For Blue Pty Ltd
For Blue Pty Ltd is a Fremantle-based social enterprise founded in 2019 that grows blue economies and scales ocean innovations across the Eastern Indian Ocean and South East Asia, serving governments, investors, and ocean-focused startups through consulting, incubation programs, and a subscription community platform.
- Company typePrivate
- Founded2019
- HeadquartersFremantle, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What For Blue Pty Ltd does
For Blue Pty Ltd is a Fremantle, Western Australia-based social enterprise founded in 2019 by Andrew Outhwaite that grows blue economies and scales ocean innovations across the Eastern Indian Ocean and South East Asia, operating in Australia, Indonesia, the Philippines, Singapore, Malaysia and Vietnam. The firm serves three customer segments — governments, ports and industry clusters; investors, funders and foundations; and startups, SMEs and researchers — and positions itself as a regional blue-economy platform orchestrator rather than a pure consultancy.
The company's core products are (i) Professional Services for blue-economy strategy and ecosystem work, (ii) Blue Gravity, an incubation and acceleration program for ocean-impact ventures launched in 2021, and (iii) the Blue Growth Community, a subscription-based community platform launched in July 2025 with 3,269 unique event participants and 180+ recurring salon attendees. Underpinning infrastructure includes the Navigator funding-source database (500+ entries) and an AI-assisted Innovation Diagnosis tool with 12 validated facets, applied across 100+ ventures and white-labelled to partner organisations. Flagship ecosystem assets include the Engineering Ocean Solutions conference (fourth iteration in 2025) and the BioInnovation Festival.
Revenue is generated through professional-services contracts, program participation fees (incubation and acceleration), and subscription income from the Blue Growth Community. Pricing is custom and quote-based. For Blue is a registered social enterprise, committing 1% of revenue and 50% of profits to ocean-health charities. Strategic partners and affiliations include the Ocean Impact Organisation (strategic partnership April 2024), the WA Government, the City of Fremantle, the City of Cockburn (including the upcoming Henderson Research and Innovation Hub in 2025), UN Global Compact and UNEP FI. Customer references include Carnegie Clean Energy and WaveX, the latter receiving more than AUD 20,000 in grant support.
For Blue Pty Ltd firmographics
Firmographics- Name
- For Blue Pty Ltd
- Legal name
- For Blue Pty Ltd
- Website
- https://forblue.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- For Blue Pty Ltd is a Fremantle-based social enterprise founded in 2019 that grows blue economies and scales ocean innovations across the Eastern Indian Ocean and South East Asia, serving governments, investors, and ocean-focused startups through consulting, incubation programs, and a subscription community platform.
- Ownership category
- akta.pro rank
For Blue Pty Ltd industry classification
Industry- Product category
- Blue Economy Consulting and Innovation Advisory
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Services (8741), Investment Advice (6282)
- akta.pro primary industry
- Business Services (B2B) Growth Equity (FSANACAD)
- akta.pro secondary industries
- Blue Carbon Removal (Mangroves, Seagrass, Salt Marsh) (EUABAFAI), B2B / Industrial Market Research (MPAAALAA)
Keywords
Where For Blue Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Fremantle
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
For Blue Pty Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Professional Services: For Blue generates revenue through consulting engagements with governments, industry clusters, and ocean innovators. They provide services including blue economy roadmaps, cluster facilitation, market analysis, innovation diagnosis, funding navigation, development roadmaps, and investment prospectus development. Pricing is custom/quote-based for most services.
- Incubation & Acceleration Programs: Through Blue Gravity incubator, For Blue provides support to ocean innovations and receives returns through equity stakes in ventures. They offer grants up to $10,000 AUD and intensive 3-12 month engagements with deferred payment converted to equity.
- Blue Growth Community Membership: Subscription-style membership providing ongoing access to funding databases, event mapping, peer-to-peer community connections, expert guidance, and subsidies for export market development. Priced affordably similar to traditional industry association memberships.
