divisions—Television, Culture & Live Entertainment, and Personal Publicity—delivering bespoke publicity campaigns, press launches, junkets, awards management, crisis communications, and personal representation services to production companies, broadcasters, streamers, talent, and entertainment venues.

Its client roster spans the major UK broadcasters (BBC, ITV, Channel 4, Sky) alongside global streaming platforms (Netflix, Amazon Prime Video, Disney+, Apple TV), production companies (Merman, Big Deal Films, Studiocanal, Blink Industries, Babycow), and cultural institutions (BAFTA, Edinburgh Festival Fringe, Live Nation). The offering is human-delivered and relationship-driven, with no proprietary technology platform, app, or AI tooling—core capability rests on the team's media contacts, entertainment industry expertise, and ability to execute tailored campaigns across broadcast, print, online, and digital channels.

The business model is professional services: revenue is generated via project-based and retainer engagements with enterprise entertainment clients, with pricing negotiated on a quote basis rather than published. Go-to-market is sales-led and relationship-driven, with senior directors as the primary client interface (Karma Symington for Culture & Entertainment, Emily Hargreaves for Personal PR, Gem Pinkney for Television). The company is privately held with no disclosed funding rounds, ownership changes, or external investors.

Name

Multitude Media

Legal name

Multitude Media

Website

https://multitudemedia.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Multitude Media is a UK-based B2B publicity and PR agency serving entertainment industry clients including broadcasters, streamers, production companies, talent, and venues across three divisions: Television, Culture & Live Entertainment, and Personal Publicity.

Ownership category

akta.pro rank

Product category

Entertainment Public Relations

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Publicity, PR & Media Relations (Artists) (MPAIAGAG)

Keywords

• Entertainment publicity services
• Television PR campaigns
• Media relations
• Live entertainment marketing
• Talent representation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Publicity Services: Multitude Media generates revenue through providing publicity and PR services to entertainment industry clients including production companies, broadcasters, talent, and venues. Services are likely billed on a project or retainer basis.

Go-to-market motion4 records

Distribution channels1 record

Marketing channels4 records

Core offering

Multitude Media is an award-winning entertainment publicity agency providing bespoke PR campaigns through three divisions: Television (series publicity, talent junkets, press office, awards management), Culture & Live Entertainment (tour publicity, festival publicity, venue publicity, podcast publicity), and Personal Publicity (profile management, media training, reputation management, styling coordination). Services are delivered by experienced PR professionals to clients including production companies, broadcasters, talent, and entertainment venues.

Product overview

Multitude Media is an award-winning publicity company offering services across three integrated divisions: Television, Culture & Live Entertainment, and Personal Publicity. Founded in 2012, the company provides bespoke publicity campaigns to clients ranging from Academy Award-winning talent to rising stars across the entertainment industry. The three divisions work together to offer comprehensive coverage—from TV programme publicity and live event promotion to personal talent representation—serving production companies, broadcasters, talent, and promoters.

Differentiator

Problem solved

Functional benefit

Products and services

• Television Publicity Services Full publicity services for the television industry including series, mini-series, and one-off programme publicity; talent junkets; unit publicity; media screenings and launch events; press office and crisis management; corporate communications; retained PR for production companies and broadcasters; and awards management and campaigns. Targeted at production companies, broadcasters, talent, and producers.
• Culture & Live Entertainment Publicity Services Publicity services for the live arts and entertainment sector including junkets, press launches, and press nights; ongoing press office services; podcast publicity; festival publicity; venue publicity; crisis communications; and full-scale tour publicity for international, national, regional, and local campaigns. Targeted at comedy acts, theatre performers, live entertainment acts, podcasts, and venues.
• Personal Publicity Services

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered supporting.

• Open DoorsupportingOthersCharity partnership supporting talented individuals who lack resources to secure a place at UK leading drama schools, enabling them to pursue careers in television, theatre and film.
• World Land TrustsupportingOthersInternational conservation charity that protects the world's most biologically significant and threatened habitats.
• EcologisupportingOthersEnvironmental organization focused on fighting climate change through tree planting and carbon reduction initiatives.
• Late Night Lycett Trainee SchemesupportingOthersTraining programme providing anyone aged over 19 in Birmingham & the West Midlands the opportunity to work in the creative industries.
• Shedload-of-Future FundsupportingOthersBursary programme created by Francesca Moody Productions to support early-career artists and companies bringing work to Edinburgh Festival Fringe for the first time.
• Creative AccesssupportingOthersOrganization connecting with entry level candidates from all backgrounds for recruitment purposes.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Frank PR: Frank PR is a UK entertainment and culture PR agency working across TV, film, live events, and consumer brands, putting it in direct competition with Multitude's three-division model.
• Hope&Glory PR: Hope&Glory is a London PR agency with a strong entertainment and consumer practice serving broadcasters, streamers, and live entertainment — a close comparable to Multitude's overall entertainment PR positioning.
• Borkowski Do London: Borkowski is a long-established UK entertainment, culture, and talent PR agency serving broadcasters, performers, and live events — directly comparable in scope and client profile to Multitude's three divisions.
• DDA (DDA & Company): DDA combines talent management, PR, and personal representation for entertainment figures, directly comparable to Multitude's Personal Publicity division and its talent-side work.
• Premier Communications Group: Premier is a UK entertainment, music, and talent PR agency that competes head-to-head with Multitude's Television, Culture & Live Entertainment, and Personal Publicity divisions. Both serve broadcasters, streamers, and live entertainment clients in the UK market.
• Taylor Herring: Taylor Herring is a London-based entertainment and consumer PR agency known for high-profile campaigns in TV, streaming, and live entertainment — directly overlapping Multitude's Television and Live Entertainment divisions.
• W Communications: W Communications is a UK-based entertainment, streaming, and consumer PR agency serving broadcasters and content creators, with a proposition closely aligned to Multitude's Television and streaming-focused work.

Broad incumbents

• BCW (Burson Cohn & Wolfe): BCW is a global PR network offering entertainment and media communications as part of a wide portfolio, providing competition for large multinational entertainment mandates that Multitude's UK-only footprint cannot directly serve.
• Edelman UK: Edelman is a global communications firm with a UK entertainment practice serving major broadcasters and streamers; it competes with Multitude for large entertainment client mandates but as part of a much broader PR portfolio.
• FleishmanHillard UK: FleishmanHillard is a global communications agency with a UK entertainment and media practice competing for major broadcaster and entertainment mandates, though not specialised in entertainment the way Multitude is.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MultitudeMedia
• LinkedInlinkedin.com/company/multitudemedia
• Instagraminstagram.com/multitudemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multitude Media