Invuse
Invuse is a UK-based digital and AI services firm serving 60+ UK public sector organisations, specialising in Drupal web development, managed hosting, LocalGov Drupal delivery, AI and workflow transformation, accessibility auditing, and content design, procured via the G-Cloud framework and certified to ISO 27001, 42001, and WCAG 2.2 AA.
- Company typePrivate
- Founded2012
- HeadquartersWoking, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Invuse does
Invuse is a UK-based digital and AI services firm focused exclusively on the UK public sector, operating as a wholly-owned subsidiary of INV Group since 2012. The company delivers an integrated portfolio of seven service lines: Drupal web development, managed Drupal hosting, LocalGov Drupal delivery, AI and workflow transformation, AI training and adoption, user research and accessibility auditing, and content and conversational design. All services are aligned to the GDS Service Standard and WCAG 2.2 AA, and the managed hosting stack holds ISO/IEC 27001, 27017, 27018, Cyber Essentials Plus, and ISO 22301 certifications; the AI delivery is underpinned by ISO/IEC 42001. Invuse has been a G-Cloud framework supplier since 2012, serves 60+ UK public sector organisations, and is a specialist delivery partner for LocalGov Drupal, an open-source distribution adopted by over 50 UK councils.
The company's revenue model combines recurring managed hosting subscriptions (Core, Professional, and Enterprise tiers on monthly billing) with project-based and day-rate professional services across consultancy, user research, accessibility audits, and AI transformation. Day-rate packages range from £700 (1-day Essentials) to £11,000 (20-day Strategic), implying effective rates of approximately £68.75–£87.50 per hour. Go-to-market is direct enterprise sales into UK public sector buyers via the G-Cloud procurement framework, supplemented by community-led engagement through LocalGov Drupal events and industry conferences, free consultations, and dedicated UK-based account managers. Distribution is anchored by the G-Cloud digital marketplace, which enables direct procurement by government bodies; the company has no external venture funding and is wholly supported by its parent.
The customer base spans local borough and county councils, central government departments (notably the Home Office), NHS bodies (NHS Employers, NHS Confederation), a charity (Refuge), and a small private-sector tail (ICAEW, Restore plc). Under the INV Group umbrella, Invuse sits alongside Invotra, Inv Services, and Inverifi; in October 2024 the group acquired Vooba to expand AI capability, and Invuse has subsequently extended its offering into AI training, conversational design, and content-for-AI-search readiness, including a sustainability-focused partnership with Digital Carbon Online announced in 2024–2025.
Invuse firmographics
Firmographics- Name
- Invuse
- Legal name
- Invuse
- Website
- https://invuse.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Invuse is a UK-based digital and AI services firm serving 60+ UK public sector organisations, specialising in Drupal web development, managed hosting, LocalGov Drupal delivery, AI and workflow transformation, accessibility auditing, and content design, procured via the G-Cloud framework and certified to ISO 27001, 42001, and WCAG 2.2 AA.
- Ownership category
- akta.pro rank
Invuse industry classification
Industry- Product category
- Public Sector Digital Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Invuse is headquartered
LocationHeadquarters
- HQ city
- Woking
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Invuse business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Managed Hosting and Support Services: Tiered managed Drupal hosting packages (Core, Professional, Enterprise) with SLA-backed uptime guarantees, consultancy hours, and UK-based support. Recurring revenue from monthly/annual subscriptions.
- Professional Services and Consultancy: AI and workflow transformation services, Drupal web development, user research, accessibility audits, content design, and AI training. Delivered as project-based or day-rate consultancy engagements.
- Training and Adoption Services: AI training and adoption programs built specifically for public sector content designers using real council content and GDS-grounded examples.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core - Up to 30,000 visits/month with 99.5% uptime SLA |
| Subscription | Monthly | Professional - Up to 60,000 visits/month with 99.9% uptime SLA |
| Subscription | Monthly | Enterprise - High-traffic mission-critical platforms with 99.9% uptime SLA |
| Unit Pricing | Pay-as-you-go | Essentials - 1 Day on-demand support |
| Unit Pricing | Pay-as-you-go | Pro - 5 Days specialist input |
| Unit Pricing | Pay-as-you-go | Extended - 10 Days extended support |
| Unit Pricing | Pay-as-you-go | Strategic - 20 Days embedded consultancy |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Invuse product offering
Product offeringCore offering
Invuse builds, hosts, and supports Drupal websites for UK public sector organizations, delivers AI and workflow transformation projects, and provides user research, accessibility (WCAG 2.2 AA), and AI training services. Their hosting runs on ISO 27001 certified infrastructure and their AI work follows ISO 42001 management standards, making them a specialist digital partner for councils, central government, NHS, and similar bodies.
