What Malaguti does

Malaguti is a heritage Italian motorcycle and e-bike brand currently operating as a subsidiary of Austrian holding company KSR Group GmbH, headquartered at Im Wirtschaftspark 15, 3494 Gedersdorf, Austria. The brand identity is anchored in Bologna, Italy, with the marketing tagline "THE SPIRIT OF BOLOGNA," and the company markets two core product lines: traditional motorcycles and electric bicycles (e-bikes). It serves end consumers in the personal mobility, recreational powersports, and urban e-mobility segments through a direct-to-consumer website channel (malaguti.com), with no disclosed dealer network, distributor relationships, or B2B contracts. The business model is product sale of motorized and electric two-wheelers, though pricing, unit volumes, and revenue figures are not publicly disclosed.

The company is a small operational unit, with approximately 22 employees, indicating that substantial back-office, IT, compliance, and likely production/supply-chain functions are absorbed by the parent KSR Group, which manages multiple powersports brands. Malaguti's technology footprint is limited to a standard digital marketing stack — Google Analytics, Google Remarketing, YouTube and Vimeo video embeds, Google Maps, Google Fonts, and rapidmail email newsletters — with no proprietary technology platform, no mobile app, no API, and no AI/ML capabilities disclosed. Hosting is provided by World4you and Ionos (Austrian servers), and data processing is handled centrally by KSR Group under GDPR and Austrian Data Protection Act compliance.

There is no evidence of independent funding rounds, M&A activity, leadership team disclosure, patents, certifications, or geographic expansion announcements for Malaguti as a standalone entity. Strategic visibility is constrained by its status as a private brand within a multi-brand holding group; the most material documented strategic action is the addition of an e-bike line to the traditional motorcycle portfolio, positioning the brand within the European urban e-mobility segment.

Name

Malaguti

Legal name

Malaguti (brand owned by KSR Group GmbH)

Website

https://malaguti.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Malaguti is a heritage Italian motorcycle and e-bike brand owned by Austrian parent KSR Group GmbH, serving end consumers in the recreational powersports and urban e-mobility segments. The brand markets two core product lines from its Bologna-associated identity through a direct-to-consumer website.

Ownership category

akta.pro rank

Product category

Motorcycles and E-Bikes

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

akta.pro secondary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

Keywords

• Motorcycle manufacturing
• Electric bicycles
• Two-wheeled vehicles
• Powersports vehicles
• E-bike production

Headquarters

HQ city

Gedersdorf

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Marketing channels7 records

Core offering

Malaguti manufactures and sells motorized two-wheeled vehicles under two main product lines: traditional motorcycles embodying the "Spirit of Bologna" Italian heritage, and electric bicycles (e-bikes) for sustainable urban mobility. The company produces and markets these personal transportation vehicles through its own brand, distributed primarily through its website under the umbrella of its parent KSR Group GmbH.

Product overview

Malaguti is a motorcycle and e-bike manufacturer headquartered in Bologna, Italy, operating under KSR Group GmbH (Austria). The company offers two main product lines: Motorcycles (traditional motorized two-wheeled vehicles embodying the 'Spirit of Bologna' heritage) and E-Bikes (electric-powered bicycles for sustainable urban mobility). The product portfolio focuses on personal transportation vehicles across both conventional and electric propulsion systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycles
• E-Bikes

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• KSR GroupcoreOthersKSR Group GmbH is the parent company and data controller for Malaguti. The company is located at Im Wirtschaftspark 15, 3494 Gedersdorf, Austria. KSR Group operates the Malaguti website and processes personal data in accordance with GDPR and Austrian Data Protection regulations.
• rapidmail GmbHminorGTM or Marketing PartnerEmail marketing platform provider used to create and send newsletters on behalf of KSR Group/Malaguti. Located at Wentzingerstraße 21, 79106 Freiburg im Breisgau, Germany.

Recent moves3 records

Expansion highlights3 records

Direct peers

• Aprilia: Italian motorcycle brand owned by Piaggio, headquartered near Venice. Direct peer in the Italian small- and mid-displacement motorcycle segment, sharing the same dealer and customer base across Italy and Europe.
• MV Agusta: Premium Italian motorcycle manufacturer (Schiranna, Varese). Comparable as a heritage Italian motorcycle brand targeting European enthusiast customers, though MV Agusta operates at a higher price tier.
• Rieju: Spanish motorcycle manufacturer producing small-displacement on- and off-road motorcycles. Comparable in European small-displacement motorcycle category, distribution channels, and target customer demographic.
• Piaggio: Italian manufacturer of scooters and motorcycles (Vespa, Aprilia, Moto Guzzi). Direct peer in the small-displacement scooter and motorcycle segment with shared Italian heritage positioning and overlapping European dealer base.
• Fantic Motor: Italian motorcycle and e-bike manufacturer headquartered near Bologna. Highly comparable as a heritage Italian two-wheeler brand with both ICE motorcycles and a growing e-bike line serving European urban and off-road segments.
• Benelli: Italian motorcycle brand (Pesaro, Italy) with historic heritage, now owned by Qianjiang (China). Comparable in product category and Italian heritage positioning, competing in the small- and mid-displacement European motorcycle segment.
• Brixton Motorcycles: Austrian-owned retro-styled motorcycle brand also operating under the KSR Group umbrella. Direct peer in product category, target customer, and parent-company infrastructure, with overlapping small-displacement motorcycle positioning.

Broad incumbents

• KTM: Austrian motorcycle manufacturer (now part of Pierer Mobility Group) with a broad powersports portfolio. Comparable as a European motorcycle OEM with multi-brand strategy and exposure to the same e-mobility transition as Malaguti.
• Husqvarna Motorcycles: European motorcycle brand owned by KTM/Pierer Mobility. Comparable in European motorcycle market positioning and product range, though operating at significantly larger scale and with broader model lineup.

Emerging players

• Garelli: Historic Italian motorcycle brand revived for e-moped and e-bike products. Comparable as a heritage Italian two-wheeler name now repositioned around electric urban mobility, mirroring Malaguti's traditional-to-electric transition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/malaguti

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Malaguti