Okeedo
Okeedo is a Dutch healthcare staffing provider that deploys proprietary concepts (Kookeedo, De Klas, Zorgondersteuning, StudieFabriek, RaaS, Managed Services) to address personnel shortages across hospitals, mental health, elderly care and disability care organizations in the Netherlands.
- Company typePrivate
- Founded2018
- HeadquartersAmsterdam, Netherlands
- Headcount—
- GTM typeB2B
- OfferingServices
What Okeedo does
Okeedo is a privately held Dutch healthcare staffing and workforce solutions provider headquartered in Amsterdam and founded in 2018. The company addresses structural personnel shortages in the Dutch healthcare sector through a portfolio of six proprietary concepts rather than generic temporary staffing: Kookeedo deploys on-site cooking assistants who prepare fresh meals with clients in hospitals, mental health (GGZ) and elderly care (VVT) settings; De Klas is an accelerated 15-month training program that upskills healthcare assistants into certified Verzorgende IG caregivers while they earn; Zorgondersteuning supplies level-2+ support staff who relieve nurses of food, beverage and light facility tasks; De StudieFabriek is a team and leadership training platform (partnered with Royal Netherlands Marine Corps trainers); Recruitment As A Service provides permanent and executive recruitment with access to a 32,000+ candidate network; and a Managed Service Provider (MSP) offering manages all personnel procurement and Wet DBA compliance for healthcare organizations.
Underlying operations run on a third-party Recruitee ATS with internal talent pools and an automated candidate matching layer, supported by a dedicated Engagement Manager model in which each client and each placed employee is assigned a personal account contact conducting monthly visits. Okeedo does not engage zzp'ers (freelancers), instead employing staff directly and absorbing employer risks such as turnover and absenteeism under a single inclusive hourly billing rate (entry-level roles priced around €15-€17 gross per hour across Voedingsassistent, Kookondersteuner and Huiskamermedewerker categories).
Revenue is generated primarily through managed services and recurring concept-based contracts with Dutch healthcare providers across four segments: hospitals and rehabilitation, mental health (GGZ), elderly care (VVT) and disability care. Go-to-market is enterprise field sales executed via direct engagement with healthcare organizations, supported by a national Dutch footprint delivered with 'local color' (deployed staff working in client regions), a careers portal, an employee referral program ('Help een vriend'), and thought-leadership content. Named reference customers include Bravis Ziekenhuis, GGZ Centraal (Kookeedo across 16 clinics/66 departments), HMC, Avoord, GGZ Delfland, Vivium Zorggroep, Prisma and others. The company has been recognized five times with the FD Gazelle Award for fastest-growing Dutch companies. Managing Director is Wesley Buitenhuis.
Okeedo firmographics
Firmographics- Name
- Okeedo
- Legal name
- Okeedo
- Website
- https://okeedo.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- Okeedo is a Dutch healthcare staffing provider that deploys proprietary concepts (Kookeedo, De Klas, Zorgondersteuning, StudieFabriek, RaaS, Managed Services) to address personnel shortages across hospitals, mental health, elderly care and disability care organizations in the Netherlands.
- Ownership category
- akta.pro rank
Okeedo industry classification
Industry- Product category
- Healthcare Staffing Services
- NAICS
- Professional Employer Organizations (561330), Other Management Consulting Services (541618)
- SIC
- Services-Facilities Support Management Services (8744), Services-Help Supply Services (7363)
- akta.pro primary industry
- Hospital Shared Services, GPOs & System Support Organizations (HLAFAAAO)
Keywords
Where Okeedo is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Okeedo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Staffing and Detachment Services: Okeedo provides staffing solutions to healthcare organizations by supplying trained personnel. The company takes on all employer risks including turnover and absenteeism costs for one inclusive hourly rate. They handle the entire process from recruitment to placement and ongoing management.
