Vantage Resource Group

Name

Vantage Resource Group

Legal name

Vantage Resource Group

Website

https://vantageprotectionproducts.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marine & RV Protective Films and Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Marine & Offshore Coatings (IMAEAGAD)

Keywords

• Marine protection films
• Ceramic coatings
• Pontoon guards
• Rv surface protection
• Paint protection products

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Protection Product Sales: One-time product sales of protection films, pontoon guards, ceramic coatings, and combo kits through a network of certified dealer partners. Products are sold and installed exclusively through dealership network.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Vantage Resource Group, operating as Vantage Protection Products, manufactures and distributes protective films (pontoon, transom, and bumper), heavy-duty PVC pontoon guards, vinyl pontoon wraps, and the patented VPS Diamond Ceramic coating for boats, pontoons, and recreational vehicles. Products are sold and professionally installed exclusively through a network of 500+ certified Marine, RV, and Powersports dealerships across the United States, supported by an industry-first 5-year warranty.

Product overview

Vantage Protection Products is a single unified product line under Vantage Resource Group offering boat, pontoon, and RV protection solutions. The portfolio centers on protective films (Pontoon Protection Film, Transom Protection Film, Bumper Protection Film), physical guards (Vantage Pontoon Guard), ceramic coatings (VPS Diamond Ceramic), and combo kits (Wrap & Guard Combo Kits) that bundle wrap films with guards. Products are sold exclusively through certified Marine, RV, and Powersports dealerships with a 5-year warranty on ceramic coatings.

Differentiator

Problem solved

Functional benefit

Brands

• VPS Diamond Ceramic: First ever long-term protective coating that combines nanodiamonds with ceramic technology in a patented formula for boats and RVs.

Products and services

• Pontoon Protection Film Virtually invisible and extremely durable protection film applied to high-impact, high-traffic areas of boats to keep them free of scratches; part of the 3M-sourced protection film lineup sold and installed exclusively through certified Vantage dealers.
• Transom Protection Film

Quantifiable outcome

• 5-year warranty on all products (interior and exterior)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• 3McoreTechnology or IntegrationVantage Protection Products is a 3M National Market Developer, providing access to the highest quality protection film options in the world. As a dealer and OEM supplier recognized by 3M, Vantage leverages 3M's technology and brand association. Products use 3M Pressure Sensitive Adhesive for pontoon guards.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Star brite: Star brite is a marine-focused brand offering cleaners, polishes, and protectants distributed through marine dealers and retailers. It competes directly with Vantage for boat owner wallet share on surface protection and appearance maintenance.
• XPEL: XPEL is a leading manufacturer of paint protection films and ceramic coatings, primarily for automotive but increasingly for marine and powersports. It is the most directly comparable peer because its core technology — surface protection films and ceramic coatings — overlaps directly with Vantage's pontoon, transom, bumper, and ceramic product lines.
• Shurhold Industries: Shurhold makes marine detailing and surface care products including cleaners, polishes, and protectants sold through marine dealers. It targets the same pontoon and recreational boat owner use cases as Vantage's ceramic and film lines.
• SunTek (Eastman Chemical): SunTek manufactures paint protection and window tint films under Eastman, serving automotive and select marine markets. It is comparable to Vantage as a film-based surface protection brand competing for dealer channel real estate in protective film SKUs.
• BoatBling: BoatBling specializes in marine cleaning, protection, and detailing products sold through boat dealers and directly to owners. It is a direct niche competitor in the boat surface protection category Vantage serves.
• 303 Products (Gold Eagle): 303 Products makes UV protectants and surface care products for marine, RV, and outdoor recreational vehicles. It competes with Vantage in RV and pontoon UV and surface protection, often stocked in the same dealer parts counters.

Broad incumbents

• LLumar (Eastman Chemical): LLumar is Eastman Chemical's flagship window and surface protection film brand with broad automotive, architectural, and marine exposure. It overlaps with Vantage in protective film technology and competes for the same boat and RV protection use cases at the dealer level.
• Meguiar's: Meguiar's is a long-established marine, automotive, and RV surface care brand offering waxes, polishes, and ceramic coatings. It competes with Vantage's VPS Diamond Ceramic at the consumer protection stage and is sold through many of the same marine and RV dealer channels.
• 3M (Automotive Aftermarket Division): 3M is the global incumbent in protective films and adhesives and is Vantage's primary supply partner. It competes broadly in paint protection film, window film, and surface protection across automotive, marine, and industrial segments, but does not specialize in a marine/RV-only certified dealer model the way Vantage does.

Emerging players

• Polished Marine: Polished Marine is a smaller specialist offering marine ceramic coatings and detailing services, often via mobile installer networks. It overlaps with Vantage on VPS Diamond Ceramic but typically competes on direct installer relationships rather than a 500+ dealer footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vantage-resource-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vantage Resource Group