TourCom AB
TourCom AB is a Sweden-based, founder-operated tourism training and tour leader services firm founded in 2006 by Eva Jantzen. It delivers customized hospitality, guiding, and team-work seminars to Swedish SMBs, tourism organizations, and tourism-education institutions, plus an educational book published by Liber AB.
- Company typePrivate
- Founded2006
- HeadquartersHögsäter, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What TourCom AB does
TourCom AB is a privately held, single-person Swedish tourism training and services company headquartered in Högsäter, Sweden. Founded in 2006 by Eva Jantzen as a sole proprietorship and converted to a limited company (aktiebolag) in 2013, the company delivers customized seminars and training programs covering tour leadership, guiding techniques, hospitality, and team work to small and medium-sized companies, tourism organizations, and educational institutions in Sweden. Named customers include VISIT Trollhättan Vänersborg, Baldersnäs Herrgård, Agnebergsgymnasiet (Uddevalla), Dalslands Folkhögskola (Färgelanda), Utsikten (Dals-Eds Gymnasieskola), and Bohusläns Guider, illustrating a client roster drawn from Swedish regional tourism boards, hospitality properties, and gymnasium-level tourism programs.
The company's core products are delivered by the founder personally: (1) Tour leader and local guide services for long-distance tours, round trips, and guiding in the Bohuslän and Dalsland regions of western Sweden; (2) customized tourism and hospitality training seminars built around practical exercises and realistic case studies; and (3) the published book 'Turism — Guide och reseledare' (Liber AB; first edition 2005, revised and extended second edition 2014), distributed in part through Adlibris and used as foundational educational material for guide and tour leader training. The book provides a low-velocity, IP-anchored supplementary revenue stream separate from service delivery.
TourCom's business model is a traditional professional services / consultancy model with one-time book licensing as an ancillary stream. Pricing is quote-based and adapted to each client's needs, with training described as 'cost-efficient' but not publicly itemized. The go-to-market is direct/sales-led and event-driven, relying on a bilingual (Swedish/English) website, a Facebook page, and referral/word-of-mouth from regional tourism education and hospitality clients. There are no external investors, no funding rounds, no disclosed revenue, and headcount stands at one (the founder/CEO), making this effectively a sole-practitioner operation whose scale, continuity, and absorption capacity are intrinsically bound to Eva Jantzen's personal availability.
TourCom AB firmographics
Firmographics- Name
- TourCom AB
- Legal name
- TourCom AB
- Website
- https://tourcom.se
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TourCom AB is a Sweden-based, founder-operated tourism training and tour leader services firm founded in 2006 by Eva Jantzen. It delivers customized hospitality, guiding, and team-work seminars to Swedish SMBs, tourism organizations, and tourism-education institutions, plus an educational book published by Liber AB.
- Ownership category
- akta.pro rank
TourCom AB industry classification
Industry- Product category
- Tourism Training Services
- NAICS
- Tour Operators (56152), Tour Operators (561520), Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Meetings & Group Travel Management (Corporate Groups) (THAKAMAC)
- akta.pro secondary industries
- Group & Small-Group Custom Itinerary Planning (THAKAOAF), University & College Study Tours (THAKAGAC)
Keywords
Where TourCom AB is headquartered
LocationHeadquarters
- HQ city
- Högsäter
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
TourCom AB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Training and Seminar Services: Customized training programs for small and medium-sized companies and organizations in the hospitality and tourism field. Pricing is quote-based and adapted to each client's specific needs.
- Tour Leader Services: Tour leader services for long-distance tours and round trips, including local guide services in Bohuslän and Dalsland regions.
- Book Sales: Sales of the book 'Turism - Guide och reseledare' published by Liber AB, available through Adlibris. The book serves as educational material for guide and tour leader training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom training programs for organizations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
TourCom AB product offering
Product offeringCore offering
TourCom AB delivers customized training seminars and tour leader/guide services for the tourism and hospitality industry. Programs combine practical exercises with realistic case studies covering guiding techniques, hospitality, teamwork, and customer service for small and medium-sized Swedish companies and organizations. The company also provides professional tour leadership for long-distance tours and round trips, plus local guide services in Bohuslän and Dalsland, and distributes an educational book authored by the founder.
Product overview
TourCom AB operates as a tourism and communication company offering a portfolio of services centered on guide and tour leader training and professional development. The core offerings include: (1) Guide & Tour Leader Services for long-distance tours and round trips, including local guiding in Bohuslän and Dalsland; (2) Tourism Training Seminars including programs such as 'To work as a Guide and Tour Leader', 'Team Work within the Travel Trade', and 'Improve your guiding technique'; (3) Hospitality and Team Work Training for small and medium-sized companies; and (4) the published book 'Guide and Tour Leader' by author Eva Jantzen (née Erlandsson) through Liber AB. Founded in 2006 as a private enterprise and converted to a limited company in 2013, TourCom provides cost-efficient training adapted for clients' specific business needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Guide & Tour Leader Services Professional tour leader and guide services for long-distance tours, round trips, and local guiding in the Bohuslän and Dalsland regions of western Sweden, including itinerary planning and new destination challenges.