- Donations & Giving: For Blue commits 1% of gross revenue and 50% of profits to ocean health charities. They've donated over $10,000 primarily to five charities in Australia and Indonesia. This is a cost/outflow rather than revenue stream but reflects their business model integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | Blue Gravity Grant - Up to $10,000 AUD for prototype innovation |
| Other | Multi-year contract | Custom Consulting Services - Quote-based engagement |
| Subscription | Monthly | Blue Growth Community - Subscription membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
For Blue Pty Ltd product offering
Product offeringCore offering
For Blue is a social enterprise consultancy that helps governments, investors, and ocean innovators grow blue economies and commercialise ocean technologies across South East Asia and the Eastern Indian Ocean. It sells advisory services (e.g., Innovation Diagnosis, Funding Navigator, Blue Economy Roadmaps, Investment Prospectuses), runs programs such as the Blue Gravity incubator, and operates membership and community offerings including the Blue Growth Community.
Product overview
For Blue offers a suite of advisory services and programs for growing the blue economy across three segments: (1) For Innovators - services including Innovation Diagnosis (AI-assisted assessment), Funding Navigator (prioritised funding database), Development Roadmap, Value Chain Strategy, and Investment Prospectus; (2) For Investors/Funders - Investment Pipeline, Blue Growth Salons, Innovation Incubation, and Fund Management; (3) For Governments/Industry - Blue Economy Roadmap, Industry Cluster Facilitation, Supply Chain Strategy, Economic Analysis, and Keynote Presentations. Additionally, For Blue operates collaborative programs including Blue Gravity incubator, BioInnovation Festival, Engineering Ocean Solutions conference, Propel Fremantle accelerator, Blue Growth Community membership, Blue Assembly partner forum, and State of the Blue Economy annual report.
Differentiator
Problem solved
Functional benefit
Brands
- Blue Gravity: An incubator program that grows ocean innovations to deliver sustainable blue economy outcomes for cities, ports and bioregions. It matches ocean innovations to bioregional needs and has been delivered for four regions since 2021.
- Blue Growth Community
- Innovation Diagnosis
Products and services
- Innovation Diagnosis AI-assisted rapid assessment tool that scores ventures against 12 validated facets and delivers expert recommendations for scaling and commercialisation. Used with 100+ ventures and available for white-label use by partner organisations.
- Funding Navigator Prioritised database of grants and investment sources filtered by stage, sector, geography and needs, with timeline views and commentary on next actions for funding applications.
- Development Roadmap Costed roadmap of activities and partnerships over 12-18 months for customer development and product sales execution.
- Value Chain Strategy Review of key markets, suppliers and positioning opportunities to focus product development, partnering and fundraising efforts.
- Investment Prospectus Tailored venture presentation and investment proposition documents, including materials for crowdfunding campaigns.
- Investment Pipeline Vetted pipeline of ventures matched to specific investor criteria including geography, stage, sector or returns.
- Blue Growth Salons Curated online discussions with innovators and experts featuring deep dives into ocean technology sectors, with over 180 participants from WA, Australia and SE Asia.
- Innovation Incubation Incubation programs that grow innovations to deliver sustainable blue economy outcomes for regions through needs analysis and matched innovation support.
- Keynote Presentations Speaking engagements bringing global blue economy insights to catalyse policy development and industry creation.
- Economic Analysis Quantitative and qualitative analysis of ocean economy assets, opportunities and future industry scenarios to guide investment decisions.
- Supply Chain Strategy Strategic services for developing and optimising supply chains within the blue economy.
- Industry Cluster Facilitation Facilitation service to transform economic development strategies into national or international industry hubs with comparative advantages.
- Blue Economy Roadmap Strategic roadmap development for growing bioregional blue economies, port-city economies and industry clusters.
- Fund Management Multi-year programs that attract and vet ventures, distribute micro-grants and measure returns across blue economy sectors, supply chains or geographies.
- Blue Gravity Incubator Ocean innovation incubator that grows ventures to deliver sustainable blue economy outcomes for cities, ports and bioregions by matching innovations to local needs. Grants up to $10,000 AUD and intensive 3-12 month engagements are offered.
- BioInnovation Festival & Conference Annual four-day event bringing together aquaculture, nature regeneration, fisheries, blue carbon and life sciences innovators to showcase innovation and facilitate investment.
- Engineering Ocean Solutions Conference Annual conference for marine, subsea, maritime, defence and coastal engineering professionals with peer-to-peer learning, site tours and demonstrations. Now in its 4th year with 94% participant satisfaction.
- Blue Growth Community Membership Membership community providing 24/7 access to For Blue tools, funding databases, event mapping and peer-to-peer connections for ocean innovators.