- Concept-based Solutions: Multiple specialized concepts generate revenue: Kookeedo (food and nutrition support), De Klas (nursing assistant training and placement), Zorgondersteuning (healthcare support staffing), De StudieFabriek (training services), and Recruitment As A Service.
- Managed Service Provider (MSP) Services: As MSP, Okeedo serves as gatekeeper for all personnel hiring, ensuring agreements with partners are met and everything complies with legislation. They manage procurement and recruitment optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Voedingsassistent (Nutrition Assistant) - Entry level healthcare support |
| Unit Pricing | Monthly | Kookondersteuner (Cooking Support) - GGZ institutions |
| Unit Pricing | Monthly | Koken/Kookeedo (Cooking) - Elderly care and GGZ |
| Unit Pricing | Monthly | Koken (Cooking) - Elderly care with flexible hours |
| Unit Pricing | Monthly | Huiskamermedewerker (Living Room Assistant) - Specialised care |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Okeedo product offering
Product offeringCore offering
Okeedo supplies healthcare organizations in the Netherlands with trained personnel and concept-driven staffing solutions across food services, care support, and nursing. Its portfolio covers on-site cooking support (Kookeedo), support staff for hospitals (Zorgondersteuning), an accelerated training pathway to qualify nursing assistants (De Klas), a team and leadership training platform (De StudieFabriek), executive and management recruitment (Recruitment As A Service), and full Managed Service Provider oversight of personnel procurement under Dutch legislation.
Product overview
Okeedo is a staffing and HR services company for the healthcare sector in the Netherlands, operating as a multi-concept portfolio. The company offers six distinct service concepts: Kookeedo (food and nutrition support), De Klas (accelerated caregiver training), Zorgondersteuning (healthcare support staff deployment), De StudieFabriek (team training and development), Recruitment As A Service (executive recruitment), and Managed Services (staffing procurement management). These concepts address the long-term healthcare personnel shortage through sustainable, integrated staffing solutions with dedicated Engagement Managers providing ongoing support to both clients and deployed staff.
Differentiator
Problem solved
Functional benefit
Brands
- Kookeedo: Concept for food and drink services in healthcare settings, providing kitchen support staff who cook with clients/patients.
- De Klas
- Zorgondersteuning
- De StudieFabriek
- Recruitment As A Service
Products and services
- Kookeedo
Quantifiable outcome
- Up to 40% cost savings with Recruitment As A Service compared to traditional recruitment
- +3 more outcomes
Companies that use Okeedo
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles1 record
Okeedo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Okeedo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GGZ DelflandcoreExtended collaboration with GGZ Delfland to continue and deepen the Kookeedo concept. The partnership involves fresh cooking with clients on wards across Delfland's facilities, including rolling out to 'De Ridders' clinic over the coming two years. Both parties work from shared vision: Sustainable, healthy, and delicious!
- Various Healthcare Organizations (via Recruitment As A Service)coreOkeedo's Recruitment As A Service provides direct access to recruitment expertise in healthcare, with transparent and predictable costs. They have a network of over 32,000 candidates and achieve up to 40% cost savings compared to traditional recruitment.
- GGD GHOR (past partnership)minorDuring the corona crisis, Okeedo partnered with GGD GHOR for recruitment, selection, and guidance of corona workers. For the vaccination campaign, GGD GHOR chose Okeedo after a tender process to manage personnel recruitment from A to Z.
- Koninklijke Marine ( trainers)minorStudieFabriek partnered with trainers from the Korps Mariniers (Marines) for team development training. These trainers bring expertise in teamwork, resilience, and leadership, helping healthcare teams develop stronger bonds and communication skills.
- VebegominorLeadership of Vebego follows the 'Verbindend leiderschap voor managers' (Connective Leadership for Managers) program at the StudieFabriek. The program contains five modules spread over nine months.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Okeedo competitors and assessment
Company assessmentDirect peers
- TMI: TMI is a Netherlands-based healthcare staffing and interim management firm placing medical specialists, nurses, and care staff. Comparable to Okeedo in targeting Dutch healthcare organizations with both detachment and recruitment solutions.