- Tourism Training Seminars Inspiring seminars with practical exercises covering tourism business training, hospitality, and team work, customized for small and medium-sized companies and organizations in the hospitality field.
- Training for the Tourism Business Training programs covering guide and tour leader work, team work within the travel trade, and guiding technique improvement for aspiring and established tourism professionals.
- Hospitality and Team Work Training Customized training days for hospitality businesses focusing on guest satisfaction, team collaboration, problem-solving, and body language, adapted to each client's specific business needs.
- Guide and Tour Leader Book Educational book authored by Eva Jantzen covering guiding techniques and hospitality, suitable as a foundation for guide and tour leader training for young people and adults, published by Liber AB in Sweden and available through Adlibris.
Quantifiable outcome
- Professional hospitality leads to more satisfied guests, returning guests, increased sales, and lower marketing costs
- +1 more outcomes
Companies that use TourCom AB
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
TourCom AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TourCom AB partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
TourCom AB competitors and assessment
Company assessmentEmerging players
- Tourism Training Australia: Tourism Training Australia delivers specialized tourism and hospitality training programs. Direct comparable on the training/services side of TourCom's business, though operating in Australia rather than Sweden.
Broad incumbents
- TUI Nordic / Ving: Ving is the largest Nordic tour operator offering chartered package tours. Adjacent in tourism scope and overlapping with TourCom's Swedish customer base, but not focused on training or custom tour leading.
- Apollo (Nordic): Apollo is a major Swedish tour operator offering package holidays and guided tours. Operates in the same Swedish tourism market as TourCom but at significantly larger scale without the training specialization.
Direct peers
- Contiki: Contiki specializes in guided group tours for younger travelers with rigorous tour leader training programs. Comparable to TourCom's educational tourism segment targeting students and young professionals.
- Intrepid Travel: Intrepid Travel operates small-group guided tours across 100+ countries with a strong emphasis on local guide training. Directly comparable to TourCom's tour leader and guiding technique offering.
- EF Education First (EF Tours): EF Tours runs educational group travel and tour leader training programs globally. Directly comparable to TourCom's educational tour leader services and tourism curriculum focus, though at vastly larger scale.
- G Adventures: G Adventures is a guided-tour operator that trains and employs tour leaders worldwide. Comparable to TourCom's tour leader services and guiding technique training, but operating at much larger global scale.
- Big 5 Tour & Travel: Big 5 specializes in custom guided group travel with strong tour leader quality standards. Comparable to TourCom's custom itinerary planning and group tour leader services.
- Lindblad Expeditions: Lindblad operates high-end guided expedition cruises and invests heavily in guide training. Similar premium positioning around guide quality and storytelling, comparable to TourCom's training ethos.
Regional players
- Smålandsresor: Smålandsresor is a regional Swedish tour operator providing small-group guided tours. Comparable in size and regional Swedish scope to TourCom's local guide services in Bohuslän/Dalsland.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
TourCom AB social profiles
Digital presenceTourCom AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
TourCom AB leadership team
Management profileNumber of profiles
Profiles1 record
TourCom AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TourCom AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TourCom AB
What does TourCom AB do?
TourCom AB delivers customized training seminars and tour leader/guide services for the tourism and hospitality industry. Programs combine practical exercises with realistic case studies covering guiding techniques, hospitality, teamwork, and customer service for small and medium-sized Swedish companies and organizations. The company also provides professional tour leadership for long-distance tours and round trips, plus local guide services in Bohuslän and Dalsland, and distributes an educational book authored by the founder.
Is TourCom AB a public or private company?
TourCom AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TourCom AB founded?
TourCom AB was founded in 2006. It employs 1 to 10 people.
Where is TourCom AB based?
TourCom AB is headquartered in Högsäter, Sweden, in the Europe region.
How does TourCom AB make money?
Three revenue lines are on record. Training and Seminar Services are the primary driver. The others are tour Leader Services and book Sales.
Who are TourCom AB's main competitors?
Tourism Training Australia is listed as an emerging player. Broad incumbents are TUI Nordic / Ving and Apollo (Nordic). Direct peers are Contiki, Intrepid Travel, EF Education First (EF Tours), G Adventures, Big 5 Tour & Travel and Lindblad Expeditions. Smålandsresor is listed as a regional player.
Does TourCom AB have an API?
No public API is recorded for TourCom AB.
What industry is TourCom AB in?
TourCom AB's product category is Tourism Training Services. Its primary akta.pro industry code is THAKAMAC, Meetings & Group Travel Management (Corporate Groups), with a secondary code of THAKAOAF, Group & Small-Group Custom Itinerary Planning. Its NAICS code is 56152 and its SIC code is 7900.