Quantifiable outcome
- 3269 unique participants in programs and events
- +5 more outcomes
Companies that use For Blue Pty Ltd
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
For Blue Pty Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
For Blue Pty Ltd partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Ocean Impact Organisation (OIO)coreStrategic partnership announced April 2024 between Ocean Impact Organisation (OIO) and For Blue to scale ocean health solutions and the sustainable blue economy across Asia Pacific. The partnership expands support from the Indian to the Pacific Ocean, combining OIO's Asia Pacific programs with For Blue's regional expertise.
- InstellarcoreIndonesian startup accelerator and impact investor that For Blue has deepened working relationships with for Southeast Asian market development and venture support.
- BeanstalkminorAgritech partner in Indonesia supporting market development and agricultural innovation connections for blue economy ventures.
- UX IndonesiaminorIndonesian UX design consultancy supporting product localisation and user experience design for For Blue's tools and services in the Indonesian market.
- OptibleminorAI/technology partner providing solutions that complement For Blue's innovation support services in Southeast Asia.
- AxiomminorAustralian digital agency that developed and maintains For Blue's website and digital platforms, including multilingual versions.
- UWA Oceans InstitutecoreResearch partnership with University of Western Australia's Oceans Institute for academic collaboration, student projects, and marine science expertise.
- WA Government - Department of Jobs, Tourism, Science and InnovationcoreAccess Asia Business Grants supporting pilot product projects to validate product-customer fit and develop new partnerships. Also supports through policy alignment and regional development initiatives.
- City of FremantlecoreLong-term partner providing Aspire Awards, economic development support, and local blue economy development initiatives. Supported For Blue founder's travel to UN Ocean Conference and European blue economy hubs.
- City of CockburncorePartner in blue economy development with Henderson Research and Innovation Hub opening 2025. Supports Blue Gravity Cockburn incubator and regional innovation initiatives.
- Engineering Ocean Solutions (EOS)coreAnnual conference (now in 4th year) that For Blue co-leads, bringing together engineers, innovators, researchers and marine industry operators. Generates new industry-innovator partnerships with 94% participant satisfaction.
- BioInnovation FestivalcoreAnnual festival and conference expanding on past ocean bioinnovation investment forums. Four-day event showcasing aquaculture, nature regeneration, fisheries, blue carbon and life sciences innovation.
- Blue Gravity IncubatorcoreMulti-year incubator program growing ocean innovations for sustainable blue economy outcomes in regions. Delivered for four regions since 2021 with outcomes beyond expectations.
- Propel FremantleminorAccelerator program in Fremantle, WA fostering innovation, entrepreneurship and business growth with focus on blue economy, sustainability and immersive & creative technology.
- Blue AssemblycoreMonthly forum for leading ocean institutions in Western Australia facilitating effective governance of WA's ocean and sustainable blue economy. Partners meet under Chatham House rule to discuss agreed priorities.
- State of the Blue Economy ForumcoreAnnual independent forum (now in 5th year) gathering peak ocean-related industry and community institutions in Western Australia to develop shared understanding, vision and priorities for ocean health and blue economy.
- UN Global CompactcoreFor Blue has committed to the UN Global Compact for responsible business practices and sustainability reporting.
- UN Environment Program - Sustainable Blue Economy Finance Initiative (UNEP FI SBE)coreFor Blue reports to UNEP FI SBE framework demonstrating alignment with globally recognised baseline for banks, insurers and investors financing ocean-related activity aligned with SDG 14.
- 1000 Ocean Startups CoalitionminorGlobal coalition that For Blue has joined to connect with worldwide ocean startup ecosystem and resources.
- 1% for the PlanetcoreFor Blue commits 1% of gross revenue (not just profit) to accredited environmental charities through this global movement. Has supported Activate Tree Planting and Great Southern Reef Foundation among others.
- Pledge 1%minorCorporate giving pledge committing 1% of equity, product, or profit to charitable causes, complementing For Blue's 1% for the Planet commitment.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
For Blue Pty Ltd competitors and assessment
Company assessmentDirect peers
- Sustainable Ocean Alliance (SOA): Global ocean accelerator and startup support organisation; runs Ocean Solutions Accelerator and policy programs, comparable in mission and target segment (early-stage ocean innovators and ecosystem building) to For Blue's Blue Gravity and Blue Growth Salons.