- Zorgwerk: Zorgwerk is the largest on-demand healthcare staffing platform in the Netherlands, matching nurses and care workers to shifts across hospitals, VVT, GGZ, and disability care. Direct overlap with Okeedo in healthcare-focused hourly staffing and Dutch-only coverage.
- BKV: BKV is a Dutch recruitment firm specialized in healthcare, providing permanent placement and interim staffing for hospitals, VVT, GGZ, and general practice. Closely comparable to Okeedo's Recruitment As A Service and Zorgondersteuning concepts.
- PDZ (Personeelsdiensten Zorg): PDZ is a Dutch staffing and recruitment provider dedicated to the healthcare sector, with regional divisions serving VVT, GGZ, hospitals, and disability care. Direct overlap with Okeedo in healthcare-only staffing and regional/local placement.
- Daan: Daan is a Dutch uitzendbureau with an explicit focus on healthcare, education, and government verticals. Comparable to Okeedo in providing trained healthcare support staff and in promoting employer-risk absorption at the staffing level.
- Maandag: Maandag is a Dutch interim and project staffing organization with a strong healthcare vertical, placing professionals into hospitals, GGZ, and elderly care. Overlaps with Okeedo in healthcare detachment, training-to-hire pipelines, and MSP-style accounts.
Broad incumbents
- Randstad Nederland: Randstad is the largest staffing group in the Netherlands across multiple industries including a dedicated healthcare unit. It competes with Okeedo at the upper end of hospital staffing but on a broader, less healthcare-specialized portfolio.
- ManpowerGroup Nederland: ManpowerGroup is one of the largest global staffing firms with a significant Dutch footprint, including healthcare segment. Competes with Okeedo in healthcare detachment but operates as a broad incumbent rather than a concept-led specialist.
- Vebego: Vebego is a large Dutch facility services and healthcare support group that already partners with Okeedo via StudieFabriek leadership training. It competes at the facilities and care-support staffing layer and represents an adjacent incumbent to Okeedo's Zorgondersteuning and Kookeedo concepts.
- Tempo-Team Nederland: Tempo-Team operates a national Dutch staffing franchise covering healthcare, administrative, and industrial roles. Comparable at the staffing layer to Okeedo, but with a generalist rather than healthcare-exclusive focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Okeedo social profiles
Digital presenceOkeedo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Okeedo leadership team
Management profileNumber of profiles
Profiles4 records
Okeedo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Okeedo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Okeedo
What does Okeedo do?
Okeedo supplies healthcare organizations in the Netherlands with trained personnel and concept-driven staffing solutions across food services, care support, and nursing. Its portfolio covers on-site cooking support (Kookeedo), support staff for hospitals (Zorgondersteuning), an accelerated training pathway to qualify nursing assistants (De Klas), a team and leadership training platform (De StudieFabriek), executive and management recruitment (Recruitment As A Service), and full Managed Service Provider oversight of personnel procurement under Dutch legislation.
Is Okeedo a public or private company?
Okeedo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Okeedo founded?
Okeedo was founded in 2018.
Where is Okeedo based?
Okeedo is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Okeedo make money?
Three revenue lines are on record. Staffing and Detachment Services are the primary driver. The others are concept-based Solutions and managed Service Provider (MSP) Services.
Who are Okeedo's main competitors?
Direct peers on record are TMI, Zorgwerk, BKV, PDZ (Personeelsdiensten Zorg), Daan and Maandag. Broad incumbents are Randstad Nederland, ManpowerGroup Nederland, Vebego and Tempo-Team Nederland.
Does Okeedo have an API?
No public API is recorded for Okeedo.
What industry is Okeedo in?
Okeedo's product category is Healthcare Staffing Services. Its primary akta.pro industry code is HLAFAAAO, Hospital Shared Services, GPOs & System Support Organizations. Its NAICS code is 561330 and its SIC code is 8744.