Product overview
Invuse is a provider of AI and digital services for the UK public sector, operating as a services company rather than a single product. The portfolio consists of seven interconnected service offerings: Drupal Web Development and LocalGov Drupal (web development services), Drupal Website Hosting/Support/Maintenance (managed hosting), AI and Workflow Transformation (intelligent automation), AI Training and Adoption, User Research and Accessibility, and Content and Conversational Design. These services work together to support the full digital service lifecycle from research and design through to delivery and governance. All services are delivered via G-Cloud framework and are ISO 27001 and Cyber Essentials Plus certified.
Differentiator
Problem solved
Functional benefit
Products and services
- Drupal Web Development
Quantifiable outcome
- 60+ UK public sector organisations served
- +3 more outcomes
Companies that use Invuse
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles1 record
Invuse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Invuse partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, minor and core.
- VoobaflagshipINV Group acquired Vooba in October 2024, expanding digital transformation and AI capabilities within the group.
- Digital Carbon OnlineminorPartnership announced May 2024 to help public sector design and deliver greener, more inclusive digital services.
- HM Government G-CloudcoreG-Cloud framework supplier since 2012. On the framework from the start, enabling direct procurement by UK government bodies through the digital marketplace.
- INV GroupcoreParent company. Invuse is a subsidiary of INV Group, bringing together enterprise technology, AI governance and human-centred expertise for UK public sector organisations. INV Group includes Invotra, Inv Services, Inverifi, and Invuse.
- LocalGov Drupal CommunitycoreActive member and specialist delivery partner for LocalGov Drupal, the open source Drupal distribution for UK councils. Over 50 UK councils have adopted LocalGov Drupal.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Invuse competitors and assessment
Company assessmentDirect peers
- Code Enigma: Drupal and open-source web agency with UK public-sector and NGO clients. Overlaps tightly with Invuse on Drupal development, hosting, accessibility and emerging AI content-design work for the same buyer profile.
- Agile Collective: Worker cooperative focused on Drupal and LocalGov Drupal delivery for UK councils and the public sector. Direct peer in building, hosting and supporting LocalGov Drupal sites via G-Cloud.
- CTI Digital: UK-based Drupal agency with an explicit LocalGov Drupal and council/central-government practice. Closest direct comparable: similar Drupal/LocalGov build, hosting and accessibility services sold into the same G-Cloud procurement channel.
- Netmetix: UK managed-service provider offering Drupal hosting and public-sector digital services. Compares to Invuse's managed-hosting-plus-development model with overlapping certifications (ISO 27001, Cyber Essentials) and customer base.
Broad incumbents
- Sopra Steria: European IT services group with a substantial UK public-sector practice. Competes for digital transformation, accessibility and managed-service contracts in the same buyer base as Invuse, at broader scale and with larger delivery footprint.
- Kainos: UK-listed digital technology firm with a sizeable public-sector practice (HMRC, Home Office, NHS). Competes with Invuse for UK government digital, accessibility and AI work but operates at much broader scale across multiple lines of business.
- Capita: Major UK public-services outsourcer with a digital and IT services arm serving central and local government. Overlaps on G-Cloud-adjacent digital-delivery and accessibility work, though at far greater breadth and scale.
- Civica: Large UK supplier of software and digital services to local government, health and education. Competes on council digital transformation engagements and shared services, including workflow automation adjacent to Invuse's AI/workflow offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Invuse social profiles
Digital presenceInvuse compliance and trust
Trust signalCompliance11 records
Invuse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invuse leadership team
Management profileNumber of profiles
Profiles9 records
Invuse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invuse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invuse
What does Invuse do?
Invuse builds, hosts, and supports Drupal websites for UK public sector organizations, delivers AI and workflow transformation projects, and provides user research, accessibility (WCAG 2.2 AA), and AI training services. Their hosting runs on ISO 27001 certified infrastructure and their AI work follows ISO 42001 management standards, making them a specialist digital partner for councils, central government, NHS, and similar bodies.
Is Invuse a public or private company?
Invuse is a private company. It is classified as corporate owned and is currently operating.
When was Invuse founded?
Invuse was founded in 2012. It employs 11 to 50 people.
Where is Invuse based?
Invuse is headquartered in Woking, United Kingdom, in the Europe region.
How does Invuse make money?
Three revenue lines are on record. Managed Hosting and Support Services are the primary driver. The others are professional Services and Consultancy and training and Adoption Services.
Who are Invuse's main competitors?
Direct peers on record are Code Enigma, Agile Collective, CTI Digital and Netmetix. Broad incumbents are Sopra Steria, Kainos, Capita and Civica.
Does Invuse have an API?
No public API is recorded for Invuse.
What industry is Invuse in?
Invuse's product category is Public Sector Digital Services. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 541511 and its SIC code is 7371.