- Katapult Ocean: Impact investor and accelerator dedicated to ocean and ocean-related food solutions; operates a fund and accelerator program that competes with For Blue's Fund Management and Investment Pipeline offerings for investor-grade ocean deal flow.
- Ocean Impact Organisation (OIO): Australia-based ocean-focused impact accelerator supporting ocean startups across Asia Pacific; explicitly partnered with For Blue and overlaps directly on innovation diagnosis, incubation, and ecosystem convening for the blue economy.
- Hatch Blue: Global aquaculture and blue economy accelerator and venture fund; runs cohort programs and invests in ocean entrepreneurs, closely comparable to Blue Gravity and For Blue's funding navigation for ocean startups.
Broad incumbents
- REV Ocean: Large-scale Norwegian-founded ocean solutions organisation running ventures, research, and convening; overlaps with For Blue's cluster facilitation, innovation incubation, and ocean venture support, but at much larger scale.
- The Nature Conservancy (TNC) Asia Pacific: Global environmental NGO with significant ocean and blue economy programs across SE Asia and Australia; comparable to For Blue's role advising governments and industry clusters on blue economy roadmaps and conservation-aligned financing.
Others
- World Ocean Council: International industry alliance for ocean economy and sustainable ocean development; comparable to For Blue's convening and policy alignment work (Blue Assembly, UNEP FI SBE reporting).
- Polymesh Partners: Specialist blue economy advisory and impact strategy firm working with corporations, investors, and governments globally; comparable to For Blue's Blue Economy Roadmap, Economic Analysis, and cluster facilitation services for governments and industry.
Emerging players
- Blue Climate Initiative: Solution-focused ocean organisation identifying and scaling ocean-based climate solutions; directly comparable to For Blue's blue carbon investment thesis (e.g., Canopy Blue, seaweed ventures) and innovation diagnosis work.
- Common Ocean (Startup Nature): Ocean startup coalition and accelerator working to scale early-stage ocean ventures globally; overlaps with For Blue's incubator-style support and ecosystem convening (cf. For Blue's involvement with 1000 Ocean Startups Coalition).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
For Blue Pty Ltd social profiles
Digital presenceFor Blue Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
For Blue Pty Ltd leadership team
Management profileNumber of profiles
Profiles1 record
For Blue Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
For Blue Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about For Blue Pty Ltd
What does For Blue Pty Ltd do?
For Blue is a social enterprise consultancy that helps governments, investors, and ocean innovators grow blue economies and commercialise ocean technologies across South East Asia and the Eastern Indian Ocean. It sells advisory services (e.g., Innovation Diagnosis, Funding Navigator, Blue Economy Roadmaps, Investment Prospectuses), runs programs such as the Blue Gravity incubator, and operates membership and community offerings including the Blue Growth Community.
Is For Blue Pty Ltd a public or private company?
For Blue Pty Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was For Blue Pty Ltd founded?
For Blue Pty Ltd was founded in 2019. It employs 1 to 10 people.
Where is For Blue Pty Ltd based?
For Blue Pty Ltd is headquartered in Fremantle, Australia, in the Oceania region.
How does For Blue Pty Ltd make money?
Four revenue lines are on record. Professional Services are the primary driver. The others are incubation & Acceleration Programs, blue Growth Community Membership and donations & Giving.
Who are For Blue Pty Ltd's main competitors?
Direct peers on record are Sustainable Ocean Alliance (SOA), Katapult Ocean, Ocean Impact Organisation (OIO) and Hatch Blue. Broad incumbents are REV Ocean and The Nature Conservancy (TNC) Asia Pacific. Others are World Ocean Council and Polymesh Partners. Emerging players are Blue Climate Initiative and Common Ocean (Startup Nature).
Does For Blue Pty Ltd have an API?
No public API is recorded for For Blue Pty Ltd.
What industry is For Blue Pty Ltd in?
For Blue Pty Ltd's product category is Blue Economy Consulting and Innovation Advisory. Its primary akta.pro industry code is FSANACAD, Business Services (B2B) Growth Equity, with a secondary code of EUABAFAI, Blue Carbon Removal (Mangroves, Seagrass, Salt Marsh). Its NAICS code is 54169 and its SIC code is 8741.